Mailchimp Reviews

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Score 8.3 out of 101

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Reviews (1-25 of 151)

Ron Rothstain profile photo
Score 10 out of 10
Vetted Review
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We are using Mailchimp to publish and disseminate our weekly newsletters to our students, faculty, staff, alumni and community members. As far as I know, it is only being used by one other department within our school, besides ours. For us, the business solutions it addresses is it provides a easy solution to create and produce newsletters and disseminate it to our community of over 5,000 people. It is easy to add text, photos, etc. and as the publisher, I have access to identify who has opened the newsletter and who has not.
  • Easy to use and updates to application have been very customer focused.
  • Love the amount of services you receive from them at absolutely no cost to you. You can add up to 2,000 subscribers for free.
  • Compatibility with our CRM and HubSpot which enables us to target our email marketing efforts.
  • Great customer service. Any time issues arose or questions needed to be addressed, their customer service team was very responsive and helpful.
  • Outstanding email analytics which allows us to measure many metrics for our email marketing campaign.
  • I wish that the uploaded files were easier to manage in that I would like to delete older versions of uploaded files that I no longer need. However, they are "layered" in the Content Manager section and I am not able to un-layer them to delete versions I do not need.
  • It can get expensive quickly, particularly if you have over 2,000 subscribers which we do (close to 5,000 subscribers).
  • Sometimes the formatting of an email newsletter-type communication can be tricky for a novice on Mailchimp, but after doing it once or twice, you get the hang of it and it becomes much easier.
Mailchimp is absolutely ideal for corresponding with customers/clientele. Not only is Mailchimp very affordable for businesses with limited budgets, it is a great way to manage and store the likely smaller customer lists those businesses have. In my personal experience, I have loved the way the "unsubscribe" feature works with Mailchimp. It notifies you as the user when and why someone requests to be unsubscribed from future correspondence, and ensures they are actually removed from your Mailchimp list. Along those same lines, mailing out to a list on a spreadsheet and/or directly from an email account often results in the message being flagged as spam/junk for recipients. You also often have limits as to how many addresses you can send a message to at one time, creating additional time and work for the user. Mailchimp does it all for you with one click of the button. Not only that, you can review analytics including how many people have opened the email, how many additional clicks links within the email have gotten, how many emails were undeliverable, and more. It is just so user-friendly. Can get pricey if you have a large subscriber list (over 2,000).
Read Ron Rothstain's full review
Jason Carlage profile photo
Score 9 out of 10
Vetted Review
Verified User
Review Source
We use MailChimp across our small sales organization to send email campaigns to current and potential customers. It helps us to email hundreds or thousands of people at one time, and save contact lists so we can send different campaigns to different groups. It also provides us with important analytics like open and click-rates.
  • Sending email campaigns. It's extremely easy and efficient to create campaigns with templates or on your own, and repeat those campaigns so you don't have to recreate them every time.
  • Customer service. They actually only have chat and email support, but I've utilized the chat function numerous times and rarely waited more than a few minutes. Everyone I've chatted with has been extremely competent and a few folks actually went into my campaigns and helped me create them.
  • Analytics. It's very important to have the open and click rates of campaigns, and you can download the list of people who opened your campaigns and what links they clicked, and which links.
  • Phone support. While the chat function is extremely effective, it can be helpful with certain questions to speak with someone over the phone.
  • I'd like the ability to unsubscribe someone to all campaigns. Currently, if someone unsubscribes to a campaign, they will never receive that exact campaign again. But if their email address is on multiple lists or gets added on another list by someone who is unaware that they unsubscribed, that person will receive another email. Many recipients have been angered by this, telling me that the unsubscribed - which they did - but I have to explain that the process is not universal, and sometimes we forget to include the "exclude" list.
  • The payment structure goes by the number of email addresses that are stored on Mailchimp, so to stay below a certain billing threshold, I have to periodically delete lists of stored email addresses. This gets to be cumbersome because I regularly need to delete and re-upload many of the same lists of people.
Mailchimp is terrific for any organization that is looking to send email campaigns to a large group of people, send multiple email campaigns to a variety of lists, and create campaigns with a variety of text and graphic options. If most of the email outreach an organization does is individual outreach, or if mass emailing is more periodic, it might be best to utilize the free mail merge functions of Gmail.
