#1 most frequent
United States of America
66.7%18 installations of 27
What is AdEspresso by Hootsuite?
AdEspresso by Hootsuite is tool that allows you to perform split tests on every aspect of an advertising campaign.
The platform also allows you to create, analyze and optimize Facebook Ads, Instagram, and Google campaigns.
Understanding from AdEspressos analytics of what is performing best allows one to optimize campaigns both manually and automatically.
Categories & Use Cases
Top Performing Features
Ad performance reports
Allow users to generate reports comparing the performance of various ads or the performance of certain aspects of ads (like headlines, etc.)
Category average: 7.1
Ad dashboards
Dashboards for analyzing and/or optimizing ads are clean, easy to use, and easy to understand.
Category average: 7
Ad conversion tracking
Tracks ad conversions by campaign and type of conversion—the customer might have clicked on the ad and then purchased a product, subscribed to a newsletter, filled out a form, or downloaded a whitepaper, etc.
Category average: 6.4
Areas for Improvement
Cross-channel ad management
Provides an integrated view or control panel that allows users to manage their ad campaigns across a variety of platforms in one place.
Category average: 7
Sequence targeting
Allows users to create ad sequences that have several stages covering different topics or products; individual viewers are shown ads in a particular order across websites. This provides very fine control over brand messaging and storytelling.
Category average: 6.8
Ad forecasting and optimization
Ad forecasting models predict campaign performance to assist with optimization.
Category average: 6.3
Who Buys & Uses AdEspresso by Hootsuite
#2 most frequent
India
14.8%4 installations of 27
#3 most frequent
United Kingdom of Great Britain and Northern Ireland
7.4%2 installations of 27
AdEspresso is a great starter tool if you want to get serious about Facebook & LinkedIn advertising!
Pros
- Very user friendly tool that makes it so easy to create ads
- There are lots of prompts and drop downs so you know what to include
- Offers advice for getting the most out of your budget
- Easy to split test ads and see what's working best
Cons
- It is a bit limited in features, for example can't do everything that you can do in Facebook's Business Manager
- There are certain levels, depending on budget, so you'll have to pay more to use it the higher your budget is
- Could use an update for Lead Ad creation, found it very tough and couldn't get things to synch correctly.
Return on Investment
- They have helped us greatly in lead generation for internal marketing efforts
- Big focus on lead generation for clients, have helped sell dozens of homes for them!
- Engagement and lead gen saw a big increase while using AdEspresso
Alternatives Considered
Facebook for Business
Great tool but for general purpose
Pros
- A/B testing
- Mass advertising
- Budget and finance
Cons
- UI/UX
- Better ad management
Return on Investment
- Testing too much creative at once was plus