Reviews (1-25 of 248)
- Email automation, which contributes to improving marketing campaigns and promotions. It provides multiple templates that makes it much easier to manage the sending of pre-processed emails, according to each situation quickly and easily.
- Database for contacts, importing various documents from wherever you are to always keep the database updated.
- Expand our ability to communicate with clients and colleagues.
- Optimization in the configuration and customization process of each aspect of the platform as I need and want it.
- The process of removing a client from a specific campaign can be complicated, because it does not provide an effective search system to eliminate the user from all the campaigns where he is registered. It is necessary to review campaign by campaign to be able to remove it from each one of them. Mailchimp needs better tools.
- The process of updating the customer list database is not automated at all, it can be annoying to manually review and update each list.
- When it starts it can be difficult to know the functions of each tool, and it does not provide the tutorials or demos necessary to properly understand its use.
- The templates it offers are really good and easy to customize.
- Their prices are very flexible, allowing the user to select the plan that best suits.
- Mailchimp informs if an email was delivered correctly or not and if it was opened or not.
- Its email editor is very comfortable and easy to use, allowing you to easily include images, audio, videos, etc.
- The report generator is very easy to understand.
- The interface is robust for new users.
- They should include tutorials on the proper use of their tools as it is a bit frustrating trying to guess how it works.
- Text formats are very limited.
- Hopefully they include a form of mass addition of contacts to save time and not do it one by one.
- The learning curve is a bit long when starting from scratch.
- Useful and necessary tools to improve web activity and sales.
- Detailed panel to observe the procedure of the advertising sent.
- It is possible to send mass emails.
- It is possible to improve advertising in case it is not very well received by customers.
- In some cases, advertising is lost and does not reach users or is simply lost in spam.
- The panel can be improved by adding more tools like text, color palette.
- For one, its free to use, so it's great to use it to grow and maintain your mailing.
- It very easy to use no matter your skill level is and the tooltips are very clear and explained.
- It boosts a very great list of tools to help to build and engage with an audience.
- Some of the templates within the free and paid plan are very limited in design aesthetics
- They could possibly add in some new features that support using your own email templates.
- Would like to see more advanced email automation.
- The costs mount up quickly once the emails start adding up in your lists and you might end up looking for a better deal to send your newsletters.
- Easy to create emails.
- Good on adding images.
- This software has amazing user interface. I can easily navigate through this application.
- The deliverability of this software is extremely good. It delivers 100 percent emails without spamming.
- Template editor of this software is very intuitive. It has all the tools which are required to make beautiful email templates.
- Sometimes its sign-in annoys me because of authentication via OTP even if I sign in with the correct password.
- It has a small number of pre-designed email templates.
- It does not allow users to delete subscribers for a week or so after sending a campaign.
- Audience tags--this has been such a great add-on in the toolkit.
- Drag-and-drop email design--not every marketing mail system uses this kind of design editing tool; it's a timesaver, there are a lot of options. Adding graphics with captions and boxed text relieves me of a lot of formatting issues.
- Issues with MS Outlook--because Outlook (so I've read and heard) depends on coding particular to MS Word, as opposed to more generic html-based formatting code, things can get really wonky in an email viewed in Outlook, such as text not wrapping properly around graphic images, horizontal line of images showing up vertically, etc. It's a coding issue. Believe me, my IT friends roll their eyes when we discuss this, and my non-tech clients' eyes glaze over when I try to explain why they should look at their test emails in their browsers or other mail software for a proper viewing rather than in Outlook.
- Feedback tab interrupting the right scroll bar. What a pain to lose the scrollbar for a half-inch of screen area.
- Well-suited if you don't run several emails with sending schedules so tightly packed you run the risk of maxing out quantity limits per day. You get bumped up to the next payable level. This may be an issue only with the free version.
- For my clients, which typically have audiences that meet MailChimp's free version, I really haven't seen a less appropriate scenario.
- Very easy and effective at creating campaigns and managing lists and respective segments.
- Rich variety of professionally-done templates and powerful tools for fast customisation.
- Text editing is cumbersome (e.g. no spell check, some quirks in formatting restrictions). It almost seems like they're a bit behind the market on that.
