Google Ads Reviews

Google Ads is perfectly suited for a number of client verticals. Real estate, home services, retail, restaurants, and general services, etc. It works well when there are a promotion or special driven offers to get more of a call to action. It is something great to have to run all year long and update throughout the year based off of seasonality and special offers!

This is not a tool I'd recommend to small businesses or people new to Google Ads. Unfortunately, I responded to a Google Ads promotion aimed at exactly the aforementioned categories and got burned.

The promotion is a $150 credit for new users but the terms are vague and misleading. It should more clearly state that the credit will only apply towards a second campaign and that new users will have to pay for their first ad out of pocket. Since the promotion targets new customers it's obvious that many won't fully understand the process. I found out once the promotion completed and I saw an unexpected charge for the full cost of the campaign.

Like many other companies, Google is capitalizing on the pandemic and targeting businesses that are struggling and looking to earn new customers. Small businesses are particularly vulnerable due to limited knowledge of ad campaigns and a lack of funds. Perhaps Google Ads is far better suited to larger, more established businesses with experience running ads, a well-defined audience and the ability to spend on multiple campaigns.

If you are a small business, I would not recommend Google Ads. Use a company that will appreciate a customer who has spent over $30k on advertising with them and is willing to help and actually allow that company to speak to a human being if there are issues on their account.

Google Ads is a requirement for any company that is looking to increase sales and brand awareness. However, the most successful results will be seen by organizations that are willing to set a significant marketing budget and put in the time to constantly manage ads and bids throughout the changing industry climate. Smaller companies may not see Google Ads as money well spent for this very reason.

Well suited for:

• Businesses that want to hit the ground running and get immediate exposure
• Complementing other SEM strategies
• Businesses who want to move away from traditional media advertising
• Geotargeting - businesses who need to target prospects in specific areas only
• Scheduling - businesses who want to show ads to prospects only @ certain times or days
• Businesses who want to drive phone calls

Less suited for:

• Businesses that are selling products that no one is looking for
• Businesses who can't generate a positive ROI
• Businesses that don't have a good offer
• Businesses that don't have a good landing page to send prospects to. If targeted traffic can't convert, even if the product is good, don't spend the money on AdWords.

If you are going to do Search Advertising to promote your website, Google is the 600 pound gorilla in the room. If you don't spend money on Google for Search, you will not get the results you want. If you manage your account properly you can get a very good ROI. Results are easy to track and corrections can be made to your account based on the data Google Ads provides. Where Google is struggling is display advertising. Although Google has 90% of the internet covered, the platform does not make it as easy as other platforms to get your display ads in the right place at the right time. Lastly, everything Google tells you as guidelines must be taken with a grain of salt. They often toot their own horn but are not always looking out for your best interests. Ever since they went public, their focus is Return on Investor Dollars and not Return on Your Ad Dollars.

Google Ads is great if you have the budget and the knowledge to adequately target smaller groups of people. It can get very expensive, very quickly if not targeted. Smaller-scale shops can utilize it in smaller markets but the cost to advertise, like any marketing medium, will depend on how saturated the market is.

If your business needs exposure, or to drive targeted, search-intent-focused advertising campaigns with fine-tuned controls, Google Ads can be just what you are looking for. If you "just want to try it out," it is advisable to first analyze what very specific business goal you are trying to improve, and then build a campaign that is completely focused on meeting that very specific goal.

I think Google Ads is very useful in creating leads for B2B since you can segment using business-related keywords or predefined audiences such as "intent" or "in-market". It is also very well suited for e-commerce businesses because you can use different kind of campaigns focused on sales, such as shopping campaigns, which show your product image and your business name. Creating brand awareness through display campaigns can be effective due to a very low cost that can bring a big amount of traffic to a website.

If your business solves problems for other human beings, and your business needs to increase how many people are aware of it (I believe I have just described 90+% of the business world), Google Ads is a platform that should be considered as you develop your business' marketing and advertising strategy.

If you do direct to consumer sales on a webshop, Google Ads is the best way to measure your marketing efforts compared to other ways of marketing. If you don't sell directly I would not encourage using it, since you don't know if your marketing dollars or euros are effective.

If you do not have the advantage of having access to a good amount of funds, you will spend more money than what you will see in return from leads.

If you have search traffic coming from Google, you should really consider using Google Ads to augment your search efforts. This is especially true for keywords or phrases that you are not ranking highly for organically. Investing properly in Google Ads can drive high-quality traffic to your site and boost your performance overall.

Google Ads is very well suited in scenarios where you are looking to drive traffic using targetted methods to your website with the ultimate goal of a conversion (sale, submission). This is especially effective if you have a good idea of which keywords would drive traffic. It is also prudent for those using the platform to develop meaningful, engaging ads (both traditional text and dynamic video, etc) - It is less appropriate if you are not clear on what your target market is looking for - this would result in wasted spend.

Google Ads is well suited to compliment your organic search and to increase your web traffic. You can control your brand by bidding on your own keyword/brand and not allowing competitors to encroach on your Search Engine Results Page. Well suited for most industries as most searches are performed on Google.

Google Adwords is well suited for very specific products and lines of business. The more generic something is, the less likely it is to be seen.

I think most tech companies can and should be using Google Ads. It takes some time to master the keyword targeting, but you can get users and traffic pretty cheap if you do it right. If you're a very high volume business with low value customers, then it might not make sense. But in most scenarios most companies can find a use case with positive ROI.

Google Ads (GA) is well suited for getting your name out there. Small businesses with limited budgets may be able to get incredible value if the prime real estate on your desired Google SERPs (search engine results pages) aren't too expensive. The average PPC can vary wildly and the more competitive search terms will cost a lot more to advertise on.
Google Ads might be best suited to the largest companies that can dominate an industry in a region or just outspend the competition. You basically pay for your ad placement and can keep upping your bid until you have the optimal spot - so if you can afford to do that every time, then you have an advantage.

Google Ads is great for running advertisements to generate new leads, but also helpful for remarketing purposes (whether to website visitors you want to bring back, or more specific cases like upselling to existing customers). We haven't tried running video ads yet, but expect we will in the future due to the growth in video marketing. I expect Google Ads does a great job of managing that as well, given their ties to YouTube.

Google Ads has helped us to increase the number of qualified visitors to our website and these visitors are people really interested in signing up for healthcare. Since we used Google Ads we have increased our number of customers locally and we are currently conducting campaigns to increase the number of customers throughout the state.

Google Ads is great for monitoring your advertisements and campaigns, and allows for business owners to do it themselves and not have to hire an outside advertising agency or marketing manager to do so, though it can be a little daunting at first with its overwhelming amount of features, tabs, settings, and rules, so it can put off a lot of people if they try to tackle it themselves.

Google Ads can work well for anyone with a web presence, since the ads will link people directly to your website if you set them up that way. You can also direct people to call you with one touch from the ad, so anyone with a personable sales team answering the phone can immediately engage in a conversation, possibly leading to a conversion.

Google Ads is well suited for large firms who are ready to pay a good sum of money on Ad campaigns, and not well suited for small scale companies where they share small profit, because Google Ads is on higher price scale.

We like that you can create an ad campaign in 5 minutes, and that you can choose words that people would have to search easily. Geographical segmentation is also great. They should let you change the billing method if you want (you have to create a new Google Ads account) and move money from Adsense to Google Ads.

It is time consuming and laborious but we have found the statistics are worth the efforts. Working with a third party firm that can do more of the everyday updates allows us to do more forecasting and seeing where our efforts are paying off. It is well suited for companies that want awareness of their brand and help provide enticement to a possible sale.