TrustRadius Insights
iContact is a versatile communication tool that is used by various organizations and individuals for a wide range of purposes. For …
Starting at $14 per month
View PricingOverview
What is iContact?
iContact is an email marketing solution that was acquired by Vocus in 2012. The product is integrated with Facebook and Twitter and is aimed at SMBs with unlimited sending as a key feature.
Recent Reviews
Popular Features
- Dashboards (26)8.080%
- List management (25)8.080%
- Standard reports (25)8.080%
- Email deliverability reporting (25)7.070%
Pricing
1500 Users
$15.00
Cloud
per month
2500 Users
$25.00
Cloud
per month
5000 Users
$45.00
Cloud
per month
Entry-level set up fee?
- No setup fee
Offerings
- Free Trial
- Free/Freemium Version
- Premium Consulting/Integration Services
Starting price (does not include set up fee)
- $14 per month
Product Demos
Build Your Brand Webinar Series: iContact Demo
YouTube
Demo of shortcut to Business Card iContact using QR code on iPhone - Part 1
YouTube
iContact for Salesforce Demo
YouTube
Features
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Product Details
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- Competitors
- Tech Details
- FAQs
What is iContact?
iContact is an email marketing solution that was acquired by Vocus in 2012. The product is integrated with Facebook and Twitter and is aimed at SMBs with unlimited sending as a key feature.
Drag & Drop Editor
No HTML required, but can be used in conjunction with their Drag & Drop email designer.
A/B Split Testing
Conduct email tests to specific subscriber groups ranging from test email subject lines, incentives, layouts, or color schemes.
Automation
Schedule emails based on your own needs, or with suggested times based on iContact's automation algorithm.
Landing Pages
Designed to help users automize conversion rates with customizable landing page templates.
Performance Reporting
Analyze email metrics with personalized dashboards.
Subscriber Management
Embed custom sign-up forms, and manage lists of subscribers based on demographics.
Multiple Users
One account, multiple users, with customizable permissions-levels.
API Integrations
Incorporate data from multiple sources into iContact for subscriber management. Export data from iContact into other tools to optimize email marketing applications.
Drag & Drop Editor
No HTML required, but can be used in conjunction with their Drag & Drop email designer.
A/B Split Testing
Conduct email tests to specific subscriber groups ranging from test email subject lines, incentives, layouts, or color schemes.
Automation
Schedule emails based on your own needs, or with suggested times based on iContact's automation algorithm.
Landing Pages
Designed to help users automize conversion rates with customizable landing page templates.
Performance Reporting
Analyze email metrics with personalized dashboards.
Subscriber Management
Embed custom sign-up forms, and manage lists of subscribers based on demographics.
Multiple Users
One account, multiple users, with customizable permissions-levels.
API Integrations
Incorporate data from multiple sources into iContact for subscriber management. Export data from iContact into other tools to optimize email marketing applications.
iContact Integrations
iContact Competitors
iContact Technical Details
| Deployment Types | Software as a Service (SaaS), Cloud, or Web-Based |
|---|---|
| Operating Systems | Unspecified |
| Mobile Application | No |
Frequently Asked Questions
iContact is an email marketing solution that was acquired by Vocus in 2012. The product is integrated with Facebook and Twitter and is aimed at SMBs with unlimited sending as a key feature.
iContact starts at $14.
Reviewers rate List management and Dashboards and Standard reports highest, with a score of 8.
The most common users of iContact are from Small Businesses (1-50 employees).
Comparisons
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Reviews and Ratings
(97)
Community Insights
TrustRadius Insights are summaries of user sentiment data from TrustRadius reviews and, when necessary, 3rd-party data sources. Have feedback on this content? Let us know!
- Business Problems Solved
- Pros
- Cons
- Recommendations
iContact is a versatile communication tool that is used by various organizations and individuals for a wide range of purposes. For example, schools utilize iContact to manage both internal and external communications, including sending emails about performances, weekly updates, illness announcements, and emergency communication. This ensures seamless and efficient communication within the school community. Similarly, marketing departments of businesses employ iContact for email marketing campaigns, allowing them to reach out to customers with monthly newsletters, promotions, and announcements.
