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Popular Features

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Email deliverability reporting (617)


WYSIWYG email editor (380)


Standard reports (394)


List management (399)


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  • No setup fee


  • Free Trial
  • Free/Freemium Version
  • Premium Consulting / Integration Services

Starting price (does not include set up fee)

  • $10 per month

Features Scorecard

Email & Online Marketing


Lead Management


Campaign Management


Social Media Marketing


Reporting & Analytics


Platform & Infrastructure


Product Details

What is Mailchimp?

Mailchimp is an all-in-one Marketing Platform for small businesses. The vendor says its goal is to help small businesses market smarter so they can grow faster. Mailchimp aims to be the backbone for customer relationships, with AI-powered, user-friendly tools. Mailchimp is designed to put the audience at the center so users can send marketing emails and automated messages, create targeted ad campaigns, build landing pages, send postcards, facilitate reporting and analytics, and sell online. The vendor reports that millions of businesses and individuals - from community organizations to Fortune 100 companies - use Mailchimp to connect with their audience with the right message, at the right time, in the right place. Founded in 2001 and based in Atlanta, GA, Mailchimp has 1000+ employees and is privately held.

Mailchimp Features

Email & Online Marketing Features

  • Supported: WYSIWYG email editor
  • Supported: Dynamic content
  • Supported: Ability to test dynamic content
  • Supported: Landing pages
  • Supported: A/B testing
  • Supported: Mobile optimization
  • Supported: Email deliverability reporting
  • Supported: List management
  • Supported: Triggered drip sequences

Reporting & Analytics Features

  • Supported: Standard reports

Mailchimp Screenshots

Mailchimp Reports - See open rates, click rates, unsubscribes, and even compare your results to industry averages right in the Mailchimp reporting interface.Mailchimp Mobile - Stay on top of your email campaign activity and effectiveness with Mailchimp's mobile reports.Create an email, ad, or landing page to reach the right people at the right time. Target customers based on behavior, preferences, and previous sales. Get in-depth reporting insights to make every touchpoint with your customer better than the last.MailChimp integrates with all the major e-commerce providers so you can use your purchase data to send personalized campaigns and better understand how your marketing affects your bottom line.MailChimp offers advanced reporting features you can access anywhere. Monitor sales and website activity with revenue reports, and inform your email content with purchase data using Google Analytics.The MailChimp mobile application gives you the power to create and send campaigns, manage subscribers, keep tabs on your account activity, and more.

Mailchimp Video

To help you decide if MailChimp is right for your organization, we've synthesized thousands of reviews on TrustRadius to determine the top strengths and limitations of MailChimp. We also go over what use cases it is best for, and when you should consider other options.

Mailchimp Integrations

Mailchimp Competitors

Mailchimp Technical Details

Deployment TypesSaaS
Operating SystemsUnspecified
Mobile ApplicationApple iOS, Android


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Frequently Asked Questions

What is Mailchimp?

MailChimp is an SMB-oriented email platform. A free account is offered with a 500 subscriber limit and with a limit of 3000 sends. There are various pricing models above 500 subscribers.

How much does Mailchimp cost?

Mailchimp starts at $10.

What are Mailchimp's top competitors?

JangoMail, Mailigen, and Emma are common alternatives for Mailchimp.

What is Mailchimp's best feature?

Reviewers rate Email deliverability reporting highest, with a score of 8.6.

Who uses Mailchimp?

The most common users of Mailchimp are from Small Businesses (1-50 employees) and the Marketing & Advertising industry.


(1-25 of 431)
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Score 10 out of 10
Vetted Review
Verified User
Review Source
Looking to quickly get our email marketing off the ground. Our audience is relatively small and email templates are a pretty straight forward layout. Mailchimp was able to get our templates built/qa'd/launched/reported on relatively smooth. The interface is very straight forward. Functionality wise we didn't need a whole lot of bells and whistles from our EMS but Mailchimp had some advanced functionality up it's sleeve that actually made our job easier. Our team enjoyed the simplicity of Mailchimp and we will continue to use moving forward.
  • Audience Management
  • Email Campaign Templates
  • Automating Marketing Sends
  • n/a
Creating email templates to reuse can be a daunting task, especially if you are not a developer or have strong front end experience. Mailchimp allowed us to get our templates up and running pretty quickly and we were able to preview how they rendered easily as well.

Additionally, we have a small audience list but it changes pretty quickly, so we want to make sure we are sending to actual subscribed recipients to maintain a positive reputation score. Mailchimp allows us to stay on top of our recipient list quite easily.

