Google Ads

Google Ads

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Score 8.0 out of 100
Top Rated
Google Ads (formerly AdWords)

Overview

Recent Reviews

Google Ads = ROAS

8
May 17, 2022
We use Google Ads to support priority campaigns to drive traffic to certain areas of our site, specific products, etc. The platform offers …
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Worst customer service ever!

1
May 04, 2022
I use it to advertise my services. The problem is that my ad was suspended and it is impossible to get in touch with a human to figure out …
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SAVE YOUR MONEY THEY ARE A SCAM

1
March 17, 2022
SAVE YOUR MONEY!!!!!!!!! THEY ARE THIEVES. FIRST THEY OVERCHARGE FOR PPC ADS, THEN THEY WILL SUSPEND YOUR ACCOUNT FOR NO REASON AND WHEN …
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Google Ads is Complicated and Has Zero ROI

4
March 03, 2022
We use it to market events and fund-raising functions. We need more attendees to business events and we need to raise funds. We use Google …
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Best Way to Increase Website Traffic

10
February 24, 2022
Google Ads allows for immediate traffic to your website compared to SEO which is slower. It allows you to target and research keywords, …
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Best Way to Improve Company Gross Profit

10
February 24, 2022
We use Google Ads to advertise our push notification product across many different landing pages that we have. We use around 10-15 …
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Awards

TrustRadius Award Top Rated 2022
TrustRadius Award Top Rated 2021
TrustRadius Award Top Rated 2020
TrustRadius Award Top Rated 2019

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What is Google Ads?

Google Ads (formerly AdWords) is Google's pay-per-click online advertising program. With Google Ads users set their budget and choose where their ads appear in search listings, and on partner websites. Google Ads uses cost-per-click (CPC) bidding.

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Product Details

What is Google Ads?

Google Ads (formerly AdWords) is Google's pay-per-click online advertising program. With Google Ads users set their budget and choose where their ads appear. There's no minimum spending commitment, and the program can be paused or stopped at anytime. With Google Ads the user reaches people as they search for words or phrases as they browse websites. Ads can appear in Google search listings and on partner websites. Remarketing and retargeting techniques can be applied to increase return traffic and make sales. With cost-per-click (CPC) bidding, Google Ads charges users when visitors click on ads.

Google Ads Integrations

Google Ads Technical Details

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Frequently Asked Questions

What is Google Ads?

Google Ads (formerly AdWords) is Google's pay-per-click online advertising program. With Google Ads users set their budget and choose where their ads appear in search listings, and on partner websites. Google Ads uses cost-per-click (CPC) bidding.

What is Google Ads's best feature?

Reviewers rate Usability highest, with a score of 2.1.

Who uses Google Ads?

The most common users of Google Ads are from Small Businesses (1-50 employees) and the Marketing & Advertising industry.

Reviews and Ratings

 (1112)

