Review of Marketo in Higher Ed with Salesforce CRM Integration
August 18, 2016
Review of Marketo in Higher Ed with Salesforce CRM Integration
Score 7 out of 10
Vetted Review
Verified User
Software Version
Standard
Modules Used
- Marketo Lead Management
- Marketo Sales Insight
- Workspace and Partitions
Overall Satisfaction with Marketo
It allows us to optimize communications and determine ROI for our media investments.
- Allows for direct integration with Salesforce.
- Allows us to easily manage lead sources and lead nurturing.
- Promotes ROI analysis of efforts through straightforward reporting.
- Consulting services are valuable and effective.
- Customer service for break/fix has been speedy and effective.
- Some reporting is limited by the system.
- Multiple points of contact for account management can be confusing, inefficient and frustrating.
- User onboarding can be challenging as the learning curve for those without technology experience can be steep.
- Training can be time intensive and overwhelming.
- Admissions
- Communications
We use Marketo exclusively to recruit and nurture students from inquiry through deposit stages.
We selected Marketo because of it customizability, workspaces and partitions, relatively scalable application and ability to manage branded content effectively across multiple mediums. Other systems were either too limited in their permissions and ability to segment user experience, or too robust for our needs.
100,000 to 250,000