Highly recommend this tool, especially if you don't have a large team and you are just getting started with Email Marketing.
Mailchimp is extremely easy to understand and use. You can tell they've spent some time on getting the interface built for users who are starting out. Really helped my team get up and running quickly and with little to no management. Steps to getting recipient lists uploaded, is very easy. Getting templates built to use within the wysiwyg editor is also very intuitive and easy to understand --even for users who are unfamiliar or have strong development skills. Really appreciate that.
Mailchimp has a slew of integrations that we took advantage of. From Creative and Data management to Reporting, Mailchimp made it easy for multiple teams to collaborate and not be so silo'd! Design we integrated Canva to create our beautiful graphics and layout. LinkedIn and Facebook allowed us to gain quick turnaround with Social leads and Lead Generations with signup forms. Both very helpful and intuitive and easy to implement.
Ashlie Pappas | TrustRadius Reviewer
Score 5 out of 10
Vetted Review
Verified User
Review Source
I help get new wellness professionals get set up in their Mailchimp software as it's still one of the most popular starter autoresponders, due to its affordable price point and robust (from the view of someone newer in their business) capabilities. Mailchimp makes it easy to build and nurture a list - especially with their features that have been added in the past couple years, albeit making it a bit more complex and less intuitive.
I personally use Mailchimp as a backup to my regular autoresponder system as I've had my account for over 7 years and it has always been reliable - usually running a couple opt-in campaigns into it at any given time.
  • Price point.
  • Integrations.
  • Commitment to adapt to meet user needs.
  • Ability to give access to VAs.
  • With the added features, the platform is no longer intuitive and easy to figure out.
  • Unless VA is a recognized Mailchimp Agency Partner, it uses a "seat" to give them access, otherwise password must be shared and coordination set to pass off the verification code.
  • It seems like MC is trying to compete with platforms like ConvertKit, Keap, etc., but the UX is extremely more overwhelming and less effective. It's currently stuck in limbo between beginners software and a full on CRM.
  • Since they are constantly adapting to meet the times, their platform changes pretty frequently which can be frustrating.
  • The email autoresponder capabilities could be improved greatly.
  • The user interface is trendy, but is VERY fatiguing to the eyes if you work in Mailchimp for any extended period of time.
Mailchimp will probably always be my go-to for those who are just starting their list or online business, as it is easy to use for basic functions.

