Mailchimp Reviews

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Score 8.2 out of 100

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Reviews (1-25 of 248)

Andrew Murphy | TrustRadius Reviewer
August 06, 2020

Mailchimp is the best way to build Brand Loyalty!

Score 9 out of 10
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Verified User
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We used Mailchimp to reach our early backers. We launched using Mailchimp, we offered promotions through Mailchimp, and when we had to communicate development and manufacturing updates we used Mailchimp. It was crucial for us managing a mailing list to ensure everyone was actually interested in receiving our materials, and the email builder works really well if you’re on a limited team.
  • Email building.
  • Contact list management.
  • Segmented/targeted promotional emails.
  • Templates.
  • Customization of data fields.
  • Stronger Integrations with CRMs like HubSpot.
Mailchimp is suited for growing companies that want to keep their customers in the loop. I would recommend it to anyone trying to build early loyalty, especially in consumer markets. I haven’t used it for B2B marketing, but I’m unsure if I would use it over more 1 to 1 marketing for B2B sales.
Easy to import a list, set up a landing page, create your emails, and start sending. It’s probably one of the easiest tools I’ve started using - and if you do it correctly, you and easily, organically grown your mailing list with the tools provided! A useful tool for a up and coming company!
We’ve benefited from it, however we quickly transition to a B2B focus. Some things we needed a special tool for. That being said - Mailchimp has still reigned as our email marketing platform. It’s great for mass communication like newsletters or promotional emails. With strong integrations, I could see this being used well by B2B companies as well.
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Freddy Stephen | TrustRadius Reviewer
July 06, 2020

Email automation and excellent promotional campaign management

Score 9 out of 10
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Verified User
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The entire organization where I work is involved in the use of Mailchimp, we face some commercial problems such as the communication of all the necessary and specific information about all the progress of the company, as well as we plan connections to events, seminars and business conferences, we plan each details of the events, invitations and the time in which it will take place. It fully automates the management of emails, allowing us to have a constantly updated database, that emails are sent at the time we need and just to current and potential customers.
  • Email automation, which contributes to improving marketing campaigns and promotions. It provides multiple templates that makes it much easier to manage the sending of pre-processed emails, according to each situation quickly and easily.
  • Database for contacts, importing various documents from wherever you are to always keep the database updated.
  • Expand our ability to communicate with clients and colleagues.
  • Optimization in the configuration and customization process of each aspect of the platform as I need and want it.
  • The process of removing a client from a specific campaign can be complicated, because it does not provide an effective search system to eliminate the user from all the campaigns where he is registered. It is necessary to review campaign by campaign to be able to remove it from each one of them. Mailchimp needs better tools.
  • The process of updating the customer list database is not automated at all, it can be annoying to manually review and update each list.
  • When it starts it can be difficult to know the functions of each tool, and it does not provide the tutorials or demos necessary to properly understand its use.
It has fluid functions, which allow me to carry out my marketing work in a much simpler way and automate various processes of sending emails. I feel that more intuitive and automated tools are needed to speed up work.
At first it is not easy learning to configure so many tools at the same time, but once we focused on developing each function one by one, we realized that we could. So it is easy to use once we have mastered the use of each tool, as well as the customization and configuration of each email that we want to send, design and adjust the templates, as well as streamline marketing management quickly without any inconvenience.
We manage our marketing work more quickly, we streamline work in a single software, making our announcements and advertising campaigns quickly either by email or by different social networks, capturing the exact audience, being much more objective and specific.
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Stella Olsson | TrustRadius Reviewer
April 27, 2020

Mailchimp offers a new experience in doing Email Marketing

Score 9 out of 10
Vetted Review
Verified User
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Mailchimp's platform has helped the organization and mainly me to expand with new clients and potential clients, allowing me to share newsletters, information, provide support and improve sales. It has helped us in facilitating instant and secure mass mailings, helping us to get our mails delivered correctly. Mailchimp has allowed us to manage our clients in an orderly way, being able to send the information to each specific client or group of clients that is subscribed to us. This platform has provided us with an excellent experience between employee and client, changing the way we share information and how our clients see us as a company.
  • The templates it offers are really good and easy to customize.
  • Their prices are very flexible, allowing the user to select the plan that best suits.
  • Mailchimp informs if an email was delivered correctly or not and if it was opened or not.
  • Its email editor is very comfortable and easy to use, allowing you to easily include images, audio, videos, etc.
  • The report generator is very easy to understand.
  • The interface is robust for new users.
  • They should include tutorials on the proper use of their tools as it is a bit frustrating trying to guess how it works.
  • Text formats are very limited.
  • Hopefully they include a form of mass addition of contacts to save time and not do it one by one.
  • The learning curve is a bit long when starting from scratch.
With Mailchimp you can import contacts very easily, allowing you to speed up your work if you already had a list of contacts. For those who are already used to Email Marketing, this tool is very useful due to the large number of tools that it brings. The templates come with a customizable HTML format that allow users to be more free when they want to design their email to their liking. The A/B tests are of very excellent quality providing opening information and/or clicks of the campaigns sent.
I am honestly very satisfied with the results that I have obtained with this product, there is a quite large benefit in terms of return on investment. This means that we can continue to trust Mailchimp and that the company continues to grow attracting new customers and that current customers continue to be with us. The experience has been very satisfactory and of an excellent quality, at the moment there are very few complaints that we have about this product, so this is a relief since it has good quality results.
The company has benefited from the level of sales and that our service goes even further than it was intended. Mailchimp makes it possible to achieve the objectives set and thus be able to continue expanding to many places and clients. We have obtained more attention from the public thanks to this platform without the need for much effort or inconvenience.
Read Stella Olsson's full review
Barbara Hinkle | TrustRadius Reviewer
March 20, 2020

Perfect for increasing traffic!