Moreover, iContact serves as a valuable tool for coordinating communications across different departments within a company. It enables approximately three departments to send targeted messages to specific audiences such as physicians and consumers while ensuring brand consistency and tracking open rates. In addition to these organizational use cases, iContact also caters to individual users who rely on it to stay connected with clients or referral sources. The user-friendly interface guides users through the entire email campaign process, making it suitable for those with little experience in this domain. Overall, users have praised iContact for effectively solving the challenges associated with mass email communication and promoting engagement with their target audiences.
Intuitive and Easy to Use Interface: Users find iContact's interface intuitive and easy to use, making it convenient for completing urgent work. They appreciate the ease of setting up and sharing knowledge with colleagues. Some users feel that iContact is particularly helpful for beginners in email marketing.
Wide Selection of Design Templates: Users appreciate the wide selection of design templates provided by iContact, allowing them to create eye-catching emails and newsletters on any device. The template designer feature is particularly helpful in creating professional-looking emails. Many reviewers mention that these templates are fantastic and simple to use.
Effective Contact Management and Sales Opportunities: iContact's platform effectively manages contacts and sales opportunities, providing a faster experience for customers. Users find it easy to do marketing campaigns and share information between multiple sources using iContact. The individual person management feature allows for effective addressal of specific account details. Several users mentioned that they find managing email lists and the automatic payment system intuitive and affordable.
Confusing User Interface: Many users have expressed frustration with the confusing and difficult-to-navigate user interface of iContact. They find it challenging to locate specific features and perform tasks efficiently. The overall layout and organization of the interface can be improved to enhance user experience.
Limited Image Storage Space: Users have reported a lack of sufficient storage space for images in iContact, which hampers their efficiency in managing and using visuals for email campaigns. This limitation forces users to constantly delete or replace existing images, resulting in extra effort and time consumption.
Performance Issues: A common complaint among users is the slow loading speed and performance issues experienced while using iContact. Slow loading times not only hinder productivity but also create frustration among users who rely on prompt access to their email marketing tools. Improving the software's performance would greatly enhance user satisfaction and workflow efficiency.
Users recommend iContact for various purposes, including PR needs, non-profit organizations, and growing businesses. They appreciate the ease of use and effectiveness of iContact. Customers also praise the reliable customer service provided by iContact and its ability to track results. Users find iContact competitively priced and easy to learn. They highly recommend iContact for email marketing and its seamless integration with Salesforce. The platform is also praised for its contact management capabilities, convenient templates, and pricing options. Users find it beneficial for quickly sending contact emails. It is advisable to try a demo before fully committing to iContact. However, caution is advised when sending mass emails to leads. Overall, users believe that iContact is an excellent tool for tying in with Salesforce and meeting email marketing needs.
Attribute Ratings
Reviews
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August 04, 2022
iContact works well for us
- We were able to see an increase in revenue
- We were able to reach more people via email to increase traffic to the site
December 08, 2021
iContact Review
Score 10 out of 10
Vetted Review
Verified User
- We primarily use iContact for internal company newsletters and announcements, although we do use it to promote our hospitality events during conferences which has helped us keep a more accurate count for RSVP's.
March 02, 2020
We went back to iContact
- We have a template for webinars that we send every month. We just edit it and send. This couldn't be easier (once you know where to find it).
- We like the breakdown of statistics in the dashboard. They're easy to read.
- iContact isn't a comprehensive solution, so it is only one of a few products we use for marketing.
December 19, 2019
iContact -- A Great for Small Business Users
- It's helped to engage and nurture a limited number of potential customers.
- We outgrew the membership level quickly and decided to discontinue use due to the increased membership cost.
December 05, 2019
iContact saves me time!
- It has helped maintain our membership numbers.
December 05, 2019
iContact - a good, email marketing workhorse
- I found it priced in the mid-range so we began exploring alternatives.
- Engaging our community is valuable.
- Price was a bit since it was tied to #contacts AND #emails sent.
December 05, 2019
iContact for union member communication
- Increases productivity when communicating with members.