However, I don't think it's a great option for anyone with a sizable list who needs advanced email marketing capabilities. Even with their most recent changes, the interface is hard to look at for any extended period of time and is cheesy. To be honest, it may be my prejudice from working with other email platforms and the difference in user interface. For someone who starts and grows with Mailchimp, it could very well handle more complex functions considering the newer features such as "Journey" automations. But it still doesn't feel very intuitive where other platforms are.
The user interface and use of trendy terms for functions (such as "journey" for the advanced campaign builder) are confusing and not intuitive. However, with a little time and learning, it does what it's supposed to do and is reliable as an autoresponder.
With their regular updates and large platform changes, it can be frustrating to get accustomed to a new interface or system and then have it completely changed, having to learn it all over again.
They do have an extensive support system and it is easy to find instructions on how to navigate the software (making sure to search based on recent materials provided so you don't end up with obsolete instruction).
They are trying to do too much here when they need to focus on building out their email autoresponder abilities and user interface.
When I think of autoresponders, Mailchimp comes to mind immediately.
When I think of shopping carts, e-commerce, graphic design, web hosting, landing pages, etc - Mailchimp isn't a blip on the radar. It's very rare you find a software that has truly mastered being a "jack of all trades," and Mailchimp isn't one of them.
Cara Siera | TrustRadius Reviewer
Score 10 out of 10
Vetted Review
Verified User
Review Source
I use Mailchimp to keep a list of contacts, acquire new contacts, and automate emails.
  • Automates emails - weekly blog updates, new user welcome emails
  • Wordpress-enabled plugins for acquiring contacts
  • It is often difficult to locate and edit automations and landing pages that I have created in the past.
  • I would like to see the free version offer the ability to categorize contacts.
  • I would like RSS feed to pull in featured images
Mailchimp is great for acquiring and storing email addresses. Some of the features are difficult to use. For example, I would like to create different welcome emails originating from different links. I was not able to do this in a streamlined way. I ended up making a landing page, and then it was hard to get back to it on the Mailchimp site to edit it later.
Mailchimp is hard to use compared to similar systems. The layout is not intuitive. It requires two-part authentication nearly every time I sign in. It's hard to find elements you've previously created. The email editing tools can be hard to use and there aren't many outstanding design elements.
I have not benefited from these features. If the blog portion of the website tool was better, I might switch from Wordpress. But at present, Wordpress with a Mailchimp plugin better suits my needs.
Score 9 out of 10
Vetted Review
Verified User
Review Source
Our email marketing strategy was based on the service provided by Mailchimp. Mailchimp's email templates allowed us to send mass emails based on the templates we've set up. Running a campaign and sending marketing emails is a good idea. For example, we can see how many people clicked on a link in the newsletter or responded to a campaign.
  • With Mailchimp, creating new email templates is a breeze.
  • The user lists are kept in a single location.
  • Detailed reports provide us a deeper understanding of the situation.
  • It would be great if the email template edit screen didn't save automatically.
  • It is possible to enhance various marketing forms such as a/b testing, social media emails, and so on.
  • The OTP might take a long time to arrive when asked for during the login process.
The best part is that it's completely free for up to 10,000 emails each month. There are several templates that we may customize, and it just needs a basic understanding of HTML and CSS. Sending out daily or weekly newsletters for new products or events is an excellent use of the Mailchimp service. E-commerce systems like Shopify can benefit greatly from the use of this technology for email marketing. Small enterprises will benefit greatly from this.
Mailchimp's templates, language support, and technical assistance could all use some work. Ideally suited to niche-based small e-commerce firms, this platform is ideal. Based on user feedback, it generates a very useful report. It's possible to connect it to popular social networking platforms like Facebook. It also includes landing and form support at no additional charge.
Campaign and email marketing for Shopify or WordPress websites are handled by Mailchimp. Providing services like e-mail templates, custom templates, forms, and landing pages, is ideal for online marketing. To promote a firm with minimal human work and minimal technological know-how, these services can be quite beneficial.
Score 7 out of 10
Vetted Review
Verified User
Review Source
The companies I’ve used Mailchimp for are primarily b2c and some b2b. Therefore, their objectives are different though each is the same underlying intention. The intention is to inform clients and create awareness of their offerings. For instance, I worked for a cannabis accessories company that wanted to inform its users of new products. So I had to plan accordingly by placing the products in strategic zones to not seem so sales-focused. As a result, I placed information about the product and its uses to highlight its uniqueness in it. This way customers know why purchasing this product is going to be beneficial to their uses. Mailchimp is perfect for this since its creative tools make your information seem appealing. No one has the time to sit a long dull email so Mailchimp template creator allows you to do it effectively.
  • Template creation
  • Organize mailing list
  • Create email campaigns
  • Import mailing list
  • Analytics
  • Email planning
  • Outreach
  • User interface
  • Integrating html
Outreach marketing is not ideal if you are looking to use Mailchimp in my opinion. Mailchimp is more suited for inbound marketing like newsletters, product releases, or event publications. Therefore, it’s best to have a good mailing list before getting into Mailchimp. Otherwise, don’t expect to reach new customers and create possible lead opportunities.