Score 8 out of 10
Vetted Review
Verified User
Review Source
For me, it is a uniform and attractive service, Mailchimp this is a service used specifically in the company's marketing area in order to be able to expand our service or what we offer to more users, happy because it has worked very well and has managed to unify Perfect with the corporate emails of the company, in this way we can send mass emails, without falling into any error and getting more users to observe the advertising so we generate more traffic. With your panel I have managed to observe the analysis and the increase in traffic For me, it has been an incredible software, solving problems because we urgently needed to make our services known to users in a much faster way, we use software that is not at all useful, this is where Mailchimp comes in and changes our lives, the most suitable one beacuse it allows you to create a campaign or edit them to make them more attractive from your panel, they are really useful tools them.
  • Useful and necessary tools to improve web activity and sales.
  • Detailed panel to observe the procedure of the advertising sent.
  • It is possible to send mass emails.
  • It is possible to improve advertising in case it is not very well received by customers.
  • In some cases, advertising is lost and does not reach users or is simply lost in spam.
  • The panel can be improved by adding more tools like text, color palette.
Mailchimp is a marketing service so its specific service is based on that and unified to the marketing area, it is perfectly suited to sending advertising in a mass campaign. It has stood out in this field, but its panel or service is not associated with others. areas since it would not provide success or any tool to offer quality.
I find it a pleasant system and I love how it works very well in the field of marketing. It is a software that stands out, I recommend it because it gives good results and is notable in the increase in web traffic as well as in the sales that have been made from the company, I am happy because it has worked very well and I test them daily, sending massive advertising to different users, I recommend it because it has worked, although it is possible to compare their services and acquire the one that suits their needs.
That was the main reason why we say to associate this service to the system, this service we managed to unify other image editing systems of important tools to improve the campaign and unify them with Mailchimp and thus be able to give it a final edition and then send them in bulk It is a system that I like and I must recognize its good work.
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Len Gordon | TrustRadius Reviewer
March 01, 2020

Great for building an email list on a budget

Score 4 out of 10
Vetted Review
Verified User
Review Source
We used Mailchimp across all our websites and our client website for collecting emails and sending newsletters and offers to customers.
  • For one, its free to use, so it's great to use it to grow and maintain your mailing.
  • It very easy to use no matter your skill level is and the tooltips are very clear and explained.
  • It boosts a very great list of tools to help to build and engage with an audience.
  • Some of the templates within the free and paid plan are very limited in design aesthetics
  • They could possibly add in some new features that support using your own email templates.
  • Would like to see more advanced email automation.
  • The costs mount up quickly once the emails start adding up in your lists and you might end up looking for a better deal to send your newsletters.
I would always recommend Mailchimp to anyone as the first option to grow and build their list based on their freemium plan. This makes it great for newer businesses.
I gave this rating as it very easy to use for people are professionals to novice as Mailchimp provide questions to provide users the best email options for there needs
Yes I would say Mailchimp is a all-in-one marketing platfrom as you can intergrate it into many other tools such as Wordpress, contact 7, Zapier and IFTT will enable smooth running between Mailchimp and the solutions you're using.
Read Len Gordon's full review
Brendon Brown | TrustRadius Reviewer
February 27, 2020

Mailchimp revolutionized email marketing, but will it keep the throne?

Score 8 out of 10
Vetted Review
Verified User
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We are nearing 30 years of consumer email, and the experience has not gotten much better. Mailchimp simplified and reinvented email marketing, and has been the go-to platform for quite some time. Truly this is a better option than emailing an address book through your standard email platform. It's a great entry point for my clients, with usage-based pricing, has great support, and it's easy enough to find developers and designers familiar with the program.
  • Great list management tools
  • Decent onboarding process
  • The general structure of Mailchimp, navigating through the tools, is not intuitive.
  • Rich template design options mean hard-to-design options
I would recommend Mailchimp for mid-sized bloggers with small lists exploring email. If they put some time into the free version of Mailchimp they will find it relatively easy to find talent to design and develop their campaigns. That being said, there are other simpler self-serve options with incredibly beautiful templating options that get you off the starting block much more quickly.
Non-intuitive navigation and naming conventions simply make the good tools hard to find. I am a seasoned Mailchimp user and still have problems remembering where things are. Once over that hurdle, things are usable and findable.
Mailchimp is quite good at pulling in new clients. Lots of tools and integrations to accomplish this. I've been unimpressed by trackability of customer interactions and conversions attributable to Mailchimp clicks, which is an important component of measured growth.
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Eric W. Su | TrustRadius Reviewer
February 13, 2020

Mailchimp: the all round email service for anyone.

Score 8 out of 10
Vetted Review
Verified User
Review Source
I use it to send group emails. It's a simple way to create emails too. Creating audiences is easy too. Sometimes, sending group emails can be challenging with other email platforms and this is not that way. The fact that I can see how many people open my email is a great feature. It tells us who is most engaged so we can properly create our messages for the correct people.
  • Easy to create emails.
  • Good on adding images.
It's great for people who need to send out group emails. I like the idea of being able to create audiences too.
I give it a 9 because I have used it for many years and it has been easy to work with.
We have been able to keep in touch with our customers using MailChimp. We like the fact that we can send out many emails at once and segment the email to specific groups too. We like that it has added the lead pages too. We are happy with the features.
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Anonymous | TrustRadius Reviewer
June 18, 2020

My favorite mass mailing software.

