Amazon Athena vs. Mapp Intelligence, powered by Webtrekk

If you are looking to take a lot of the traditional "database administration" work off someone's plate, going with Amazon Athena certainly has "no code" options to optimize lots of database tasks. I would say this option is less appropriate if you have other Microsoft things at play, such as Power BI.

Incentivized

Webtrekk is a good tool to get insights on your website and app usage. It is possible to get more information on your campaigns and engagements. If Webtrekk is in use with Mapp Engage, it is possible to manage your campaigns with one tool.
It is not possible to use Webtrekk as data lake, but Mapp is actually developing a Customer Data Platform.
Webtrekk (Mapp Intelligence) is a web analytics tool, so it has to be used as web analytics tool.

Incentivized

• Nested Schemas like JSON data structure
• Ability to adapt the data model to fit your queries better
• Performance Improvement

Incentivized

• Good visualization in reports for marketing and c-level.
• Part of the big picture Mapp Suite (Engage Intelligence Aquire).
• Integrated tag management.
• No sampled data.
• It is possible to combine 90% variables and metrics.

Incentivized

• Response caching can be improved.
• Data Partitioning is tricky and understanding of the same could be improved.

Incentivized

• Webtrekk (Mapp Intelligence) should invest to go real time or near real time.
• Build more APIs to use 3rd-party data in Webtrekk and use Webtrekk Data in 3rd-party tools.
• Webtrekk should build better click-path-analysis and journeys.

Incentivized

Easy to use. Scalable. Gets the job of data warehousing setup done. Using the datalake on S3 has become super convenient.

Incentivized

We are talking weekly to our Partner Manager. We are Webtrekk experts, so we don't use much direct support.

Incentivized

Incentivized

Webtrekk is a German company, in the U.S. company Mapp. It is fully GDPR-compliant. It is not expensive compared to Google and Adobe.

Incentivized

• The query speeds help us make more decisions in a day (speed).
• If you need more horsepower for specific times in the day this option helps scale.
• The security of your environment is well protected too.

Incentivized

• Get insights into your web data.
• Use the marketing automation for easy use cases (save your money by not using expensive 3rd-party tools for simple marketing automation use cases).
• 1 tool for over 20 apps and 100 websites.

Incentivized