Great Decision for Marketing Team!
December 20, 2018
Great Decision for Marketing Team!
Score 10 out of 10
Vetted Review
Verified User
Modules Used
- Test & Segment
- Intelligent Personalization Engine
- Product Badging
Overall Satisfaction with Monetate
We use Monetate primarily in the UX/CX and site merchandising departments, but we've also created experiences for other channels like email marketing, paid search, and display ads. Additionally, we have "fixes" for bugs that aren't able to be immediately addressed by web dev. And finally, we have experiences to address prioritization of new features that are still in the development backlog.
- Our Monetate team is amazing! They taught us well, are quick to answer questions, and are very organized to keep us on track.
- Simple-to-use interface makes it easy for business users to set up experiences with little to no web dev assistance.
- We've gotten some great ideas out of the Insight reports our team has provided. Some of them we tested already, and others inspired even more ideas!
- We'd like to be able to use the Monetate resources to help us set up tests that require web dev (to get it out of our backlog), but they also have wait times similar to our internal ones. I realize resources are hard to come by, but this is an area we'd love to be able to utilize more if the turnaround were quicker.
- IE is always a problem. I know it's not Monetate-specific though, and many tools struggle with IE.
- We have a large percentage of our users who use IE, and I'd like to provide more experiences in IE without and additional hassle.
- We've had great results with our tests! We've seen a solid ROI on most, and we've been able to identify areas we shouldn't be investing resources into.
- Our teams have really pulled together to come up with ideas and test them. Putting a monetary amount on new features has helped the company understand the value of web dev, CX/UX, and marketing campaigns.