Amazon offers Rekognition, an image and video visual analytics tool that is trained on locating and identifying labeled or tag-related objects, events, people, and also inappropriate content in images and video so that images and video can more safely and reliably be integrated and positioned in web applications or presentations after it conducts its analysis.
Amazon Rekognition is well suited for all image and videos analysis. Also, deep learning projects for image and video can easily be done using this. It is very easy to use so a beginner can also use it.
Keras is quite perfect, if the aim is to build the standard Deep Learning model, and materialize it to serve the real business use case, while it is not suitable if the purpose is for research and a lot of non-standard try out and customization are required, in that case either directly goes to low level TensorFlow API or Pytorch
One of the reason to use Keras is that it is easy to use. Implementing neural network is very easy in this, with just one line of code we can add one layer in the neural network with all it's configurations.
It provides lot of inbuilt thing like cov2d, conv2D, maxPooling layers. So it makes fast development as you don't need to write everything on your own. It comes with lot of data processing libraries in it like one hot encoder which also makes your development easy and fast.
It also provides functionality to develop models on mobile device.
Very much suitable for many applications where the image processing features are secondary and independent of any domain. This makes it a general solution and the recognition features are returned in a JSON object in response to the API called made which is a very simple process.
Keras is good to develop deep learning models. As compared to TensorFlow, it's easy to write code in Keras. You have more power with TensorFlow but also have a high error rate because you have to configure everything by your own. And as compared to MATLAB, I will always prefer Keras as it is easy and powerful as well.