TrustRadius: an HG Insights company

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    Overview
    ProductRatingMost Used ByProduct SummaryStarting Price

    Appcast

    Score7.9 out of 10
    N/AAppcast is an integrated recruitment marketing platform that helps organizations attract qualified talent, reduce wasted spend, and hire more efficiently through performance media, optimized candidate experiences, and full-funnel analytics.

    $0

    License

    Broadlume

    Score10 out of 10
    N/ABuilt by 2 ex-Googlers, Broadlume (formerly AdHawk) promises to provide an easy way to manage the user's Google AdWords & Facebook Ad campaigns. The founders say that, after years of manually analyzing & optimizing Ad Accounts for thousands of businesses, they feel confident saying software automation makes the work of an advertiser incredibly efficient. The platform aims to help leverage data science and machine learning to optimize campaigns and help increase ROI.N/A
    Pricing
    AppcastBroadlume
    Editions & Modules
    Clickcast
    $0
    License
    No answers on this topic
    Offerings
    Pricing Offerings
    AppcastBroadlume
    Free Trial
    NoYes
    Free/Freemium Version
    NoYes
    Premium Consulting/Integration Services
    NoYes
    Entry-level Setup FeeNo setup feeNo setup fee
    Additional DetailsPricing varies based on solution mix and hiring goals. Appcast offers performance-based pricing and month-to-month contracts designed to align spend with outcomes and business needs.—
    More Pricing Information
    Features
    AppcastBroadlume
    Ad Network Integration
    Comparison of Ad Network Integration features of Appcast and Broadlume
    Feature
    Appcast
    -
    Ratings
    Broadlume
    10.0
    1 Ratings
    31% above category average
    Data Transfer00 Ratings10.01 Ratings
    Ad Reporting & Analytics
    Comparison of Ad Reporting & Analytics features of Appcast and Broadlume
    Feature
    Appcast
    -
    Ratings
    Broadlume
    10.0
    1 Ratings
    25% above category average
    Ad dashboards00 Ratings10.01 Ratings
    Ad conversion tracking00 Ratings10.01 Ratings
    Cross-channel ad management00 Ratings10.01 Ratings
    Ad forecasting and optimization00 Ratings10.01 Ratings
    Best Alternatives
    AppcastBroadlume
    Small Businesses
    No answers on this topic
    AdRoll
    Score3.7 out of 10
    Medium-sized Companies
    No answers on this topic
    Criteo Commerce Growth
    Score8 out of 10
    Enterprises
    No answers on this topic
    Criteo Commerce Growth
    Score8 out of 10
    All AlternativesView all alternativesView all alternatives
    User Ratings
    AppcastBroadlume
    Likelihood to Recommend
    9.0
    (1 ratings)
    10.0
    (1 ratings)
    Usability
    -
    (0 ratings)
    10.0
    (1 ratings)
    User Testimonials
    AppcastBroadlume
    Likelihood to Recommend
    Appcast, Inc.
    It has allowed me to streamline my job ad buying and selling process all in one dashboard.
    Incentivized
    Read full review
    Broadlume
    Despite its shortcomings, AdHawk is a neat, useful tool that provides tactical information for developing solid Facebook ad campaigns. AdHawk is great for managing smaller Facebook Ad budgets. You're able to select a truly actionable guideline in an easy to view format for decision-making. You can really optimize an ad to perform best using the data AdHawk generates
    Incentivized
    Read full review
    Pros
    Appcast, Inc.
    • Makes it easy to manage job feeds.
    • Makes it easy to manage traffic acquisition from multiple publishers.
    • Easy to use reporting dashboard for you and your customers.
    Incentivized
    Read full review
    Broadlume
    • Great UI
    • Accurate reporting
    • Strong data points
    Incentivized
    Read full review
    Cons
    Appcast, Inc.
    • Need to be more open to suggestions from clients.
    • Need to get better customer service turnaround time.
    • Need more knowledgeable staff.
    Incentivized
    Read full review
    Broadlume
    • Ability to look at two campaigns at once (comparative stats)
    • Only available for Facebook or G+
    • No export feature for reporting
    Incentivized
    Read full review
    Usability
    Appcast, Inc.
    No answers on this topic
    Broadlume
    AdHawk is extremely easy to use. Not many buttons to click to get to any area of importance. It's also very clean and sophisticated in design which makes for a pleasant experience. The optimization features even explain to you the value of going with the suggested strategy. Overall, AdHawk is a great software for managing Facebook and Google Ads
    Incentivized
    Read full review
    Alternatives Considered
    Appcast, Inc.
    No answers on this topic
    Broadlume
    AdHawk is far better than the other products regarding how simplified the reporting of ad results are. AdHawk is cleaner and easier to understand. Allows for easy comparing of conversion points within a campaign. Other products are simply not as easy to use. Also, optimization is not a feature available with many services
    Incentivized
    Read full review
    Return on Investment
    Appcast, Inc.
    • Positive sales margins.
    • Positive time allocation.
    Incentivized
    Read full review
    Broadlume
    • Ad optimization data
    • Simplified ad management
    • Audience understanding
    Incentivized
    Read full review
    ScreenShots

    Appcast Screenshots

    Screenshot of The Appcast Dashboard: Real-time reporting across all recruitment marketing channels.Screenshot of Appcast Dashboard: Source Report

    Broadlume Screenshots

    Product screenshotProduct screenshotProduct screenshot