Google Ads Reviews

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Reviews (1-25 of 76)

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September 10, 2020
Missy Geyer | TrustRadius Reviewer
Score 8 out of 10
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Google Ads is being utilized for our digital department. We run AdWords campaigns on behalf of our clients. We run anything from your typical search campaign, to display campaigns, shopping campaigns, and YouTube campaigns. We are a digital agency that can pitch and fulfill a client's Google AdWords campaign. We manage hundreds of clients on a monthly basis.
  • A strong audience
  • An easy to use UI
  • A great value proposition for clients
  • Many targeting capabilities
  • Could use some help in the ad builder, it would be great to have examples of ad copy to use.
  • The set up is easy, but it is a long process from start to finish.
Google Ads is perfectly suited for a number of client verticals. Real estate, home services, retail, restaurants, and general services, etc. It works well when there are a promotion or special driven offers to get more of a call to action. It is something great to have to run all year long and update throughout the year based off of seasonality and special offers!
Read Missy Geyer's full review
September 01, 2020
Anamaria Setti | TrustRadius Reviewer
Score 1 out of 10
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I signed up as a new Google Ads user based on a promotion for new users. I don't have any prior experience using Google Ads. I tried the service to increase traffic to my website.
  • It has detailed tracking tools.
  • There is an app so you can monitor progress on your mobile.
  • You can customize settings to view stats most important to you.
  • Transparency and clarity of terms and conditions, especially for new customers.
  • Making the web interface more intuitive for new users.
  • Enable specific audience targeting in Smart Campaigns (this is done exceptionally well in Instagram ads).
  • Differentiate how Smart Campaigns are run by business size and category.
This is not a tool I'd recommend to small businesses or people new to Google Ads. Unfortunately, I responded to a Google Ads promotion aimed at exactly the aforementioned categories and got burned.

The promotion is a $150 credit for new users but the terms are vague and misleading. It should more clearly state that the credit will only apply towards a second campaign and that new users will have to pay for their first ad out of pocket. Since the promotion targets new customers it's obvious that many won't fully understand the process. I found out once the promotion completed and I saw an unexpected charge for the full cost of the campaign.

Like many other companies, Google is capitalizing on the pandemic and targeting businesses that are struggling and looking to earn new customers. Small businesses are particularly vulnerable due to limited knowledge of ad campaigns and a lack of funds. Perhaps Google Ads is far better suited to larger, more established businesses with experience running ads, a well-defined audience and the ability to spend on multiple campaigns.
Read Anamaria Setti's full review
June 02, 2020
Jason Krzeminski | TrustRadius Reviewer
Score 1 out of 10
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Google Adwords was being used to direct potential customers to our website. It is seemingly easy to set up and places our website closer to the top of the page. Campaigns and ads are easy to create. However, just like every big business, customer service is lacking. When you ask for help because there is an issue on your account, you get automated messages. Moreover, unless you are a professional, you are wasting your money. I spent hundreds of dollars per month to get calls from people that were not local or wanted a completely different product. This product is not good for a small business.
  • Charging your credit card
  • Ignoring your requests for help
  • Sending automated messages when you ask for help
  • Customer Service in the support department.
  • Allowing people to speak to human beings that are actually there to assist you when there are issues with your account.
  • Directing your ads locally.
  • Costs a lot to get it to begin to show progress.
  • Lots of rules that a layman would never understand. Their resolution for that is a web page utilizing ad language that never actually helps you resolve the issue. When you attempt to reach someone for help they redirect you to a website and state that all you can do is reach them by email. Then rather than answering your questions, they send the same response to you over and over and the problem is never resolved.
  • Uses a platform that you feel you are stuck using because they are so well known.
If you are a small business, I would not recommend Google Ads. Use a company that will appreciate a customer who has spent over $30k on advertising with them and is willing to help and actually allow that company to speak to a human being if there are issues on their account.
Read Jason Krzeminski's full review
February 17, 2020
Anonymous | TrustRadius Reviewer
Score 9 out of 10
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Many companies I work with have used Google Ads to effectively distribute their message to different target audiences. With Google Ads, we are able to fine tune both the intended marketing message as well as the type of consumer that will be interested in that message. This platform has had continued success with high clickthrough rates and conversions.
