Adobe GenStudio for Performance Marketing

Overview
ProductRatingMost Used ByProduct SummaryStarting Price
Adobe GenStudio for Performance Marketing
Score 8.5 out of 10
N/A
Adobe GenStudio for Performance Marketing is a generative AI-first application that lets marketing teams create their own ads and emails to drive personalized marketing campaigns.N/A
Pricing
Adobe GenStudio for Performance Marketing
Editions & Modules
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Offerings
Pricing Offerings
Adobe GenStudio for Performance Marketing
Free Trial
No
Free/Freemium Version
No
Premium Consulting/Integration Services
Yes
Entry-level Setup FeeOptional
Additional Details
More Pricing Information
Community Pulse
Adobe GenStudio for Performance Marketing
Considered Both Products
Adobe GenStudio for Performance Marketing
Chose Adobe GenStudio for Performance Marketing
We have built a large scale SAAS platform that collaborates with Adobe GenStudio for Performance Marketing.
Chose Adobe GenStudio for Performance Marketing
I have been a long time Adobe user and I trust Adobe products and this was the only kind of product that I have even bothered looking into. I'm sure there is other things out there, but I am satisfied with what I have seen with Adobe GenStudio for Performance Marketing.
Chose Adobe GenStudio for Performance Marketing
Adobe is just better, and honestly, our team loves how easy it is to source content for ad refreshes. We're saving so much time by skipping the more time-consuming tasks. Also, having access to the built-in brand checks and workflows reduces stress on a multi-national campaign.
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User Ratings
Adobe GenStudio for Performance Marketing
Likelihood to Recommend
8.2
(10 ratings)
Usability
8.4
(10 ratings)
User Testimonials
Adobe GenStudio for Performance Marketing
Likelihood to Recommend
Adobe
Like with many things AI generation is a tool that can be utilized but should not be solely relied on. Sometimes you need to tinker with the results, go back and modify things, help the program learn YOUR VOICE and what YOU need to share. Not everything is going to be perfect the first time you try, but the more you use the product and work on adjusting to how you want things to be, Adobe GenStudio for Performance Marketing is the perfect solution to many problems.
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Pros
Adobe
  • A lot of content is at our disposal that can be quickly edited.
  • Campaigns are easily organized and accessible to our team members.
  • Easily activate ads on different channels.
  • These insights for our team can be passed along to our clients.
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Cons
Adobe
  • Ai isnt perfect, but is steadily improving.
  • Sometimes the generation is too similar to what has been done before
  • Import process can always get better.
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Usability
Adobe
I gave Adobe GenStudio for Performance Marketing this usability rating because, in my opinion, Adobe needs to better identify what is the Adobe GenStudio for Performance Marketing product offering
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Alternatives Considered
Adobe
Adobe is just better, and honestly, our team loves how easy it is to source content for ad refreshes. We're saving so much time by skipping the more time-consuming tasks. Also, having access to the built-in brand checks and workflows reduces stress on a multi-national campaign.
Read full review
Return on Investment
Adobe
  • Time saving work flow
  • AI takes pressure off the design team and can focus where custom design work is needed more
  • Simplified activation for campaigns
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ScreenShots

Adobe GenStudio for Performance Marketing Screenshots

Screenshot of where marketers can quickly create on-brand content using pre-approved templates and optimize that content for their next marketing campaign based on insights from top performing assets.Screenshot of how with Adobe GenStudio for Performance Marketing, teams will be able to localize campaign content while maintaining brand standards with generative AI. Marketers can create new, region-specific content or translate copy from English into over 11 languages with one click. Future video localization will use generative AI to auto-dub and lip-sync videos into other languages. (Coming soon)Screenshot of how Adobe AI technology inspects and assigns a brand score to every piece of marketer-generated content in Adobe GenStudio for Performance Marketing based on brand guidelines. Marketers can see when an ad or email doesn’t meet guidelines, and which attributes are problematic.Screenshot of the Adobe GenStudio for Performance Marketing Home, which gives marketers one place to generate new emails or ads, find approved content to reuse, plan and execute campaigns, send content for activation, and analyze campaign and content performance.