Ratings

Reviews

(1-25 of 111)
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May 17, 2022

Google Ads = ROAS

Score 8 out of 10
Vetted Review
Verified User
Review Source
We use Google Ads to support priority campaigns to drive traffic to certain areas of our site, specific products, etc. The platform offers the potential to reach new users, retarget existing ones, and overall drive sales that we otherwise could have or would have missed out on. The best part of the platform is the ROAS, as clicks are usually pretty cheap for very good returns
  • Reaching new customers
  • Easy to use platform
  • Good ROAS
  • You can only have one draft campaign at a time
  • Certain functions are hard to find (setting monthly budget)
  • The recommendations can be better, ie keyword suggestions are not always relevant
Google Ads are great for companies looking to drive traffic, sales, etc that have the budget to bid on certain keywords. The platform can give small to medium size companies a chance against larger ones. One scenario where Ads may not work is for smaller businesses who don't have the budget to bid on certain keywords because the CPC is too expensive.
Phil Parrish | TrustRadius Reviewer
Score 7 out of 10
Vetted Review
Verified User
Review Source
Our agency utilizes the Google Ads platform within our Client Services department. We actively manage the Google Ads platform to provide campaign management services for our clients with the following Google Ads products: paid search, Google Shopping campaigns, YouTube, and app install campaigns. The Google Ads platform helps our agency develop keyword strategies, targeting strategies, and helps us optimize our client's campaign performance. The Google Ads platform is a key part of our ad tech stack and it saves our team a lot of time managing Google campaigns.
  • Paid search (PPC) campaign management
  • Keyword planning and analysis
  • App install campaigns
  • Google shopping campaigns for direct response
  • Advertising on YouTube
  • Bid and budget management
  • Conversion tracking
  • Lack of hands-on customer support and dedicated account management resources
  • Google automatically turns campaigns on - they should make it easier to set launch dates in the future
  • Doesn't integrate well with third-party technology platforms
If you are a small business looking to get started in digital advertising, Google Ads is a great product because there is no additional cost to license the technology - you simply pay when users click on your ads and are redirected to your website. Google also provides a wealth of training and tutorial content to get you up and running. While the Google Ads platform is suitable for small businesses, it is also a technology that can scale with your organization. Our agency manages millions of media dollars in Google Ads, and many mid-market to enterprise brands manage the Google Ads platform in-house. If you are a small business getting started in Google Ads, you need to invest the time to learn the system because you will receive little to no support from Google's account management department.
Score 1 out of 10
Vetted Review
Verified User
Review Source
I use it to advertise my services. The problem is that my ad was suspended and it is impossible to get in touch with a human to figure out what the problem is. They also continue to charge my bank account even though I have no ads running. This is the worst customer service that I have ever experienced. Their excuse is that because of Covid they are working from home and can't accept phone calls, even though the rest of the world has figured out how to do this through Covid. They will only send you a form email that doesn't help at all. Do not use this company, they feel it is ok to not provide customer service and suspend your ads while continuing to charge you.
  • Take your money
  • Cause frustration
  • Not provide customer service
  • Provide customer service
  • Provide calls with real live humans
  • Help customers resolve problems in real time on the phone
They provide no customer service, suspend your ads and continue to charge you. Worst service ever!!!
Michael Shooster | TrustRadius Reviewer
Score 2 out of 10
Vetted Review
Verified User
Review Source
search advertising
  • bid process
  • responsive ads
  • campaign setup
  • support
  • response time
I wouldn't recommend this application to anyone who didn't already know how to use it. You will waste a lot of money and time before realizing how important negative keywords are at stopping waste because nobody from Google / Alphabet ever mentions it. Anytime you have a problem, good luck reaching someone who is more than a message taker, and who has good communication skills.
Score 9 out of 10
Vetted Review
Verified User
Review Source
We are using Google Ads primarily for user acquisition. We use Google Ads for acquiring high intent users. Google Ads cater to our a marketing plan roadmap that typically includes various forms of advertising on different networks. We also use it for brand awareness purposes. The overall result has been better than other advertising channels or platforms.
  • Acquiring high intent users
  • Better conversion rates than other marketing channels
  • Easy creation of ads
  • Real time data
  • Performance Max campaign is like a Black box
