Mapp Intelligence, powered by Webtrekk Reviews

3 Ratings
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Score 7.8 out of 100

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Rayk Richter | TrustRadius Reviewer
February 27, 2020

Webtrekk, Part of a Big Story

Score 9 out of 10
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Webtrekk (Mapp) Intelligence is in use across the whole organization and across our customers' organizations. The focus of Webtrekk is web analytics. We are measuring e.g. page loads, events, campaigns, view time, forms and eCommerce in apps and websites. Another use case is marketing automation which is built into Webtrekk Data.
  • Good visualization in reports for marketing and c-level.
  • Part of the big picture Mapp Suite (Engage Intelligence Aquire).
  • Integrated tag management.
  • No sampled data.
  • It is possible to combine 90% variables and metrics.
  • Webtrekk (Mapp Intelligence) should invest to go real time or near real time.
  • Build more APIs to use 3rd-party data in Webtrekk and use Webtrekk Data in 3rd-party tools.
  • Webtrekk should build better click-path-analysis and journeys.
Webtrekk is a good tool to get insights on your website and app usage. It is possible to get more information on your campaigns and engagements. If Webtrekk is in use with Mapp Engage, it is possible to manage your campaigns with one tool.
It is not possible to use Webtrekk as data lake, but Mapp is actually developing a Customer Data Platform.
Webtrekk (Mapp Intelligence) is a web analytics tool, so it has to be used as web analytics tool.
Read Rayk Richter's full review

Mapp Intelligence, powered by Webtrekk Scorecard Summary

About Mapp Intelligence, powered by Webtrekk

Mapp Intelligence, powered by Webtrekk, is a Customer Data Platform that not only collects and analyzes user data and behavior from apps and websites, but also personalizes experiences based upon this data. According to the vendor, Mapp Intelligence features a powerful filter engine with extremely refined user-segmentation capabilities. Mapp Intelligence marketing apps allow personalization via website layers, banners and product recommendations for users based on past visit data, including static attributes (geolocation, device class and more), current in-session behavior (seen products, pages, time spent) and our latest addition, behavior prediction.
Categories:  A/B Testing,  Customer Data

Mapp Intelligence, powered by Webtrekk Features

Has featureRaw data analysis
Has featureAutomated marketing
Has featureCustomisable filters and segments
Has featureCross-device analytics
Has featureTag management
Has featureIndustry-leading data protection standards and certification

Mapp Intelligence, powered by Webtrekk Competitors

Mapp Intelligence, powered by Webtrekk Pricing

  • Does not have featureFree Trial Available?No
  • Does not have featureFree or Freemium Version Available?No
  • Has featurePremium Consulting/Integration Services Available?Yes
  • Entry-level set up fee?No

Pricing is based on traffic volume. There is no setup fee, no yearly license and free customer support.

Mapp Intelligence, powered by Webtrekk Support Options

 Paid Version

Mapp Intelligence, powered by Webtrekk Technical Details

Deployment Types:SaaS
Operating Systems: Unspecified
Mobile Application:Apple iOS