- Some segmentation limitations (depending on how granular and how many segments you want)
- Mailchimp makes it easy to add email and name information
- There is plenty of room for contacts in the free version of Mailchimp
- Learning the lingo in Mailchimp could be easier and more intuitive
- Creating an email to send to multiple groups, or audiences, could be more user friendly.
- There is too much trial and error to set up and send a simple email.
- Email marketing
- Email automation
- Mailchimp is simple and easy to learn how to use.
- Mailchimp is one of the more expensive email marketing softwares out there.
- The free version is quite limited in terms of email automation.
- Mailchimp has not updated its product offering much in the last few years.
- The workflows for our communications department are very efficient and easy to follow.
- The analytics - open rates, trends, reports are very detailed and helpful.
- For our industry, some of the language and functionality used is inappropriate (very sales-oriented, we provide private education and while this language is only used internally on the platform, it rubs some people the wrong way).
- The benchmarking data for our industry is not applicable, but would be handy if it were.
- Mailchimp is the best free software for email marketing for 2500 people or less.
- Great reporting.
- It is easy to learn and use.
- The paid versions are very expensive.
- Mailchimp has not been innovating very much and so it's competitors are coming out with better features and products.
- Contact list creation - this is a real strength because I can either enter individuals in separately or from a database or Excel spreadsheet.
- The ability to time the release of communications is especially helpful. I am involved in a volunteer capacity and Mailchimp allows me to do the work I need to do when I want to do it - and then send it out at a predetermined time!
- The templates are embedded in a hierarchy that doesn't make them hard to find - just not intuitive.
- The formatting of the contacts is little clunky. If the information is input through Excel or a database template - no problem - but the individual entry submittal process could be streamlined a little - for example if any part of an address is input then the entire address must be input. We don't always have that.
Mailchimp is well suited to a situation where you have a stable or known set of recipients to whom you will be sending email updates on a regular basis.
Mailchimp is well suited to situations where a lot of information needs to be sent to a lot of different people and organizations at specified times in the future.
Mailchimp is not appropriate for one-to-one communication - the higher the scale of interactions from 1 to many the better the software performs.
- Great tools to create custom invitations which stand out in a crowded field.
- Easily schedule e-mail blasts for clients
- Great analytics, which help with cleaning up databases and identifying prospects that might be overlooked by sales and marketing teams! Also by keeping databases clean - ensures that your client doesn't get grey listed and future e-mails end up in the their prospects spam folder.
- Ease of use so that anyone can create a great invitation, schedule a blast, and get the results they are striving to achieve!
- Creating the initial e-mail invitation was a little tricky at first. It took some time to figure out the tools.
- An app for the phone would be great so that you can review blast results on the fly.
- Grey listing and spam folders are becoming a big issue with the amount of e-mails that are being sent - clients are very concerned about their e-mails not getting to their prospects - would like to see more information regarding bounces so that we can assist our clients with keeping their databases in tiptop shape.
Email marketing is a great way to engage with new or current customers and using MailChimp has made this very easy for me to do. MailChimp is perfect for my small operation. My customer base is smaller but what I love about the software is that my features are not limited. Usually, the basic software levels will skimp you on features but MailChimp does a good job of still offering you tool to do the most important email marketing tasks such as one-off email campaigns, email automation, building customer contact segments to send a targeted communication, and so much more. If you are a small business like me I recommend using MailChimp as an affordable solution for your email marketing needs.
- Email campaigns - the template builder is easy to use and easy to customize.
- Email Automation - This feature is also easy to set up and base off of a date, a segment, a list or much more.
- Something that is different and I really enjoy is that MailChimp sign up forms ask for birthdays, and you can set up email automation based on birthdays. for someone who is trying to do customer appreciation, having a built-in birthday date or automation option is so great.
- I wish their wordpress plugin form was better. It's really not as pretty as other forms.
- The template builder can sometimes be a little wonky, delays or spacing issues
- Easy to Import Contacts: MailChimp accepts a number of files and formats, so no matter where your contacts are currently, you'll likely be able to import them fairly quickly without much issue.
- Customization options: There are templates to choose that can allow you to fairly easily make your design look like it's yours. If you happen to also have access to a graphic designer, then you can really take advantage of the customization options to make the design match your brand.