  • Display campaigns has produced poor result for us, same goes with the discovery campaigns
  • In my opinion, ad policies are a nightmare
I would suggest using the Google Ads for the businesses where search volume is high and prospecting users already know what to expect when searching for a product or services by typing in a keywords on Google. I would not recommend Google Ads for business where the search volume or the product is not so popular or familiar among the target users as having no keyword volume might hurt the performance
Score 9 out of 10
Vetted Review
Verified User
Review Source
Our main channel for online marketing is Google Ads. We use to show ads to potential students worldwide. We run campaigns Across Europe, Middle East, USA, Australia and Asia. With Ads, it is easier to target students easily in a different country. Adwords gives us very satisfying results as compared to its competitors
  • Location targeting
  • audience targeting
  • time scheduling
  • optimization recommendations
  • Audience segmenting
  • Not prompting users to spend more
  • Spend reminder updates can contain the amount spent
Google Ads helps us to target the right Audience in every country which will control the spending and minimize leaks or unnecessary spending.
Score 1 out of 10
Vetted Review
Verified User
Review Source
SAVE YOUR MONEY!!!!!!!!! THEY ARE THIEVES. FIRST THEY OVERCHARGE FOR PPC ADS, THEN THEY WILL SUSPEND YOUR ACCOUNT FOR NO REASON AND WHEN YOU TRY TO CALL SOMEONE YOU ARE DIRECTED TO A EMAIL CONTACT THAT IS A ROBOT THAT JUST SAYS THERE IS NOTHING THAT CAN BE DONE, IF YOU TRY TO OPEN A NEW ACCOUNT THEY JUST SUSPEND THAT ACCOUNT. THE PEOPLE YOU SPEAK TO AT THE CALL CENTER ARE RUDE AND JUST HANG UP ON YOU AND SAY THEY CAN NOT HELP. GOOGLE IS A SCAM. THEIR ADS ARE EVEN MORE OF A SCAM, NOT ONLY DO THEY SUSPEND YOUR ACCOUNT AND OVERCHARGE, YOU SPEND 3K A MONTH AND GET MAYBE 300 PEOPLE COME TO YOUR SITE IF YOU ARE LUCKY AND PAY 6.00 OR MORE PER CLICK. THIS COMPANY IS A JOKE AND NEEDS TO BE SHUT DOWN.
  • STEAL YOUR MONEY
  • SUSPEND YOUR ACCOUNT FOR NO REASON
  • HANG UP ON YOU WHEN YOU NEED HELP
  • WILL NOT LET YOU SPEAK TO A PERSON
  • TELL YOU TO WASTE 2 HRS TO KEEP SENDING EMAILS TO THIER ROBOT SO THEY CAN SEND THE SAME EMAIL STATING THEY CANT HELP
  • FRAUD
  • HORRIBLE CUSTOMER SERVICE
  • THE ENTIRE COMPANY
DONT WASTE YOUR TIME OR MONEY
Score 4 out of 10
Vetted Review
Verified User
Review Source
We use it to market events and fund-raising functions. We need more attendees to business events and we need to raise funds. We use Google Ads to get the awareness of our company! It's difficult to get attendees to live events after Covid 19. We also use the keyword planner tool to research keywords to use in designing websites for ourselves and others.
  • Keyword Planner.
  • Demographic Targeting.
  • Location Targeting.
  • Budgeting and lack of controlling and stopping the amount spent.
  • It's very challenging to create display ads.
  • It's very difficult to use Ad groups.
  • If it was easier to create ads more people would use it.
It's a great tool for Keyword Research using Keyword Planner but now you can only use Keyword Planner with exact numbers if you are running a campaign. Google Ads is really good for YouTube ads.
Score 10 out of 10
Vetted Review
Verified User
Review Source
Working at a Marketing Agency, we used Google AdWords on behalf of clients' advertising plans/needs. We would create a marketing plan that typically included a variety of forms of advertising, where Google Ads always took place. We'd focus on using Google Ads to generate more clicks to the website or direct calls to the business phone number. It was always a great way to engage with local customers, specific demographics, and target regions.
  • Provides real-time data on insights.
  • Easy to create ads.
  • Ability to easily learn with online platforms.
  • Updates on when your budget is close to stopping.
  • Ability to add more characters.
  • Easier ability to monitor quick changes.
We specialized in working with clients within the healthcare industry. As you can imagine, people are always searching for new doctors, dentists, offices, etc. Using Google Ads, we were able to target specific regions, or online searches, that allowed for the businesses we were advertising on behalf of to pull up first in a Google Keyword Search.
Thomas Holland | TrustRadius Reviewer
Score 10 out of 10
Vetted Review
Verified User
Review Source
It allows us to advertise to people based on what they are searching for at that moment. There are also tools to create an informed campaign like Keyword Planner and estimates based on what type of campaign. Lastly, it's pretty versatile as it covers Google Search ads, Google Display (and the partner network), and YouTube.
  • Relevant ads upon search
  • Audience targeting
  • Keyword research
  • Ad campaign versatility
  • Keyword tool could be better
  • Traffic estimates
Everyone Googles things, and showing up at the top of that page is crucial to getting the leads you are looking for. If you are looking for awareness, Google Display does that. There is a benefit to seeing an ad, even if it's not clicked on (of course, we all want the clicks, though). For eCommerce, there are also product feeds. Literally a ton of reasons to use Google Ads.
