Overall Satisfaction with Marketo
We use Marketo for lead lifecycle management and e-communications to clients, leads, and prospects. It is integrated with Salesforce to allow us to score leads and to determine where we should focus our marketing efforts geographically, to what sub-industry within our vertical, and to design e-communications such as emails, surveys, etc.
- Email targeting
- Automation of e-marketing activities
- Individual tracking of leads
- Historical analytics
- Intuitiveness of system (I feel like I could use more detailed training of the basics)
- Searchability of individual contacts
- Upsell
- Cross-Sell
- Customer Service
- Lead Management
- Prospecting / New Business
We are always looking to streamline communications via Marketo so that we can understand how current customers respond to our promotions, which is integrated with Salesforce. This is a strength of Marketo in comparison to traditional e-communications like Constant Contact or Mail Chimp.
For prospecting, we have set up e-marketing streams for different verticals.
For prospecting, we have set up e-marketing streams for different verticals.
They are much more robust when it comes to keeping tabs on leads and customers. The ability to ensure no-duplication is fantastic in Marketo and the design and WYSIWYG editor is much more powerful and correct than Constant Contact. However, it is very reflective of these advanced features in the price.
10,000 to 25,000
Adobe Marketo Engage Feature Ratings
Using Marketo
4 - Marketing
4 - Creativity and logistical thinking
- Lead Lifecycle Management
- Marketing Automation
- Email Marketing
- Marketing Automation
- Customer Journey Mapping
- Increased employee efficiency
- Good measurability
- Excellent integration with other platforms like Salesforce
Evaluating Marketo and Competitors
Yes - Constant Contact was replaced to integrate with Salesforce
- Product Features
I wasn't directly involved in this process, but it was mainly to keep all contact centralized in one place that integrated with Salesforce
I'd like something that was easier to learn or provided training
Marketo Support
Pros | Cons |
---|---|
Quick Resolution | Poor followup Problems left unsolved Not kept informed Need to explain problems multiple times Slow Initial Response |
No - Our organization does not have the budget to pay for premium support on top of what was already an expensive investment. Support, however, is unexistent from Marketo and you must relay on user groups and user forums for any type of help, which is quick, but the user groups sort of treat you like you are an idiot.
The only time I feel like Marketo provides support is in-person at various roadshows, but that is often to try and get you to try and drink the kool aid from Marketo. I really feel this is an area they need to improve upon. They've built a great community as the support system, which works for their bottom line, but not mine.
Using Marketo
Pros | Cons |
---|---|
Well integrated Consistent | Unnecessarily complex Requires technical support Slow to learn Lots to learn |
- Using templates
- Searching
- Scoring
- Creating emails from scratch
- Creating lists from scratch
- Duplicating Emails