Score 8 out of 10
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Verified User
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Most of the departments in my organization use this software for sending mass email and newsletters. They use this software internally and externally as well. The Marketing department in my organization uses its services majorly. This software is very good at sending newsletters. We provide market insights to our customers via newsletters at frequent intervals.
  • This software has amazing user interface. I can easily navigate through this application.
  • The deliverability of this software is extremely good. It delivers 100 percent emails without spamming.
  • Template editor of this software is very intuitive. It has all the tools which are required to make beautiful email templates.
  • Sometimes its sign-in annoys me because of authentication via OTP even if I sign in with the correct password.
  • It has a small number of pre-designed email templates.
  • It does not allow users to delete subscribers for a week or so after sending a campaign.
This software is best in sending weekly and monthly newsletters. It gives amazing results. I use this software to create and send invitations internally and externally on various occasions. By attaching the signup forms we increase our subscribers also in various marketing campaigns. By doing this we can increase and maintain our database also.
This software has unparalleled usability in terms of wide range of editing tools, complete assurance of inbox deliverability, easy uploads of files for email templates, tagging contacts individually in the contact lists etc. These are the features make this software a market leader in Mass Mailing Software category. This software is most usable in Informative emails and transactional email as well.
In my organization marketing department uses this software extensively. They integrate this software with various other softwares for data uploads and for receiving marketing leads into CRM as well. I primarily use this software for creating my regular newsletters. This software allows me to upload my contacts from my database very easily and provides me complete marketing tools to create my content more attractive.
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Anonymous | TrustRadius Reviewer
February 08, 2020

I used to not be a Mailchimp fan, but I've kinda changed my tune.

Score 10 out of 10
Vetted Review
Verified User
Review Source
It is being used across the whole organization. Its free version is a good fit for the quantity and scope of emails this organization needs to get out. It does serve a limited media need, as this is a nonprofit organization that doesn't need a complex marketing funnel system.
  • Audience tags--this has been such a great add-on in the toolkit.
  • Drag-and-drop email design--not every marketing mail system uses this kind of design editing tool; it's a timesaver, there are a lot of options. Adding graphics with captions and boxed text relieves me of a lot of formatting issues.
  • Issues with MS Outlook--because Outlook (so I've read and heard) depends on coding particular to MS Word, as opposed to more generic html-based formatting code, things can get really wonky in an email viewed in Outlook, such as text not wrapping properly around graphic images, horizontal line of images showing up vertically, etc. It's a coding issue. Believe me, my IT friends roll their eyes when we discuss this, and my non-tech clients' eyes glaze over when I try to explain why they should look at their test emails in their browsers or other mail software for a proper viewing rather than in Outlook.
  • Feedback tab interrupting the right scroll bar. What a pain to lose the scrollbar for a half-inch of screen area.
  • Well-suited if you don't run several emails with sending schedules so tightly packed you run the risk of maxing out quantity limits per day. You get bumped up to the next payable level. This may be an issue only with the free version.
  • For my clients, which typically have audiences that meet MailChimp's free version, I really haven't seen a less appropriate scenario.
The Outlook issue is a real one for folks opening their emails in Outlook and see a wonky looking viewing pane, or for email designers who want a perfect Outlook WYSIWYG and can't get it to work out. That can be a time waster and can be frustrating for perfectionists or folks with OCD. For a designer like me who wants a beautiful email, I have to just accept some Outlook wonk if there's a looming deadline (and hope there aren't too many Outlook users).
It's great to automate to social media sites, especially with the use of social cards, titles, and descriptions. Of course, other marketing platforms use this as well, but overall, it is a great timesaver, and for those who use social media more than read emails through a mail server, the news gets out immediately.
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Anonymous | TrustRadius Reviewer
April 15, 2020

Turbo Boost Your Email Marketing

Score 8 out of 10
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Verified User
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Mailchimp is used by our marketing department as our primary email marketing platform to manage and target to different audience segments a variety of content. Types of content include new user welcome and onboarding, newsletters, announcements, special offers, among others. Each of these content types have different format templates, audience compositions and frequencies. Mailchimp does a great job at developing, managing and measuring these campaigns.
  • Very easy and effective at creating campaigns and managing lists and respective segments.
  • Rich variety of professionally-done templates and powerful tools for fast customisation.
  • Text editing is cumbersome (e.g. no spell check, some quirks in formatting restrictions). It almost seems like they're a bit behind the market on that.
  • Some segmentation limitations (depending on how granular and how many segments you want)
Mailchimp is excellent for running recurring or one-off email campaigns for marketing, information, education, community management or the like. One of its biggest assets is the ease and speed with which a user can create very professionally-looking rich content that helps strengthen one's brand and relationship with the audience. From an email management perspective, Mailchimp offers a large set of powerful capabilities in managing multiple lists, segmenting the audiences, running A/B testing and performing analytics. Mailchimp is probably less suited for those entities that require more of a full lifecycle CRM solution.
We have had several team members become productive in Mailchimp from their first session with the product. It is quite visual, the functionality is simply and clearly designed, and its capabilities are intuitively presented and explained. It is easy for a user to understand how to do something, and it allows you to slowly dive deeper into ints capabilities. It does have its constraints, but for the basic uses it works well.
We haven't used the all-in-one platform capabilities to their fullest. We have tested out some of the features, especially the Facebook advertising. But we decided to not move forward with it, as some of our team members already were using other tools to handle social media campaigns that they were satisfied with.
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Anonymous | TrustRadius Reviewer
April 01, 2020

Mailchimp Could be Fantastic - if you speak their language!