Aditya Rai | TrustRadius Reviewer
Score 10 out of 10
Vetted Review
Verified User
Review Source
Google Ads has been an integral part of my marketing strategy. I've been using it for the last many years for the clients I manage. It helps in scaling business, increasing revenue, driving relevant traffic, and many more such benefits. For eCommerce clients, the Google Ads platform is really a boon. With the help of Google Ads, I've helped clients scale their business 2x revenue to 10x revenue in a year or two, and that's an amazing achievement for small business owners. For anyone who wants to go online and advertise their products, Google Ads should be the number one priority. It is also recommended to have a dedicated PPC executive handling Google Ads job and managing the day-to-day execution and optimization as sometimes it can be burdensome while looking into other business-related entities. Talking about reporting, it has several reports available at the campaign, adgroup, ads, and keyword level. One can easily get to know about audiences, demographics, auction insights, and many more reports available and can be scheduled to the mailbox that has access to Google Ads account.
  • Automated targeting via Smart Shopping campaign. It's one of the best campaign types in Google Ads. In the beginning, you may see lower revenue and ROAS, but once you give some meaningful time to your campaign, it is most likely to perform well.
  • Smart bidding strategies: Google Ads has developed some really great bidding strategies such as maximizing conversion and maximizing conversion with ROAS settings. Based on one's requirement and their goal with revenue and target ROAS, they can choose the appropriate bidding strategy.
  • Reporting: A business owner and advertising must know about their audiences, how their campaigns have been performing, what's working and what's not, and for that reason, powerful, effective reporting is needed, and Google Ads provides rich details reporting that covers almost every aspect of a business.
  • Display network: I think it's the area where Google Ads really lacks. Most of the time, I don't see display campaigns performing. Maybe they need to look into it and get rid of spam websites over Adsense.
  • Less control over smart shopping: Even though smart shopping usually performs well, it gives very low control for a user on it. We can't even see what's working inside a campaign, what audiences are performing well, and no search term report available.
  • Google Ads App for Android and iOS also lacks most functionalities and needs strong improvement.
Clients who are selling products such as dresses, clothes, jewelry, beauty products, etc., generally work well. Also, in some cases, it doesn't fetch a good ROAS for very small business owners. If a client is already doing well in SEO, the probability for it to perform well over Google Ads is always enhanced, and if it doesn't have a good organic reach, Google Ads also suffers.
Score 10 out of 10
Vetted Review
Verified User
Review Source
Google Ads represents our main digital marketing channel. We use it to get new leads and subscribers, taking advantage of the complex optimization options with bidding modifiers for audiences, devices, and more. We use all available campaign types: search, display, smart, discovery, YouTube, and Performance Max.
  • Get new customers
  • Optimize our digital marketing PPC budget
  • Reach new customers
  • Reach our existing customers on multiple sites
  • Performance Max campaign does not allow complete reporting
  • I prefer Google Ads Editor to make massive changes in ads or campaigns
Google Ads should be the default tool for any digital marketing expert. Google's search and ad network reach is huge, and having the tools to precisely target you audiences at the right moment and place is invaluable for a successful marketing strategy. From branding to performance objectives, it has a huge array of options to create and optimize campaigns.
Score 9 out of 10
Vetted Review
Verified User
Review Source
We use Google Ads to advertise our products and services in Google search. It is relatively easy to use and provides us the optimal results. One of the main advantages is its integration with Google Analytics and tracking the conversion rates. Keyword Planner is another helpful thing we found in Google Ads, its so powerful, and we also use it for targeting organic traffic. For a beginner, the resources you need are readily available in the tool itself. So overall, we like using Google Ads since it gives us the results we expect.
  • We can create ads targeting specific keywords relevant to our products/services.
  • We can run different campaigns for targeting different keywords at the same time.
  • We can adjust ad spending according to our budget.
  • A detailed overview/insight of every campaign is produced so that we can plan more efficiently for the next campaign.
  • Since optimization scores are valuated by AI, sometimes ads may get disapproved.
If you are looking to generate some traffic desperately, Google Ads is the best solution. You don't have to wait for the organic traffic. Google will suggest the best title and description so that it will be helpful for potential customers and us to know more before clicking. Companies that have a fixed budget can use Google Ads with maximum trust.
