Optimizely Content Marketing Platform: a valuable tool for content development and approval processing
We use Optimizely Content Marketing Platform to collaborate in our content generation efforts and issue approvals to publish and use …
Overview
What is Optimizely Content Marketing Platform?
Optimizely's Content Marketing Platform brings teams together in a single workspace to share plans, collaborate on assets and flawlessly execute campaigns.
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Popular Features
- Content collaboration (25)9.191%
- Approval workflows (26)8.888%
- Ideation (21)7.979%
- Content calendar (22)7.575%
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What is Optimizely Content Marketing Platform?
Optimizely's Content Marketing Platform brings teams together in a single workspace to share plans, collaborate on assets and flawlessly execute campaigns.
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- Setup fee optional
For the latest information on pricing, visithttps://www.optimizely.com/plans/
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- Free Trial
- Free/Freemium Version
- Premium Consulting/Integration Services
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What is Optimizely Content Marketing Platform?
Optimizely Content Marketing Platform enables modern marketing organizations to collaboratively and efficiently plan, produce, and manage campaigns and content in a single workspace—acclerated by embedded AI.
Optimizely Content Marketing Platform Features
Content Creation Features
- Supported: Ideation
- Supported: Approval workflows
- Supported: Content collaboration
- Supported: Content calendar
- Supported: Network for content licensing/production
- Supported: Payment/Resource management
Content Publishing Features
- Supported: Content hub
- Supported: Embedded CTAs
- Supported: Content distribution
- Supported: Content promotion
- Supported: Content automation
Content Reporting & Analytics Features
- Supported: Closed-loop tracking and reporting
- Supported: Content performance analytics
- Supported: Campaign optimization dashboard
- Supported: Competitive analytics
- Supported: Content production analytics
- Supported: Page-level engagement analytics
Optimizely Content Marketing Platform Screenshots
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Optimizely Content Marketing Platform Integrations
Optimizely Content Marketing Platform Competitors
Optimizely Content Marketing Platform Technical Details
| Deployment Types | Software as a Service (SaaS), Cloud, or Web-Based |
|---|---|
| Operating Systems | Unspecified |
| Mobile Application | No |
| Supported Languages | English |
Frequently Asked Questions
Optimizely's Content Marketing Platform brings teams together in a single workspace to share plans, collaborate on assets and flawlessly execute campaigns.
Kapost, Adobe Workfront, and Asana are common alternatives for Optimizely Content Marketing Platform.
Reviewers rate Content collaboration highest, with a score of 9.1.
The most common users of Optimizely Content Marketing Platform are from Enterprises (1,001+ employees).
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(61)Attribute Ratings
Reviews
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May 09, 2024
Optimizely Content Marketing Platform: a valuable tool for content development and approval processing
We use Optimizely Content Marketing Platform to collaborate in our content generation efforts and issue approvals to publish and use content as it's finished and becomes available. The platform helps us streamline efforts across different departments and does a good job of providing transparency about the process along the way. If something is being held up due to pending approval, it's apparent where the holdup is. The system has helped us stay on target and locate helpful material.
May 08, 2024
Review for Optimizely Content Marketing Platform
We have separated it from MKT Content and EX (Employee Experience) Content.
From the MKT side, there are social media posts, email designs, web page content, invitations, and printable promotional content.
From the EX side, there are social media and internal posts, printable promotional swag, and content.
The Optimizely Content Marketing Platform helps us address the workflow of people involved in each task, ensuring that everything produced is brand-aligned in text and art and approved by the people responsible for it.
I believe we produce between 10-30 items of stuff each week, and we mainly use the brief, and text editor for everything.
From the MKT side, there are social media posts, email designs, web page content, invitations, and printable promotional content.
From the EX side, there are social media and internal posts, printable promotional swag, and content.
The Optimizely Content Marketing Platform helps us address the workflow of people involved in each task, ensuring that everything produced is brand-aligned in text and art and approved by the people responsible for it.
I believe we produce between 10-30 items of stuff each week, and we mainly use the brief, and text editor for everything.
We use it to track our work requests. If we need to submit a brief about content validation or design approval it helps us to be on track and notifies in case there are any missing steps. It helps us track and see the volume of requests that come in and assign it to the right person.