Score 6 out of 10
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Verified User
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Our practice uses Mailchimp to send out general information to different groups of patients. We also use it to keep in touch with former patients to keep them engaged with us. We are able to customize the information that will only apply to certain groups and avoid sending non-applicable information to everyone.
  • Mailchimp makes it easy to add email and name information
  • There is plenty of room for contacts in the free version of Mailchimp
  • Learning the lingo in Mailchimp could be easier and more intuitive
  • Creating an email to send to multiple groups, or audiences, could be more user friendly.
  • There is too much trial and error to set up and send a simple email.
Mailchimp is well suited for those who can figure out how to use it. If someone doesn't have time to learn what Mailchimp means by their particular lingo, then I think keeping email groups on a spreadsheet would be easier. It seems like a pretty robust system, if you understand how to use all the bells and whistles.
It was great before they "overhauled" it and changed typical names, like Contacts, to unusual names, like Audience, that are not intuitive. In order to just enter a new email address, contact, you have to go to the particular "Audience", then manage audience, then add a subscriber; the lingo is not consistent nor direct.
We do not use Mailchimp for our marketing platform. We use it to enhance our marketing efforts.
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Anonymous | TrustRadius Reviewer
March 17, 2020

Great product that works for growing teams

Score 7 out of 10
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Verified User
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We are using Mailchimp for email communication and marketing automation services. It has been a great product so far that was relatively easy to set up and easy to use. We use it across sales, marketing, product and leadership levels. It provides us with flexibility around reporting as well as campaign setup and list variations.
  • Great for marketing automation.
  • A/B testing.
  • Marketing campaigns.
  • Could be easier to use for the sales team.
  • More in depth reporting.
  • More intuitive UI.
It is a great product for situations where a company needs to fill marketing needs and is starting to do things like automation, testing and more elaborate segmentation. Mailchimp has a pretty big portfolio of ways you could set up your campaign and with a little coding you could make any template very professional.
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Anonymous | TrustRadius Reviewer
March 09, 2020

Very reliable and easy to use

Score 8 out of 10
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Verified User
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Mailchimp is used by the marketing team to send out emails and for email automation. Mailchimp is an all-in-one tool that was needed to simplify this process.
  • Email marketing
  • Email automation
  • Reporting
  • Mailchimp is simple and easy to learn how to use.
  • Mailchimp is one of the more expensive email marketing softwares out there.
  • The free version is quite limited in terms of email automation.
  • Mailchimp has not updated its product offering much in the last few years.
If you need a free email marketing software, then Mailchimp is the way to go. It is reliable, easy to use, and has an extensive list of features. However, the paid version is very expensive and not always suitable for small businesses. There is similar software that offers the same features for a lot less.
Mailchimp is reliable and simple and easy to learn how to use.
Having everything in one software saves time spent on each feature used and allows us to benefit from the data we get from having everything in one tool.
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Anonymous | TrustRadius Reviewer
February 19, 2020

Great product, not geared towards educational environments but it works!

Score 7 out of 10
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Verified User
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Mailchimp is being used by our organization to communicate with a broad range of constituents. As an educational institution, this platform professionalizes our corporate communicates to parents, alumni and the broader community. It is controlled by our Communications department and is used for all formal communications. It helps solve the business problem of email delivery, subscription, professionalization, communication analytics and tracking.
  • The workflows for our communications department are very efficient and easy to follow.
  • The analytics - open rates, trends, reports are very detailed and helpful.
  • For our industry, some of the language and functionality used is inappropriate (very sales-oriented, we provide private education and while this language is only used internally on the platform, it rubs some people the wrong way).
  • The benchmarking data for our industry is not applicable, but would be handy if it were.
Mailchimp is certainly well-suited for all scenarios where professional, stylized communications from an organization are required. Certainly in fields or scenarios where product sales are the goal. An organization that does not have the resources to manually manage lists (if your database does not integrate with Mailchimp) would struggle to ensure those lists are accurate and up to date.
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Anonymous | TrustRadius Reviewer
March 10, 2020

Great all-in-one reliable platform

Score 7 out of 10
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I have several clients who use MailChimp as their email marketing system and email automation software. This is used by the marketing and sales department.
  • Mailchimp is the best free software for email marketing for 2500 people or less.
  • Great reporting.
  • It is easy to learn and use.
  • The paid versions are very expensive.
  • Mailchimp has not been innovating very much and so it's competitors are coming out with better features and products.
If you are looking for a free email marketing software then Mailchimp is the best. Mailchimp paid version is one of the best options if you can afford it. However, if this is out of your budget then there are alternatives like Flodesk.
Mailchimp is one of the easiest software to learn how to use.
Having an all-in-one platform saves on time training staff and improves the whole workflow process. Each feature that Mailchimp offers benefits from the other and so the overall effectiveness of campaigns and use of Mailchimp is improved.
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Anonymous | TrustRadius Reviewer
February 18, 2020

Mailchimp Review

Score 7 out of 10
Vetted Review
Verified User
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Mailchimp is used for the whole organization to develop newsletters to keep our existing clients up to date.
  • Provides templates that helps create a campaign
  • Audience list is fully customizable
  • Reporting on campaigns sent out
  • Can use live view, like Omnisend provides for visits on the website
  • More assistance with templates, provide photos and unique text
  • More user friendly templates, more customization
Mailchimp is well suited to reach a large group of people. Not suited for one-on-one email communication.
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Alfred Brock | TrustRadius Reviewer
February 03, 2020

Mailchimp to the Rescue

Score 10 out of 10
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Verified User
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Mailchimp is being used by Northwest Wayne FAN (Families Against Narcotics). The larger organization does not use it at this time - only our chapter. The business problem it addresses is that it allows us to communicate updates, coming events, specialty stories and specific and timely information to our board members, advisory board members, associates and clients. Without Mailchimp we would be relying solely on a once-a-month meeting and intermittent contact through Facebook.
  • Contact list creation - this is a real strength because I can either enter individuals in separately or from a database or Excel spreadsheet.
  • The ability to time the release of communications is especially helpful. I am involved in a volunteer capacity and Mailchimp allows me to do the work I need to do when I want to do it - and then send it out at a predetermined time!
  • The templates are embedded in a hierarchy that doesn't make them hard to find - just not intuitive.
  • The formatting of the contacts is little clunky. If the information is input through Excel or a database template - no problem - but the individual entry submittal process could be streamlined a little - for example if any part of an address is input then the entire address must be input. We don't always have that.

