Item: Adobe GenStudio for Performance Marketing
Rating: 7
Author: Verified User

Overall Satisfaction with Adobe GenStudio for Performance Marketing

Pros and Cons

Pros

Ease of integration
Utilizes consistent foundation, reduces rework
Impactful and useful ROI and performance analysis capabilities

Cons

As with most products, PfM is in its early stages. There is a great foundation with a focus on core needs, but there are clear areas where growth (and connection) with other marketing solutions will open new frontiers for marketing growth. I expect the iterations to this solution will continue building on the current functionality and continue to exponentially increase its value.
This feels like a solution that is designed and marketed to enterprise clients, but does miss a significant gap with smaller organizations or marketing agencies. It would be fantastic to see this robust solution become attainable by smaller orgs, as these are the ones who will be able to transform their current operations into robust marketing programs.

Return on Investment

Due to the current implementation timeline, we do not have any impacts to report on.

There is a bit of a learning curve, as with any new solution. But the familiarity of other Adobe solutions is present, which does help with the overall usability and individuals' abilities to learn the new solution quickly.

Alternatives Considered

Salesforce Marketing Cloud

Key Insights

Do you think Adobe GenStudio for Performance Marketing delivers good value for the price?

Are you happy with Adobe GenStudio for Performance Marketing's feature set?

Yes

Did Adobe GenStudio for Performance Marketing live up to sales and marketing promises?

Did implementation of Adobe GenStudio for Performance Marketing go as expected?

Yes

Would you buy Adobe GenStudio for Performance Marketing again?

Yes

Other Software Used

Adobe Experience Manager, Adobe Workfront, Adobe Marketo Engage, Adobe Customer Journey Analytics, Adobe Journey Optimizer, Adobe Target, Adobe Commerce

Likelihood to Recommend

I believe there is value in a large portion of the market, but I think that how it is brought into the tech stack that determines the level of appropriateness of the solution. More specifically, if a client's Content Supply Chain is not well established and effectively operating, adding PfM will not provide an "easy button" for marketing growth. With the financial cost of bringing these solutions in, I'd caution that before performance can be added, the basics must be solid.

Comments

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Adobe GenStudio for Performance Marketing -- A Product to Watch