Advocately vs. Extole

Hands down there are three things that set Advocately apart. First, it's dead simple to use. While there are a ton of things to check-out in-app, it's hard to get lost and very intuitive to figure out how to do what you need to do. Second, the team at Advocately are extremely responsive and helpful. It's easy to keep using software when the team behind it makes you feel valued and listens to your feedback and works hard to keep you happy as a client. Lastly, the data that's collected by Advocately has a ton of potential beyond what the app currently does.

Anyone that has a business with a high NPS score should take advantage of this acquisition channel. If your business isn't promotional in nature (i.e., doesn't offer discounts), this type of program may not be as effective. It is important for both the advocate and the recipient to get something out of it. If only the advocate gets rewarded, it will likely diminish your returns.

• Automation.
• Build case studies.
• Great pricing.

Incentivized

• Track advocates and reward friends.
• Fraud prevention/Abuse of incentive program.
• Reporting is easy and provides good insights.

• It might be able to use predictive analytics to serve NPS surveys to users that are more likely to respond instead of just showing it to anyone that logs into the app.
• I don’t have any complain about the product
• I hope to see more innovation in their features

• Lacks geo filtering capabilities (i..e, ability to serve refer a friend only to visitors from specific countries). Our team had to put that logic in place on our side instead of relying on Extole.
• Platform requires assistance from account manager for some actions/features that should be in the hand of the client.
• Quality Control has been an issue at time. Our program has gone down because a new global platform update went out and affected our implementation. Extole has been responsive in these types of incidents, but that should not happen.

More robust on fraud side. Good support.

• More reviews.
• More feedback for our team.

Incentivized

• It took a few months to become ROI positive with Extole, but the ROAS has been good since. It probably represents about 2% of our new customers per month.