User Review: "eCommerce a/b Testing Tool: Optimizely"
Reviewed on October 15 2013
TrustRadius Review Summary
We use Optimizely for eCommerce conversion, increasing click through rates and engagement. The product has a simplistic UI, but allows you delve deep if necessary. Reporting and metrics are easy to explain to non technical people. Cost-effective and provides strong ROI.
Overall Satisfaction with Optimizely
Overall Optimizely Rating : 8 of 10
- Reporting and validation metrics are easy to explain to non savvy analytic people.
- Digestible "QA "
- Depending on the page scenario, sometimes loads pages very slowly.
- Don't recommend inserting elements with this tool, the z-index will sometimes be off w/ different browsers.
ROI on Optimizely purchase
- Validating treatments against controls that build a positive ROI.
- Allows justification of development time where needed.
Likelihood to Renew Optimizely : 8 of 10
Affordable and ease of use with a positive ROI.
Optimizely Users and Roles
Optimizely Support Headcount Required
Key Optimizely Use Cases
- eCommerce conversion.
- Increase click through rates / increase online conversion.
- User engagements and how to increase them on landing pages.
Innovative Uses of Optimizely
Future Planned Uses of Optimizely
Evaluating Optimizely and Competitors
Products Replaced by Optimizely
We used no prior technical software package. But do have an in-house A/B testing platform and track with Google Analytics.
- Being agile is important in A/B testing and Optimizely allowed us to get the results needed w/o major development contributions.
Optimizely Alternatives Considered
, but the tool was a little too far out of our budget. We picked Optimizely because it was cost effective and our ROI was justified based upon a defined baseline to increase conversion and continue the strategy of A/B testing.
Key Optimizely Differentiators
Optimizely Evaluation Lessons
Optimizely Implementation Rating and Lessons : 8 of 10
Also, it can be difficult to carry the reporting variables over to Google Analytics
and Crazy Egg.
Optimizely Implementation Details / Implementation Partner
Optimizely Implementation Phases
Change Management Lessons
Optimizely Implementation Issues
Methods Used for Optimizely Training
Optimizely In-Person Training Rating : null of 10
Optimizely Online Training Rating : null of 10
Ease of Optimizely Training
Yes, this tool is similar to other A/B testing tools. So if you have experience with them, you'll have no problems.
Optimizely Configurability Rating and Impressions
Optimizely Configuration Lessons
Optimizely UI Customization
Optimizely Extensibility and Code Customization
Additional Optimizely Customization
Overall Support Rating for Optimizely : 10 of 10
When I had question, I got a quick response with a solution.
Optimizely Customer Support Pros and Cons
Optimizely Premium Support
Not Sure - Tool is pretty easy to use, don't think we really need it. The support QA is sufficient.
Optimizely Bug Resolution
Exceptional Examples of Optimizely Support
Optimizely Usability Rating
Optimizely Usability Pros and Cons
Difficult Tasks in Optimizely
Mobile Interface Availability and Impressions
Optimizely Scaleability Rating
Optimizely Availability Rating
Optimizely Performance Rating
Ease of Integrating with Optimizely
Systems Integrated with Optimizely
Future Optimizely Integration Plans
Optimizely Integration Lessons
Optimizely Pre-Sale Rating
Optimizely Post-Sale Rating
Optimizely Upgrade Process
Optimizely Upgrade Benefits
Anticipated Benefits from Future Optimizely Upgrades
Changing Editions of Optimizely
Future Edition Upgrade Plans