  • Finely tuned messaging
  • Real-time analytics
  • Ability to quickly react and adjust ads to industry trends
  • Typically more expensive than some ad channels such as Facebook
  • Algorithms are constantly updated with major affects to current campaigns
  • Some ads are disapproved for unforeseen reasons
Google Ads is a requirement for any company that is looking to increase sales and brand awareness. However, the most successful results will be seen by organizations that are willing to set a significant marketing budget and put in the time to constantly manage ads and bids throughout the changing industry climate. Smaller companies may not see Google Ads as money well spent for this very reason.
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October 12, 2019
Patricia Assad | TrustRadius Reviewer
Score 10 out of 10
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Google Ads is used by the marketing department. However, its use impacts the entire organization as it is 100% web-based.

The company is wholly dependent upon SEM and Google Ads plays a major role in determining the products we sell as well as how aggressively we tackle the marketing. In addition, the ability to seamlessly link Google Ads to Google Analytics and other Analytics tools helps us to make informed decisions.
  • Return on investment is easy to measure.
  • New AI features make it faster and easier to get results in Display advertising.
  • Multiple targeting options for audiences.
  • Access to a Google Agency Account Strategist. Not everyone gets this access, but this service is invaluable in learning about new features that Google provides. In addition, access to some beta testing.
  • Google Customer Match requires at least $50,000 in ad spend before it can be used.
  • There are many advanced features that aren't always obvious. You have to dig to find them, and Google's documentation isn't always the best. YouTube videos created by a 3rd party are often better.
  • Lots of products in Shopping campaigns get disapproved automatically. They get approved after a phone call, but it requires taking the time to make the call.
Well suited for:
  • Businesses that want to hit the ground running and get immediate exposure
  • Complementing other SEM strategies
  • Businesses who want to move away from traditional media advertising
  • Geotargeting - businesses who need to target prospects in specific areas only
  • Scheduling - businesses who want to show ads to prospects only @ certain times or days
  • Businesses who want to drive phone calls
Less suited for:
  • Businesses that are selling products that no one is looking for
  • Businesses who can't generate a positive ROI
  • Businesses that don't have a good offer
  • Businesses that don't have a good landing page to send prospects to. If targeted traffic can't convert, even if the product is good, don't spend the money on AdWords.
Read Patricia Assad's full review
October 02, 2019
John Kobel | TrustRadius Reviewer
Score 9 out of 10
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We are a digital ad agency focusing on the New Car Dealership market. We manage the Google Ads accounts for approximately 175 clients. Clients submit their budgets and objectives to us and we set up, manage and maintain their Google Ads accounts to maximize their ROI on their ad spend in Google Ads. We manage Text Ads, Display Ads and Video ads for these Auto Dealership clients.
  • Allows for accurate budget spend on Pay per click advertising
  • Allows for easy management of client's accounts
  • Allows for targeted advertising in the digital space by focusing on Geography, Demographics, in market buyers and other types of parameters depending on the objectives of the advertising campaigns
  • Unfortunately, customer support has fallen by the wayside since Google has gone public. It is now outsourced to a foreign country where command of English is an issue as well as limited understanding of the Google Ads platform.
  • The platform was upgraded recently and now performs slower than it used to. This may not be an issue if you don't manage your account often, but larger accounts with higher budgets will spend more time on the platform performing the same tasks.
  • The Help Files need better organization and updating. A lot of the Help files are still showing how to operate in the old platform and need updating. The Help files also have a tendency to be too broad and not focused on one task or section of Google Ads. Finding answers to your questions can take a bit of time.
If you are going to do Search Advertising to promote your website, Google is the 600 pound gorilla in the room. If you don't spend money on Google for Search, you will not get the results you want. If you manage your account properly you can get a very good ROI. Results are easy to track and corrections can be made to your account based on the data Google Ads provides. Where Google is struggling is display advertising. Although Google has 90% of the internet covered, the platform does not make it as easy as other platforms to get your display ads in the right place at the right time. Lastly, everything Google tells you as guidelines must be taken with a grain of salt. They often toot their own horn but are not always looking out for your best interests. Ever since they went public, their focus is Return on Investor Dollars and not Return on Your Ad Dollars.
