Director - Marketing Operations's Marketo Review
Updated November 02, 2018

Director - Marketing Operations's Marketo Review

Timothy C. Doolittle | TrustRadius Reviewer
Score 10 out of 10
Vetted Review
Verified User

Modules Used

  • Marketo Lead Management
  • Marketo Analytics

Overall Satisfaction with Marketo

We use Marketo as our main marketing automation platform. It helps us address how our leads are engaging with us and understand how effective our marketing efforts have been.
  • Lead management
  • Revenue analytics
  • Activity tracking
  • Social analytics
  • Content storage
  • Product Launches
  • Upsell
  • Lead Management
  • Prospecting / New Business
Increase data completeness, product awareness, product sales/growth.
Marketo is helping us to accomplish these things by allowing us to append/ fill in information when a lead comes in, by sending out emails and information to our database of people when we launch a new product or service.
Marketo is far and above a better platform.
It is suited for businesses of all shapes and sizes and is very adaptable to whatever your needs are.

Adobe Marketo Engage Feature Ratings

WYSIWYG email editor
9
Dynamic content
8
Ability to test dynamic content
8
Landing pages
9
Email deliverability reporting
10
List management
10
Triggered drip sequences
9
Lead nurturing automation
9
Lead scoring and grading
7
Data quality management
6
Automated sales alerts and tasks
7
Standard reports
9
Custom reports
9
API
10
Customizability
9
Integration with Salesforce.com
10