Mailchimp is well suited to a situation where you have a stable or known set of recipients to whom you will be sending email updates on a regular basis.

Mailchimp is well suited to situations where a lot of information needs to be sent to a lot of different people and organizations at specified times in the future.

Mailchimp is not appropriate for one-to-one communication - the higher the scale of interactions from 1 to many the better the software performs.

I give Mailchimp a high usability rating because the system has allowed me, on more than one occasion, to gather materials, organize it attractively and intelligently and send it out in a very short amount of time. The work that we do can be time-sensitive and being able to turn around specific information from one point and get it to all interested parties within the hour can literally save lives.
Mailchimp allows us to communicate across other social media platforms such as LinkedIn, Facebook, Twitter and others with a minimum of complexity and overhead. We are therefore able to reach our core audience and immediately, within a matter of minutes, expand that reach locally, statewide and nationally. It would be very difficult and time consuming to perform all that work repeatedly and would introduce potential errors and lag times. Mailchimp takes care of all that.
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Valie Robbins | TrustRadius Reviewer
January 28, 2020

MailChimp -- a great product that allows businesses of all markets compete!

Score 9 out of 10
Vetted Review
Verified User
Review Source
We do lead/demand generation B2B companies in the IT arena. We use MailChimp to drive registrations to customer events, such as webinars/lunch n learns. It is great, easy to use, and allows us to create outstanding invitations incorporating our client's logo and their marketing messaging. Using the e-mail invitations that we created, we schedule e-mail blasts to our client's databases leading up to the event. Utilizing the analytics from each blast, we were able to identify prospects for sales and marketing to really focus on with a personalized phone call! These same analytics enabled us to identify bad e-mail addresses to assist our clients with keeping their databases in tip top shape. This ensures that our clients future e-mail correspondence don't get grey listed and they can continue to stay in front of their prospect customers. MailChimp gave us the capability to better serve our clients - their tools allowed us to create e-mails that our clients absolutely love - our clients review and critic them so that the messaging is consistence.
  • Great tools to create custom invitations which stand out in a crowded field.
  • Easily schedule e-mail blasts for clients
  • Great analytics, which help with cleaning up databases and identifying prospects that might be overlooked by sales and marketing teams! Also by keeping databases clean - ensures that your client doesn't get grey listed and future e-mails end up in the their prospects spam folder.
  • Ease of use so that anyone can create a great invitation, schedule a blast, and get the results they are striving to achieve!
  • Creating the initial e-mail invitation was a little tricky at first. It took some time to figure out the tools.
  • An app for the phone would be great so that you can review blast results on the fly.
  • Grey listing and spam folders are becoming a big issue with the amount of e-mails that are being sent - clients are very concerned about their e-mails not getting to their prospects - would like to see more information regarding bounces so that we can assist our clients with keeping their databases in tiptop shape.
Great for small to medium businesses who can use MailChimp's functionality within their marketing department's. I personally know a number of businesses across several vertical markets who successfully use MailChimp to promote their business in a variety of ways. Larger companies who require more complex e-mails regarding graphics and registrations pages not so much. But for simple e-mails - absolutely fabulous!
Very user friendly - we love using MailChimp - allows us to create an e-mail incorporating everything and more that our client's sales and marketing teams needs to increase awareness and attendance to events! Our clients absolutely love getting more for their money than they expected and we love pleasantly surprising as well!
We have benefited by identifying for our client's those prospects that would benefit from a little extra attention whether it be a phone call or a more personalized e-mail. We have also benefited by helping our client's databases stay up to date and clean so they do not get grey listed or rated as spam. This ensures that our client's can continue to reach to their prospects on a regular basis.
Website tools were easy to use and understand so a novice can easily meet or exceed their client's expectations! Loved that we were able to totally customize so that the e-mail we created conveyed our client's overall messaging consistent with their branding! Client love that we can provide turnkey services to support their sales and marketing teams!
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Megan Russell | TrustRadius Reviewer
January 15, 2020

MailChimp is perfect for nonprofits and small businesses.

Score 9 out of 10
Vetted Review
Verified User
Review Source
I own a small local bakery. The majority of my resell and also customer communications happens in MailChimp. I am a huge advocate for digital communications especially since most people are on their phones or computer daily. It's so easy to confirm orders, reach out to customers, and even update them on new products being released.

Email marketing is a great way to engage with new or current customers and using MailChimp has made this very easy for me to do. MailChimp is perfect for my small operation. My customer base is smaller but what I love about the software is that my features are not limited. Usually, the basic software levels will skimp you on features but MailChimp does a good job of still offering you tool to do the most important email marketing tasks such as one-off email campaigns, email automation, building customer contact segments to send a targeted communication, and so much more. If you are a small business like me I recommend using MailChimp as an affordable solution for your email marketing needs.
  • Email campaigns - the template builder is easy to use and easy to customize.
  • Email Automation - This feature is also easy to set up and base off of a date, a segment, a list or much more.
  • Something that is different and I really enjoy is that MailChimp sign up forms ask for birthdays, and you can set up email automation based on birthdays. for someone who is trying to do customer appreciation, having a built-in birthday date or automation option is so great.
  • I wish their wordpress plugin form was better. It's really not as pretty as other forms.
  • The template builder can sometimes be a little wonky, delays or spacing issues
MailChimp is best suited for people who are waiting to communicate with their customer base on an automated level as well as on one-off basis. I wouldn't say that MailChimp should be used by someone who is just trying to email 3 or 4 people, like if they were trying to keep communication with their board members for a nonprofit. That would be the kind of task that could be accomplished in your personal email account. But if you were a nonprofit this would be a great way to reach out to donors and keep them up to speed with what is going on with your Org, how to get involved, etc.
I think the features for the audience/list could be less compartmentalized in drop downs and not hidden. I feel like the nomenclature that's used is very branded in that Mailchimp refers to things this way, It would be simplier and easier to know what you are accomplishing is the terms for "users" or "contacts" wasn't audience.
I haven't utilized all of their tools. I've mainly focused on the email section and tracking contracts and their data. One area I have used in the wordpress plugin and forms. This has helped me be able to capture customer information and potential leads and be able to track all this data in one place.
Read Megan Russell's full review
Jessica Meadows Rich | TrustRadius Reviewer
January 11, 2020

A funny name but a serious e-marketing solution!

