Overall Satisfaction with Optimizely
We use Optimizely to do all the web site testing and optimization in the Marketing department.
- Integrates with most digital marketing tools well.
- Library features make it easy to reuse metrics, goals, and pages.
- Endless ways of executing a test.
- Great thought leadership and training.
- Being able to target analytics audiences is limiting compared to Google and Adobe products.
- UI looks nice but its layout a little weird IMO.
- We find ourselves saving money by testing designs with bad CRO practices before we roll out.
- The tool enables any test you want to run, your ROI will vary based on effort put in.
We have room to grow in the platform with personalization and more advanced tests, the platform is designed pretty well by allowing you to do simple or complex projects based on your needs.
Optimizely is easily a top 3 platform, depending on your other MarTech will determine if its the best tool for you.