Read John Kobel's full review
October 18, 2019
Chad Carman | TrustRadius Reviewer
Score 8 out of 10
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Google Ads is currently used in a paid and a grant application for us. We utilize the nonprofit grant system to bolster our search rankings and guide people to specific pages based on their keywords. We utilize paid ads to run pre-roll and video discovery ads related to our YouTube videos. The marketing department is the only group that utilizes it.
  • Large-scale distribution.
  • Options to highly target the audience.
  • Cost-effective compared to other forms of advertising.
  • It can be daunting to get it working.
  • The "educational" aspect to learn how to use it is lacking.
Google Ads is great if you have the budget and the knowledge to adequately target smaller groups of people. It can get very expensive, very quickly if not targeted. Smaller-scale shops can utilize it in smaller markets but the cost to advertise, like any marketing medium, will depend on how saturated the market is.
Read Chad Carman's full review
August 30, 2019
Joshua VanMeter | TrustRadius Reviewer
Score 9 out of 10
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Google Ads is a key driver of new business for many of our best clients. It allows our clients to target the kinds of problems that potential customers could get solved by our client, and help those potential customers connect. We have generally seen significant positive ROI with a solid, analytics-backed strategy, and a client willing to give Google ads their all.
  • Looking to drive targeted interest, in particular, service/product offerings.
  • Create high-impact awareness of a business or service type.
  • Build the business opportunities needed to succeed.
  • The interface and jargon have a steep learning curve.
  • It is easy to spend money quickly and foolishly with an inexperienced advertiser.
  • Powerful, key features can be buried multiple menus deep.
If your business needs exposure, or to drive targeted, search-intent-focused advertising campaigns with fine-tuned controls, Google Ads can be just what you are looking for. If you "just want to try it out," it is advisable to first analyze what very specific business goal you are trying to improve, and then build a campaign that is completely focused on meeting that very specific goal.
Read Joshua VanMeter's full review
August 29, 2019
Omar Gutierrez | TrustRadius Reviewer
Score 10 out of 10
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Currently, I manage about 15 different Ads accounts. With them, I help my clients increase their presence online as well as their sells and business leads. I achieve this using different campaigns with different strategies, each one of them, very useful to what we are focusing on. At this point, I have about 2 years of experience using this platform, and I found it to be one of the main and most useful tools to achieve my client's marketing goals.
  • Reaching my client's different buyer personas by using specific keywords and other types of segmentation.
  • Creating an online presence through different types of ads.
  • Increasing traffic to my client's websites.
  • Acquiring leads for my client's businesses.
  • Find competitors I didn't know about by analyzing the impression share from the keywords we are using.
  • Sometimes it takes a long time to load the page, which can make me grow impatient.
  • Some features are not available in markets such as in Mexico. Some of them would be useful, mainly for shopping campaigns.
  • Sometimes setting up a shopping campaign can be difficult due to linking and approvals from the merchant center.
I think Google Ads is very useful in creating leads for B2B since you can segment using business-related keywords or predefined audiences such as "intent" or "in-market". It is also very well suited for e-commerce businesses because you can use different kind of campaigns focused on sales, such as shopping campaigns, which show your product image and your business name. Creating brand awareness through display campaigns can be effective due to a very low cost that can bring a big amount of traffic to a website.
Read Omar Gutierrez's full review
August 28, 2019
Josh VanMeter | TrustRadius Reviewer
Score 9 out of 10
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Google Ads is one of the advertising platforms that we utilize for clients and for our digital marketing agency. This platform is the gold standard of search engine marketing, not necessarily because of the platform's tools, but primarily for the shear size and reach of Google itself. Allowing clients to find new potential customers based on search intent is a foundation of the digital marketing space.
  • Vast ad inventory and potential customer reach
  • Advertise to people intending to find answers to problems
  • Easy-to-explain platform makes client interactions easier
  • Steep learning curve
  • High competition
  • Highly variable costs
If your business solves problems for other human beings, and your business needs to increase how many people are aware of it (I believe I have just described 90+% of the business world), Google Ads is a platform that should be considered as you develop your business' marketing and advertising strategy.
