Overview
What is PathFactory?
PathFactory enables you to unlock B2B revenue with AI-powered content intelligence which allows you to generate personalized, engaging, and conversion-focused experiences across the entire B2B buyer journey. Per the vendor, you can accelerate deal velocity and grow your pipeline by…
Pathfactory, the future of customer engagement
Increase content relevance by audience
PathFactory Review
Good for building content-driven user experiences.
PathFactory, almost good!
Ease of use.
Need a content hub that encourages self-education and asset binging - PathFactory is your solution!
Pathfactory helps me to seize every opportunity
PathFactory generates successful customer engagement.
Consistently delivering value to our prospects
PathFactory: The proof is in the pudding
Being plagued …
No-code improvement of user journeys post-conversion for B2B
Great content enhancement tool
Review of PF
Web page link to a specific asset on a Target or Recommend …
How PathFactory Differs From Its Competitors
PathFactory Value Proposition
I would say the greatest benefit is the capacity of the …
PathFactory Time to Value
PathFactory Buyer Enablement
PathFactory Value Proposition
PathFactory Time to Value
PathFactory Buyer Enablement
PathFactory Value Proposition
PathFactory Buyer Enablement
PathFactory Value Proposition
PathFactory Buyer Enablement
PathFactory Value Proposition
PathFactory Time to Value
PathFactory Buyer Enablement
PathFactory Value Proposition
PathFactory Time to Value
PathFactory Buyer Enablement
PathFactory Value Proposition
PathFactory Value Proposition
PathFactory Time to Value
PathFactory Buyer Enablement
PathFactory Value Proposition
PathFactory Buyer Enablement
PathFactory Value Proposition
PathFactory Time to Value
PathFactory Buyer Enablement
PathFactory Value Proposition
PathFactory Time to Value
PathFactory Buyer Enablement
PathFactory Value Proposition
PathFactory Time to Value
PathFactory Buyer Enablement
PathFactory Value Proposition
PathFactory Time to Value
PathFactory Buyer Enablement
PathFactory Value Proposition
PathFactory Time to Value
PathFactory Buyer Enablement
PathFactory Value Proposition
PathFactory Value Proposition
PathFactory Time to Value
PathFactory Buyer Enablement
PathFactory Value Proposition
PathFactory Time to Value
PathFactory Buyer Enablement
PathFactory Value Proposition
PathFactory Time to Value
PathFactory Buyer Enablement
PathFactory Value Proposition
PathFactory Buyer Enablement
PathFactory Value Proposition
PathFactory Time to Value
PathFactory Buyer Enablement
PathFactory Value Proposition
PathFactory Time to Value
PathFactory Buyer Enablement
PathFactory Value Proposition
PathFactory Time to Value
PathFactory Buyer Enablement
PathFactory Value Proposition
PathFactory Time to Value
PathFactory Buyer Enablement
PathFactory Value Proposition
PathFactory Time to Value
PathFactory Buyer Enablement
PathFactory Value Proposition
PathFactory Time to Value
PathFactory Buyer Enablement
Awards
Products that are considered exceptional by their customers based on a variety of criteria win TrustRadius awards. Learn more about the types of TrustRadius awards to make the best purchase decision. More about TrustRadius Awards
Popular Features
- Content hub (132)9.292%
- Content performance analytics (138)9.292%
- Embedded CTAs (116)9.292%
- Forms / Gated content (132)9.090%
Reviewer Pros & Cons
Pricing
What is PathFactory?
PathFactory enables you to unlock B2B revenue with AI-powered content intelligence which allows you to generate personalized, engaging, and conversion-focused experiences across the entire B2B buyer journey. Per the vendor, you can accelerate deal velocity and grow your pipeline by recommending the…
Entry-level set up fee?
- No setup fee
Offerings
- Free Trial
- Free/Freemium Version
- Premium Consulting/Integration Services
Would you like us to let the vendor know that you want pricing?
25 people also want pricing
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Features
Content Publishing
Features related to the organization and distribution of marketing content.