Read Jason Carlage's full review
Fredrick Doss, M.A. profile photo
Score 10 out of 10
Vetted Review
Verified User
Review Source
We utilize Mailchimp to reach Missouri voters who what engaged with the campaign by donating, attending an event, signing a petition, or signing up to serve on an advisory board. We also send a weekly newsletter called Transparency Tuesday that is designed to be a short informational update on the activities of the campaign. We also use it as a fundraising vehicle during call time.
  • Website integration - Mailchimp allows us to easily link to and create landing pages on our website. We use a Wix site.
  • Email list management - we have multiple contact lists that are easily managed and updated using MailChimp's platform. We can easily import contacts to a list from ActBlue or enter them manually if they are from a signup sheet.
  • Professional email templates
  • Measuring performance - ee can easily see which emails are more successful than others right on the dashboard with readily displayed open and click rates.
  • Email scheduling- easy to create and draft emails to go out to lists and set them to send at a designated time, and offers suggestions on when it is best to send emails to a particular group based on past performance.
  • Segmenting lists can be difficult if you want to send an email in batches for a particularly long contact list.
  • It gets very expensive when you move to the higher subscriber plans.
  • We've never needed to contact support, but if we did its all done via email and web-chat. There is no phone number, which could be inconvenient.
If you aren't sure about MailChimp its free service is pretty generous, so you can try it out at no cost. Also, since its totally cloud-based, its accessible anywhere you have access to an internet connection. It is extremely user-friendly, and the capabilities for data collection are extremely valuable, especially if you integrate with google analytics. It is a good service to use for first-time email marketers.
Read Fredrick Doss, M.A.'s full review
Valie Robbins profile photo
Score 10 out of 10
Vetted Review
Verified User
Review Source
We do lead/demand generation B2B companies in the IT arena. We used MailChimp to handle a webinar that we were requested to promote for a client. It was great, easy to use, and allowed us to create outstanding invitations incorporating our client's logo plus their partners', which really stood out! Using those e-mail invitations, we were able to schedule e-mail blasts to our databases leading up to the webinar. Utilizing the analytics from each blast, we were able to identify prospects for sales and marketing to really focus on after the webinar. MailChimp offers fabulous tools which expand our capabilities and allow us to better assist our clients!
  • Great tools to create custom invitations which stand out in a crowded field.
  • Schedule e-mail blasts so that you can set it and walk away.
  • Great analytics, which help with cleaning up databases and identifying prospects that might be overlooked by sales and marketing teams!
  • Ease of use so that anyone can create a great invitation, schedule a blast, and get the results they are striving to achieve!
  • Creating the initial e-mail invitation was a little tricky at first. It took some time to figure out the tools.
  • An app for the phone would be great so that you can review blast results on the fly.
  • More information regarding e-mail bouncebacks is always helpful to assist in cleaning up databases.
Great for small businesses who need that type of functionality within their organization. I know a number of small businesses across several vertical markets who successfully use MailChimp to promote their business in a number of ways. For medium to large businesses, not so much -- it needs more capabilities, particularly in the area of creating an e-mail.
Read Valie Robbins's full review
Tom Pick profile photo
Score 10 out of 10
Vetted Review
Verified User
Review Source
I use MailChimp for my own business as well as for several clients. It's generally used by marketing to both help build an opt-in email list for the company to use as well to send out emails on either a pre-scheduled or ad hoc basis. It helps us stay in front of prospects and nurture leads throughout the sales process.
  • Provides a pop-up form to collect site visitor email addresses.
  • Helps build your opt-in email list using different forms.
  • Makes it easy to schedule regular communications, such as weekly blog roundups.
  • Could use more flexibility in designing pop-up forms.
  • More sophisticated segmentation and auto email sequences.
  • Simpler UI.
Mailchimp has broad applicability across departments and industries. It's probably not the best choice for large, multi-product organizations with very complex needs for segmentation and features such as conditional branching based on recipient actions, but it's ideal for solopreneurs and small businesses with less than 10,000 contacts and relatively simple needs.
Read Tom Pick's full review
Edgar Romero Maciel profile photo
Score 10 out of 10
Vetted Review
Verified User
Review Source
We are using Mailchimp as our preferred tool for sales and marketing efforts. We currently love the automation process that you can achieve with its easy-to-use interface. We have made several emails to target our franchise leads so they can receive several emails throughout their life-cycle as leads.