Score 8 out of 10
Vetted Review
Verified User
Review Source
MailChimp is used by our marketing department in support of our curriculum team to send newsletters and follow-up emails to students. We are able to use MailChimp to communicate directly with those students who have asked us to contact them regarding new programs or programs they had requested. We also use MailChimp to follow up with students to ask them to complete feedback surveys regarding programs they have completed.
  • Easy to Import Contacts: MailChimp accepts a number of files and formats, so no matter where your contacts are currently, you'll likely be able to import them fairly quickly without much issue.
  • Customization options: There are templates to choose that can allow you to fairly easily make your design look like it's yours. If you happen to also have access to a graphic designer, then you can really take advantage of the customization options to make the design match your brand.
  • Analytics: Being able to review data points like open rates and click-thru has allowed us to improve our communications and reach more people.
  • Backend organization: I'm used to it now but initially it was very difficult to navigate the dashboard. I still get confused from time to time and have difficulty finding what I'm looking for. The organization just isn't very intuitive.
  • The payment structure and credit system are incredibly confusing. We use the free version but had at one point considered paying for the full version. We had difficulty understanding how many credits we needed and abandoned the idea.
We use the free option of MailChimp, which means some features aren't available to us. However, as a nonprofit organization, the ability to communicate with our learners directly for free means we are able to focus on our mission and not worry about the bottom line. I feel that the free version is incredibly robust and has almost all that we need. The only issue is that we are limited to sending 1,000 emails a day. This fits our needs and we've been able to work around this limitation; however, if you have a much larger contact list and are sending daily emails, then the free version wouldn't be for you.
I think some things, like creating the actual content of your campaign, are very user-friendly. With their available templates you can craft a message that looks attractive and professional designed without having a background or knowledge of design. However, importing your mail lists, managing your lists, and some of the other backend tools for generally managing your campaign aren't terribly intuitive and can be frustrating in the beginning. Mostly in just finding where different settings are located and discoverability of tools.
I'm aware of these functions and I've tried to use some of the tools in the past to cross post on our Facebook page and things like that. However, I didn't really like how the tool worked/it didn't work as I expected, and you were limited in the way that you could post to Facebook. I didn't feel like it was a good experience and I never used the function again, preferring to post directly at Facebook so that my post would appear as I preferred it to appear.
Read Jessica Meadows Rich's full review
Vicki Lesage | TrustRadius Reviewer
January 10, 2020

MailChimp is easy to use and affordable -- you'll be up and running in no time!

Score 10 out of 10
Vetted Review
Verified User
Review Source
We use MailChimp internally and also recommend it to our clients, where appropriate. It's a great way for clients to get into email marketing with minimal commitment as they learn the ropes and grow their subscriber list. As their needs and subscriber base grows, MailChimp can grow with them. Internally, just our marketing department uses it, and we find the same is true with our clients. MailChimp helps solves the business problem of how to stay in touch with your audience reliably and affordable.
  • Mobile-friendly email templates -- You can always trust that MailChimp's templates will work well across the most common email clients and devices. Much more efficient than hand-coding!
  • Easy-to-use WYSIWYG editors -- You can do almost anything you want in an email with MailChimp's easy WYSIWYG interface.
  • Customizing the sign-up process -- You can brand each page and make it look good while still keeping it streamlined.
  • I think the pop-ups (to encourage users to sign up to your mailing list) could have more flexibility in their design. I was designing one the other day and it had limited choices for the image sizes, so I had to play around with it quite a bit to get it to look good.
  • It's great that they now integrate with Facebook Ads but the reporting is really basic and I find it hard to make changes mid-campaign. For example, I have not been able to find aggregate stats -- I have to hover over the number of each day in the chart and add up the stats for the month. And you cannot extend a campaign more than 3 days before it ends, so you better remember to mark your calendar and update it before it ends with you!
  • The list segmenting is pretty basic. I can do a few of the things I want but nothing too complex at the same time.
I think MailChimp is perfect for small business and newbies because it's the easiest email marketing platform around. You can get up and running quickly and affordably (in most cases even free) and try things out. So many times clients think they want a huge marketing automation platform, and while that could be right for them, I think it's better to start with small, achievable goals and go from there. Send your first email. Get your first subscriber form in place. Learn the ropes and see what works for your business. Then decide if you want to upgrade to MailChimp's more robust features or perhaps graduate to a different (more expensive) platform. For a large business or one with a lot of experience in email marketing, I still think MailChimp can be great because it's very powerful and integrates with nearly everything.
I would have given it a higher rating a while ago, but some of the recent changes make it harder to find things. "List" is now called "Audience" and it's almost too broad; I'd rather be able to drill into an individaul list and see what is going on with each (who is subscribed, which forms I have set up, etc.). In the same vein, it takes lots of clicks to get to things that seem like they should be easier to find. If you want to change the default MailChimp logo that appears at the bottom of your emails and sign up pages, there are 3 different places you need to do so, none of which are immediately obvious. Creating emails is relatively easy, though.
We haven't really used the all-in-one plaform capabilities, other than Facebook advertising. Some of our clients just don't need those services, while others already have other tools in place to handle that. I would like to give a few of them a try at some point, but we (and our clients) just haven't had the need yet.
Read Vicki Lesage's full review
Mike Muller | TrustRadius Reviewer
January 10, 2020

Mailchimp is one of the most affordable and powerful email marketing platforms out there.

