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Filter 878 vetted Google Ads reviews and ratings
Reviews (1-25 of 74)
October 12, 2019
Google Ads - If you aren't using Google Ads, your business is missing a huge opportunity!
Google Ads is used by the marketing department. However, its use impacts the entire organization as it is 100% web-based.
The company is wholly dependent upon SEM and Google Ads plays a major role in determining the products we sell as well as how aggressively we tackle the marketing. In addition, the ability to seamlessly link Google Ads to Google Analytics and other Analytics tools helps us to make informed decisions.
The company is wholly dependent upon SEM and Google Ads plays a major role in determining the products we sell as well as how aggressively we tackle the marketing. In addition, the ability to seamlessly link Google Ads to Google Analytics and other Analytics tools helps us to make informed decisions.
- Return on investment is easy to measure.
- New AI features make it faster and easier to get results in Display advertising.
- Multiple targeting options for audiences.
- Access to a Google Agency Account Strategist. Not everyone gets this access, but this service is invaluable in learning about new features that Google provides. In addition, access to some beta testing.
- Google Customer Match requires at least $50,000 in ad spend before it can be used.
- There are many advanced features that aren't always obvious. You have to dig to find them, and Google's documentation isn't always the best. YouTube videos created by a 3rd party are often better.
- Lots of products in Shopping campaigns get disapproved automatically. They get approved after a phone call, but it requires taking the time to make the call.
October 02, 2019
Google Ads - the dominant platform in Search
We are a digital ad agency focusing on the New Car Dealership market. We manage the Google Ads accounts for approximately 175 clients. Clients submit their budgets and objectives to us and we set up, manage and maintain their Google Ads accounts to maximize their ROI on their ad spend in Google Ads. We manage Text Ads, Display Ads and Video ads for these Auto Dealership clients.
- Allows for accurate budget spend on Pay per click advertising
- Allows for easy management of client's accounts
- Allows for targeted advertising in the digital space by focusing on Geography, Demographics, in market buyers and other types of parameters depending on the objectives of the advertising campaigns
- Unfortunately, customer support has fallen by the wayside since Google has gone public. It is now outsourced to a foreign country where command of English is an issue as well as limited understanding of the Google Ads platform.
- The platform was upgraded recently and now performs slower than it used to. This may not be an issue if you don't manage your account often, but larger accounts with higher budgets will spend more time on the platform performing the same tasks.
- The Help Files need better organization and updating. A lot of the Help files are still showing how to operate in the old platform and need updating. The Help files also have a tendency to be too broad and not focused on one task or section of Google Ads. Finding answers to your questions can take a bit of time.
Google Ads is currently used in a paid and a grant application for us. We utilize the nonprofit grant system to bolster our search rankings and guide people to specific pages based on their keywords. We utilize paid ads to run pre-roll and video discovery ads related to our YouTube videos. The marketing department is the only group that utilizes it.
- Large-scale distribution.
- Options to highly target the audience.
- Cost-effective compared to other forms of advertising.
- It can be daunting to get it working.
- The "educational" aspect to learn how to use it is lacking.
November 22, 2019
Beware before using Google Ads formerly Google Adwords
I decided to try using what was then called AdWords, about a year ago, as part of my marketing campaign for my real estate career. Unfortunately, it did not work because I got calls from Paterson, a city an hour away that I do not work out of. There was no way to focus the leads any closer. So every time someone even just googled my keywords and clicked on my link in Paterson, I was being charged for it.
So I canceled. Fast forward approximately a year later, I find out that Google Ads, which it is now apparently called, had been charging one of my rarely used credit card accounts for 3 months! Even more so, the account they charged was NOT the account that I had even used back then. They somehow, without authorization, acquired it and proceeded to charge me month after month for a bogus campaign I had absolutely no part of!! What a nightmare. Beware. And they to this date, refuse to delete the campaign so that it doesn't happen again.
So I canceled. Fast forward approximately a year later, I find out that Google Ads, which it is now apparently called, had been charging one of my rarely used credit card accounts for 3 months! Even more so, the account they charged was NOT the account that I had even used back then. They somehow, without authorization, acquired it and proceeded to charge me month after month for a bogus campaign I had absolutely no part of!! What a nightmare. Beware. And they to this date, refuse to delete the campaign so that it doesn't happen again.
- It could help people find your business.
- If you have unlimited funds and time, it could be a good tool to obtaining leads.
- Many leads came from way outside the acceptable geographic radius
- You must pay for those clicks, calls, etc.
- The program (ad campaign) has a major glitch so beware, I was charged for a campaign that I never created
- It is difficult to stop the campaign once created.
- You can only "pause" a campaign. There is no option to delete a campaign.