Mailchimp also helps us to make on-the-fly emails with its easy-to-use template interface.

You can connect Mailchimp easily with Zapier or Integromat to automate your sales life cycle a little bit more .

Pretty cool application....we definitely recommend it.
  • Templates to create emails
  • Automation of sales cycle
  • Contacts importing and exporting
  • Email design, pretty user friendly interface
  • Contact management
  • Reporting
For sales and marketing departments that would like to automate their initial lead contacts and nurture their relationships in an automated way, this tool is awesome and pretty easy to use. We think that anybody in your marketing department would be delighted to use it since it is very easy to use and configure.
Read Edgar Romero Maciel's full review
Dan Hanna profile photo
Score 9 out of 10
Vetted Review
Verified User
Review Source
At the Small Business Help Group, we use Mailchimp to blast email campaigns to both cold and warm leads. I use it to put out new promotions as well as reminders about some of the offers we run. We also use Mailchimp on our website in the way of forms for customers to contact us and to automatically be added to the mailing list for whichever promotion they choose to sign up for.
  • The WordPress plugin that Mailchimp provides makes it easy to set up forms on our site.
  • When a customer enters their information into one of our online forms, they are automatically added to that mailing list.
  • It is very simple to set up new email campaigns with the templates they provide.
  • It can become expensive when you have a lot of users to manage.
  • It would be nice if they had separate pricing for "Warm" and "Cold" Leads.
  • The addition of new email templates would be welcomed.
Mailchimp is best suited to take a user that visits our website and make it appealing enough for them to enter their information into a form to be added to a mailing list. They then make it easy to send an email out to all those who have decided to sign up. Also, it is very easy to retarget that same group of people with future offers.
Read Dan Hanna's full review
Len Gordon profile photo
Score 8 out of 10
Vetted Review
Verified User
Review Source
We used Mailchimp across all our websites and our client website for collecting emails and sending newsletters and offers to customers.
  • For one, its free to use, so it's great to use it to grow and maintain your mailing.
  • It very easy to use no matter your skill level is and the tooltips are very clear and explained.
  • It boosts a very great list of tools to help to build and engage with an audience.
  • Some of the templates within the free and paid plan are very limited in design aesthetics
  • They could possibly add in some new features that support using your own email templates.
  • Would like to see more advanced email automation.
  • The costs mount up quickly once the emails start adding up in your lists and you might end up looking for a better deal to send your newsletters.
I would always recommend Mailchimp to anyone as the first option to grow and build their list based on their freemium plan. This makes it great for newer businesses.
Read Len Gordon's full review
Daniel Morse profile photo
Score 8 out of 10
Vetted Review
Verified User
Review Source
Mailchimp allows us as educational facilitators to keep in touch with our customers and those with an interest in what we do, through both independent and collective communications. The software is not the easiest to set-up fully, but once it is established, it is very easy to manage and is really comprehensive with functions.
  • Excellent customer management.
  • Versatile and dynamic to respond to differing needs of departments.
  • Looks great too!
  • Takes some time to set-up properly.
  • Not the easiest to navigate without any prior experience or training.
Mailchimp is perfect for any organization that needs to keep in touch with their customers or interested parties. Having a single simple system to manage mail and communications like this is a particularly useful tool for everyone. The management tools included are perfect. It is also great for larger organizations, as you can have a number of different mailing lists for specific categories of contacts.
Read Daniel Morse's full review
Alfred Simmons profile photo
Score 10 out of 10
Vetted Review
Verified User
Review Source
Mailchimp is used by our Marketing department for automating our school activities newsletter service. I personally like Mailchimp because of the platform simplicity and ease of use. It allows me to categorize our school audience and send bulk emails all at once with no issue. Overall, this platform makes our life easier and saves us time.
  • Simple to use and doesn't require experience.
  • Nice templates available.
  • Provides email campaigns analytics.
  • Easy email list management.
  • Mobile app lacks many features.
  • It will be nice to gave more professional email templates.
  • Gets expensive with certain plans.
Mailchimp is a very effective tool for email automation when it comes to bulk emails to use as a newsletter or announcement. I use it for an academic institution so it makes our life easier while sending bulk emails. It helps us to categorize our target audience so we never have a problem with sending campaigns to the wrong group of audience.