Optimizely Content Marketing Platform hosts a myriad of features relevant for experimentation and A/B testing. The tool itself is regarded as a market leader and certainly performs as such--though like any software--it isn't without its own bugs.
That being said, Optimizely Content Marketing Platform's greatest strength is its maturity in the testing/experimentation space. We have been able to leverage the expertise of Engineers, System Architects, Project Managers, Strategists, on top of the normal account manager. Optimizely Content Marketing Platform seeks approval on a very personal level by having that 1:1 attention that smaller companies may not be able to provide.
With Optimizely Content Marketing Platform, we're about to test hypotheses against our target audience to ensure optimal business impact. Any sort of development work is safeguarded because of our testing processes. We are able to identify what development work is worth pursuing and what isn't based on the experiment results deployed by their platform.
That being said, we also utilize agency resources to increase velocity and time to test. Their RapidX add-on allows clients to take advantage of seasoned Optimizely developers and project managers who can assist with maintaining strict timing when it comes to designing, engineering, launching, and even analyzing results.
That being said, Optimizely Content Marketing Platform's greatest strength is its maturity in the testing/experimentation space. We have been able to leverage the expertise of Engineers, System Architects, Project Managers, Strategists, on top of the normal account manager. Optimizely Content Marketing Platform seeks approval on a very personal level by having that 1:1 attention that smaller companies may not be able to provide.
With Optimizely Content Marketing Platform, we're about to test hypotheses against our target audience to ensure optimal business impact. Any sort of development work is safeguarded because of our testing processes. We are able to identify what development work is worth pursuing and what isn't based on the experiment results deployed by their platform.
That being said, we also utilize agency resources to increase velocity and time to test. Their RapidX add-on allows clients to take advantage of seasoned Optimizely developers and project managers who can assist with maintaining strict timing when it comes to designing, engineering, launching, and even analyzing results.
April 29, 2024
Easy to use
I used the platform to get access to logo's of my company to share it with a customer on their website. All went rather smoothly. The only "little" downside was that when communicating to one another, it could be via mail or via the platform and was somehow confusing. Otherwise, it was rather clear what to look for in which categories.
April 24, 2024
Optimizely Content Marketing Platform review
I use Optimizely Content Marketing Platform to edit and categorise content for a client. We provide full-service content support for our client – this includes placing individual articles across different categories for improved user experience and editing work via multiple editing stages that are then viewed by both the clients team and our own. This enables us to delegate duties across different teams and ensure all steps are complete.
April 17, 2024
Believe it has Potential
Organizing project tasks across the company. Can be used for personal organization as well. Similar to monday and Asana programs.
We use it for our design and marketing teams mainly as you can store images and ideas.
Others in the organization can put in a work request to ask for an item and it easily tracked and organized.
We use it for our design and marketing teams mainly as you can store images and ideas.
Others in the organization can put in a work request to ask for an item and it easily tracked and organized.
We use Optimizely Content Marking Platform (CMP) across the marketing department for project management. The Demand Gen team uses it to manage our calendar of programs and deliverables to external vendors including tracking financials (POs, IOs/contracts, invoices). The Campaign/Content team uses it to manage the development of creative materials used for demand gen programs, SEO, PR projects, etc..
April 01, 2024
Optimizely Content Marketing Platform Experience
I use Optimizely Content Marketing Platform to run A/B testing for my website to understand which aspects users are liking and more inclined towards. From the results, I am easily able to identify potential changes I need to incorporate in my platform in collaboration with development team to bring out the best customer experience.
December 04, 2023
Optimizely (Welcome) Content Marketing Platform - Improve Efficiency & Collaboration
We use the Optimizely Content Marketing Platform to manage the content lifecycle. We develop, collaborate, and track content used in marketing programs.
November 10, 2023
Optimize your content with Optimizely
It's a great platform that brings employees together from different backgrounds, responsibilities and departments, and allows us to work collaboratively to meet our objectives.
November 03, 2023
Optimizely Content Marketing Platform Review
We use Optimizely Content Marketing Platform to coordinate with our global colleagues for the editing & approval process for our social content, written articles, and web pages. Additionally, we utilize the calendar feature to have a holistic view of the different marketing initiatives and when they are scheduled to go live. Since we work in different time zones and all utilize different programs/software, Optimizely Content Marketing Platform gives us a central location to view the above information.