- This is problematic because somehow, these campaigns will start on their own, meanwhile without knowing, you are racking up tons of charges for leads that you never had any interaction with
February 17, 2020
Google Ads is a must for any businesses looking to grow their online brand and sales
Many companies I work with have used Google Ads to effectively distribute their message to different target audiences. With Google Ads, we are able to fine tune both the intended marketing message as well as the type of consumer that will be interested in that message. This platform has had continued success with high clickthrough rates and conversions.
- Finely tuned messaging
- Real-time analytics
- Ability to quickly react and adjust ads to industry trends
- Typically more expensive than some ad channels such as Facebook
- Algorithms are constantly updated with major affects to current campaigns
- Some ads are disapproved for unforeseen reasons
November 18, 2019
A Must-Do Marketing Tactic for Google Search
We use Google Ads for paid ads on Google Search. Google is the biggest driver of traffic to our website and has the highest volume of monthly searches for keywords relevant to our product offerings, so Google Ads has been a good choice for ensuring that we top the search results, especially where we don't rank via organic terms.
- Helpful Resources - Given how long Google Ads has been around, there are a lot of resources you can tap into to get started and create high-performing campaigns
- Easy to Set up - Overall it is easy to set up and get started with Google Ads
- In-Depth Reporting - Google Ads has some very in-depth reporting capabilities. It can be overwhelming at first, but once you understand the reports you can find some really actionable information
- Google Ads can get really pricey really quickly. You need to monitor the account and really think about ways to optimize your spend
- Best practices are not intuitive. Although getting started is really easy, it is not intuitive to follow best practices. Going to a class (in person or online) can be very beneficial.
November 16, 2019
A strong platform but costly and complex
We use Google ads to drive paid traffic to our website - primarily as a source for inquiries. We also use the platform to do some brand awareness pieces - in conjunction with our organic search techniques, this platform allows us to get our brand out there in a meaningful way. The business problem this platform address is the shift from traditional advertising to online - years ago our primary sources of inquiry was through print publications - as the world changes, newspapers have disappeared and AdWords has filled in the gap.
- Conversion tracking - it is very easy and insightful to track ROI.
- Detailed analytics - tells you what keywords/ads are working and which are not.
- Customer service/ account executives - if you spend over a threshold you get dedicated, rotating google AdWords expert who is very helpful in providing tips and advice on tuning your account.
- There is a lack of transparency around the different ad bidding options - it often feels like we are spending more than we need to due to this lack of clarity.
- For experts or those willing to learn, the platform is great - however, we have had trouble with more novice users being able to navigate the system.
- The product is very focussed on selling traditional products - the product in our case is private education, in which some terminology needs to be translated in order to best use the product.
November 05, 2019
Google Ads is a must have for your marketing efforts
Google Ads is being used by our Digital Marketing Department for our organization. It helps us with our search engine marketing and it benefits most of our clients with excellent click through rate. It also solves the problem of controlling our brand by bidding on our own keyword/brand and maintaining a strong quality score.
- Google Ads does well with creating campaigns, ad groups, and keywords
- Google Ads has lots of webinars and education tools online
- Google Ads provides good analytics to track the performance of your campaign
- Google Ads has room for improvement in terms of customization. They constantly remove/add metrics, possibly allow the ones removed to stay per user?
- Support is OKAY. If you are a Google Partner you get a representative but we still haven't been assigned one and been a partner for over a year.
October 22, 2019
Good Tool for Niche Marketing; Can Be Cumbersome
Our organization uses Google Adwords to promote varies products and lines of business. We have a nonprofit arm that uses it to promote events and involvement for free using the Google Adwords charitable grant.
- Boosts website visits
- Boosts phone calls
- Boosts company visibility
- It has a very confusing user interface.
- It requires a lot of testing in order to achieve the desired results.
- It can be difficult to increase the click-through rate.
- It was difficult to contact customer service (based in India).
I've worked for a re-seller of Google Ads (then known as AdWords - a branding change that happened about a year ago). We implemented the ad campaigns for several clients of our digital marketing agency. What we liked about it is that we knew how our ad money was being spent with a greater degree of certainty than if it were spent on traditional media ads (radio, print, TV).
- Targeted advertising - show up or avoid showing up for very specific Google searches
- Offers a great degree of control over your ad budget.
- You pretty much know what you're getting and can - for the right price - get what you want.
- Though Google Ads offers greater certainty in the effectiveness of your campaign than traditional media, there's still some mystery to it.
- Paying per click CAN be efficient, but not all clicks are equal.
- This is NOT an SEO tool - good SEO can aid your campaigns but it is an entirely separate beast than Google Ads. One does not serve as a substitute for the other.
- Even when Google Ads work great, they are not a cure-all. Your company still needs to be able to deliver what the customers (the ones doing the clicking) want.
August 30, 2019
Google Ads -- Extremely Powerful Advertising Opportunity
Google Ads is a key driver of new business for many of our best clients. It allows our clients to target the kinds of problems that potential customers could get solved by our client, and help those potential customers connect. We have generally seen significant positive ROI with a solid, analytics-backed strategy, and a client willing to give Google ads their all.