Read Josh VanMeter's full review
August 28, 2019
Wilbert Kramer | TrustRadius Reviewer
Score 8 out of 10
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We use Google Ads internationally, mainly by our local digital marketing teams with help of agencies. First and foremost it is a marketing tool. We use it to get our YouTube campaigns visible to the right audience. It is an addition to our traditional TV advertising and oftentimes we run this simultaneously.
  • Cheap exposure, 5 € cent/view is a common metric in our campaigns which is comparable to the GRPs we are achieving
  • Detailed metrics
  • Targeted audiences
  • No visibility on actual in-store sales, it's hard to track this in EU countries
  • For wholesalers, not the best option
If you do direct to consumer sales on a webshop, Google Ads is the best way to measure your marketing efforts compared to other ways of marketing. If you don't sell directly I would not encourage using it, since you don't know if your marketing dollars or euros are effective.
Read Wilbert Kramer's full review
November 22, 2019
Sarah VanDunk | TrustRadius Reviewer
Score 1 out of 10
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I decided to try using what was then called AdWords, about a year ago, as part of my marketing campaign for my real estate career. Unfortunately, it did not work because I got calls from Paterson, a city an hour away that I do not work out of. There was no way to focus the leads any closer. So every time someone even just googled my keywords and clicked on my link in Paterson, I was being charged for it.

So I canceled. Fast forward approximately a year later, I find out that Google Ads, which it is now apparently called, had been charging one of my rarely used credit card accounts for 3 months! Even more so, the account they charged was NOT the account that I had even used back then. They somehow, without authorization, acquired it and proceeded to charge me month after month for a bogus campaign I had absolutely no part of!! What a nightmare. Beware. And they to this date, refuse to delete the campaign so that it doesn't happen again.
  • It could help people find your business.
  • If you have unlimited funds and time, it could be a good tool to obtaining leads.
  • Many leads came from way outside the acceptable geographic radius
  • You must pay for those clicks, calls, etc.
  • The program (ad campaign) has a major glitch so beware, I was charged for a campaign that I never created
  • It is difficult to stop the campaign once created.
  • You can only "pause" a campaign. There is no option to delete a campaign.
  • This is problematic because somehow, these campaigns will start on their own, meanwhile without knowing, you are racking up tons of charges for leads that you never had any interaction with
If you do not have the advantage of having access to a good amount of funds, you will spend more money than what you will see in return from leads.
Read Sarah VanDunk's full review
November 18, 2019
Anonymous | TrustRadius Reviewer
Score 10 out of 10
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We use Google Ads for paid ads on Google Search. Google is the biggest driver of traffic to our website and has the highest volume of monthly searches for keywords relevant to our product offerings, so Google Ads has been a good choice for ensuring that we top the search results, especially where we don't rank via organic terms.
  • Helpful Resources - Given how long Google Ads has been around, there are a lot of resources you can tap into to get started and create high-performing campaigns
  • Easy to Set up - Overall it is easy to set up and get started with Google Ads
  • In-Depth Reporting - Google Ads has some very in-depth reporting capabilities. It can be overwhelming at first, but once you understand the reports you can find some really actionable information
  • Google Ads can get really pricey really quickly. You need to monitor the account and really think about ways to optimize your spend
  • Best practices are not intuitive. Although getting started is really easy, it is not intuitive to follow best practices. Going to a class (in person or online) can be very beneficial.
If you have search traffic coming from Google, you should really consider using Google Ads to augment your search efforts. This is especially true for keywords or phrases that you are not ranking highly for organically. Investing properly in Google Ads can drive high-quality traffic to your site and boost your performance overall.
Read this authenticated review
November 16, 2019
Anonymous | TrustRadius Reviewer
Score 9 out of 10
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We use Google ads to drive paid traffic to our website - primarily as a source for inquiries. We also use the platform to do some brand awareness pieces - in conjunction with our organic search techniques, this platform allows us to get our brand out there in a meaningful way. The business problem this platform address is the shift from traditional advertising to online - years ago our primary sources of inquiry was through print publications - as the world changes, newspapers have disappeared and AdWords has filled in the gap.
