I used Mixpanel for one month and this is what I thought.
May 19, 2014

I used Mixpanel for one month and this is what I thought.

Anonymous | TrustRadius Reviewer
Score 8 out of 10
Vetted Review
Verified User

Software Version

Startup

Modules Used

  • Engagement Plans
  • People Plans

Overall Satisfaction with Mixpanel

We used Mixpanel to see where traffic was coming from and which articles on our site received the most traffic. The data we collected on Mixpanel determined our editorial strategy and content partnerships going forward.
  • Referrals
  • Page views
  • Conversion rates
  • I did not use the product long enough to discover room for improvement to list here.
  • Faster lead conversion
  • Increased traffic
  • Better decisions surrounding content creation
Mixpanel provides a more in-depth look at traffic sources and opportunity for analytics on every area of a website that other platforms did not offer.
The company I am working with now has software that is adequate for what I need.
I think it is well-suited for content-focused websites. I am not sure if it would be appropriate for retail or e-commerce sites.