Mailchimp has made it easier to create and experiment with different landing pages and emails. I’ve also used Mailchimp to create new landing pages for products and services and AB testing has been so easy to find results. Lastly, its usability for testing emails is great and allows me to see dynamic elements.
For my current roles, Mailchimp has benefited me by testing different audience groups. This allowed me to create different email content for each one and find different insights based on Mailchimp reporting data. Since I’m currently working in a B2B I’m able to find and remarket different users based on events recorded by Mailchimp.
Score 3 out of 10
Vetted Review
Verified User
Review Source
Mailchimp is becoming Intuit. It no longer is owned by two entrepreneurs with genuine desires to help small businesses. We can see a significant change recently with policies and procedures that have forced us to go to other email solutions.
  • Basic email builder
  • Basic email list management
  • Website builder
  • Automation
  • Analytics
We started a new client on Mailchimp who had about 500 emails from their Shopify store. The list would not automatically sync so we exported the list. After sending the first email campaign the list was archived because 12 subscribers reported the email (all but one from Yahoo email). We could not use the solution and moved them to another solution. We have started recommending other solutions and found the support for partners to be disappointing.
Just not that impressed with them and feel they cause more issues than they solve for the work we do.
We rather do Google Ads or social media ads directly in those terminals, not in MailChimp.
Nick Jourdan | TrustRadius Reviewer
Score 9 out of 10
Vetted Review
Verified User
Review Source
Mailchimp is essential in delivering our customer journeys from welcome messages, abandoned carts, checkout, value-add content, and product releases. We are big advocates of Mailchimp and even participated in their What's In Store video series. We send a high frequency of emails monthly while leveraging their robust segmentation tools and merge tags for customized content delivery.
  • Segmentation
  • User Interface and usability
  • Design templates
  • dynamic content functionality
  • Canva integration
  • Automation triggers for Shopify integration
Works well as a stand-alone marketing tool as well as integrated with CRMs. Although if using Salesforce, I'd recommend using their Pardot platform for integration purposes.
Product integration with Shopify for dynamic content
Ričardas Ramaneckas | TrustRadius Reviewer
Score 10 out of 10
Vetted Review
Verified User
Review Source
We use Mailchimp to act as a Client Relationship Manager and to help reach out to keep everyone informed and Top of Mind. Mailchimp helps integrate these two functions into an easy-to-use platform.
  • Email follow-up
  • Client Relationship Management
  • Templates
Mailchimp is fantastic, easy to use, and allows for the flexibility to get clients in, keep top of mind, and get deals out. Email ability is seamless, with a click, you can stay in front of customers.
Score 7 out of 10
Vetted Review
Verified User
Review Source
In order to market via email, we use Mailchimp. We reach students and their parents to sell our online course offerings. Mailchimp has an excellent email delivery rate. We love this tool.
  • Email Marketing.
  • E-Commerce.
  • User Segmentation.
  • Email Template Builder.
  • Automation
  • Workflow
We had recently added the cart feature to our payment funnel. Mailchimp identifies the users who added a particular course in their cart and did not finish payment, then send email notifications. This helped us to target hot leads and sell them the product.
Mailchimp has all the features required for email marketing. We can create email templates using their drag and drop feature, create landing pages, user segmentation and workflows. Mailchimp has an excellent email delivery rate. Emails reach an inbox or promotional folder.
We had integrated Mailchimp with ZeroBounce and BeePro. With ZeroBounce integration we can clear our mailing list on regular interval and BeePro helps us to add email templates.
Score 7 out of 10
Vetted Review
Verified User
Review Source
We utilize Mailchimp to send our monthly newsletters to our customers and our partners, and also to send our email blasts for things such as holiday hour update reminders. Mailchimp solves our problem of not being able to send our customizable, template-friendly email blasts. It allows us to stay organized and connected to our different types of audiences, and build our campaigns based on who we want to reach.
  • Organize contacts.
  • Allows for customization.
  • Email marketing.
  • Newsletter creation.
  • Customizing templates.
  • Automation
  • Large edits to customer base.
Mailchimp is well suited for sending out quick & simple emails if you don't have a specific design in mind. The templates are great to use and easy to fill in your necessary information. It's also well-suited for sending out different email campaigns based on the audience since you can easily divide your audience by tags and send campaigns to different tags. Mailchimp is less appropriate if you want an extremely customizable experience. It can be tough to use design-wise, and I find it a little difficult to make large edits to your audience. You have to go into your audience members one by one, so if there are any big changes, it can take a while.
I feel that this rating is appropriate because it's an easy-to-use interface that I enjoy using, but can be difficult or finicky at times. Even with its quirks, I definitely believe the price is worth it, and I like using separate campaigns, tags, and templates to quickly create and send custom newsletters to different audiences.
We created an integration between Pipefy, which we use for our new sales deals, and Mailchimp, which we use for our newsletters. Once a new contact come through our Pipefy Sales Pipe, it automatically creates a new subscriber to our newsletter. This makes it extremely easy to keep our contact list updated, and also makes it so we don't forget to add anyone new to the list. This automation has been a lifesaver.
Michelle Messenger Garrett | TrustRadius Reviewer
Score 9 out of 10
Vetted Review
Verified User
Review Source
I use Mailchimp to send out my monthly newsletter. I've used it since I launched my newsletter three years ago. It's easy to use and free. I can focus on creating the content and not worry about the formatting, because in Mailchimp I can replicate my campaigns.

