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    Overview
    ProductRatingMost Used ByProduct SummaryStarting Price

    AdEspresso by Hootsuite

    Score8 out of 10
    N/AAdEspresso by Hootsuite is tool that allows you to perform split tests on every aspect of an advertising campaign. The platform also allows you to create, analyze and optimize Facebook Ads, Instagram, and Google campaigns. Understanding from AdEspressos analytics of what is performing best allows one to optimize campaigns both manually and automatically.N/A
    Pricing
    AdEspresso by Hootsuite
    Editions & Modules
    No answers on this topic
    Offerings
    Pricing Offerings
    AdEspresso by Hootsuite
    Free Trial
    No
    Free/Freemium Version
    No
    Premium Consulting/Integration Services
    No
    Entry-level Setup FeeOptional
    Additional Details
    More Pricing Information
    Community Pulse
    AdEspresso by Hootsuite
    Considered Both Products
    Hootsuite
    Chose AdEspresso by Hootsuite
    I find it a lot more detailed in creation and ad reporting, but not very user friendly or helpful if you encounter an error or something happens that needs to be fixed. AdEspresso [by Hootsuite] is better if you want an easier experience and less to look at while you're …
    Incentivized
    Key User Insights
    Would buy again
    No answers on this topic
    Delivers good value for the price
    No answers on this topic
    Happy with the feature set
    No answers on this topic
    Lived up to sales and marketing promises
    No answers on this topic
    Implementation went as expected
    No answers on this topic
    Features
    AdEspresso by Hootsuite
    Ad Network Integration
    Comparison of Ad Network Integration features of AdEspresso by Hootsuite
    Feature
    AdEspresso by Hootsuite
    7.0
    2 Ratings
    5% below category average
    Data Transfer7.02 Ratings
    DSP integration7.01 Ratings
    Ad Campaigns
    Comparison of Ad Campaigns features of AdEspresso by Hootsuite
    Feature
    AdEspresso by Hootsuite
    6.6
    2 Ratings
    17% below category average
    Ad campaign creation7.52 Ratings
    Ad deployment7.52 Ratings
    Display advertising7.02 Ratings
    Ad display and retargeting segmentation6.02 Ratings
    Sequence targeting4.92 Ratings
    Ad Reporting & Analytics
    Comparison of Ad Reporting & Analytics features of AdEspresso by Hootsuite
    Feature
    AdEspresso by Hootsuite
    6.8
    2 Ratings
    13% below category average
    Ad dashboards7.62 Ratings
    Ad performance reports8.62 Ratings
    Ad conversion tracking7.62 Ratings
    Ad attribution reporting6.52 Ratings
    Cross-channel ad management6.02 Ratings
    Ad forecasting and optimization4.42 Ratings
    Best Alternatives
    AdEspresso by Hootsuite
    Small Businesses
    AdRoll
    Score3.7 out of 10
    Medium-sized Companies
    Criteo Commerce Growth
    Score8 out of 10
    Enterprises
    Criteo Commerce Growth
    Score8 out of 10
    All AlternativesView all alternatives
    User Ratings
    AdEspresso by Hootsuite
    Likelihood to Recommend
    7.0
    (2 ratings)
    User Testimonials
    AdEspresso by Hootsuite
    Likelihood to Recommend
    Hootsuite
    [AdEspresso is] great if you have a smaller budget or are just getting started with Facebook advertising. You can easily create ads and publish them in minutes after everything is set up for your account. I would recommended trying it if you don't have a lot of experience, but not to manage a large account with multiple clients (10+)
    Incentivized
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    Pros
    Hootsuite
    • A/B testing
    • Mass advertising
    • Budget and finance
    Incentivized
    Read full review
    Cons
    Hootsuite
    • It is a bit limited in features, for example can't do everything that you can do in Facebook's Business Manager
    • There are certain levels, depending on budget, so you'll have to pay more to use it the higher your budget is
    • Could use an update for Lead Ad creation, found it very tough and couldn't get things to synch correctly.
    Incentivized
    Read full review
    Alternatives Considered
    Hootsuite
    I find it a lot more detailed in creation and ad reporting, but not very user friendly or helpful if you encounter an error or something happens that needs to be fixed. AdEspresso [by Hootsuite] is better if you want an easier experience and less to look at while you're creating your ads.
    Incentivized
    Read full review
    Return on Investment
    Hootsuite
    • They have helped us greatly in lead generation for internal marketing efforts
    • Big focus on lead generation for clients, have helped sell dozens of homes for them!
    • Engagement and lead gen saw a big increase while using AdEspresso
    Incentivized
    Read full review
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