- Looking to drive targeted interest, in particular, service/product offerings.
- Create high-impact awareness of a business or service type.
- Build the business opportunities needed to succeed.
- The interface and jargon have a steep learning curve.
- It is easy to spend money quickly and foolishly with an inexperienced advertiser.
- Powerful, key features can be buried multiple menus deep.
Currently, I manage about 15 different Ads accounts. With them, I help my clients increase their presence online as well as their sells and business leads. I achieve this using different campaigns with different strategies, each one of them, very useful to what we are focusing on. At this point, I have about 2 years of experience using this platform, and I found it to be one of the main and most useful tools to achieve my client's marketing goals.
- Reaching my client's different buyer personas by using specific keywords and other types of segmentation.
- Creating an online presence through different types of ads.
- Increasing traffic to my client's websites.
- Acquiring leads for my client's businesses.
- Find competitors I didn't know about by analyzing the impression share from the keywords we are using.
- Sometimes it takes a long time to load the page, which can make me grow impatient.
- Some features are not available in markets such as in Mexico. Some of them would be useful, mainly for shopping campaigns.
- Sometimes setting up a shopping campaign can be difficult due to linking and approvals from the merchant center.
August 28, 2019
The 900 Pound Gorilla of Search Engine Marketing
Google Ads is one of the advertising platforms that we utilize for clients and for our digital marketing agency. This platform is the gold standard of search engine marketing, not necessarily because of the platform's tools, but primarily for the shear size and reach of Google itself. Allowing clients to find new potential customers based on search intent is a foundation of the digital marketing space.
- Vast ad inventory and potential customer reach
- Advertise to people intending to find answers to problems
- Easy-to-explain platform makes client interactions easier
- Steep learning curve
- High competition
- Highly variable costs
August 28, 2019
Not recommended for wholesalers
We use Google Ads internationally, mainly by our local digital marketing teams with help of agencies. First and foremost it is a marketing tool. We use it to get our YouTube campaigns visible to the right audience. It is an addition to our traditional TV advertising and oftentimes we run this simultaneously.
- Cheap exposure, 5 € cent/view is a common metric in our campaigns which is comparable to the GRPs we are achieving
- Detailed metrics
- Targeted audiences
- No visibility on actual in-store sales, it's hard to track this in EU countries
- For wholesalers, not the best option
Our marketing department primarily uses Google Ads to serve relevant ads to prospective leads via search. We do some display advertising, but it is only a small fraction of our budget and it's all related to remarketing. With Google Ads we can get to the top of SERPs when we don't have strong enough content to rank for a search term organically.
- Integrates seamlessly with other Google products (like analytics)
- Makes it clear how you can improve your ROI through more relevant content, better landing page experiences, etc.
- Continuously adding new features
- Not very clear how automated bidding works...could do a better job of illustrating exactly how automated bidding will outperform manual bidding.
- Quality Score metric is informative, but not always actionable. Google has taken steps to improve this by being more specific about how we can make our landing pages better, keywords more relevant, etc. But improvements we make aren't always reflected in the quality score.
July 02, 2019
Google Ads Much to My Business!
We currently use Google Ads to set up and manage all of our search ad campaigns. Google Ads has come a long way in the past 10+ years. The current platform is incredibly powerful and customizable, with incredibly detailed metrics and reports available to help you slice and dice your data however you see fit. Targeting options are also robust, as are the capabilities to customize ads with modifiers, extensions, etc.
- Google Ads is more affordable than other advertising options like radio or television, and allows us to tailor our ads to specific audiences interests.
- The Google Ad campaign was easy to set up and run.
- Ad tracking aids in optimizing your campaign while in motion to reduce your CPC and increase your conversions
- Google only allows you to run one credit card at a time.
- The trickiest thing about Google Ads is getting started if you are a beginner.
- The platform gives you a lot of information in terms of how your ads are performing.
June 20, 2019
Great for Marketers, But has a Confusing Layout
Google Ads (formerly Adwords) is great for advertising your business and tracking the results fo your campaigns and setting up the automated bidding process, so you are not constantly monitoring and changing the bidding and budgets, and tracking the results is laid out for you in the overview, but you can fine-tune and see the details of each campaign and ad as well.
- Advertising.
- Budgeting.
- User-friendly.
- Layout.
- Simplification.
We use Google Ads for several specific clients, and also to advertise our marketing agency. Getting clients in front of consumers online is a perpetual problem, but a well-run Google Ads campaign can work wonders. We've even had clients pause their campaigns because they weren't able to handle the amount of work and contact the ads were bringing in.
- Keyword isolation and tracking.
- Negative keywords and targeting.
- Reporting.
- Contact features.