Mailchimp also allowed me to create a pop-up subscription form for my newsletter. That has helped me grow my email list. Most of the latest subscriptions have come via that form.

I really like it and often recommend it.
  • It allows you to easily design the newsletter and offers different templates. Very easy to drop in text and photos.
  • It is free as long as your list is less than 2,000 - which is really important to a small business owner on a budget.
  • You can set it up to send out a "welcome" message when new people sign up for the newsletter.
  • Hmmm...I really like the ease of use. I guess it could maybe automate more things - it could "learn" your habits and anticipate adding the date automatically, etc.
  • I wish it would be easier to replicate my monthly campaign.
  • I wish Mailchimp would add more ways to grow my list.
For small businesses, it's ideal for newsletters and other campaigns. Free and easy to use. I often recommend it to my clients and to other freelancers. I just wrote a post about my favorite free and low-cost tools and included Mailchimp on that list. I'd rate it a 9 out of 10.

For bigger businesses or those with bigger lists, it might be more expensive. If you have more than 2,000 people on your list, you might want to evaluate other solutions.
I find Mailchimp easy to use, but now I want to change up the design of my newsletter and I haven't found that as simple as I would like. I need to play around with it more to see if I'm going to be able to do what I want to do.

Adding the pop-up subscription form was SO easy though. That has helped me grow my subscriber list. Very happy about that.
I use it for my email newsletter. I haven't tried the other things it can do. I might consider trying it for those things. It's free for what my business is currently using it for. I don't know the costs to add/try other features. I may look into that as I continue to grow my list and perhaps experiment with more email campaigns.
Francisco Gomez | TrustRadius Reviewer
Score 8 out of 10
Vetted Review
Verified User
Review Source
We use Mailchimp in the marketing area to manage our promotional campaigns, it completely adapts to the way we work. Thanks to its mailing tools we have been able to reach our potential customers and work on our sales funnel. Mailchimp accompanies us in each process of editing commercial campaigns. On the other hand, we carry out surveys and content to reach our clients and interact with them. We use this tool constantly to visualize in detail the work we are doing as marketing agents, we make reports to detail the progress of our work with all the data obtained from our clients, we can prioritize exactly the clients who are interested in our product thanks to the function to be able to observe when our clients see the emails. It has been a great help and relief for our day-to-day work. Mailchimp has been the forerunner of our online positioning, since we participate more actively with our audience on the web and understand thanks to a lot of information from leads, where we focus much more on what we may be doing wrong and improve each aspect that we in our products.
  • Mailchimp's interface is comfortable, we made it part of our daily work and handle every little aspect and tool which is quite useful.
  • Sending mass emails and reviewing the clients who have seen them, allows us to manage favorable content of our product and reach our potential clients, categorize the content, and speed up the work a lot.
  • One of the most important functions for our work team is the analysis and gathering of information to form reports with every detail that we study from our clients and evaluate the best options in our promotional campaigns.
  • It is a bit tedious to organize the customer database, it takes time and work, and it would be quite useful if they were much more automated.
  • I would like the formats and templates to be more diverse and varied for any type of mail that you need to send, it can become limiting when I cannot find the format that I just need to use.
Mailchimp is without a doubt the right tool to alleviate many inconveniences in marketing management. It greatly facilitates work and automates various work aspects. If you are having problems regarding promotional campaigns, or the commercial funnel is not working as expected, Mailchimp is the tool you need, it helps a lot to have a good link with customers and to offer just what they need through your products. I recommend that you try it and allow yourself to enjoy the great benefits of Maichimp.
The interface is quite comfortable and flexible for any task that needs to be done, I use it every day in the search to always keep our image as a company always sounding, constantly participate with our clients and maintain an always active marketing management. Mailchimp helps us with all this and more, a fundamental part are the reports with analysis, everything in order and detailed, without this our work would be much more tedious. We send emails in bulk and constantly manage a database of our clients to keep our work active, as I mentioned earlier.
I use Mailchimp for three main reasons: complete and detailed reports, managing lists of our potential clients, since that is what we really seek with Mailchimp, making a better relationship with each of our clients, and sending emails where we always keep activate our promotional campaigns. I have no major complaint; it has been quite useful to us and its functionality is representative.
Farhan Ahmad | TrustRadius Reviewer
Score 8 out of 10
Vetted Review
Verified User
Review Source
We are using Mailchimp for email marketing. We are defining email templates provided by Mailchimp, that help us to send bulk emails on that defined template. It is beneficial to run a campaign and send marketing newsletters. The reporting is very lovely; we can check how many people respond to a campaign or click on a link embedded in the newsletter.
  • Email Marketing
  • Bulk Email
  • New Letter Creation
  • Cost is too much
  • They can provide better interface.
  • Support needs to improve.
The best thing is that it is free for up to 10 thousand emails in a month. It provides a number of templates that we can edit, it just requires little knowledge of HTML and CSS. If we have to provide a newsletter for new offers or any event every day or week then Mailchimp is a good option. It is one of the best tools available for email marketing for niche-based e-commerce applications like Shopify. This is very helpful in promoting small businesses.