I also believe that mailchimp could be used for many other purposes like marketing a certain product or a service that the company offers. The platform offers many great features that could be helpful in any field.
Read Alfred Simmons's full review
Susan Hammiche profile photo
Score 9 out of 10
Vetted Review
Verified User
Review Source
Mailchimp is mainly used as a distribution method for our newsletter. We can keep our subscribers up to date with the newest information, products, and services on a weekly basis. The marketing department uses it for the most part. It helps us to communicate with our customers and subscribers as well as collect new subscribers through forms. It also assists in determining what they are and are not interested in.
  • Automation of triggers based on set rules
  • Analysis of email campaigns
  • Easy to use
  • Drag and drop email template builder
  • Subscription prices can go very high depending on the email count you have
  • More languages should be available to create emails for people outside the US
  • Customer service can be frustrating at some times
It works well if you have compiled a good amount of emails that opted into your newsletter for example. With just one click you can send one email to thousands of people, track the open and click behavior, and set up follow up triggers based on that. You can also set up autoresponders when someone signs up on your website or blog. Mailchimp makes it easy to spread your message.

It will not work for affiliate marketing or spammers as they have strict rules in place and your list has to be clean. If too many emails bounce, they will put your account on hold to investigate.
Read Susan Hammiche's full review
Christopher Paul profile photo
Score 10 out of 10
Vetted Review
Verified User
Review Source
We use Mailchimp as an effective tool for sending automated newsletter and email campaigns for our faculty members and students. Mailchimp facilitates and improves our communication within our big organization. It allows our IT department to send personalized newsletter/messages for specific groups in our organization e.g. staff, new comer students, senior students, etc., in an effective and automated way.
  • Easy to use
  • Web-based and no need to install any software
  • Great tool for automation
  • Generates reports for better insights
  • Photo editor feature needs some improvements
  • Would be nice to have more templates for email campaigns
Mailchimp can be used for many purposes and in any field that requires sending a lot of emails. This platform is very effective for sending automated emails to a wide group of people and can be very useful for email marketing campaigns and newsletter. It helps our department for save time and get nice feedback from the generated reports.
Read Christopher Paul's full review
Faith Mutheu profile photo
Score 10 out of 10
Vetted Review
Verified User
Review Source
My organization uses Mailchimp to enable people who are interested with our products and services to subscribe to our email marketing list through a sign-up form which is placed on the organization website's sidebar. Emails are sent to users in the form of campaigns to create awareness of our organization services and products.
  • I can import my own email templates.
  • With my current online presence, I usually have multiple integration options.
  • Usually have full access to a complete comparative metrics.
  • It has proved very difficult for me to have a membership-based site.
  • Sometime Mailchimp suspends and cancels my user account without any violation.
  • Mailchimp interface is a bit awkward and clunky to use.
Great for small businesses who need that type of functionality within their organization. I know a number of small businesses across several vertical markets who successfully use Mailchimp to promote their business in a number of ways. For medium to large businesses, not so much -- it needs more capabilities, particularly in the area of creating an e-mail.
Read Faith Mutheu's full review
Angel Rojas profile photo
Score 9 out of 10
Vetted Review
Verified User
Review Source
This platform allows the correct development of a marketing system [to increase] customer satisfaction when making the purchase or sale process or any subscription. I believe that this platform has provided the best possible features to develop a stable marketing system throughout my company. Together with the collaboration of all my employees we have been able to make the most of it to improve the sales process of our company in its entirety. Mailchimp offers really fast results compared to other platforms that take a little longer. I hope this platform can satisfy me for much longer in my company.
  • It provides me with a quick self-response system capable of notifying me when a client has sent an email to our system so that it receives an automatic response.
  • It provides rapid implementation for any company, which allows any user to implement them without any complications.
  • It offers the ability to create all types of advertising campaign with an exclusive design using the templates provided by the same platform.
  • Its operation on mobile devices is not really pleasant since currently the mobile phone application does not offer a corresponding notification system, since it sends notifications after a long time has passed.
  • The prices offered by this platform for each of its plans are really high, which does not allow small companies to access these great features.
  • The process of creating weekly reports on advertising campaigns is inefficient, since it creates reports and graphs automatically but they are not really accurate with the amount of subscriptions that each campaign has had.