Score 10 out of 10
Vetted Review
Verified User
Review Source
We utilize Mailchimp for internal emails along with supporting clients who use Mailchimp as their primary platform for bulk emails. It is typically used by marketing departments but also used by entire organizations. Mailchimp provides sophisticated email capabilities in a manner that is manageable by non technical people. Mailchimp also provides one of the strongest templating engines out there.
  • Templating
  • Managing lists
  • Simple automations
  • Segmentation
Mailchimp is the go-to platform for anyone who wants to get started with an email platform or who needs a strong email platform but does not want to invest in a full-blown marketing automation platform. It provides lots of great tools to get started with email marketing. The templating engine is good, as is the editor. Creating well-designed emails that render correctly is not easy and Mailchimp really helps.
The interface is really easy to use. The email editor works great and helps smooth out the issues you have when creating emails for the many different email clients out there. It's also easy to schedule and deploy emails within the platform. Email reporting is also great.
We have primarily used Mailchimp for its email capabilities. We have not used it much for segmentation, brand or campaigns. Those are newer features and have uses other solutions for those items.
Read Mike Muller's full review
Jason Carlage | TrustRadius Reviewer
January 08, 2020

Send mass emails with ease with Mailchimp

Score 9 out of 10
Vetted Review
Verified User
Review Source
We use MailChimp across our small sales organization to send email campaigns to current and potential customers. It helps us to email hundreds or thousands of people at one time, and save contact lists so we can send different campaigns to different groups. It also provides us with important analytics like open and click-rates.
  • Sending email campaigns. It's extremely easy and efficient to create campaigns with templates or on your own, and repeat those campaigns so you don't have to recreate them every time.
  • Customer service. They actually only have chat and email support, but I've utilized the chat function numerous times and rarely waited more than a few minutes. Everyone I've chatted with has been extremely competent and a few folks actually went into my campaigns and helped me create them.
  • Analytics. It's very important to have the open and click rates of campaigns, and you can download the list of people who opened your campaigns and what links they clicked, and which links.
  • Phone support. While the chat function is extremely effective, it can be helpful with certain questions to speak with someone over the phone.
  • I'd like the ability to unsubscribe someone to all campaigns. Currently, if someone unsubscribes to a campaign, they will never receive that exact campaign again. But if their email address is on multiple lists or gets added on another list by someone who is unaware that they unsubscribed, that person will receive another email. Many recipients have been angered by this, telling me that the unsubscribed - which they did - but I have to explain that the process is not universal, and sometimes we forget to include the "exclude" list.
  • The payment structure goes by the number of email addresses that are stored on Mailchimp, so to stay below a certain billing threshold, I have to periodically delete lists of stored email addresses. This gets to be cumbersome because I regularly need to delete and re-upload many of the same lists of people.
Mailchimp is terrific for any organization that is looking to send email campaigns to a large group of people, send multiple email campaigns to a variety of lists, and create campaigns with a variety of text and graphic options. If most of the email outreach an organization does is individual outreach, or if mass emailing is more periodic, it might be best to utilize the free mail merge functions of Gmail.
Read Jason Carlage's full review
Ron Rothstain | TrustRadius Reviewer
January 07, 2020

Professional and easy way to send to the masses!

Score 10 out of 10
Vetted Review
Verified User
Review Source
We are using Mailchimp to publish and disseminate our weekly newsletters to our students, faculty, staff, alumni and community members. As far as I know, it is only being used by one other department within our school, besides ours. For us, the business solutions it addresses is it provides a easy solution to create and produce newsletters and disseminate it to our community of over 5,000 people. It is easy to add text, photos, etc. and as the publisher, I have access to identify who has opened the newsletter and who has not.
  • Easy to use and updates to application have been very customer focused.
  • Love the amount of services you receive from them at absolutely no cost to you. You can add up to 2,000 subscribers for free.
  • Compatibility with our CRM and HubSpot which enables us to target our email marketing efforts.
  • Great customer service. Any time issues arose or questions needed to be addressed, their customer service team was very responsive and helpful.
  • Outstanding email analytics which allows us to measure many metrics for our email marketing campaign.
  • I wish that the uploaded files were easier to manage in that I would like to delete older versions of uploaded files that I no longer need. However, they are "layered" in the Content Manager section and I am not able to un-layer them to delete versions I do not need.
  • It can get expensive quickly, particularly if you have over 2,000 subscribers which we do (close to 5,000 subscribers).
  • Sometimes the formatting of an email newsletter-type communication can be tricky for a novice on Mailchimp, but after doing it once or twice, you get the hang of it and it becomes much easier.
Mailchimp is absolutely ideal for corresponding with customers/clientele. Not only is Mailchimp very affordable for businesses with limited budgets, it is a great way to manage and store the likely smaller customer lists those businesses have. In my personal experience, I have loved the way the "unsubscribe" feature works with Mailchimp. It notifies you as the user when and why someone requests to be unsubscribed from future correspondence, and ensures they are actually removed from your Mailchimp list. Along those same lines, mailing out to a list on a spreadsheet and/or directly from an email account often results in the message being flagged as spam/junk for recipients. You also often have limits as to how many addresses you can send a message to at one time, creating additional time and work for the user. Mailchimp does it all for you with one click of the button. Not only that, you can review analytics including how many people have opened the email, how many additional clicks links within the email have gotten, how many emails were undeliverable, and more. It is just so user-friendly. Can get pricey if you have a large subscriber list (over 2,000).
Overall, my favorite thing about MailChimp's product is its great usability. It makes collecting emails so easy that anyone can create an invitation and schedule a blast, with this resulting in the growth of his business leads in short time. Also, based on the statistic report, you can refine and optimize your campaigns, so they become more effective.
Mailchimp's platform has enabled our business to market smarter so we can grow faster. As an example, we have used the platform to send marketing emails and automated messages, create targeted ad campaigns, build landing pages, send postcards, facilitate reporting and analytics, and sell online to our clients which has allowed our user base to more then double since implementing the product.
Read Ron Rothstain's full review
Maria Clara Daly | TrustRadius Reviewer
January 07, 2020