September 12, 2019
iContact for a softball coach
- I don't know what I have received monetarily but have received many thank you's from my subscribers.
- iContact is a great way to communicate and keep players and parents informed even if it is last minute.
- iContact is a great way to send messages through social media also.
September 11, 2019
Simple, Effective Email Campaigns
- iContact has been a very effective tool to engage our clients.
- It is easy to setup and train users.
- Signup forms apps make it easy to add contacts from our website.
- It helped us grow in the beginning.
- Helped manage contacts that were coming in.
January 04, 2019
IContact is worth it
- Increase awareness of government activities and programs
- Generate more participation at special events
- Provide information about different departments
December 20, 2018
Great customer support makes iContact a no brainer for small-business email marketing
- Has kept us current on email marketing
December 19, 2018
I stay in contact with iContact!
- I don't think I could work without it.
- It is an integral tool for my email marketing.
- Pays for itself every day!
December 19, 2018
Happy, but require more training
- Not sure how much iContact costs, but we only use it about 7-10 times a year, so I'd like to know how else we can utilize the service
December 17, 2018
iContact - Good for Small Businesses
- It allows us to keep in contact with the parents well. The sends are very quick, and reliable. This allowed us to fulfill our objectives of maintaining great communication skills.
- The recent update has taken more time from our schedule because it made the process to update the lists more lengthy.
- I would say that we are in a neutral state with iContact. It has helped us with our communication, but I feel their investments are in the wrong place in order to make the program superior. It gets the job done, but it doesn't cultivate the type of environment conducive to growth.
- Cost. The lower tiered levels are great for a small business; however, once you get into the next levels, cost becomes very high and makes you reconsider what you are getting vs what you pay for.
December 14, 2018
Great for Small Business
- When we run promotions it really starts to bring more people out. usually when we run specials we will run them through our social media, but we have special promotions for our newsletter subscriber that keep them opening our emails and get them coming out to see us.
- I don't know exactly the ROI, but it is definitely worth it. For us it gives us another channel to reach our customers, especially the older generations that don't use social media as much.
December 14, 2018
iContact is a lifesaver!
- The return on investment is astronomical
- For every email I send I produce a new deal
- The cost is insignificant compared to return
December 07, 2018
Great product for just sending e-mail. Not trying to do too much.
- E-mail is cheap. It's going to be cheap no matter who you go with. It's not really about what you spend. It's about how many of your e-mails can get through and what your message is. If we looked at ROI of just our cost for iContact vs. what we collected in revenue from e-mail, I'm sure it would be very high. But e-mail is a supporting tool for other marketing and other marketing supports the e-mail.
December 07, 2018
iContact is MyContact with the World!
- We'd be "up the creek" if we didn't have a viable email service like iContact. We do group golf travel (trips to Europe and the USA) and having immediate feedback helps us in the booking process of where we'll go next.
December 07, 2018
Great and Reliable for the Basics
- iContact has given our team a solid platform to consistently send emails.
- We primary use it to send webinar invitations, and it has been effective at this.
- The more intensive editing capabilities often make creating an email more challenging than other options. This takes up more time from our marketing team.
April 25, 2018
Professional Company With Solid E-mail Infrastructure
- Email marketing is always great for ROI when lists are segmented properly. Works well here.
- Guidance from dedicated account manager has helped increase ROI.
April 25, 2018
iContact reps must wear capes and fly!
- No specific ROI as we use the tool for non-revenue generating activities and brand awareness campaigns.
- A big positive has been the fact that various departments that send communications to our primary audience are now using branded templates.
- Using iContact also has helped us, and other departments, better manage email lists.
- We are able to track open rates, change subject lines to increase open rates, and improve our communications to our audiences.
September 14, 2015
iContact - I like it!
- ROI was difficult to measure as it was not tied into actual sales driven goals.
- The measure of it's efficiency however was seen by the response and inquiries that increased over a period of 60 days from the initial information blast.
July 07, 2015
iContact is an easy to use email marketing system. As part of the Vocus marketing suite, it's a no brainer.
Score 7 out of 10
Vetted Review
Verified User
- Increased market awareness
- Increased website traffic
- Increased webinar attendance