I found that Mailchimp needs improvement on templates, language support, and technical support. It is best suited for niche base small e-commerce businesses. It provides a very good report based on the response of users. We can integrate it with social media pages like Facebook. It also supports landing and forms without any cost.
We are using Mailchimp for campaign and email marketing for clients' Shopify/WordPress websites. It is best for online marketing by providing functions such as e-mail templates, custom templates, forms, and landing pages. These functions are very useful for promoting a business in very less human effort and without having much technical knowledge.
Susang Ramesh | TrustRadius Reviewer
Score 10 out of 10
Vetted Review
Verified User
Review Source
We have been using Mailchimp for over 3 years now and our main purpose with Mailchimp is to send out e-mail campaigns to all our customers. We always wanted to engage with our customers constantly and Mailchimp has been helping us out with this. All our release notes, our newsletters, and even our basic welcome emails are sent through Mailchimp. One of the main advantages of Mailchimp is the fact that we are able to see detailed reports. I can easily find out how many users have opened the mail, where have they clicked on the mail, and at what time. This is of great help to me.
  • Creating new email templates is very easy with Mailchimp.
  • Maintaining the user lists is quite centralized.
  • Reports are very detailed and help us get better insights.
  • The scheduling feature is very useful to send campaigns to other countries.
  • The email template edit screen could be better as it keeps in saving automatically.
  • Sometimes while logging in it asks for OTP and the OTP doesn't come quickly.
  • Different campaign formats like a/b testing emails, social media emails, etc could be improved.
For us, Mailchimp has primarily been the email campaign tool that we use and we have been using MailChimp for over 3 years now. One main advantage that we are able to get out of MailChimp is the fact that we can easily schedule all our email campaigns. Since we have customers from across time zones, this particular feature is very useful. One place where we want them to perform better is with the different email campaign types. We want to send A/B testing campaigns but haven't been able to do so with MailChimp so far.
The overall usability of Mailchimp is good. It is quite simple to use and has very easily understandable features. Also, the tooltip helps new users find their feet with Mailchimp. I still believe the UI could be improved at certain places which Is why I reduced some rating points.
We have been only using the email marketing functionality of Mailchimp and have not used any other online marketing functions that Mailchimp has to offer. So far I have nothing to complain about when it comes to the email marketing functionality of Mailchimp. Everything is smooth for me and I am able to achieve what I want with it.
Score 7 out of 10
Vetted Review
Verified User
Review Source
I use Mailchimp to design newsletter templates that our team can use to create individual emails. I also create and send individual emails. We are also able to track open rates and see which types of emails and topics our readers respond to.
  • Newsletter templates
  • Relatively easy to use
  • Has a good amount of features
  • More flexibility in template design
  • Could improve user interface
Mailchimp is suitable for sending long, complex emails with multiple images and blocks of content. It is very useful for newsletter-style emails. If you are looking to mostly send short basic emails, another email service may be better for this.
Mailchimp is easy to use and navigate. The dashboard is easy to navigate around to view metrics or start a new email campaign. Mailchimp also has a lot of pre-built templates that you can use for your emails. You can use them as is or customize them to suit your needs. Mailchimp has a lot of features that allow you to customize just about every aspect of your email.
We have mostly used Mailchimp to build emails, but I look forward to exploring the landing page features.
Score 7 out of 10
Vetted Review
Verified User
Review Source
We used Mailchimp to deliver infrequent updates to members of our newsletter. Our mobile app would send out emails related to early access and beta test updates, as well as company-wide news related to the app. We only used Mailchimp about once and every 6 weeks to send an email, and to no more than 3,000 subscribers at a time.
  • Incredibly easy to use interface
  • Tons of tutorials and help resources
  • Easy integration with GDPR
  • The pricing structure is not ideal for infrequent newsletters with a large amount of subscribers
  • Pricing is confusing and challenging to understand
  • The editor is buggy, still, after years of using it
Mailchimp is a great solution if email marketing is a necessity for your business. If you are sending frequent, weekly (at least) newsletters, then Mailchimp is both a reliable and cost-effective tool. If you are like us, however, sending infrequent emails, the monthly pricing structure is prohibitively expensive and not ideal for our use case.
The product and interface are incredibly easy to use. The biggest downside is that the editor is incredibly buggy. It is frustrating to use and frequently results in errors or issues that seemingly have no cause.
We used Mailchimp for a very specific use case, so this question doesn’t really apply to our organization.
Chhaya Singh | TrustRadius Reviewer
Score 4 out of 10
Vetted Review
Verified User
Review Source
We are into the B2C business. We started using Mailchimp as an Email marketing tool, Later we realize it is not the correct tool for our business as other channels like SMS, Push and WhatsApp were missing. Integration with GTM and API is not available. Later we decided to go ahead with the omnichannel tool.
  • Account Creation
  • Mass Mailing
  • Data Management
  • GTM intgeration
  • API and Webhooks supports
I rate this tool 4 out of 10 because it has limited features and I don't feel it is the right tool for a B2C environment.
MailChimp does not have GTM, API, and Webhooks integration. These features are required in present-day automation.
We cannot call MailChimp an All-in-one marketing tool. It does not support other channels like push notifications, WhatsApp, and SMS. Reporting and Analytics are very basic. Mailchimp really had to work hard bringing these features onboard.
Oyo Examol | TrustRadius Reviewer
Score 8 out of 10
Vetted Review
Verified User
Review Source
We are using Mailchimp to invite doctors using email from around the globe to join our community and start sharing their expertise on our platform. We are using Mailchimp as an Email and survey building tool to engage with our product.