- Analytics: Being able to review data points like open rates and click-thru has allowed us to improve our communications and reach more people.
- Backend organization: I'm used to it now but initially it was very difficult to navigate the dashboard. I still get confused from time to time and have difficulty finding what I'm looking for. The organization just isn't very intuitive.
- The payment structure and credit system are incredibly confusing. We use the free version but had at one point considered paying for the full version. We had difficulty understanding how many credits we needed and abandoned the idea.
- Mobile-friendly email templates -- You can always trust that MailChimp's templates will work well across the most common email clients and devices. Much more efficient than hand-coding!
- Easy-to-use WYSIWYG editors -- You can do almost anything you want in an email with MailChimp's easy WYSIWYG interface.
- Customizing the sign-up process -- You can brand each page and make it look good while still keeping it streamlined.
- I think the pop-ups (to encourage users to sign up to your mailing list) could have more flexibility in their design. I was designing one the other day and it had limited choices for the image sizes, so I had to play around with it quite a bit to get it to look good.
- It's great that they now integrate with Facebook Ads but the reporting is really basic and I find it hard to make changes mid-campaign. For example, I have not been able to find aggregate stats -- I have to hover over the number of each day in the chart and add up the stats for the month. And you cannot extend a campaign more than 3 days before it ends, so you better remember to mark your calendar and update it before it ends with you!
- The list segmenting is pretty basic. I can do a few of the things I want but nothing too complex at the same time.
- Sending email campaigns. It's extremely easy and efficient to create campaigns with templates or on your own, and repeat those campaigns so you don't have to recreate them every time.
- Customer service. They actually only have chat and email support, but I've utilized the chat function numerous times and rarely waited more than a few minutes. Everyone I've chatted with has been extremely competent and a few folks actually went into my campaigns and helped me create them.
- Analytics. It's very important to have the open and click rates of campaigns, and you can download the list of people who opened your campaigns and what links they clicked, and which links.
- Phone support. While the chat function is extremely effective, it can be helpful with certain questions to speak with someone over the phone.
- I'd like the ability to unsubscribe someone to all campaigns. Currently, if someone unsubscribes to a campaign, they will never receive that exact campaign again. But if their email address is on multiple lists or gets added on another list by someone who is unaware that they unsubscribed, that person will receive another email. Many recipients have been angered by this, telling me that the unsubscribed - which they did - but I have to explain that the process is not universal, and sometimes we forget to include the "exclude" list.
- The payment structure goes by the number of email addresses that are stored on Mailchimp, so to stay below a certain billing threshold, I have to periodically delete lists of stored email addresses. This gets to be cumbersome because I regularly need to delete and re-upload many of the same lists of people.
- Easy to use and updates to application have been very customer focused.
- Love the amount of services you receive from them at absolutely no cost to you. You can add up to 2,000 subscribers for free.
- Compatibility with our CRM and HubSpot which enables us to target our email marketing efforts.
- Great customer service. Any time issues arose or questions needed to be addressed, their customer service team was very responsive and helpful.
- Outstanding email analytics which allows us to measure many metrics for our email marketing campaign.
- I wish that the uploaded files were easier to manage in that I would like to delete older versions of uploaded files that I no longer need. However, they are "layered" in the Content Manager section and I am not able to un-layer them to delete versions I do not need.
- It can get expensive quickly, particularly if you have over 2,000 subscribers which we do (close to 5,000 subscribers).
- Sometimes the formatting of an email newsletter-type communication can be tricky for a novice on Mailchimp, but after doing it once or twice, you get the hang of it and it becomes much easier.
- Segmentation, including dynamic lists
- Robust drag and drop template interfaces
- Server time is sometimes a problem
- New validation email required every time you log in or security questions answered is tedious
Mailchimp Scorecard Summary
Feature Scorecard Summary
- Has featureFree Trial Available?Yes
- Has featureFree or Freemium Version Available?Yes
- Does not have featurePremium Consulting/Integration Services Available?No
- Entry-level set up fee?No
Mailchimp Support Options
|Free Version||Paid Version|
Mailchimp Technical Details
|Mobile Application:||Apple iOS, Android|