Overall Satisfaction with RollWorks
We use RollWorks' display platform to build awareness with our target accounts. It offers greater reach and frequency than Linkedin, at a more affordable cost.
- Account-based ad targeting.
- Integrates well with Marketo and Salesforce.
- Has much better reporting thank LinkedIn.
- Has nice stage-based measurement.
- Great customer service.
- A pleasure to work with.
- Persona-level targeting could be better aligned to more traditional roles/functions.
- More control over how influence is defined with opportunities.
- Some parts of the UI could be organized better.
- Greater brand awareness.
- Influences a good amount of pipeline and revenue.
- Helps build alignment between sales and marketing.
All of these platforms are very helpful for running an account-based approach. For pure account-based advertising, I've found Rollworks is the easiest to get started with. Terminus and Demandbase are terrific as well. I'd say they offer more functionality, a bit more complexity, and not surprisingly cost more.
Do you think RollWorks delivers good value for the price?
Yes
Are you happy with RollWorks's feature set?
Yes
Did RollWorks live up to sales and marketing promises?
Yes
Did implementation of RollWorks go as expected?
Yes
Would you buy RollWorks again?
Yes