  • Email Marketing
  • Survey
  • Landing Pages
  • Workflow
  • Reporting and Analytics
  • Automation
Mailchimp has an excellent user interface and is easy to use for newbies. I started my carrier using this tool and still, I am using it because no other email marketing tool matches the Email deliverability rate with Mailchimp. Pricing depends on your subscribers.
I give this rating after comparing pricing with other email marketing tools. Mailchimp is easy to understand and No tech involvement is required for setting up the account.
MailChimp supports third-party tool integration. We had integrated BeePro for creating HTML email templates and NeverBounce with Mailchimp to validate email addresses regularly. This integration saves a lot of time. We don't need to download the HTML code and paste it to Mailchimp. With integration, we can do all this in just a few clicks.
Score 1 out of 10
Vetted Review
Verified User
Review Source
Small e-product business, was collecting users' emails from the website and communicating with them
  • collects data
  • collects data
  • collects data
  • CAUTION! Stole all my data at once without warning
  • CAUTION! Stole all my data at once without warning
  • CAUTION! Stole all my data at once without warning
CAUTION! My account was blocked and I lost access to all my user data at once! Very disappointing, Mailchimp became a Nazi company. They blocked my account because I am originally from Russia. 14 years I am not living in Russia and all the time was strongly anti-war and anti-Putin! The hard job of collecting emails over several years is essential to any small business. If they want to discontinue their service based on nationality (which is how Hitler started his journey) at least they could give people the chance to export their data. This action of Mailchimp is as unjust and unfair as Putin's war. These people are the same as what they are thinking they fighting. Please people think of other services that won't ever do it to you. Save your data and boycott Mailchimp!
Chad Wagner | TrustRadius Reviewer
Score 4 out of 10
Vetted Review
Verified User
Review Source
I use Mailchimp to send product updates, surveys, and marketing emails to our client base. It's a tool used to connect with and maintain relationships with our growing customer base while we make changes and updates to our offering. I have also used it to set up drip marketing campaigns to connect with buys that we have not had consistent contact with but would like to keep in our network.
  • UI is inviting and fun to look at
  • User permissions are easy to set
  • Sales process was very easy
  • Marketing email creator UI and UX is difficult to understand and also difficult to make it do what you would like it to do. The options do not allow you to customize to the extent you would want to.
  • Customer lists and email address database management is difficult. Modifying a list in Excel, deleting your current list in Mailchimp, them uploading your new one is annoying.
  • Options are sometimes not clear. An example of this- I had a marketing email ready to send and wanted it to send out the next day. The options after setting it for my desired time make it seem like it will send right when you click to accept button. Little things like this are common.
Easy enough to use to send out a quick marketing email to a large list but not easy enough to use to consider the tool for long-term use. The functionality is there but once I realized what you need out of a tool like this it became apparent that Mailchimp might not have a few core elements that I needed to consider for long-term use.
It's OK, it has the functionality to do what you need to do but makes it very difficult to do what you want to do. Most of the time you'll make compromises on what you want to do vs what you can do- sometimes you'll stop trying because the UI just doesn't seem to understand or allow what you'd like to edit while creating an email. This might be fine for some, but while creating an email that thousands of people will see I want it to be perfect, and sometimes Mailchimp doesn't allow it. The lack of customization options is the root of this poor review.
I primarily use Mailchimp to build lists, create marketing, sales, or drip emails and send them to customers. There are a lot of features Mailchimp offers that I don't use and therefore I can't honestly speak on these other features. With the features I have used, our company has benefited by having a tool we can create and send marketing and sales emails to our customer base with.
Score 8 out of 10
Vetted Review
Verified User
Review Source
I use Mailchimp to write newsletters to my audience. I have about 600 emails shared between 3 lists which I created prior to Mailchimp changing their terms and only granting one list with the free account. My business helps people who want to adopt healthy habits to feel energized in their mind-body and stop getting caught in the self-sabotaging habits of a chaotic mind.
  • Linking with other applications integrations.
  • Organizing audiences.
  • Landing pages.
  • When writing content, the interface isn't user-friendly for fonts and settings.
  • I'd like to create more than one list with the free plan.
  • Inserting first names in the text isn't being displayed in the test email. I've had several occasions where the </> the frame was present in the test email. But when the real email was sent, it read as "Dear " with no first name even though I had inserted it. That's been very frustrating.
Great for small business owners and people who write in one language only. It's also great to integrate with many different applications so that when someone schedules an appointment on my Calendly for example, they get automatically added to my Mailchimp list. Not so great for someone who wants to have a landing page with a paying feature for an event or a service for example.
It's pretty user-friendly, has many different applications, and integrates well with other applications. Importing a list of emails into Mailchimp is pretty easy Adding images to my newsletters is also easy. I've done some automation with Mailchimp which I appreciate greatly and also some landing pages that are easy to make. There are limited templates for landing pages and I hope there will be more models available.
I agree with the all-in-one platform. My business has been able to get new leads to add to my email lists from my website opt-in and from my Calendly appointments. I've done landing pages for courses and events with Mailchimp which was convenient. Also, I've got some automation after people have opted in with emails dripping every 2 days with valuable content.
