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Simplified Ad Management
November 15, 2018

Simplified Ad Management

Stefanie Cash | TrustRadius Reviewer
Score 10 out of 10
Vetted Review
Verified User

Overall Satisfaction with AdHawk

The marketing department uses AdHawk as a way to measure cost per multiple conversion points (i.e. cost per engagement, post reaction, landing page view, etc.). Unlike the native Facebook Ad Manager or Google AdWords dashboard, AdHawk is extremely user-friendly and allows us to easily select a granular data point to base strategic direction off of.

  • Great UI
  • Accurate reporting
  • Strong data points
  • Ability to look at two campaigns at once (comparative stats)
  • Only available for Facebook or G+
  • No export feature for reporting
  • Ad optimization data
  • Simplified ad management
  • Audience understanding
AdHawk is far better than the other products regarding how simplified the reporting of ad results are. AdHawk is cleaner and easier to understand. Allows for easy comparing of conversion points within a campaign. Other products are simply not as easy to use. Also, optimization is not a feature available with many services.
Despite its shortcomings, AdHawk is a neat, useful tool that provides tactical information for developing solid Facebook ad campaigns. AdHawk is great for managing smaller Facebook Ad budgets. You're able to select a truly actionable guideline in an easy to view format for decision-making. You can really optimize an ad to perform best using the data AdHawk generates.

Broadlume Feature Ratings

Ad Campaigns ()
Not Rated
Ad Network Integration
10.0
Data Transfer
10
Ad Reporting & Analytics
10.0
Ad dashboards
10
Ad conversion tracking
10
Cross-channel ad management
10
Ad forecasting and optimization
10

Using AdHawk

AdHawk is extremely easy to use. Not many buttons to click to get to any area of importance. It's also very clean and sophisticated in design which makes for a pleasant experience. The optimization features even explain to you the value of going with the suggested strategy. Overall, AdHawk is a great software for managing Facebook and Google Ads.
ProsCons
Like to use
Relatively simple
Easy to use
Technical support not required
Well integrated
Consistent
Quick to learn
Convenient
Feel confident using
Familiar
None
  • Easy to read reporting
  • Conversion stats
  • Optimization
  • Honestly none
  • AdHawk is very easy to use
  • It also happens to have very nice UI
Yes, but I don't use it