AdEspresso by Hootsuite is tool that allows you to perform split tests on every aspect of an advertising campaign.
The platform also allows you to create, analyze and optimize Facebook Ads, Instagram, and Google campaigns.
Understanding from AdEspressos analytics of what is performing best allows one to optimize campaigns both manually and automatically.
I find it a lot more detailed in creation and ad reporting, but not very user friendly or helpful if you encounter an error or something happens that needs to be fixed. AdEspresso [by Hootsuite] is better if you want an easier experience and less to look at while you're …