Item: Optimizely Content Marketing Platform
Rating: 8
Author: Verified User

Use Cases and Deployment Scope

We use it to track our work requests. If we need to submit a brief about content validation or design approval it helps us to be on track and notifies in case there are any missing steps. It helps us track and see the volume of requests that come in and assign it to the right person.

Pros and Cons

Tracking activity progress
Work assignment
Necessary fields to help make our request descriptive

People should be able to get a notification about a conversation without doing @
Not have the option to upload multiple files - self replace if a new file is uploaded
Ability to edit documents in the tool

Return on Investment

Improved work efficiency
No need to check back emails to keep a track
Fast responses from project owners
If it can be linked to the outlook/ Gmail calendar it can be a great feature for people to keep track

Usability

Tracking the progress of any assignment
Timely updates
Feedback on assets created
Coordinating with team members and getting their views
Working in a collaborative space
Being able to provide inputs in a group
Proactive approach to complete assignments
Work trail to understand timelines of a project
Constant feedback to improve deliverable

Content Marketing Campaign Performance

It has been a great storing space where we are able to refer back to our work assignments done a few months ago and see the progress of it and understand what all was required from different stake holders to complete the project. Like I mentioned earlier it helps us to be on track with all the work we do.

Alternatives Considered

AgNote

I think both of them are great tools but we saw ourselves performing efficiently and with a great turn around time with Optimizely Content Marketing Platform. I have also used the other tool for a very brief time so was unable to explore the features completely to evaluate. Optimizely Content Marketing Platform has been great so far!

Key Insights

Do you think Optimizely Content Marketing Platform delivers good value for the price?

Yes

Are you happy with Optimizely Content Marketing Platform's feature set?

Yes

Did Optimizely Content Marketing Platform live up to sales and marketing promises?

Yes

Did implementation of Optimizely Content Marketing Platform go as expected?

Yes

Would you buy Optimizely Content Marketing Platform again?

Yes

Other Software Used

Adobe Target, Adobe Campaign, Adobe Acrobat Reader

Likelihood to Recommend

Its a great tool to track work requests and keeps you on the top with the deadline notifications, however it is not suitable when you have multiple deliverables in one project. If I need to get one deliverable it works efficiently, but if I have different aspects to a work request it might not work efficiently.

Get started with Optimizely Content Marketing Platform

Overall Satisfaction with Optimizely Content Marketing Platform