Webtrekk, Part of a Big Story
Updated June 29, 2021

Webtrekk, Part of a Big Story

Rayk Richter | TrustRadius Reviewer
Score 10 out of 10
Vetted Review
Reseller

Overall Satisfaction with Webtrekk Digital Intelligence Suite

Webtrekk (Mapp) Intelligence is in use across the whole organization and across our customers' organizations. The focus of Webtrekk is web analytics. We are measuring e.g. page loads, events, campaigns, view time, forms and eCommerce in apps and websites. Another use case is marketing automation which is built into Webtrekk Data.

Pros

  • Good visualization in reports for marketing and c-level.
  • Part of the big picture Mapp Suite (Engage Intelligence Aquire).
  • Integrated tag management.
  • No sampled data.
  • It is possible to combine 90% variables and metrics.

Cons

  • Webtrekk (Mapp Intelligence) should invest to go real time or near real time.
  • Build more APIs to use 3rd-party data in Webtrekk and use Webtrekk Data in 3rd-party tools.
  • Webtrekk should build better click-path-analysis and journeys.
  • Get insights into your web data.
  • Use the marketing automation for easy use cases (save your money by not using expensive 3rd-party tools for simple marketing automation use cases).
  • 1 tool for over 20 apps and 100 websites.
Webtrekk is a German company, in the U.S. company Mapp. It is fully GDPR-compliant. It is not expensive compared to Google and Adobe.
We are talking weekly to our Partner Manager. We are Webtrekk experts, so we don't use much direct support.

Do you think Mapp Intelligence, powered by Webtrekk delivers good value for the price?

Yes

Are you happy with Mapp Intelligence, powered by Webtrekk's feature set?

Yes

Did Mapp Intelligence, powered by Webtrekk live up to sales and marketing promises?

Yes

Did implementation of Mapp Intelligence, powered by Webtrekk go as expected?

Yes

Would you buy Mapp Intelligence, powered by Webtrekk again?

Yes

Webtrekk is a good tool to get insights on your website and app usage. It is possible to get more information on your campaigns and engagements. If Webtrekk is in use with Mapp Engage, it is possible to manage your campaigns with one tool.
It is not possible to use Webtrekk as data lake, but Mapp is actually developing a Customer Data Platform.
Webtrekk (Mapp Intelligence) is a web analytics tool, so it has to be used as web analytics tool.

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