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Is very well suited in the buying process when you have excellent products or where you have the lowest price on the market. It is equally good for remarketing and social selling

Well suited for all who want to start with digital marketing. I really think that Google has executed UI and experience better than Facebook. Beginners and, of course, advanced users can really slice and dice data too. Less appropriate for people who do not have an interest in marketing and are focused on branding and social goals.

Google Adwords works well if you are interested in promoting a specific product or service. It allows you to target specific geographic areas and encourages you to be as specific as possible with your keywords. There are several types of ads and you can get real time feedback on how they are doing and tweak them anytime you would like.

It's a must for almost every business that isn't embedded in their target market's everyday life.

For an SMB to be able to easily create ads and attack the internet market while still staying at the price point that is most comfortable to them. The internet is a daunting huge space and having the ability to extend your reach is great.

Again, AdWords is the 800 pound gorilla when it comes to paid search advertising. It's really the only game in town - we have also used Bing Yahoo, but we typically can't get the same volume from it, and of the volume we do get with it, the quality of leads is more hit or miss.

We could not make use of Adwords Express.

AdWords works very well as a lower funnel channel, this means that you are able to target users who are already expressing interest or intent to buy or sign up for a specific product, it works very well as a B2C product, where you have a product to sell, or you want to push a certain product.

I think AdWords is less suited when it comes to a branding piece if you are trying to give your business more exposure in the public eye. This could work as support to other channels, such as out of the home, or paid social.

AdWords is the best platform for paid search. In comparison with Bing and Yandex, it is much more developed, gives much more opportunities for users reach, many features to optimize the accounts are available and overall it gives a lot of information of performance. Besides that, there is an AdWords editor, which simplifies uploading and downloading account structures in bulk.

AdWords is well suited when you're trying to bring in consumers that are closer to conversion.

If you are looking to advertise your product it can work for almost any type of business, however, for some keywords, the cost per click is just too high and competition might use that against you.

At the end of the day, AdWords exists to squeeze as much money as possible out of each clients advertising campaign. There are serious concerns surrounding display advertising currently, with quite a few sources stating bot traffic actually comprising a majority of display clicks. Google will happily allow you to bid significantly more than needed to get top of page one, as it drives up other automated bidding campaigns across the board. Googles goal is not to optimize efficiency for your dollar, their goal is to ensure you hit your daily cap on spending every day. That being said, with the proper amount of human input from an educated user, AdWords campaigns can be extremely effective.

AdWords is well suited for businesses who are very closely in communication with their website management and sales department teams. The best client situation I have had to date with AdWords was for a site that I built in Wordpress. I was able to apply the knowledge I was gaining from AdWords analytics and Google analytics to tweaking the site for best results.

AdWords is not well suited for business owners who do not like data, analytics, technology or numbers. They get super frustrated that they can't do it themselves. There may have been early marketing by AdWords convincing business owners it was easy to do, but in 2017, this is no longer the case. AdWords is a pretty complex system.

AdWords is useful when you are tackling a specific product/service that a lot of customers are searching for it. When searching for what they want, usually they will go to Google Search first and you can convert them to sales volume right at this stage. Also, the popularity of Google Search is another factor that you might want to consider before using AdWord, since almost everyone will search for something on Google Search, especially for the things that they will spend money on.

It's great for lead generation, especially for targeting new geographies where you're not getting organic traction yet. And you have to have a website and a product that really lends itself to lead generation. If it's just to market a general service category, you're not going to get great results.

AdWords is a marketing solution. It allows you to run just about any size of an advertising campaign for the external users.
The only limitations are the more and more popular ad-blockers. They do limit the visibility of your ads in the target audience's browsers.
The only scenario where I think the solution is not adequate is internal (i.e. intranet-based) information campaigns within the enterprise.

AdWords is well suited to writing content that is SEO-rich, perhaps not as well suited to actually naming new products. A professional writer is still required in order to make the phrases useful and put in context.

I would say it is not suited for small business where the profit margin is small as it can be really expensive. £75 voucher disappears in just half an hour and it isn't guaranteed that a sale will happen. For companies where the margin is big it is well worth as even if the cost per sale is high you will still get some profit out of it and you are more likely to have far more sales.
It is normally ideal for e-commerce websites with off-the-shelf products as you can use the full capacity of what Adwords has to offer, such as Google shopping.

Online marketing

AdWords is great when there is an exisisting market interested in your product. It is not so great when you are trying to create a new market.

Google Adwords is suited well for businesses who aren't in a crowded market. For example, creating adwords for mobile phones would be extremely expensive due to the competitive nature of the market, whereas adwords for our market, catering equipment, has a good balance of keyword costs across all products. It's also great for small businesses who want to just target locally, such as a cafe or restaurant.

My experience shows that in some cases, a low marketing budget may be better spent in another area than on Adwords. This decision depends on the item to be advertised, the target audience, and the competition. For example, if the company has a specialized item with a narrow target audience and limited competition, then a low budget on Adwords might perform well. But if the company has a broader product with a broad audience and a lot of competition, their ad dollars may find a better ROI on another platform.

AdWords is not useful for highly targeted low budget applications.

This tool is well suited for all business categories . It's a best tool where you can generate the keywords, ad-groups etc., for any categories free of cost. There were many scenarios I had to keep up the campaign and achieved the target as per the media plan accurately only because of this tool, as this tool gives you the keyword bid estimate, volume for particular region, and keyword competency etc. It helped me to commit for the target or goals.

AdWords has a monopoly on the market. Every advertiser should be familiar with it's offerings. Performance Media Demands it.