  • Conversion tracking - it is very easy and insightful to track ROI.
  • Detailed analytics - tells you what keywords/ads are working and which are not.
  • Customer service/ account executives - if you spend over a threshold you get dedicated, rotating google AdWords expert who is very helpful in providing tips and advice on tuning your account.
  • There is a lack of transparency around the different ad bidding options - it often feels like we are spending more than we need to due to this lack of clarity.
  • For experts or those willing to learn, the platform is great - however, we have had trouble with more novice users being able to navigate the system.
  • The product is very focussed on selling traditional products - the product in our case is private education, in which some terminology needs to be translated in order to best use the product.
Google Ads is very well suited in scenarios where you are looking to drive traffic using targetted methods to your website with the ultimate goal of a conversion (sale, submission). This is especially effective if you have a good idea of which keywords would drive traffic. It is also prudent for those using the platform to develop meaningful, engaging ads (both traditional text and dynamic video, etc) - It is less appropriate if you are not clear on what your target market is looking for - this would result in wasted spend.
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November 05, 2019
Anonymous | TrustRadius Reviewer
Score 10 out of 10
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Google Ads is being used by our Digital Marketing Department for our organization. It helps us with our search engine marketing and it benefits most of our clients with excellent click through rate. It also solves the problem of controlling our brand by bidding on our own keyword/brand and maintaining a strong quality score.
  • Google Ads does well with creating campaigns, ad groups, and keywords
  • Google Ads has lots of webinars and education tools online
  • Google Ads provides good analytics to track the performance of your campaign
  • Google Ads has room for improvement in terms of customization. They constantly remove/add metrics, possibly allow the ones removed to stay per user?
  • Support is OKAY. If you are a Google Partner you get a representative but we still haven't been assigned one and been a partner for over a year.
Google Ads is well suited to compliment your organic search and to increase your web traffic. You can control your brand by bidding on your own keyword/brand and not allowing competitors to encroach on your Search Engine Results Page. Well suited for most industries as most searches are performed on Google.
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October 22, 2019
Anonymous | TrustRadius Reviewer
Score 7 out of 10
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Our organization uses Google Adwords to promote varies products and lines of business. We have a nonprofit arm that uses it to promote events and involvement for free using the Google Adwords charitable grant.
  • Boosts website visits
  • Boosts phone calls
  • Boosts company visibility
  • It has a very confusing user interface.
  • It requires a lot of testing in order to achieve the desired results.
  • It can be difficult to increase the click-through rate.
  • It was difficult to contact customer service (based in India).
Google Adwords is well suited for very specific products and lines of business. The more generic something is, the less likely it is to be seen.
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September 18, 2019
Anonymous | TrustRadius Reviewer
Score 9 out of 10
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We use Google Ads on our marketing team. We're a two-sided marketplace and we use Google Ads to help with user acquisition on both sides of our market. It's a fairly inexpensive ad tool (if you know how to use it) and it's helped fuel our lead generation efforts for years.
  • Keyword targeting
  • Analytics
  • Ad attribution
  • Retargeting is a little complicated and it shouldn't need to be
  • More options for display targeting
  • Currently doesn't have a built in tool to build display creatives
I think most tech companies can and should be using Google Ads. It takes some time to master the keyword targeting, but you can get users and traffic pretty cheap if you do it right. If you're a very high volume business with low value customers, then it might not make sense. But in most scenarios most companies can find a use case with positive ROI.
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May 14, 2019
Anthony Burke | TrustRadius Reviewer
Score 9 out of 10
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I've worked for a re-seller of Google Ads (then known as AdWords - a branding change that happened about a year ago). We implemented the ad campaigns for several clients of our digital marketing agency. What we liked about it is that we knew how our ad money was being spent with a greater degree of certainty than if it were spent on traditional media ads (radio, print, TV).
  • Targeted advertising - show up or avoid showing up for very specific Google searches
  • Offers a great degree of control over your ad budget.
  • You pretty much know what you're getting and can - for the right price - get what you want.
  • Though Google Ads offers greater certainty in the effectiveness of your campaign than traditional media, there's still some mystery to it.
  • Paying per click CAN be efficient, but not all clicks are equal.