October 20, 2023
Optimizely Content Marketing Platform Review
We went through the acquisitions. Some of the problems that it addresses is that we have some front-end web developers. The product allows us to go in and make quick changes. It allows us to really just kind of take that next step and be proactive whereas with some of the previous products we've been using the process has been a little bit slower.
October 12, 2023
Streamline Content Development and Delivery
Content collaboration/content creation as well as a source-of-truth for content in the Library. We also use to assure consistent processes and standards are met in the creation of content that will be deployed across our digital ecosystem.
October 12, 2023
Align multi-disciplinary teams in one single location
Our initial business need was a digital asset management platform. Having compared a few against Optimizely’s CMP, we found that the planning and collaboration of the workflow process was the real benefit. We already had Optimizely CMS implemented, so it only made sense to continue with that product family. Our Marketing team consists of over 30 individuals with vary differing areas of focus - web, print, technical documentation, SEO, photo and video, etc. Getting all of these disciplines in sync is integral to any campaign. From ideation to creation to approvals to publishing, it all happens in one place, visible to everyone needing to see it. Once complete and the content is pushed to the library, anyone in our organization can see and use it as well as be directly utilized on our website through the CMS. Our business model is build on a massive field team that support their local customers. Giving them a single source of truth for usable assets is icing on the cake.
October 11, 2023
Scale
We utilize Optimizely Content Management System for email marketing to target specific customer segments as well as some web features like modals. We create automated campaigns and manual campaigns.
We use it as an email marketing platform.
October 10, 2023
Optimize the way you work
My team uses Optimizely Content Marketing Platform (aka Welcome) to capture every digital marketing request in the US and Canada, which is 200+ projects per month. Optimizely Content Marketing Platform has helped us stream-line the process from no tool to a well-oiled machine. Each subject matter expert can request digital support easily. We can edit what's needed on the fly and we can leave comments to document as needed.
September 21, 2023
Empowering content teams in collaborative and crafty ways.
My team uses Optimizely to track briefs for
content/images, editorial drafts, content strategy reviews,
legal reviews, and more. The program makes it easy to manage and track
workflows, so you know who is responsible for their desired deadline. It also
provides reminders regularly to promote timeliness and ensure deadlines are easily met.
September 12, 2023
Keeps team’s coordinates
I input stories and then edit them as needed by clients. It’s a great way to work among disparate teams and consolidate all parts of a project in one place. We can refer to the project parameters and all comments easily. Can also track and tag team members whe it’s their turn so work stays on time
September 08, 2023
Optimizely Helps Our Marketing Teams Deliver
The J.R. Simplot Company is a diverse Food and Agriculture Company with 7 different Business Units. Most of the Marketing Teams for these Business Units use Optimizely CMP on a daily basis. They have found it to be a very robust yet easy to use platform for content intake, Digital Asset Management, and planning. The workflows are easy to customize and flexible. We used to struggle knowing where things were and lose time when working with external agencies. Optimizely makes it a breeze to see exactly where a piece of content is, who has the current action and whether it is tracking on time. It's seamless integration with our Digital Asset Management tool saves us time and ensures we are always working with the latest version.
September 05, 2023
Creates unrivaled efficiencies in my day to day work
It easily helps me locate documents regarding our products and services that I share with customers. It helps me to have most everything I need in a single, easy to locate location.
I typically use it to locate data sheets, sample reports, and customer testimonials that I share internally and externally.
I typically use it to locate data sheets, sample reports, and customer testimonials that I share internally and externally.
July 28, 2023
Great platform for cross team collaboration
I used Optimizely to collaborate with teams on content production. This platform assists in simplifying communication between teams and the content publishing process.
July 25, 2023
For better communication, efficiency and workflow!
We use Optimizely to plan our content calendars, create content, and synch between teams. The platform addresses the business problem of not having consistency between teams. In such a large company, it is important for tasks to not get lost between each team that needs to contribute. This platform allows us to assign steps in anyone in the company, communicate effectively and concisely, and track progress.
We were looking for a solution to help us mange ownership and workflows associated with producing various marketing assets. Tool needed to provide alerts to keep team on track and reporting capabilities so managers and peers could monitor progress vs relying on spreadsheet and hoping someone made appropriate updates. Needed to have library functionality as well to share materials with and outside of our team so there could be a single source of truth.