Samantha Huskey | TrustRadius Reviewer
Score 9 out of 10
Vetted Review
Verified User
Review Source
We use Mailchimp to run our organization's email marketing campaigns exclusively for all of our clients. It's been a great resource to make each email meet the marketing needs of our clients and the deals and information that they are trying to portray to their customers and grow their networks.
  • The best contact management platform.
  • The customizable triggers to send emails.
  • Intuitive user interface.
  • Could have more advanced automation features.
  • Emails aren't as targeted due to a lack in tagging.
  • Could use more pre-structured templates.
All we need is a marketing campaign, it's been an excellent choice. The more we have used Mailchimp the more familiar our team has been able to get with the interface and its customizable options for creating emails that are specific to all of our client's different customers and patients.
Mailchimp allows us to send out newsletters and automated emails that help us to grow our client's business results. Getting them to connect with their customers and patients in a more consistent and meaningful way. Allowing there to be more trust and communication for our client and their audiences.
Having Mailchimp be our main marketing platform for our email campaigns has streamlined so much work for our team. The ability to create templates, host lists, set up triggers to send automated emails, and also get insightful data on the audience and how they interact with each email offers such incredible information.
Score 10 out of 10
Vetted Review
Verified User
Review Source
Our organization uses Mailchimp for our email marketing campaigns. We are able to provide the customer base for each client with deals and information specific to each of our clients. It helps increase website traffic and new patient and new customer interactions. It's so helpful to have an email platform that allows you to create emails that are specific to the needs of our clients.
  • Can send email to large contact lists all at once
  • Can create automated emails
  • Provides data regarding email success/responsiveness
  • A more responsive support team when issues arise
  • Analytics can be complicated
  • Webforms could use an update
Mailchimp is a great tool that offers simplicity when learning how to use and utilize its tools but also provides extensive data and tools for those wishing to get a deeper understanding of email marketing campaigns. We've been able to train some of our clients to use it and then also provide detailed data back to them when needed.
The user experience of Mailchimp is quite easy! I haven't had a problem learning how to use the application and all that it has to offer. Which I think is due to the great design and processes they offer. Mailchimp really created a resource that allows you to get your tasks done without having to make them complicated.
Our organization has taken full advantage of the email marketing functionalities, but that's been the main service that we were needing, and it has been met fully with using Mailchimp! We appreciate the data and editability offered when sending and creating emails for our clients, a very detail-oriented platform.
Score 7 out of 10
Vetted Review
Verified User
Review Source
Mailchimp was used to distribute marketing emails and materials to customers. These emails contained weekly specials and photos of merchandise and sample products. Previously we had relied on print ads and signage in order to convey marketing updates and Mailchimp allowed us to reach a broader audience and see an increase in engagement.
  • Templates allow marketing to look high end.
  • Tracking engagement with the end user.
  • Storing email campaigns in order to reuse and update emails.
  • Templates can sometimes be too rigid and do not provide enough flexibility.
  • Scheduling campaigns could be more user friendly.
  • Better metrics on users that are not engaging with campaigns.
Mailchimp is a great tool that allows users with little to no experience to create marketing content that looks professional and eye-catching. Templates allow users to essentially drag and drop content while distribution lists allow users to select their target audience. Users who are more tech-savvy might find Mailchimp a little restricting but all in all, it’s a great product that serves its purpose.
Mailchimp is very easy to use for someone who is not tech-savvy or even well versed in marketing. Its templates provide a great starting point for users to create well-designed emails with minimal effort but occasionally these templates can be a little restricting if you have more knowledge in the email marketing space.
We have really only used Mailchimp for its email marketing capabilities. It has been helpful that Mailchimp can store and manage email lists that allow creating and sending campaigns quickly and efficiently. Also, the metric tracking functionality helps to provide users with information into which campaigns are creating the most customer engagement.
February 11, 2022

Mailchimp for the win!

John Reitz | TrustRadius Reviewer
Score 10 out of 10
Vetted Review
Verified User
Review Source
We use Mailchimp for our own email marketing as well as for small business clients. It is easy to deploy, train on and use for novice clients who want to manage their own email marketing. Automation and other tools in the Mailchimp system give users high-end email marketing capabilities at a low cost.
  • Sending bulk emails.
  • Accessible to novice users.
  • Deep levels of customizability.
  • List management.
  • Deliverability management.
  • Web forms can be difficult to customize in some ways for more technical implementations.
  • Analytics could be easier to use.
Mailchimp is ideal for small to midsize businesses where your marketing staff is able to do a lot with little support. Mailchimp can’t adorably scale to an enterprise-level, but there may be things about that I have not seen just yet in my usage. As a design agency, switching between customers was made a lot better but it still needs work.
The user experience of Mailchimp is really well done and it is easy to move around the application as well as understand the design and send process. It is a very visual and powerful interface yet not over-complex. It helps you design great stuff without jumping through hoops.
We have really only used the email marketing functionalities as they have been around the longest. The other functions are interesting but have yet to be “must-haves” for our clients.