  • This is NOT an SEO tool - good SEO can aid your campaigns but it is an entirely separate beast than Google Ads. One does not serve as a substitute for the other.
  • Even when Google Ads work great, they are not a cure-all. Your company still needs to be able to deliver what the customers (the ones doing the clicking) want.
Google Ads (GA) is well suited for getting your name out there. Small businesses with limited budgets may be able to get incredible value if the prime real estate on your desired Google SERPs (search engine results pages) aren't too expensive. The average PPC can vary wildly and the more competitive search terms will cost a lot more to advertise on.
Google Ads might be best suited to the largest companies that can dominate an industry in a region or just outspend the competition. You basically pay for your ad placement and can keep upping your bid until you have the optimal spot - so if you can afford to do that every time, then you have an advantage.
Read Anthony Burke's full review
April 29, 2019
Jordan Harpst | TrustRadius Reviewer
Score 8 out of 10
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Our marketing department primarily uses Google Ads to serve relevant ads to prospective leads via search. We do some display advertising, but it is only a small fraction of our budget and it's all related to remarketing. With Google Ads we can get to the top of SERPs when we don't have strong enough content to rank for a search term organically.
  • Integrates seamlessly with other Google products (like analytics)
  • Makes it clear how you can improve your ROI through more relevant content, better landing page experiences, etc.
  • Continuously adding new features
  • Not very clear how automated bidding works...could do a better job of illustrating exactly how automated bidding will outperform manual bidding.
  • Quality Score metric is informative, but not always actionable. Google has taken steps to improve this by being more specific about how we can make our landing pages better, keywords more relevant, etc. But improvements we make aren't always reflected in the quality score.
Google Ads is great for running advertisements to generate new leads, but also helpful for remarketing purposes (whether to website visitors you want to bring back, or more specific cases like upselling to existing customers). We haven't tried running video ads yet, but expect we will in the future due to the growth in video marketing. I expect Google Ads does a great job of managing that as well, given their ties to YouTube.
Read Jordan Harpst's full review
July 02, 2019
Richard Perroset | TrustRadius Reviewer
Score 8 out of 10
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We currently use Google Ads to set up and manage all of our search ad campaigns. Google Ads has come a long way in the past 10+ years. The current platform is incredibly powerful and customizable, with incredibly detailed metrics and reports available to help you slice and dice your data however you see fit. Targeting options are also robust, as are the capabilities to customize ads with modifiers, extensions, etc.
  • Google Ads is more affordable than other advertising options like radio or television, and allows us to tailor our ads to specific audiences interests.
  • The Google Ad campaign was easy to set up and run.
  • Ad tracking aids in optimizing your campaign while in motion to reduce your CPC and increase your conversions
  • Google only allows you to run one credit card at a time.
  • The trickiest thing about Google Ads is getting started if you are a beginner.
  • The platform gives you a lot of information in terms of how your ads are performing.
Google Ads has helped us to increase the number of qualified visitors to our website and these visitors are people really interested in signing up for healthcare. Since we used Google Ads we have increased our number of customers locally and we are currently conducting campaigns to increase the number of customers throughout the state.
Read Richard Perroset's full review
June 20, 2019
Todd Dodge | TrustRadius Reviewer
Score 9 out of 10
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Google Ads (formerly Adwords) is great for advertising your business and tracking the results fo your campaigns and setting up the automated bidding process, so you are not constantly monitoring and changing the bidding and budgets, and tracking the results is laid out for you in the overview, but you can fine-tune and see the details of each campaign and ad as well.
  • Advertising.
  • Budgeting.
  • User-friendly.
  • Layout.
  • Simplification.
Google Ads is great for monitoring your advertisements and campaigns, and allows for business owners to do it themselves and not have to hire an outside advertising agency or marketing manager to do so, though it can be a little daunting at first with its overwhelming amount of features, tabs, settings, and rules, so it can put off a lot of people if they try to tackle it themselves.
Read Todd Dodge's full review
June 06, 2019
Matthew Jackson | TrustRadius Reviewer
Score 8 out of 10
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We use Google Ads for several specific clients, and also to advertise our marketing agency. Getting clients in front of consumers online is a perpetual problem, but a well-run Google Ads campaign can work wonders. We've even had clients pause their campaigns because they weren't able to handle the amount of work and contact the ads were bringing in.
