Level up marketing efforts.
November 24, 2024

Level up marketing efforts.

Anonymous | TrustRadius Reviewer
Score 7 out of 10
Vetted Review
Verified User

Overall Satisfaction with Adobe GenStudio for Performance Marketing

As a digital marketing agency running paid campaigns for studios around the world, this tool allows our team to pivot strategies quickly to fit different demographics and channels. Our clients love how we can personalize each campaign and have seen overall better performance since we switched from the platform's built-in ad managers.

Pros

  • A lot of content is at our disposal that can be quickly edited.
  • Campaigns are easily organized and accessible to our team members.
  • Easily activate ads on different channels.
  • These insights for our team can be passed along to our clients.

Cons

  • It is not intuitive and takes some time to learn.
  • Generative AI still has room for improvement.
  • I would love to be able to white-label things.
  • It increased CTR on email campaigns by +10%.
  • It reduced time from client onboarding to going live with campaigns by 15%.
  • Clients are happy with new options for content and copy.
It's really helped take our services to the next level and give our team more confidence in what we are doing. It helps our targeting, brand consistency and the insights help reinforce whether what we are doing is more helpful or hurtful. And above all, our clients are really happy with the results they are seeing!
Adobe is just better, and honestly, our team loves how easy it is to source content for ad refreshes. We're saving so much time by skipping the more time-consuming tasks. Also, having access to the built-in brand checks and workflows reduces stress on a multi-national campaign.

Do you think Adobe GenStudio for Performance Marketing delivers good value for the price?

Yes

Are you happy with Adobe GenStudio for Performance Marketing's feature set?

Yes

Did Adobe GenStudio for Performance Marketing live up to sales and marketing promises?

Yes

Did implementation of Adobe GenStudio for Performance Marketing go as expected?

Yes

Would you buy Adobe GenStudio for Performance Marketing again?

Yes

It's great for large-scale use—like an agency or huge business that advertises across different platforms. It's also helpful to have a huge team that can build templates to streamline activities. It's not as great for an individual user or for a singular campaign, and the price point would not be worth it.

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