AdEspresso is a great starter tool if you want to get serious about Facebook & LinkedIn advertising!
July 20, 2021

AdEspresso is a great starter tool if you want to get serious about Facebook & LinkedIn advertising!

Casey Cleary (LION) | TrustRadius Reviewer
Score 8 out of 10
Vetted Review
Verified User

Overall Satisfaction with AdEspresso by Hootsuite

We used AdEspresso [by Hootsuite] for our internal and client social media advertising. It is a great tool because it allows you easy create and schedule Facebook and LinkedIn ads, using previously saved audiences. It's very user friendly and allows you to plan out your budget and execute your objectives, offering advice along the way so you can get the most out of your budget.
  • Very user friendly tool that makes it so easy to create ads
  • There are lots of prompts and drop downs so you know what to include
  • Offers advice for getting the most out of your budget
  • Easy to split test ads and see what's working best
  • It is a bit limited in features, for example can't do everything that you can do in Facebook's Business Manager
  • There are certain levels, depending on budget, so you'll have to pay more to use it the higher your budget is
  • Could use an update for Lead Ad creation, found it very tough and couldn't get things to synch correctly.
  • They have helped us greatly in lead generation for internal marketing efforts
  • Big focus on lead generation for clients, have helped sell dozens of homes for them!
  • Engagement and lead gen saw a big increase while using AdEspresso
I find it a lot more detailed in creation and ad reporting, but not very user friendly or helpful if you encounter an error or something happens that needs to be fixed. AdEspresso [by Hootsuite] is better if you want an easier experience and less to look at while you're creating your ads.

Do you think AdEspresso by Hootsuite delivers good value for the price?

Yes

Are you happy with AdEspresso by Hootsuite's feature set?

Yes

Did AdEspresso by Hootsuite live up to sales and marketing promises?

I wasn't involved with the selection/purchase process

Did implementation of AdEspresso by Hootsuite go as expected?

Yes

Would you buy AdEspresso by Hootsuite again?

Yes

[AdEspresso is] great if you have a smaller budget or are just getting started with Facebook advertising. You can easily create ads and publish them in minutes after everything is set up for your account. I would recommended trying it if you don't have a lot of experience, but not to manage a large account with multiple clients (10+)

AdEspresso by Hootsuite Feature Ratings

Ad campaign creation
8
Ad deployment
7
Display advertising
6
Ad display and retargeting segmentation
7
Sequence targeting
7
Data Transfer
7
DSP integration
7
Ad dashboards
6
Ad performance reports
7
Ad conversion tracking
6
Ad attribution reporting
7
Cross-channel ad management
7
Ad forecasting and optimization
7