  • Keyword isolation and tracking.
  • Negative keywords and targeting.
  • Reporting.
  • Contact features.
  • I would love an easier to navigate interface.
Google Ads can work well for anyone with a web presence, since the ads will link people directly to your website if you set them up that way. You can also direct people to call you with one touch from the ad, so anyone with a personable sales team answering the phone can immediately engage in a conversation, possibly leading to a conversion.
Read Matthew Jackson's full review
June 05, 2019
Shivani Sharma | TrustRadius Reviewer
Score 7 out of 10
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It is core to its use cases. We are using Google Ads in our marketing department, most of the time to reach more specific traffic, more conversions, and more clicks. The most used feature of Google Ads in our department is keyword-based geographic customer segmentation. And for website SEO, it is the best.
  • SEO marketing with keyword suggestions.
  • Customer segmentation according to geography.
  • Different types of Ad campaigns, whether video, image, or text-based.
  • The pricing model could be restructured and reframed.
  • Provide tutorials for working hands-on with the tool, rather than the theoretical academy.
  • Sometimes you have to be very specific about your keywords for common products/services to reach a better crowd.
Google Ads is well suited for large firms who are ready to pay a good sum of money on Ad campaigns, and not well suited for small scale companies where they share small profit, because Google Ads is on higher price scale.
Read Shivani Sharma's full review
April 18, 2019
Francisco Mosse | TrustRadius Reviewer
Score 10 out of 10
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We use it to publish Ads in search results and in display sites. Not only ads about ourselves, but also to publish ads for our clients (companies from Argentina and other Latin America countries). Almost in the last year Google Ads has increased functions and options available to customize ads and delivering the ads to custom audiences. I think that using the control panel is not easy for final users.
  • Segment audiences
  • Custom format ads
  • Responsive ads
  • Pay as you use it
  • Not easy to use for all the people
  • Not clear that you can use "negative" words
We like that you can create an ad campaign in 5 minutes, and that you can choose words that people would have to search easily. Geographical segmentation is also great. They should let you change the billing method if you want (you have to create a new Google Ads account) and move money from Adsense to Google Ads.
Read Francisco Mosse's full review
June 27, 2019
Anonymous | TrustRadius Reviewer
Score 9 out of 10
Vetted Review
Verified User
Review Source
We use Google Ads for Search, Display, Shopping, Video and Remarketing campaigns. It is used primarily in Marketing but the owner and e-commerce have access and do review progress from time to time. We have focused our strategy this past year on having Ads online be our wide net, funnel top end, awareness. We work with a third party company to manage multiple SKUs, keywords, and campaigns through the seasons.
  • It works in conjunction with Google Analytics to give us data
  • It works it multiple ways showing customers (display), prompting customers (search) and showing customers (shopping/video) our products
  • We have pixel's placed within our sites with Google Ads to determine the most meaningful assessments, did we get a sale, or solid lead.
  • It is always changing its technology, sometimes hard to keep up when you have so many campaigns built
  • It has so many options, you don't always know if you are stabbing in the dark or picking a gold mine
  • It is only what you put into it, there is a lot of work, analysis and theory that goes into making good ads online
It is time consuming and laborious but we have found the statistics are worth the efforts. Working with a third party firm that can do more of the everyday updates allows us to do more forecasting and seeing where our efforts are paying off. It is well suited for companies that want awareness of their brand and help provide enticement to a possible sale.
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What is Google Ads?

Google Ads (formerly AdWords) is Google's pay-per-click online advertising program. With Google Ads users set their budget and choose where their ads appear. There's no minimum spending commitment, and the program can be paused or stopped at anytime. With Google Ads the user reaches people as they search for words or phrases as they browse websites. Ads can appear in Google search listings and on partner websites. Remarketing and retargeting techniques can be applied to increase return traffic and make sales. With cost-per-click (CPC) bidding, Google Ads charges users when visitors click on ads.

Google Ads Integrations

Google Ads Technical Details

Operating Systems: Unspecified
Mobile Application:No