Great email platform for communications, testing and segmentation

Score 9 out of 10
Vetted Review
Verified User
Review Source
We use Mailchimp alongside CRMs for everything from automated email series (drip campaigns) to one off emails to prospect and targeted lists, event invitations both for our own agency and for all our clients. It's a relatively easy to use system that we also design templates in and train our clients on how to use. Wherever possible we also utilize groups and tag segmentation.
  • Segmentation, including dynamic lists
  • Robust drag and drop template interfaces
  • Server time is sometimes a problem
  • New validation email required every time you log in or security questions answered is tedious
Mailchimp is great for pretty much any sort of communication you need with your list, so long as you're building your list effectively. You can generate API keys that help feed into multiple applications (we primarily plug it into Gravity Forms) as well as generate and style your own forms from within the site if you'd prefer that. You don't want to overwhelm a prospect with self selection options but if you create hidden fields to better tag and categorize people if possible you can grow your list effectively. I find many clients however just endlessly dump emails in with no categorization or segmentation (and sometimes questionable opt in status) so - keep your data clean, and ensure your prospects know what they're signing up for.
I'd rank it even higher if the interface was faster, and if there didn't seem to be more server and internal errors than I would be comfortable with. I utilize Mailchimp in various capacities across two dozen plus clients so, when I hit that server error screen and have campaigns scheduled to go out or multiple client edits to make, it can be frustrating. And it's probably a small complaint but the load time flipping between screens when you need to do reporting on just as many clients can be aggravating, but I may just be particularly impatient with that, which is a really small complaint in the grand scheme of things.
We aren't using Mailchimp for some of its new features like landing pages and such. I have test driven them and for groups that don't have a full web team or deep knowledge of how to utilize Google Ads, remarketing, etc I could see this being a great tool. We stick with independent spaces because I have even more control over them and how they work but for those who don't need to be hyper granular, what I've seen of the new suite of tools they offer (and seem to be continuing to roll out) they're a great solution for a lot of small businesses without needing to sign in or track data in multiple platforms.
Read Maria Clara Daly's full review

Feature Scorecard Summary

WYSIWYG email editor (207)
Dynamic content (202)
Ability to test dynamic content (195)
Landing pages (148)
A/B testing (170)
Mobile optimization (207)
Email deliverability reporting (446)
List management (222)
Triggered drip sequences (146)
Lead nurturing (2)
Lead scoring and grading (1)
Data quality management (1)
Automated sales alerts and tasks (1)
Calendaring (1)
Event/webinar marketing (1)
Social sharing and campaigns (2)
Social profile integration (1)
Dashboards (62)
Standard reports (220)
Custom reports (40)
API (2)
Role-based workflow & approvals (1)
Customizability (2)
Integration with (2)
Integration with Microsoft Dynamics CRM (2)
Integration with SugarCRM (2)

About Mailchimp

Mailchimp is an all-in-one Marketing Platform for small businesses. The vendor says its goal is to help small businesses market smarter so they can grow faster. Mailchimp aims to be the backbone for customer relationships, with AI-powered, user-friendly tools. Mailchimp is designed to put the audience at the center so users can send marketing emails and automated messages, create targeted ad campaigns, build landing pages, send postcards, facilitate reporting and analytics, and sell online. The vendor reports that millions of businesses and individuals - from community organizations to Fortune 100 companies - use Mailchimp to connect with their audience with the right message, at the right time, in the right place. Founded in 2001 and based in Atlanta, GA, Mailchimp has 1000+ employees and is privately held.

Mailchimp Features

Email & Online Marketing Features
Has featureWYSIWYG email editor
Has featureDynamic content
Has featureAbility to test dynamic content
Has featureLanding pages
Has featureA/B testing
Has featureMobile optimization
Has featureEmail deliverability reporting
Has featureList management
Has featureTriggered drip sequences
Lead Management Features
Does not have featureLead nurturing
Does not have featureLead scoring and grading
Does not have featureData quality management
Does not have featureAutomated sales alerts and tasks
Campaign Management Features
Does not have featureCalendaring
Does not have featureEvent/webinar marketing
Social Media Marketing Features
Does not have featureSocial sharing and campaigns
Does not have featureSocial profile integration
Reporting & Analytics Features
Does not have featureDashboards
Has featureStandard reports
Does not have featureCustom reports
Platform & Infrastructure Features
Does not have featureAPI
Does not have featureRole-based workflow & approvals
Does not have featureCustomizability
Does not have featureIntegration with
Does not have featureIntegration with Microsoft Dynamics CRM
Does not have featureIntegration with SugarCRM

Mailchimp Screenshots

Mailchimp Integrations

Mailchimp Competitors


  • Has featureFree Trial Available?Yes
  • Has featureFree or Freemium Version Available?Yes
  • Does not have featurePremium Consulting/Integration Services Available?No
  • Entry-level set up fee?No

Mailchimp Support Options

 Free VersionPaid Version
Live Chat

Mailchimp Technical Details

Deployment Types:SaaS
Operating Systems: Unspecified
Mobile Application:Apple iOS, Android