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Optimizely Review


eCommerce a/b Testing Tool: Optimizely

We use Optimizely for eCommerce conversion, increasing click through rates and engagement. The product has a simplistic UI, but allows you delve deep if necessary. Reporting and metrics are easy to explain to non technical people. Cost-effective and provides strong ROI.

Overall Satisfaction with Optimizely

Overall Optimizely Rating

This review8
Optimizely Average8.5
Website Optimization Average8.1

What Optimizely does well

  • Simplistic UI, but allows you to get dirty in the JavaScript and HTML if necessary.
  • Reporting and validation metrics are easy to explain to non savvy analytic people.
  • Digestible "QA "

Where Optimizely could improve

  • Depending on the page scenario, sometimes loads pages very slowly.
  • Don't recommend inserting elements with this tool, the z-index will sometimes be off w/ different browsers.

ROI on Optimizely purchase

  • Validating treatments against controls that build a positive ROI.
  • Allows justification of development time where needed.

Likelihood to Renew Optimizely

Affordable and ease of use with a positive ROI.
This review8
Optimizely Average8.7
Website Optimization Average8.1

Using Optimizely

Optimizely Users and Roles

Optimizely Support Headcount Required

Key Optimizely Use Cases

  • eCommerce conversion.
  • Increase click through rates / increase online conversion.
  • User engagements and how to increase them on landing pages.

Innovative Uses of Optimizely

Future Planned Uses of Optimizely

Evaluating Optimizely and Competitors

Products Replaced by Optimizely

We used no prior technical software package.  But do have an in-house A/B testing platform and track with Google Analytics.
 - Being agile is important in A/B testing and Optimizely allowed us to get the results needed w/o major development contributions.

Optimizely Alternatives Considered

Monetate, but the tool was a little too far out of our budget. We picked Optimizely because it was cost effective and our ROI was justified based upon a defined baseline to increase conversion and continue the strategy of A/B testing.

Key Optimizely Differentiators

Optimizely Evaluation Lessons

Optimizely Implementation Rating and Lessons

Optimizely Implementation Rating and Lessons

We use a third-party tagging tool that allows business users to insert JavaScript into pages.  I don't holistically recommend this because it can slow page loads.  It's best to implement directly on the page.

Also, it can be difficult to carry the reporting variables over to Google Analytics and Crazy Egg.
This review8
Optimizely Average8.3
Website Optimization Average8

Optimizely Implementation Details / Implementation Partner

Implemented in-house

Optimizely Implementation Phases

Change Management Lessons

Optimizely Implementation Issues

Optimizely Training

Methods Used for Optimizely Training


Optimizely In-Person Training Rating

Optimizely Online Training Rating

Ease of Optimizely Training

Yes, this tool is similar to other A/B testing tools.  So if you have experience with them, you'll have no problems.

Optimizely Support

Overall Support Rating for Optimizely

When I had question, I got a quick response with a solution.
This review10
Optimizely Average8.6
Website Optimization Average7.8

Optimizely Customer Support Pros and Cons


Optimizely Premium Support

Not Sure - Tool is pretty easy to use, don't think we really need it.  The support QA is sufficient.

Optimizely Bug Resolution

Exceptional Examples of Optimizely Support

This review covers the Bronze edition of Optimizely.

About the Reviewer

About Optimizely

This review covers the Bronze edition of Optimizely.
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