Kara Hooper | TrustRadius Reviewer
Score 10 out of 10
Vetted Review
Verified User
Review Source
Google Ads allows for immediate traffic to your website compared to SEO which is slower. It allows you to target and research keywords, allows negative keywords, flexibility creating ads with multiple formats, and setting up conversions to track results. This is a great advertising tool for businesses to be found online.
  • Run various types of Ad campaigns.
  • Increases leads, sales, and traffic.
  • Variety of features.
  • Suggestions many times aren't relevant.
  • Not as efficient as it could be.
  • Rejections on Ad campaigns.
Some clients don't understand the audience bidding for keywords so there is a bit of a learning curve to get started. If you aren't aware of certain settings then it can be easy to waste money and not receive the results you want. It's easy to scale your marketing and campaigns up or down as your business grows.
Score 10 out of 10
Vetted Review
Verified User
Review Source
We use Google Ads to advertise our push notification product across many different landing pages that we have. We use around 10-15 different Google Ads accounts for our various products. It is our largest advertising product in terms of the number of conversions driven to each site each day.
  • Reporting.
  • Reach.
  • Recommendations.
  • Input internal metrics within the UI.
  • Competitor Research.
  • More inputs for automated solutions.
Well suited for B2B & B2C products. Less appropriate for individual accounts.
Score 7 out of 10
Vetted Review
Verified User
Review Source
I took over the advertising and online presence for the agency, and what Google Ads allowed me to do is to, while I am gaining a greater domain authority, hop the line and get higher in the rankings in what our agency specializes. So I would recommend that everyone who wants to grow their online presence use Google Ads while doing the hard work in the background to grow their business.
  • It allows you to get to the top of searches for your specific topic if you pay enough.
  • Don't always go with the first thing you think of check your keywords and figure out what has the most searches.
  • Find an ad with a great clickthrough that does not have too much competition.
  • They need to give you ideas on what you should search.
  • They need to be more forthright on what it costs to get where you want.
  • They need to make it more understandable to new people.
If you have a high domain rating and ranking high in the searches already you don't need to do an ad in my opinion you already did the hard work in the backend.
Mohamed Ghoneim | TrustRadius Reviewer
Score 10 out of 10
Vetted Review
Reseller
Review Source
I use Google Ads to buy search, shopping, display, and video ads on Google and partner sites for our clients to drive traffic at all levels of the marketing funnel. With our tailored strategies, we help promote our clients' business to drive sales of products services through their websites and apps.
  • Search ad placements on Google & Search Partner's Search Engines
  • Display ad placements on Google partner sites and apps that embedded Google AdSense & AdMob
  • Video ad placements on YouTube and partner sites and apps
  • Google is evolving rapidly with new features added very frequently, so there is nothing to complain about from my perspective, except for some random ad disapprovals who usually get approved after an appeal as long as it doesn't actually violate the ad policy.
Google Ads is an essential buying platform for all e-commerce businesses to promote their products and drive sales. Smart Shopping Campaigns have improved significantly over the last 2-3 years. Through the "Maximize revenue" bid strategy, it became more efficient to utilize compared to standard campaigns in terms of return on ad spend and the time needed to manage and optimize.
Score 7 out of 10
Vetted Review
Verified User
Review Source
We use Google Ads to drive more traffic to our website. Our marketing department mainly uses Google ads but the analytics team uses it for reference. It addresses our problem of growing our user-base and increasing traffic to the website.
  • Google Ads does SEO very well.
  • The user interface is pretty simple and easy to figure out
  • Has great reach.
  • Can be pretty expensive for smaller firms
  • Dashboard views sometimes have issues
  • We had some issues with customer service
It is very well suited towards B2C products where the target audiences are already expressing a good amount of interest in a specific product. However, it seems to be less effective for increasing the visibility of a new or lesser known companies. Also since, it could be pretty expensive for companies with lower budget that have to compete with large corporations.
Score 10 out of 10
Vetted Review
Verified User
Review Source
AdWords is currently being used as a marketing tool to support other channels such as Paid Social and Programmatic. As AdWords works lower down the funnel it helps to generate leads and increase revenue via selected targeting, either it is B2C or B2B marketing. It is currently being used by our specialist Paid Search teams that use AdWords and BingAds.

