Amazon Advertising Sponsored Products vs. PromoteIQ, from Microsoft

Overview
ProductRatingMost Used ByProduct SummaryStarting Price
Amazon Advertising Sponsored Products
Score 8.5 out of 10
N/A
Amazon Advertising, including its Sponsored Products and Sponsored Brands products, provide ad solutions to help users find, attract, and engage Amazon customers at every stage of their journey.N/A
PromoteIQ
Score 0.0 out of 10
N/A
PromoteIQ is a product marketing technology solution for ecommerce, now from Microsoft (acquired 2019).N/A
Pricing
Amazon Advertising Sponsored ProductsPromoteIQ, from Microsoft
Editions & Modules
No answers on this topic
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Offerings
Pricing Offerings
Amazon Advertising Sponsored ProductsPromoteIQ
Free Trial
NoNo
Free/Freemium Version
NoNo
Premium Consulting/Integration Services
NoNo
Entry-level Setup FeeNo setup feeNo setup fee
Additional Details
More Pricing Information
Community Pulse
Amazon Advertising Sponsored ProductsPromoteIQ, from Microsoft
Top Pros

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Top Cons

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Best Alternatives
Amazon Advertising Sponsored ProductsPromoteIQ, from Microsoft
Small Businesses
AdSense
AdSense
Score 8.6 out of 10
Amazon Advertising Sponsored Products
Amazon Advertising Sponsored Products
Score 8.5 out of 10
Medium-sized Companies
AdSense
AdSense
Score 8.6 out of 10
Amazon Advertising Sponsored Products
Amazon Advertising Sponsored Products
Score 8.5 out of 10
Enterprises
AdSense
AdSense
Score 8.6 out of 10
AdSense
AdSense
Score 8.6 out of 10
All AlternativesView all alternativesView all alternatives
User Ratings
Amazon Advertising Sponsored ProductsPromoteIQ, from Microsoft
Likelihood to Recommend
9.6
(4 ratings)
-
(0 ratings)
Support Rating
9.0
(1 ratings)
-
(0 ratings)
User Testimonials
Amazon Advertising Sponsored ProductsPromoteIQ, from Microsoft
Likelihood to Recommend
Amazon AWS
It's a necessary platform to maximize your growth on Amazon, as with any other retailers that have launched or are developing their own platforms. However, it helps to gain a competitive edge and build your brand. Relatively cheap to get started, but needs a dedicated advertising budget as costs will rise with campaign success.
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Microsoft
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Pros
Amazon AWS
  • Sponsored ads and PPP helps us to emerge top ranking ads, we count more clicks.
  • It is cost effective since WE do pay when a buyer clicks rather than impressions.
  • Improving the search engine optimization of our brand.
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Microsoft
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Cons
Amazon AWS
  • Geo-tagging and setting budgets at the geographical level based on the visitor's location could be a good add-on
  • Amazon should provide a feature having AI / ML capabilities that can suggest the best budgeting and best click rate for the type of product and past engagement w.r.t. to the budget set in the past. - If enabled this would be a wonderful and one of its kind solution!
  • Improved and more detailed metrics and performance to make calculated decisions. The present insights and metrics provided by amazon advertising are intuitive no doubt but the metrics could be made more comprehensive by adding the locations of visitors who actually clicked vs not clicked - this would enable sellers to see where their ads are working more effectively than the rest!
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Microsoft
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Support Rating
Amazon AWS
The cost/ROI is not where I would like it to be, but I can glimpse the improvements that have been made are making a difference. My expectation is that they will get to a place where the ROI has been adequately addressed. I think the sales have sharpened over the COVID nonsense since stores are shuttering. This has increased the market share for anyone advertising on Amazon.
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Microsoft
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Alternatives Considered
Amazon AWS
Google advertising is by far the leader in digital ad platforms, Amazon [Advertising] Sponsored Products really only addresses the need to promote listings on Amazon.com. Sponsored products does not address the need for off-site media, so google advertising is essentially the top of the search funnel whereas sponsored products would be at the bottom of the funnel where conversion happens.
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Microsoft
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Return on Investment
Amazon AWS
  • It has been easy to improve global reach by creating sponsored products campaign.
  • Paying only when clients click the link helps us to eradicate losses.
  • Improving company SEO across search engines.
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Microsoft
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ScreenShots