This platform is really appropiate for those companies that want to have an extremely simple marketing system, since currently this platform adapts to the needs of the user and provides operation without any complications. In addition, this platform would not be able to function in a correct way in companies that do not want to invest in advertising, since its benefits will begin to be noticed as it is invested in the platform.
Read Angel Rojas's full review
Jimena Colmenarez profile photo
Score 7 out of 10
Vetted Review
Verified User
Review Source
Mailchimp is a tool designed for those companies that usually develop advertising campaigns to advertise their products and use social networks and email to achieve their mission. Mailchimp allows you to send mass emails to thousands of contacts, allowing our brand to be better known in the market. This application makes everything easier. We no longer have to send emails in the traditional way and choose contacts one by one. In addition, it synchronizes with our company's Twitter and Facebook accounts, which allows us to make a strong presence on social networks. As if that wasn't enough, with Mailchimp we can generate data analysis to know the impact of each of our campaigns. There are many advantages of Mailchimp that undoubtedly make it one of the most popular advertising tools worldwide.
  • Mailchimp is really well designed to facilitate navigation. Even without previous experience I could find what I was looking for, edit campaigns and make changes, schedule newsletters and create the correct email lists. Find that helps with the productivity and flow of my day because it keeps things simple and straightforward.
  • Mailchimp is a great place to start with email marketing. It is easy to learn, efficient and does what it says it will do. Your free plan offers enough flexibility to keep a small list for years, if necessary. How big you go depends on you, obviously, but Mailchimp makes the startup process easy and straightforward. They also integrate with all imaginable external services and that facilitates the connection of all the necessary points for your business.
  • You can divide and classify your mailing list to attract different audiences. The RSS to email option automatically sends your newsletter when you update your blog. Get updated information on the progress of your campaigns with detailed analysis and reports. Mobile applications allow you to work with Android and iPhone operating systems.
  • There is a defined learning curve to use MailChimp, especially if you have used other email marketing programs in the past. It can take much longer to design and organize a campaign to be where you want it to be. If all you plan to do is occasionally send a newsletter or an information update, you may not notice this problem. However, for high-volume use, this key point can be a massive time killer.
  • It can be expensive when it reaches large amounts of data, sometimes there are minor errors, but they are usually corrected really quickly. Sometimes, part of the board can be confusing. Sometimes part of the coding can be difficult to implement, but in general the tools are designed for anyone to use the platform and, otherwise, there are tutorials to help.
It allows me to reach my clients through emails with just one click. Without a doubt, Mailchimp offers a wide range of features. I really like the template options. Adding images, graphics and text is very easy. Without any difficulty, one can add a list of contacts to Mailchimp. Updating customers with current products or any kind of news is a completely uncomplicated job. Your advertising campaign is very appreciable to reach the masses in general with total ease and also offers the option to edit and view campaign reports to get the best results. An intelligent tool to grow faster.
Read Jimena Colmenarez's full review
Wesley Wernecke profile photo
Score 10 out of 10
Vetted Review
Verified User
Review Source
Mailchimp was first utilised by our marketing dept. We quickly realised how dynamic it was and implemented it company wide. The data we can share with others and the data we are able to receive is hands down the best. We love having the templates that we are able to utilise in times where we are in a hurry or creatively empty.
  • Templates. They are current, fresh, visibly pleasing and easy.
  • The data that you receive is accurate and you are able to create your own custom reporting.
  • Accuracy. The bounce back rate is VERY low. Your database is easy to maintain.
  • Maybe the customer care followup could be better.
  • Pricing structure.
  • Adding flash to templates.
Mailchimp has a fairly strong reports section with a scroll-down list of stats which range from the common open and click rates to top links clicked and performance over the first 24 hours post-send. Also included are a list of subscribers with the most opens, and a physical map of the world that visually portrays the locations of the people who have opened emails.
Read Wesley Wernecke's full review
Ben Caplan profile photo
Score 9 out of 10
Vetted Review
Verified User
Review Source
At our organization, we are currently using Mailchimp to keep connected with our clients - past and present. We have automation campaigns that clients are enrolled in so they are kept in the know. Currently, we are beta testing the software for retention and customer satisfaction, we haven't yet used the program for gaining new customers or getting leads.
  • Automation campaigns.
  • Campaign statistics for success and failures. Breakdowns for each email to track what worked and what didn't.
