Annex Cloud Referral Marketing Cloud vs. Extole

Anyone that has a business with a high NPS score should take advantage of this acquisition channel. If your business isn't promotional in nature (i.e., doesn't offer discounts), this type of program may not be as effective. It is important for both the advocate and the recipient to get something out of it. If only the advocate gets rewarded, it will likely diminish your returns.

• Track advocates and reward friends.
• Fraud prevention/Abuse of incentive program.
• Reporting is easy and provides good insights.

• Lacks geo filtering capabilities (i..e, ability to serve refer a friend only to visitors from specific countries). Our team had to put that logic in place on our side instead of relying on Extole.
• Platform requires assistance from account manager for some actions/features that should be in the hand of the client.
• Quality Control has been an issue at time. Our program has gone down because a new global platform update went out and affected our implementation. Extole has been responsive in these types of incidents, but that should not happen.

More robust on fraud side. Good support.

• It took a few months to become ROI positive with Extole, but the ROAS has been good since. It probably represents about 2% of our new customers per month.