- 9.2Content hub(132) Ratings
Platform has a central location, such as a gallery or repository, for organizing all content. This enables easy internal access, and may allow for automated or personalized distribution.
- 9Forms / Gated content(132) Ratings
Users can set up forms for lead generation, which can be used to gate content. Forms may pop-up (to gate the site itself) or prompt users to register for a download.
- 9.2Embedded CTAs(116) Ratings
Supports the creation of embedded Calls To Action, which are forms or links embedded in the content or the content stream.
- 9Content distribution(9) Ratings
Allows users to push content to different channels, such as social media or websites, from within the tool. This may be handled via integrations.
- 9Content promotion(6) Ratings
Includes tools for promoting content by connecting to paid and earned media channels.
- 9.4Content automation(103) Ratings
Allows users to set up automated distribution, personalization and/or curation.
Content Reporting & Analytics
Features related to tracking, measuring, and analyzing content creation processes and content performance.
- 9.2Audience profiling and targeting(114) Ratings
Determines profiles—types that can be used for segmentation—based on audience behavior or demographics. Helps deliver targeted content via website personalization and/or marketing automation campaigns.
- 9.1Closed-loop tracking and reporting(109) Ratings
Tracks the impact of content on the buyer’s/customer’s journey and ROI.
- 9.2Content performance analytics(138) Ratings
Provides insights around how individual pieces of content are performing. Content performance is measured in terms of engagement and/or conversion by piece of content, by channel.
- 8.9Campaign optimization dashboard(8) Ratings
Provides a quick view on content performance and allows users to make changes to which channels and which content is being promoted or displayed.
Product Details
- About
- Integrations
- Competitors
- Tech Details
- Downloadables
- FAQs
What is PathFactory?
PathFactory Features
Content Publishing Features
- Supported: Content hub
- Supported: Forms / Gated content
- Supported: Embedded CTAs
- Supported: Content automation
Content Reporting & Analytics Features
- Supported: Audience profiling and targeting
- Supported: Closed-loop tracking and reporting
- Supported: Content performance analytics
- Supported: Page-level engagement analytics
PathFactory Screenshots
PathFactory Video
PathFactory Integrations
- Adobe Marketo Engage
- Oracle Marketing
- Salesforce Marketing Cloud
- HubSpot Marketing Hub
- Microsoft Dynamics 365
- 6sense
- Demandbase One
- G2 for Buyers
- Google Workspace
- OneLogin by One Identity
- Google Tag Manager
- Tealium Customer Data Hub
- YouTube Live
- Vimeo
- Vidyard
- Brightcove
- Wistia
- Drift
- Adobe Analytics
- Google Analytics
- WordPress
- Drupal
- Adobe Experience Manager
- Terminus ABM Platform
PathFactory Technical Details
Deployment Types | Software as a Service (SaaS), Cloud, or Web-Based |
---|---|
Operating Systems | Unspecified |
Mobile Application | No |
Supported Languages | English, Arabic, Chinese, French, Spanish, Portuguese, Japanese, Russian |
PathFactory Downloadables
- PathFactory removes friction from B2B marketing and sales by fuelling intelligent content across the customer journey.
- PathFactory Content Platform provides a 360-degree view of an organization’s content and its attributes, which can be used to inform content strategy and enable the best content experiences possible.
- Campaign Tools are used to bundle together several content pieces in any format—including blogs, PDFs, webpages, videos, 3rd party content—into a bingeable experience, allowing visitors to explore content freely.
- PathFactory Website Tools is a content intelligence solution to deliver micro-personalized experiences to website visitors based on their unique behaviors.
- PathFactory for Sales offers a way to uncover the content consumption of leads, contacts, accounts, and opportunities inside the CRM. This can be enabled by a Salesforce Visualforce app.
- Build engaging virtual events and gain access to attendees’ digital behavior.
- PathFactory accelerates B2B revenue by enabling marketers to serve intelligent, scalable, omni-channel marketing content experiences moving the target audience journey forward.
- With insightful Content Intelligence and scalable Content Activation, PathFactory helps B2B marketers and salespeople to work smarter, not harder, at scale.