  • The breadth of tools for creating, managing, and reporting on campaigns both digital and print.
  • The ability to create multiple channels for prospective, current and past customers to interact with.
  • The cost has increased over the years.
  • The free version has been cut back tremendously to encourage users to pay for the upgraded version.
If you have customers, volunteers, vendors, or any business relationship that would need nurturing, this is a good tool. Mailchimp is well suited for businesses that might want to send newsletters, birthday emails, prospect emails, or even create a lead capture page. Mailchimp might not be suited for a business that is tight on marketing funds or wants a free solution; however, the free solution is still well suited to companies that might want to do simple newsletters, birthday emails or create followup emails.
Read Ben Caplan's full review
Emily Giannakas profile photo
Score 10 out of 10
Vetted Review
Verified User
Review Source
We use Mailchimp to contact our customer base when we want them to know of a special deal they can take advantage of or remind them of the work that they have coming up. Being a lead gen company, we have to stay in contact with our customers a lot through all the stages and services, so this is a great way to keep a pulse on being in communication with them.
  • Quick and easy templates to build your email from.
  • Simple contact list uploads to add to your email database.
  • Can import your own designs into the emails to make it personal and stand out.
  • I would love to see a better option for reduced/nulled payment if you have to reduce the number of contacts in your database to hit the free version without being overcharged.
Mailchimp creates beautiful and straightforward email blasts that you can send for literally any reason. They offer the first 2000 contacts to be under the free plan, which is especially great for smaller companies that don't need to send too many emails. But even the paid plans are reasonably priced for the number of emails and people you can send to. It's a way to get right in front of your customers with your message.
Read Emily Giannakas's full review
Jason Revilla profile photo
Score 9 out of 10
Vetted Review
Verified User
Review Source
Our company has used Mailchimp for the last 7+ years as our primary email marketing vehicle. We've used it to manage various customer communications across numerous customer types.
  • List management is a breeze.
  • Automation sequences are easy to set up from scratch or via templates.
  • The campaign builder is easy to use to build visually stunning emails.
  • It's not easy for less technically skilled people to integrate with specific e-commerce platforms.
  • User website/ activity tracking is not as robust as some other providers in the space.
Mailchimp is excellent for 95% of companies, and 100% of companies who need to send emails to their customers while providing an easy way to sign them up. However, given our growing e-commerce presence and the need for easier to control user activity triggers, list segmentation, list flexibility. We needed to move. If you have customers who you need to move regularly across segments or new lists, you'll hit some roadblocks here. You are charged for every time a user appears on a list, which is frustrating. They've recently introduced user labels/tagging, which brings them a step closer to the likes of Klaviyo & Drip, but they still are not nearly as customizable.
Read Jason Revilla's full review
Steven Duran profile photo
Score 10 out of 10
Vetted Review
Verified User
Review Source
We have been using MailChimp for the past 7+ years and it's been our most effective digital marketing tool by far! Currently, we use Mailchimp to send push campaigns across various segmented email lists in addition to utilizing it's automation features. Mailchimp has been a really affordable email marketing solution for us and it's been great as far as training new team members on how to use it.
  • Push campaigns.
  • Automation.
  • List management.
  • List signup.
  • Integrations with Shopify.
  • More robust out-of-the-box automations.
  • Cheaper pricing for agencies.
If you are just getting started out with an online presence, then Mailchimp is a great way to go. If you are just getting started with an eCommerce presence, then Mailchimp is also a great way to go. You won't really encounter many limitations with MailChimp until you start getting into large audience sizes and major eCommerce sales numbers.
Read Steven Duran's full review
Michelle Messenger Garrett profile photo
Score 10 out of 10
Vetted Review
Verified User
Review Source
I use Mailchimp to send out my monthly newsletter. I've used it since I launched my newsletter three years ago. It's easy to use and free. I can focus on creating the content and not worry about the formatting, because in Mailchimp I can replicate my campaigns. I really like it and often recommend it.
  • It allows you to easily design the newsletter and offers different templates. Very easy to drop in text and photos.
  • It is free as long as your list is less than 2,000 - which is really important to a small business owner on a budget.
  • You can set it up to send out a "welcome" message when new people sign up for the newsletter. I also used it to add a pop-up to ask people if they want to subscribe.
  • Hmmm...I really like the ease of use. I guess it could maybe automate more things - it could "learn" your habits and anticipate adding the date automatically, etc.
  • I wish it would be easier to replicate my monthly campaign.
  • I wish Mailchimp would add more ways to grow my list.
