Advocately, headquartered in Singapore and started by former Trade Gecko leadership, offers a customer advocate platform to drive reviews and testimonials or referrals.
Hands down there are three things that set Advocately apart. First, it's dead simple to use. While there are a ton of things to check-out in-app, it's hard to get lost and very intuitive to figure out how to do what you need to do. Second, the team at Advocately are extremely responsive and helpful. It's easy to keep using software when the team behind it makes you feel valued and listens to your feedback and works hard to keep you happy as a client. Lastly, the data that's collected by Advocately has a ton of potential beyond what the app currently does.
Anyone that has a business with a high NPS score should take advantage of this acquisition channel. If your business isn't promotional in nature (i.e., doesn't offer discounts), this type of program may not be as effective. It is important for both the advocate and the recipient to get something out of it. If only the advocate gets rewarded, it will likely diminish your returns.
A de minimis incentive was given to thank the reviewer for their time. The incentive was not used to bias or drive a particular response, nor was the incentive contingent on a positive endorsement. More Info
It might be able to use predictive analytics to serve NPS surveys to users that are more likely to respond instead of just showing it to anyone that logs into the app.
Lacks geo filtering capabilities (i..e, ability to serve refer a friend only to visitors from specific countries). Our team had to put that logic in place on our side instead of relying on Extole.
Platform requires assistance from account manager for some actions/features that should be in the hand of the client.
Quality Control has been an issue at time. Our program has gone down because a new global platform update went out and affected our implementation. Extole has been responsive in these types of incidents, but that should not happen.
A de minimis incentive was given to thank the reviewer for their time. The incentive was not used to bias or drive a particular response, nor was the incentive contingent on a positive endorsement. More Info
It took a few months to become ROI positive with Extole, but the ROAS has been good since. It probably represents about 2% of our new customers per month.
