Name: AdEspresso by Hootsuite
Rating: 8 (3 reviews)
Author: Hootsuite

Customer Success Management Training

Customer Training

Help Desk

Web and Video Conferencing

Customer Support

Accessibility Testing

Continuous Integration

Feature Management

Development

Virtual Classroom

Education

Business Intelligence (BI)

Collaboration

Enterprise

Accounting

SaaS Spend Management

Treasury Management

Finance and Accounting

Applicant Tracking

Corporate Learning Management

Employee Onboarding

HR Management

Payroll

Talent Intelligence

Talent Management

Workforce Analytics

Workforce Management

Human Resources

AIOps

API Management

Cloud Storage

Configuration Management

Custom Software Development Services

Cybersecurity Consulting

Database-as-a-Service (DBaaS)

Fraud Detection

Game Engine

Integration Platform as a Service (iPaaS)

LAN Switches

Managed Detection and Response (MDR)

Managed Public Cloud Infrastructure

Mobile Data Security

Network Behavior Analysis

Network Performance Monitoring

Sensitive Data Discovery

Service Desk Outsourcing

Software Composition Analysis (SCA)

Vendor Risk Management

Information Technology

A/B Testing

Ad Serving & Retargeting

All-in-One Marketing

Content Management

Ecommerce Personalization

Email Marketing

Market Research

Marketing Automation

Marketing Resource Management

Social Media Management

Survey & Forms Building

Web Analytics

Marketing

Project Management

Professional Services

Customer Onboarding

Customer Relationship Management (CRM)

Point of Sale

Sales Enablement

Sales Incentive Compensation Management

Sales Performance Management

eCommerce Analytics

Sales

Cloud Infrastructure Entitlement Management

Cloud Security Posture Management

Secure Service Edge (SSE)

Security

Banking

Church Management

Financial Services CRM

Geographic Information

Internet of Medical Things

Medical Office EMR & EHR

Mental Health

Online Voting

Revenue Cycle Management (RCM)

Vertical-Specific

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AdEspresso by Hootsuite is tool that allows you to perform split tests on every aspect of an advertising campaign. 

The platform also allows you  to create, analyze and optimize Facebook Ads, Instagram, and Google campaigns. 

Understanding from AdEspressos analytics of what is performing best allows one to optimize campaigns both manually and automatically.

AdRoll provides a platform, performance, and services to meet companys' marketing goals while streamlining marketing operation. Solutions technologies for brand awareness, retargeting, and abandoned cart recovery. And the AdRoll Cross-Channel Performance Dashboard displays campaigns holistically so users can analyze performance, run reports, gather insights.

Starter

Essentials

Growth

Kenshoo

Skai

AdEspresso by Hootsuite

Ad serving describes the technology and service that places advertisements on web sites.

Likelihood to Recommend

Ad Network Integration

Ad Campaigns

Ad Reporting & Analytics

Data Transfer

DSP integration

Ad campaign creation

Ad deployment

Display advertising

Ad display and retargeting segmentation

Sequence targeting

Ad dashboards

Ad performance reports

Ad conversion tracking

Ad attribution reporting

Cross-channel ad management

Ad forecasting and optimization

Hootsuite is a social media management system for businesses and organizations to collaboratively execute campaigns across multiple social networks from one secure, web-based dashboard. Launch marketing campaigns, identify and grow audience, and distribute targeted messages using Hootsuite’s unique social media dashboard.

Streamline team workflow with scheduling and assignment tools and reach audiences with geo-targeting functionality. Invite multiple collaborators to manage social profiles securely, plus provide custom reports using the comprehensive social analytics tools for measurement. Key social network integrations include Facebook, Instagram, YouTube, LinkedIn, Twitter, Pinterest, and Youtube.<br><br>With over 200,000 paid accounts and millions of users, Hootsuite’s rapidly growing user base includes a wide array of governmental bodies, entertainment artists, and organizations such as Pepsi, NBA, TIME Magazine, and FOX Network. Accolades include awards from the B2B Twitter App of the Year, Forrester’s Groundswell Awards B2C Talking Finalist, Mashable’s Open Web Awards, The Shorty Awards, The Canadian New Media Awards, and others.

Learn more at <a href="http://www.hootsuite.com" rel="">http://www.hootsuite.com</a>

Features related to creating and deploying ad campaigns.

Allows users to programmatically create ads and build new campaigns within the tool.

Allows users to quickly and easily deploy new ad campaigns from within the tool.

Supports banner and rich media display ads, including video, audio, mobile, etc.

Allows users to display and retarget ads to audience segments based on demographics, location, account, role, or other profile aspects.

Allows users to create ad sequences that have several stages covering different topics or products; individual viewers are shown ads in a particular order across websites. This provides very fine control over brand messaging and storytelling.

Integration with main ad networks, and exchanges to make accurate media buys.

Transfer of data to ad exchanges to match third-party to segments.

Integration with DSP platforms for ad buying

Features related to reporting on and analyzing advertisements.

Dashboards for analyzing and/or optimizing ads are clean, easy to use, and easy to understand.

Allow users to generate reports comparing the performance of various ads or the performance of certain aspects of ads (like headlines, etc.)

Tracks ad conversions by campaign and type of conversion—the customer might have clicked on the ad and then purchased a product, subscribed to a newsletter, filled out a form, or downloaded a whitepaper, etc.

Generates accurate, detailed reports that attribute conversion to a combination of different touch points (ads, and other factors) leading up to conversion.

Provides an integrated view or control panel that allows users to manage their ad campaigns across a variety of platforms in one place.

Ad forecasting models predict campaign performance to assist with optimization.

Senior Marketing Coordinator

AdEspresso by Hootsuite 2021-07-09 15:08:08

Co Founder

AdEspresso by Hootsuite 2021-07-21 12:34:37

TrustRadius is a technology and business research firm based in Austin, Texas. The company is known as a review platform for verified B2B technology and software reviews through a proprietary algorithm and human verification.

TrustRadius

Bit limited

Business manager

Ui ux

Split test

B testing

User friendly

Friendly tool

User friendly tool

Easy to create

Home

Ad Serving & Retargeting Platforms

We used AdEspresso [by Hootsuite] for our internal and client social media advertising. It is a great tool because it allows you easy create and schedule Facebook and LinkedIn ads, using previously saved audiences. It's very user friendly and allows you to plan out your budget and execute your objectives, offering advice along the way so you can get the most out of your budget.

Very user friendly tool that makes it so easy to create ads
There are lots of prompts and drop downs so you know what to include
Offers advice for getting the most out of your budget
Easy to split test ads and see what's working best

It is a bit limited in features, for example can't do everything that you can do in Facebook's Business Manager
There are certain levels, depending on budget, so you'll have to pay more to use it the higher your budget is
Could use an update for Lead Ad creation, found it very tough and couldn't get things to synch correctly.

They have helped us greatly in lead generation for internal marketing efforts
Big focus on lead generation for clients, have helped sell dozens of homes for them!
Engagement and lead gen saw a big increase while using AdEspresso

AdEspresso by Hootsuite was a great product when we were using it. They have a great A/B test and manage features for ad sets. After Hootsuite bought the product, we couldn't see any updates for a long time. At the same time, Facebook Business Manager was getting better and better at testing and budgeting. We switched to Facebook Business Manager, which is free and nearly covers all the features we want. 

I can easy say that tool is nice and allows you to do a lot, but it is outdated, in my opinion.

A/B testing
Mass advertising
Budget and finance

Testing too much creative at once was plus

AdEspresso by Hootsuite

Overview

What is AdEspresso by Hootsuite?