Frequently Asked Questions
Comparisons
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Reviews and Ratings
(234)Attribute Ratings
- 9.2Likelihood to Renew7 ratings
- 9.8Availability8 ratings
- 10Performance8 ratings
- 9.3Usability3 ratings
- 9.1Support Rating4 ratings
- 10Online Training7 ratings
- 8.2In-Person Training1 rating
- 10Implementation Rating7 ratings
- 9Configurability2 ratings
- 8.6Product Scalability2 ratings
- 9.3Ease of integration2 ratings
- 9Vendor pre-sale2 ratings
- 9.3Vendor post-sale2 ratings
Reviews
(1-2 of 2)Pathfactory - the future of content management software
- Content hosting.
- Reporting.
- API Feeds via its webhooks.
- Support.
- Can do attitude.
- More details around form capture.
- I would like to see categories to be free text and not be limited to choosing from the list used for Tags.
- Content hub
- 90%9.0
- Forms / Gated content
- 80%8.0
- Embedded CTAs
- 80%8.0
- Content automation
- 90%9.0
- Audience profiling and targeting
- 80%8.0
- Closed-loop tracking and reporting
- 90%9.0
- Content performance analytics
- 100%10.0
- Our Track hosting Risk Revealed content has yielded a positive impact to the tune of increased ROI for our business area
- Online training
- Event marketing campaigns
- Product info for clients
- Demand Generation
- We have been able to use Pathfactory effectively to support our demand generation campaign and use the data collated to personalize and nurture engaged contacts
- We have been able to use some of the Pathfactory features for surveys on obtaining valuable research data which was unexpected.
- Expand on Surveys but this depends on what new features become available to us
- in bound marketing engagement
- live webinars
- Price
- Product Features
- Product Usability
- Implemented in-house
- Unsure
- Uploading content
- Creating forms
- Adding content to tracks
- adding tags to content
- building tracks
- issues around Custom URL Slugs
- Sharing Tags where content sits in multiple Tracks
- adding additional CTA Buttons
- Making changes to visual design
- Eloqua
- Salesforce
- Snowflake
- File import/export
- API (e.g. SOAP or REST)
- The reports have been a huge feature that has grown in popularity due to the clear insightful metrics provided
- TRigger facility will he a useful feature although we have yet to use it but can see its potential
- hoping to see more details around form capture such as name of the form
- Looking forward to seeing more features around VEX
More Qualified Leads. Better Sales Conversations.
- Since PathFactory is able to track known lead engagement, we never have to present a known prospect/customer with a form. We are simply able to present them with content and track their engagement.
- Furthermore, we can also present an unknown lead with content, wait a specific amount of time and then present them with a form before they can proceed. This encourages leads to want to give us their info, instead of feeling forced too, leading to a higher form fill rate.
- PathFactory also has a fantastic customer success team that was instrumental in our on-boarding/implementation process, as well as actively help us take advantage of all the PathFactory platform has to offer.
- Honestly, we have only been a customer for 6 months thus far, so I do not have a ton of Cons/Opinions yet. So far there haven't really been any issues...
- Content hub
- 90%9.0
- Forms / Gated content
- 100%10.0
- Embedded CTAs
- 80%8.0
- Content automation
- N/AN/A
- Audience profiling and targeting
- N/AN/A
- Closed-loop tracking and reporting
- N/AN/A
- Content performance analytics
- 80%8.0
- In 6 months PathFactory has already helped nurture and educate leads more efficiently and effectively; leading to more qualified leads and better sales conversations. We will continue to monitor how it ultimately impacts our closed won business.
- Online training
- Nurture
- Customer Engagement
- Lead Generation
- Customer On-boarding
- Account Based Marketing
- Price
- Product Features
- Prior Experience with the Product
- Implemented in-house
- Integrating PathFactory with existing tools, like Marketo or Saleforce
- Creating Content Tracks
- Creating Website Promoters
- Marketo
- Salesforce
- Google Analytics
- Wordpress
- Single Signon
- API (e.g. SOAP or REST)