Overall, AdWords solves many problems, these include but are not limited to, low organic search rankings, finding new customers, driving more users to your site, as well as allowing the business in question to increase their overall revenue.
  • AdWords utilizes audience lists very well. These are lists that are created either with cookies, first-party data (from the business) or by using Google's own created topics. Audience lists are a strength mainly because it allows the business to target users who are more relevant to them, this, firstly, reduces spend on less relevant users and also increases revenue and conversions, which can really help a business grow.
  • AdWords also circumvents the problem regarding low organic search rankings.
  • For many businesses, organic search rankings could be very low for many non-brand related terms. AdWords gets around this by allowing you to bid on the first 4 positions on the search results page. This is essential to increase the visibility of the business, as well as allowing you the choice to bid on certain terms.
  • AdWords also provides Ad Extensions, these are extensions to your usual PPC ads and allows you to add additional information that you may not be able to fit into the character limit. The ad extensions include sitelinks (links that take you to various pages on your site), callouts (a list of unique selling points that will entice the user to click), Call extensions (a phone number).
  • These extensions allow your business to firstly take up more space when the advert is shown on the results page, which takes attention away from competitors and thus, vastly increases the likelihood of a user clicking on your ad. These extensions would not always be available if you run your business using SEO only.
  • AdWords editor doesn't allow for the editing of Dynamic Search Ads (DSA) campaigns. I would like for this to be changed, as I prefer to see my changes before they go live, however for DSAs you are unable to do this and all changes have to occur live in the account.
  • I would like to see a functionality that allows you to apply an audience list to a device, without the need to create a separate device-specific campaign. This would be beneficial if you see a certain type of user is more likely to click on a specific device.
  • I would like to see the user interface to change slightly to allow for more visibility of overall performance in a graph. This could be done by setting primary and secondary KPIs in the account and then these could be displayed on a top-level chart. The idea of this is to see where drops and peaks occur and where you could investigate it more.
AdWords works very well as a lower funnel channel, this means that you are able to target users who are already expressing interest or intent to buy or sign up for a specific product, it works very well as a B2C product, where you have a product to sell, or you want to push a certain product.