For small businesses, it's ideal for newsletters and other campaigns. Free and easy to use. I often recommend it to my clients. For bigger businesses or those with bigger lists, it might be more expensive. If you have more than 2,000 people on your list, you might want to evaluate other solutions.
Read Michelle Messenger Garrett's full review
Lokesh Meena profile photo
Score 8 out of 10
Vetted Review
Verified User
Review Source
Mailchimp is a well known e-mail sending tool and generally it's the first choice for someone who is just beginning with email marketing or custom bulk emails. We have used Mailchimp for around two years for our various types of email marketing campaigns. It was used by our marketing departments to send promotional emails to our regular and non-regular subscribers. It helps us to promote our currently running campaigns with ease.
  • It offers a freemium plan, which is free up to a limited number of subscribers, generally 2000. Which is a good start for small organisations to begin with email marketing on a low budget.
  • It has one of the best custom email designing tool with lots of templates available, allowing us to design custom emails without wasting lots of time in the designing part.
  • It can easily handle large numbers of email receivers or subscribers (in their terminology). It helps medium and large organisations to stay away from chaos due to a large number of users.
  • Though it's free initially, for a large number of users its plans are so expensive. We have to burn our pockets if we have large numbers of subscribers to send marketing emails on a regular basis.
  • It still doesn't have perfect automation. Mailchimp has very good auto responders etc., but coming to automation part, it doesn't have required advanced automation.
  • The worst thing I found in Mailchimp is that emails sent via Mailchimp generally go directly in promotion tab of Gmail or even in spam sometimes. This affects the conversion ratio, as the conversion comes less than expected.
Mailchimp is very suitable for an organisation with a low marketing budget or that doesn't have much IT expertise. Small startups that are just beginning with their email marketing should go for it. Large organisations with a high budget or nice IT expertise should not go for it, as they have so many alternatives that can help them to reduce their time, energy and money spent.
Read Lokesh Meena's full review
Jordan Comstock profile photo
Score 6 out of 10
Vetted Review
Verified User
Review Source
MailChimp is currently being used as a secondary email marketing software for my company. We initially used it as the primary email marketing software, but we have moved to a more advanced marketing automation solution. We still maintain MailChimp lists and credits so that we can occasionally send emails from MailChimp.
  • Sending out mass emails
  • List storage
  • Credits for sending
  • Automation
  • Segmentation
  • Organization
MailChimp is perfect for small businesses that want to get started with email marketing. As your company grows, you will likely need to grow out of it into something that is a better fit. It is great for the one size fits all approach to email sending for businesses. It also has a great email builder and great templates, which makes it ideal for someone that has fewer resources in a smaller company.
Read Jordan Comstock's full review
Ben Flemming profile photo
Score 8 out of 10
Vetted Review
Verified User
Review Source
Our staff is all using Mailchimp to send personalized newsletters to keep their supporters up to date. Also, our marketing team manages our core MailChimp account to send newsletters, calls to action, and fundraising campaigns to all our supporters and followers. The main thing it helps us all with is to share stories directly to our supporters in a visually compelling way.
  • Image editing! We don't always get perfectly sized shots, and adding text and captions is so simple.
  • The layout and format of the email message are really easy to work with.
  • List management and targetting.
  • Integration with other apps.
  • Occasionally the text editor doesn't clear styles, bu the WYSIWYG editor is mostly right on.
It is excellent for sending newsletters to our audience. However, it is not great for one on one communication, as my colleagues sometimes try to do. For that, it's best to use a regular email to send the personal message rather than crafting a new campaign in MailChimp.
Read Ben Flemming's full review
Ameh Johnson profile photo
Score 9 out of 10
Vetted Review
Verified User
Review Source
Mailchimp is a unique software usually designed for companies and business owners to use in mail marketing strategy.
It allows users to quickly and easily send out an email in bulk with just a single click. The software has a different e-mail template that can be used by the users to quickly draft an excellent email regarding a product or service as it may be rendered by the company.
  • Mailchimp is greatly recommended to be used as an email marketing tool.
  • It allows users to reach out to customers.
  • It helps users manage works and projects regarding marketing.
  • The software should be made much available with some other tools added to accommodate more contacts.
  • Navigation should be made much simpler by including a guide.
  • More tools in the customer service areas.
For the sake of fact and data, Mailchimp has greatly impacted my use of it in the field of expertise. The software has made it easier for me to reach more audiences and customers with just a single click. Its provision of templates for email design has made my emails professional.
Read Ameh Johnson's full review

