Google Ads Reviews

If you are going to do Search Advertising to promote your website, Google is the 600 pound gorilla in the room. If you don't spend money on Google for Search, you will not get the results you want. If you manage your account properly you can get a very good ROI. Results are easy to track and corrections can be made to your account based on the data Google Ads provides. Where Google is struggling is display advertising. Although Google has 90% of the internet covered, the platform does not make it as easy as other platforms to get your display ads in the right place at the right time. Lastly, everything Google tells you as guidelines must be taken with a grain of salt. They often toot their own horn but are not always looking out for your best interests. Ever since they went public, their focus is Return on Investor Dollars and not Return on Your Ad Dollars.

Google Ads (GA) is well suited for getting your name out there. Small businesses with limited budgets may be able to get incredible value if the prime real estate on your desired Google SERPs (search engine results pages) aren't too expensive. The average PPC can vary wildly and the more competitive search terms will cost a lot more to advertise on.
Google Ads might be best suited to the largest companies that can dominate an industry in a region or just outspend the competition. You basically pay for your ad placement and can keep upping your bid until you have the optimal spot - so if you can afford to do that every time, then you have an advantage.

Google Ads is great for running advertisements to generate new leads, but also helpful for remarketing purposes (whether to website visitors you want to bring back, or more specific cases like upselling to existing customers). We haven't tried running video ads yet, but expect we will in the future due to the growth in video marketing. I expect Google Ads does a great job of managing that as well, given their ties to YouTube.

Google Ads has helped us to increase the number of qualified visitors to our website and these visitors are people really interested in signing up for healthcare. Since we used Google Ads we have increased our number of customers locally and we are currently conducting campaigns to increase the number of customers throughout the state.

Google Ads is great for monitoring your advertisements and campaigns, and allows for business owners to do it themselves and not have to hire an outside advertising agency or marketing manager to do so, though it can be a little daunting at first with its overwhelming amount of features, tabs, settings, and rules, so it can put off a lot of people if they try to tackle it themselves.

Google Ads can work well for anyone with a web presence, since the ads will link people directly to your website if you set them up that way. You can also direct people to call you with one touch from the ad, so anyone with a personable sales team answering the phone can immediately engage in a conversation, possibly leading to a conversion.

Google Ads is perfectly suited for a number of client verticals. Real estate, home services, retail, restaurants, and general services, etc. It works well when there are a promotion or special driven offers to get more of a call to action. It is something great to have to run all year long and update throughout the year based off of seasonality and special offers!

Google Ads is well suited for large firms who are ready to pay a good sum of money on Ad campaigns, and not well suited for small scale companies where they share small profit, because Google Ads is on higher price scale.

We like that you can create an ad campaign in 5 minutes, and that you can choose words that people would have to search easily. Geographical segmentation is also great. They should let you change the billing method if you want (you have to create a new Google Ads account) and move money from Adsense to Google Ads.

It is time consuming and laborious but we have found the statistics are worth the efforts. Working with a third party firm that can do more of the everyday updates allows us to do more forecasting and seeing where our efforts are paying off. It is well suited for companies that want awareness of their brand and help provide enticement to a possible sale.

From a small business to a large corporation, if your customers use Google then you need to use Google Ads. Even the smallest campaign, bidding on your brand name, can work wonders for your ROI. Google Ads is less appropriate if your business operates mostly through word of mouth, like an author or a handyman. But even then, just running a small campaign ($20/month) for your business name (Jane Doe's Plumbing) is still worth trying.

If you are in the business of buying ads, then you already know that you must use Google Ads - no real way around it. They have huge inventory and easy to use UI.

If you are interested in optimizing your marketing costs, then you can start by moving SEM (search ads) in-house.

Google Ads is perfect if you have an idea of the people/keywords/topics you're trying to target. This will most likely require some work and research on the user's end, but using a keyword planning tool such as Moz can help with the process. Google Ads takes (a lot) of time to set up and manage properly, so if you don't have someone with experience and time, it may be difficult to do well.

Well suited for all who want to start with digital marketing. I really think that Google has executed UI and experience better than Facebook. Beginners and, of course, advanced users can really slice and dice data too. Less appropriate for people who do not have an interest in marketing and are focused on branding and social goals.

We've found that Ads is suitable for well-defined products/services. If a product falls within a new or niche category, it's less effective. YouTube advertising can be effective at educating an audience, but targeting a desired audience can be difficult.

It's also easy to waste a budget by using overly broad targeting. Like many tools, it can help you when used right or hurt you when used wrong.

Google Adwords works well if you are interested in promoting a specific product or service. It allows you to target specific geographic areas and encourages you to be as specific as possible with your keywords. There are several types of ads and you can get real time feedback on how they are doing and tweak them anytime you would like.

It's a must for almost every business that isn't embedded in their target market's everyday life.

Is very well suited in the buying process when you have excellent products or where you have the lowest price on the market. It is equally good for remarketing and social selling

For an SMB to be able to easily create ads and attack the internet market while still staying at the price point that is most comfortable to them. The internet is a daunting huge space and having the ability to extend your reach is great.

We could not make use of Adwords Express.

AdWords works very well as a lower funnel channel, this means that you are able to target users who are already expressing interest or intent to buy or sign up for a specific product, it works very well as a B2C product, where you have a product to sell, or you want to push a certain product.

I think AdWords is less suited when it comes to a branding piece if you are trying to give your business more exposure in the public eye. This could work as support to other channels, such as out of the home, or paid social.

AdWords is well suited when you're trying to bring in consumers that are closer to conversion.

Again, AdWords is the 800 pound gorilla when it comes to paid search advertising. It's really the only game in town - we have also used Bing Yahoo, but we typically can't get the same volume from it, and of the volume we do get with it, the quality of leads is more hit or miss.

At the end of the day, AdWords exists to squeeze as much money as possible out of each clients advertising campaign. There are serious concerns surrounding display advertising currently, with quite a few sources stating bot traffic actually comprising a majority of display clicks. Google will happily allow you to bid significantly more than needed to get top of page one, as it drives up other automated bidding campaigns across the board. Googles goal is not to optimize efficiency for your dollar, their goal is to ensure you hit your daily cap on spending every day. That being said, with the proper amount of human input from an educated user, AdWords campaigns can be extremely effective.

AdWords is well suited for businesses who are very closely in communication with their website management and sales department teams. The best client situation I have had to date with AdWords was for a site that I built in Wordpress. I was able to apply the knowledge I was gaining from AdWords analytics and Google analytics to tweaking the site for best results.

AdWords is not well suited for business owners who do not like data, analytics, technology or numbers. They get super frustrated that they can't do it themselves. There may have been early marketing by AdWords convincing business owners it was easy to do, but in 2017, this is no longer the case. AdWords is a pretty complex system.