APSIS Pro vs. Stripo

Works well, relatively easy to use - but lacks some up-to-date and modern features as well as look and feel. The support provided is OK but not world class. It is too bad as APSIS as a company is quite good at inspiring and providing insights into trends in email marketing.

Incentivized

Very well suited for monthly newsletters in a consistent template or format. Also beneficial for promo emails for events with the countdown feature - I really like that. Less useful for 1-1 outreach since what makes it a helpful tool is the highly polished marketing look and feel, so it's not useful for our BDR outreach which is meant to feel personal from an Outlook

Incentivized

• We have a pre-designed template and pre-build elements and thus it is quite easy to compose nice looking newsletters.
• Doing split-tests on subject, clicks etc. is quite easy and requires no tech help.
• Imporing new contacts and adding to the list is straight forward.

Incentivized

• Templates.
• Brand Guidelines.
• Exporting to our email sending tool.

Incentivized

• The user interface is not good. Too much scrolling and too many menues to navigate. Half of the pages are updated to a "new" look with the rest still being the (really) old design. This badly needs a make-over.
• There is no one-click "send reminder to those who did not open". To send reminders, it is nescessary to build a filter a do a new send using the filter. Such a simple and often repeated task should be automated.
• It is not possible to add a "Why did you leave us?"-page for opt-outs... Really misses this.
• The statistics are too limited and to difficult to use - mostly due to the UI design as described above.

Incentivized

• Improvements for dark mode emails.

Incentivized

It is very easy to use as long as you have basic knowledge on designing terms such as padding, structures, and more. Even if you don't have the basic knowledge, it is very easy to learn after designing a couple of emails. It would be better if designs could get more complex in Stripo like in Canva but I usually just export designs from there and add them.

Incentivized

MailChimp offers more flexibilty but also seems a bit more complicated to use. We did not use it long enough to really get an idea of the positive and negative.

Incentivized

I like Stripo the most because it feels marketing-first. Almost like the Canva for marketing teams that are not email experts, but need to own and deliver the email marketing part of their campaign themselves. It is a great tool for teams that need to deliver a large volume of emails across the team in a consistent brand look and feel.

Incentivized

• We are still trying to figure out how to use this medium for sales. We have had some success with Black Monday sales, but in general we do not have much response to our emails.
• We have increases our visibility with our customers by making sure to land in their mailbox regulary with nice looking messages.

Incentivized

• Time Reduction with edits.
• Productivity Improvement with Preview Link feature.

Incentivized