Marketo creates transparency between sales and marketing
Overall Satisfaction with Marketo
Overall I believe that Marketo has had a huge impact on our team's ability to market to prospects and customers. The marketing campaigns are easy to set up and execute. We actually have created campaign templates that make it easy for anyone to login and create a campaign. This allows us to be consistent in how we report on campaign success metrics.
- Ability to create emails and landing pages without knowing how to code.
- Marketing calendar functionality that allows everyone in the marketing team to know what's happening.
- Integrations with webinar providers.
- Lead Scoring requires a lot of time and effort to get it correct.
- No way to create Salesforce like dashboards. There are dashboards within RCA, but it is slow and clunky.
- Platform can run slow at times.
- Increase efficiency in marketing program creation.
- Increase level of engagement with our prospects and customers.
- Increase in communication between marketing and sales teams.
250,000 to 1 million
Adobe Marketo Engage Feature Ratings
Marketo Implementation
- Implemented in-house
Change management was minimal