- I would love an easier to navigate interface.
Google Ads is being utilized for our digital department. We run AdWords campaigns on behalf of our clients. We run anything from your typical search campaign, to display campaigns, shopping campaigns, and YouTube campaigns. We are a digital agency that can pitch and fulfill a client's Google AdWords campaign. We manage hundreds of clients on a monthly basis.
- A strong audience
- An easy to use UI
- A great value proposition for clients
- Many targeting capabilities
- Could use some help in the ad builder, it would be great to have examples of ad copy to use.
- The set up is easy, but it is a long process from start to finish.
It is core to its use cases. We are using Google Ads in our marketing department, most of the time to reach more specific traffic, more conversions, and more clicks. The most used feature of Google Ads in our department is keyword-based geographic customer segmentation. And for website SEO, it is the best.
- SEO marketing with keyword suggestions.
- Customer segmentation according to geography.
- Different types of Ad campaigns, whether video, image, or text-based.
- The pricing model could be restructured and reframed.
- Provide tutorials for working hands-on with the tool, rather than the theoretical academy.
- Sometimes you have to be very specific about your keywords for common products/services to reach a better crowd.
April 18, 2019
My experience with Google Ads
We use it to publish Ads in search results and in display sites. Not only ads about ourselves, but also to publish ads for our clients (companies from Argentina and other Latin America countries). Almost in the last year Google Ads has increased functions and options available to customize ads and delivering the ads to custom audiences. I think that using the control panel is not easy for final users.
- Segment audiences
- Custom format ads
- Responsive ads
- Pay as you use it
- Not easy to use for all the people
- Not clear that you can use "negative" words
September 18, 2019
A must have PPC channel for modern marketing teams
We use Google Ads on our marketing team. We're a two-sided marketplace and we use Google Ads to help with user acquisition on both sides of our market. It's a fairly inexpensive ad tool (if you know how to use it) and it's helped fuel our lead generation efforts for years.
- Keyword targeting
- Analytics
- Ad attribution
- Retargeting is a little complicated and it shouldn't need to be
- More options for display targeting
- Currently doesn't have a built in tool to build display creatives
June 27, 2019
Google Ads are worth the effort
We use Google Ads for Search, Display, Shopping, Video and Remarketing campaigns. It is used primarily in Marketing but the owner and e-commerce have access and do review progress from time to time. We have focused our strategy this past year on having Ads online be our wide net, funnel top end, awareness. We work with a third party company to manage multiple SKUs, keywords, and campaigns through the seasons.
- It works in conjunction with Google Analytics to give us data
- It works it multiple ways showing customers (display), prompting customers (search) and showing customers (shopping/video) our products
- We have pixel's placed within our sites with Google Ads to determine the most meaningful assessments, did we get a sale, or solid lead.
- It is always changing its technology, sometimes hard to keep up when you have so many campaigns built
- It has so many options, you don't always know if you are stabbing in the dark or picking a gold mine
- It is only what you put into it, there is a lot of work, analysis and theory that goes into making good ads online
May 21, 2019
Google Ads is a must-have for any business.
Google Ads is used by our marketing department for online advertising (sometimes called PPC advertising). Google Ads makes self-serve ads on Google's ad networks accessible and easy.
- Search Advertising. Google is ubiquitous and the level of control they give over how you want your ads to appear is a no-brainer.
- Display Advertising. Great for branding campaigns, especially remarketing to current customers.
- Integration with Google Analytics. See all of your Google Ads data in the most popular web analytics platform.
- Google Ads launched a new user interface in the past year and it can be confusing for some experienced users.
- Exclude mobile app ads without excluding all of mobile.
- Better native ads offering.
We use Google Ads for SEM activities, general display, and video advertising. We started doing all marketing activities in-house, this includes buying ad slots. Daily usage of Ads happens within our Marketing department. Google Ads enables us to buy ad slots on a wide range of websites and ad spaces with relative ease. Its easy to learn interface helped us move that part of ad management in-house fast - saving us money.
- Smart Ads - Machine learning optimization of ads and bidding.
- Good analytics overview of ads performance.
- Search, video, display and Gmail ads in one tool.
- Ability to connect to Google Analytics for audiences and conversion optimization options.
- Well structured UI helps you answer your questions quickly.
- Script support enables users to make automated changes in Ads.
- Dynamic remarketing - takes some know-how to set-up but well worth it.
- Machine learning optimizations need a large amount of data - might be a problem for smaller sites/markets≥
- Some features are location-based.
- Support may sometimes be hard to get.
Google Ads Scorecard Summary
About Google Ads
Categories: Ad Serving & Retargeting, Search Engine Optimization (SEO), Search Engine Marketing (SEM)
Google Ads Integrations
Google Ads Technical Details
| Operating Systems: | Unspecified |
|---|---|
| Mobile Application: | No |