I think AdWords is less suited when it comes to a branding piece if you are trying to give your business more exposure in the public eye. This could work as support to other channels, such as out of the home, or paid social.
William Copeland | TrustRadius Reviewer
Score 1 out of 10
Vetted Review
Reseller
Review Source
I have used Google ads for over 5 years, at this point in my professional career. The ads platform is utilized to drive new business leads and sales. We are not using Google PPC for anything other than marketing.
  • It’s Google so everybody uses it.
  • You can lose as much money as you want and have full control over the speed in which you lose money.
  • When there is an issue you get the pleasure of chatting with an AI bot who will repeatedly email you the same auto-response with links to policies, no matter what question you ask it!
  • If you make a mistake and accidentally talk to a real human they will quickly route you to the correct bot to send you repeated and useless emails.
  • [I believe] regardless of any government and legal requirements to start and run a business, Google will determine if you are allowed to have customers.
  • Customer service is non-existent, unless you’re maybe spending millions.
  • No visibility to ad delivery. You simply must trust that your ads are targeting your customer profile.
  • You’ll likely get flagged as some type of scam and have your account suspended, while you also get bombarded with actual scams.
Here is the core problem with Google. [I believe] nearly every consumer is using Google, which means every business is somewhat dependent upon Google. Since they’ve become so fundamental to society they’ve taken the approach of being so big they don’t have to care about their customer base. Google is now much like the IRS. [In my experience] nobody wants to pay their taxes, but you simply must. Same with Google ads. Don’t want to use it but a business is no business without advertising.
Score 8 out of 10
Vetted Review
Verified User
Review Source
We use Google Ads for its intended use... pay per click advertising. We target our customers based on location, age, and income - all of which Google Ads allows us to narrow down. It is a great marketing tool to get new customers. We set up many of our clients on the platform to attract customers for them as well.
  • Target Marketing
  • Ease of Creating PPC Ads
  • Great Reporting Features
  • If you don't know what you're doing, it will be a costly mistake. You need to target ads, and it is difficult the first time to do that.
  • There isn't a feature to run an add for a couple set date spans, just hours you want to run them or a single date span.
It really depends on your business. Some businesses will benefit greatly from pay per click ads and some will just waste endless money. Not only does your customer need to be searching for the keywords you are using, but the ad has to be enticing for them to click on it. We have also found that only advertising with Google Ads gives us better results than advertising with their search partners (like YouTube).
Score 8 out of 10
Vetted Review
Verified User
Review Source
We use Google ads to drive paid traffic to our website - primarily as a source for inquiries. We also use the platform to do some brand awareness pieces - in conjunction with our organic search techniques, this platform allows us to get our brand out there in a meaningful way. The business problem this platform address is the shift from traditional advertising to online - years ago our primary sources of inquiry was through print publications - as the world changes, newspapers have disappeared and AdWords has filled in the gap.
  • Conversion tracking - it is very easy and insightful to track ROI.
  • Detailed analytics - tells you what keywords/ads are working and which are not.
  • Customer service/ account executives - if you spend over a threshold you get dedicated, rotating google AdWords expert who is very helpful in providing tips and advice on tuning your account.
  • There is a lack of transparency around the different ad bidding options - it often feels like we are spending more than we need to due to this lack of clarity.
  • For experts or those willing to learn, the platform is great - however, we have had trouble with more novice users being able to navigate the system.
  • The product is very focussed on selling traditional products - the product in our case is private education, in which some terminology needs to be translated in order to best use the product.
Google Ads is very well suited in scenarios where you are looking to drive traffic using targetted methods to your website with the ultimate goal of a conversion (sale, submission). This is especially effective if you have a good idea of which keywords would drive traffic. It is also prudent for those using the platform to develop meaningful, engaging ads (both traditional text and dynamic video, etc) - It is less appropriate if you are not clear on what your target market is looking for - this would result in wasted spend.
Alek Babaa | TrustRadius Reviewer
Score 7 out of 10
Vetted Review
Verified User
Review Source
We use Google Ads (formerly AdWords) every single day to manage the accounts of other businesses. We have various campaign types that we manage, between search, shopping, display, video, app, and local campaigns. The campaigns are designed to facilitate one of three things: brand awareness, leads, or purchases for our clients.
  • Data collection. Not in the sense of privacy, but in terms of numbers it gives owners or of the accounts an immense amount of data to use for the management of the campaigns.
  • Integrations. For the most part, you can find ways to integrate Google Ads with other digital platforms in order to ensure that you are collecting the right information.
  • Provides multiple types of campaign options for different campaign objectives.
  • The user interface is too gimmicky at times and does not cater to the more experienced user.
  • If you are inexperienced, they do not do a good job of explaining how the system works and try to push you to automation, which can lead you down a bad path. If you do not know what to look for then you can find yourself in trouble and may spend a lot of money thinking you are doing a good job.
I wouldn't recommend Google Ads (formerly AdWords) for personal management to someone who does not have the time to devote to it. If you are running a business and are already spread very thin across multiple departments, do not try and take on Google Ads (formerly AdWords). If you do have the time, then I highly recommend it to someone who is looking to build and scale their business, as it can be an extremely useful tool to ensure visibility to potential customers.
Score 10 out of 10
Vetted Review
Reseller
Review Source
Google Ads is utilizing by the entire paid search department and is a big part of our whole organization. Google Ads delivers premium search traffic volume on a cost-per-click basis. The volume it can reach is bar none in the industry and is the leader in the marketplace.
  • Search traffic
  • Management of budgets and bids
  • Control over delivery
  • Service team
  • Analysis reporting team
  • Revenue management
Google Ads is well suited for any business looking to advertise. he paid search media vehicle is the lowest funnel initiative & opportunity in paid media, while Google Ads is at the top of volume contributors. So therefore it would be good to test any low or initial marketing budget on Google Ads to begin to get your feet wet any evergreen advertising ploy.
Lee L Kennedy | TrustRadius Reviewer
Score 8 out of 10
Vetted Review
Verified User
Review Source
Google Ads [(formerly AdWords)] is mostly a middle and bottom of funnel marketing channel for our ecommerce brands. We have some success in top of funnel, but it tends to be quite expensive and typically not worth it. We use it for search ads mainly, from capturing branded clicks with the additional real estate, to bidding against competitors on non-branded search terms.
  • Google Ads is the best in class at search ads.
  • The setup of their campaigns is relatively simple, and their support is decent.
  • They have a big display ad network as well, although display campaign management can be difficult.
  • Google's heavy dependence on AI makes many of the campaign behavior inscrutable and, often, it performs poorly as a result.
  • Their responsive ads, for example, which are heavily recommended by them, often perform significantly worse than normal text ads.
  • Their support, while relatively quick, becomes useless if you need any deep insight/help.
Google Ads [(formerly AdWords)] should be your go-to when running search ads. Branded terms, non-branded terms, and shopping ads are especially powerful. With some extra experience/skill, YouTube ads can be powerful as well. Top of funnel is a bit more difficult though unless you create and manage some very powerful display creative.