Overall Satisfaction with PathFactory
PathFactory is used to host multiple types of asset types which provides an important insight and overview of not only our current product suite, but also relevant hot topics covering anything from green crime to USA presidential elections. PathFactory allows Refinitiv to bring large amounts of important content in one track into a structured and informative format. The data we collate from PathFactory on visitors of our tracks provides us with a deeper understanding [of] their behavior which was not clear previously, so this has enhanced our ability to make better strategic decisions in how we nurture interested recipients of our tracks.
- Content hosting.
- Reporting.
- API Feeds via its webhooks.
- Support.
- Can do attitude.
- More details around form capture.
- I would like to see categories to be free text and not be limited to choosing from the list used for Tags.
- Our Track hosting Risk Revealed content has yielded a positive impact to the tune of increased ROI for our business area
Refinitiv has definitely benefited using the tracks because it allows users to see what content pieces are proved successful and which have not. The flexibility of the tracks allows a user to amend a live track without causing any complications or contact experience. PathFactory is also increasingly been seen as a support mechanism for our campaign.
PathFactory's set-up and integration was a fairly smooth process. The clear and frequent communication was key to this smooth set-up.
I think the biggest contributor to potential buyers to make sound decisions is based around two key factors. One is the recommend feature of the track where the PathFactory AI Algorithm hones in on the potential buyer interest and to feed them a consistent stream of relevant information that meets their needs. The second is that the data collated from a recommend track allows us to see the effectiveness of the algorithm and how best to approach each client based on their engagement.
Do you think PathFactory delivers good value for the price?
Yes
Are you happy with PathFactory's feature set?
Yes
Did PathFactory live up to sales and marketing promises?
Yes
Did implementation of PathFactory go as expected?
Yes
Would you buy PathFactory again?
Yes
I have not used any other product that comes close to the capabilities of PathFactory.
PathFactory Feature Ratings
Experience Using PathFactory
Using PathFactory
10 - The people who mainly use pathfactory are individual within the Marketing umbrella which covers our Digital, frontline sales, Marketing Activation and Marketing Automation.
5 - I think the skills required to Build out tracks and support those who use the track need to have a pretty good understanding of its features and be fairly technical. These people are also have a data and analytics background.
- Event marketing campaigns
- Product info for clients
- Demand Generation
- We have been able to use Pathfactory effectively to support our demand generation campaign and use the data collated to personalize and nurture engaged contacts
- We have been able to use some of the Pathfactory features for surveys on obtaining valuable research data which was unexpected.
- Expand on Surveys but this depends on what new features become available to us
- in bound marketing engagement
- live webinars
Evaluating PathFactory and Competitors
- Price
- Product Features
- Product Usability
Whilst price is always important, the product itself needed to support our marketing campaign from a content perfective (originally) and host a wide variety of content from PDF to youtube video links. being able to use it easily and manoeuvre around the features was equally important so supporting the wider team could be done easily and effectively.
If we had gone through the whole process again, the level of an engagement and understanding between the businesses would have been closer.
PathFactory Implementation
- Implemented in-house
Not sure - Unsure to what degree change management was involved
- Unsure
PathFactory Training
I think you can get to a good level without training but to use Pathfactory effectively, you do need training and I would definitely recommend a combination of the two
Configuring PathFactory
We have specific best practice guide for each user from our organisation. One of those is using master forms which ca be used across multiple tracks reducing the number of ad-hoc forms and taking up space within its folders. We also have a set guide to using TAGs and only those that exist on our website can be used to tag our content.
No - we have not done any customization to the interface
Some - we have added small pieces of custom code - Some of the custom code centers around our business colours, logo and text.
PathFactory Support
Pros | Cons |
---|---|
Quick Resolution Knowledgeable team Problems get solved Kept well informed No escalation required Immediate help available Support understands my problem Support cares about my success | Poor followup Slow Initial Response |
Not Sure
Yes - The Bug i refer to is with ad-hoc external codes built for specific reason and sometimes they do go awry but they are always fixed quickly when identified.
During a busy period during the summer when we were building out many tracks, the pathfactory users were still very much at a learning phase of the many pathfactory features and expectedly, I requested many updates, changes, amends and inclusions and not only was Pathfactory support turned each one around in a very short space of time but they were able to give detailed description into how many of the complicated issues were fixed by proving visual training videos of themselves, fixing each issue so we could learn from them. It also meant that we would not have to turn to Pathfactory for these issues in future. This would also free up time for them to focus on more complicated tasks for us.
Using PathFactory
Pros | Cons |
---|---|
Like to use Relatively simple Easy to use Technical support not required Well integrated Consistent Quick to learn Convenient Feel confident using | None |
- Uploading content
- Creating forms
- Adding content to tracks
- adding tags to content
- building tracks
- issues around Custom URL Slugs
- Sharing Tags where content sits in multiple Tracks
- adding additional CTA Buttons
- Making changes to visual design
PathFactory Reliability
Integrating PathFactory
- Eloqua
Pathfactory integration with Eloqua was not too difficult due to the easy and flexibility of the webhooks. We are feeding specific metrics that were chosen by us to populate a Eloqua CDO.
- Salesforce
- Snowflake
I think there may be an element of integration with salesforce but no certain.
- File import/export
- API (e.g. SOAP or REST)
web-hooks?
Relationship with PathFactory
unsure
Communication & Transparency
Upgrading PathFactory
- The reports have been a huge feature that has grown in popularity due to the clear insightful metrics provided
- TRigger facility will he a useful feature although we have yet to use it but can see its potential
- hoping to see more details around form capture such as name of the form
- Looking forward to seeing more features around VEX