Feature Scorecard Summary

WYSIWYG email editor (112)
Dynamic content (107)
Ability to test dynamic content (106)
Landing pages (75)
A/B testing (96)
Mobile optimization (111)
Email deliverability (121)
List management (121)
Triggered drip sequences (78)
Lead nurturing (1)
Lead scoring and grading (1)
Data quality management (1)
Automated sales alerts and tasks (1)
Calendaring (1)
Event/webinar marketing (1)
Social sharing and campaigns (1)
Social profile integration (1)
Dashboards (61)
Standard reports (120)
Custom reports (40)
API (1)
Role-based workflow & approvals (1)
Customizability (1)
Integration with (1)
Integration with Microsoft Dynamics CRM (1)
Integration with SugarCRM (1)

About Mailchimp

Mailchimp is an all-in-one Marketing Platform for small businesses. The vendor says its goal is to help small businesses market smarter so they can grow faster. Mailchimp aims to be the backbone for customer relationships, with AI-powered, user-friendly tools. Mailchimp is designed to put the audience at the center so users can send marketing emails and automated messages, create targeted ad campaigns, build landing pages, send postcards, facilitate reporting and analytics, and sell online. The vendor reports that millions of businesses and individuals - from community organizations to Fortune 100 companies - use Mailchimp to connect with their audience with the right message, at the right time, in the right place. Founded in 2001 and based in Atlanta, GA, Mailchimp has 1000+ employees and is privately held.

Mailchimp Features

Email & Online Marketing Features
Has featureWYSIWYG email editor
Has featureDynamic content
Has featureAbility to test dynamic content
Has featureLanding pages
Has featureA/B testing
Has featureMobile optimization
Has featureEmail deliverability
Has featureList management
Has featureTriggered drip sequences
Lead Management Features
Does not have featureLead nurturing
Does not have featureLead scoring and grading
Does not have featureData quality management
Does not have featureAutomated sales alerts and tasks
Campaign Management Features
Does not have featureCalendaring
Does not have featureEvent/webinar marketing
Social Media Marketing Features
Does not have featureSocial sharing and campaigns
Does not have featureSocial profile integration
Reporting & Analytics Features
Does not have featureDashboards
Has featureStandard reports
Does not have featureCustom reports
Platform & Infrastructure Features
Does not have featureAPI
Does not have featureRole-based workflow & approvals
Does not have featureCustomizability
Does not have featureIntegration with
Does not have featureIntegration with Microsoft Dynamics CRM
Does not have featureIntegration with SugarCRM

Mailchimp Screenshots

Mailchimp Integrations

Mailchimp Competitors


Has featureFree Trial Available?Yes
Has featureFree or Freemium Version Available?Yes
Does not have featurePremium Consulting/Integration Services Available?No
Entry-level set up fee?No

Mailchimp Support Options

 Free VersionPaid Version
Live Chat

Mailchimp Technical Details

Deployment Types:SaaS
Operating Systems: Unspecified
Mobile Application:Apple iOS, Android