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Reviewed Edition: Bronze

About the Reviewer

Interactive Marketing Manager at VacationRoost
1.5 years experience with the product
Authenticated Reviewer

User Review: "eCommerce a/b Testing Tool: Optimizely"

Reviewed on October 15 2013

TrustRadius Review Summary

We use Optimizely for eCommerce conversion, increasing click through rates and engagement. The product has a simplistic UI, but allows you delve deep if necessary. Reporting and metrics are easy to explain to non technical people. Cost-effective and provides strong ROI.

Overall Satisfaction with Optimizely

Overall Optimizely Rating : 8 of 10

Average: 8.7

Optimizely Pros

  • Simplistic UI, but allows you to get dirty in the JavaScript and HTML if necessary.
  • Reporting and validation metrics are easy to explain to non savvy analytic people.
  • Digestible "QA "

Optimizely Cons

  • Depending on the page scenario, sometimes loads pages very slowly.
  • Don't recommend inserting elements with this tool, the z-index will sometimes be off w/ different browsers.

ROI on Optimizely purchase

  • Validating treatments against controls that build a positive ROI.
  • Allows justification of development time where needed.

Likelihood to Renew Optimizely : 8 of 10

Average: 8.8
Affordable and ease of use with a positive ROI.

Using Optimizely

Optimizely Users and Roles

Optimizely Support Headcount Required

Key Optimizely Use Cases

  • eCommerce conversion.
  • Increase click through rates / increase online conversion.
  • User engagements and how to increase them on landing pages.

Innovative Uses of Optimizely

Future Planned Uses of Optimizely

Evaluating Optimizely and Competitors

Products Replaced by Optimizely

We used no prior technical software package.  But do have an in-house A/B testing platform and track with Google Analytics.
 - Being agile is important in A/B testing and Optimizely allowed us to get the results needed w/o major development contributions.

Optimizely Alternatives Considered

Monetate, but the tool was a little too far out of our budget. We picked Optimizely because it was cost effective and our ROI was justified based upon a defined baseline to increase conversion and continue the strategy of A/B testing.

Key Optimizely Differentiators

Optimizely Evaluation Lessons

Optimizely Implementation

Optimizely Implementation Rating and Lessons : 8 of 10

Average: 8.1
We use a third-party tagging tool that allows business users to insert JavaScript into pages.  I don't holistically recommend this because it can slow page loads.  It's best to implement directly on the page.

Also, it can be difficult to carry the reporting variables over to Google Analytics and Crazy Egg.

Optimizely Implementation Details / Implementation Partner

Implemented in-house

Optimizely Implementation Phases

Change Management Lessons

Optimizely Implementation Issues

Optimizely Training

Methods Used for Optimizely Training


Optimizely In-Person Training Rating : null of 10

Optimizely Online Training Rating : null of 10

Ease of Optimizely Training

Yes, this tool is similar to other A/B testing tools.  So if you have experience with them, you'll have no problems.

Optimizely Configurability Rating and Impressions

Optimizely Configuration Lessons

Optimizely UI Customization

Optimizely Extensibility and Code Customization

Additional Optimizely Customization

Optimizely Support

Overall Support Rating for Optimizely : 10 of 10

Average: 8.8
When I had question, I got a quick response with a solution.

Optimizely Customer Support Pros and Cons


Optimizely Premium Support

Not Sure - Tool is pretty easy to use, don't think we really need it.  The support QA is sufficient.

Optimizely Bug Resolution

Exceptional Examples of Optimizely Support

Optimizely Usability Rating

Optimizely Usability Pros and Cons


Easy Tasks in Optimizely

Difficult Tasks in Optimizely

Mobile Interface Availability and Impressions

Optimizely Scaleability Rating

Optimizely Availability Rating

Optimizely Performance Rating

Ease of Integrating with Optimizely

Systems Integrated with Optimizely

Future Optimizely Integration Plans

Types of Integration

Optimizely Integration Lessons

Optimizely Pre-Sale Rating

Optimizely Post-Sale Rating

Key Negotiation Points

Dealing with Optimizely

Optimizely Upgrade Process

Optimizely Upgrade Benefits

Anticipated Benefits from Future Optimizely Upgrades

Changing Editions of Optimizely

Future Edition Upgrade Plans

Questions and Comments About This Review

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