Optimizely Web Experimentation delivers great A/B and Multivariant testing.
March 22, 2023
Optimizely Web Experimentation delivers great A/B and Multivariant testing.
Score 8 out of 10
Vetted Review
Verified User
Overall Satisfaction with Optimizely Web Experimentation
We use Optimizely Web Experimentation for A/B testing on a variety of websites across our Enterprise. It allows us to quickly and easily set up tests without the assistance from engineering and development teams. Items that we’ve tested include different copy for CTA buttons, page placement, images, and colors. Optimizely Web Experimentation allows us to easily set up the test, run it, and see the results to drive better decisions for digital content.
- A/B Testing
- Automated Testing
- Clear Results/Reporting
- Integration with certain platforms (e.g. Angular and/or Magnolia)
- Ability to demonstrate attribution for marketing activities
- Ability to make changes that increase conversion and revenue
- Ability to run turn-key A/B tests without support from technical teams (or agency costs)
Optimizely Web Experimentation has allowed us to create A/B and multivariant tests quickly and easily to get real-time results from users to prove theories or opinions and understand what drives desired behavior and conversion goals. This allows us to make changes to our websites that we can objectively and quantifiably measure the results to achieve the best outcomes. It also helps us make use real data and results from live tests with users rather than relying on subjective feedback from executives or stakeholders.