Intuit Mailchimp

Score8.3 out of 10

2,860 Reviews and Ratings

What is Intuit Mailchimp?

Mailchimp is an email marketing and marketing automation platform. Beyond just tracking how campaigns perform, Mailchimp takes it a step further by analyzing data from over half a billion emails to show why campaigns perform, driving informed decisions.

Categories & Use Cases

Media

Screenshot of omnichannel marketing. Campaigns can be built across multiple channels, and then managed from one convenient place.

Screenshot of marketing automations with the Customer Journey Builder. This is used to reach the right people with the right message at exactly the right time, which helps to drive more repeat business, increase customer retention, and see more orders.

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Screenshot of Mailchimp's advanced analytics and reporting tools. These are used to monitor trends, track performance, and get actionable insights that help users to create better campaigns and drive customer engagement.

Lead scoring and grading
Users can set up the software to automatically rate leads based on calculations such as buying signals, such as form submissions, or page views, and automatically qualify leads based on demographic factors.
Category average: 8.1
Automated sales alerts and tasks
The software helps ensure that a sales person is notified of lead activity and can act on the information in a timely fashion.
Category average: 8.1
Email deliverability reporting
The software helps ensure inbox delivery of email campaigns, through features such as deliverability tests, opt-in management, bounce handling, suppression lists, dedicated IP addresses, and delivery monitoring.
Category average: 8.2

Calendaring
The software helps users maintain a calendar of all marketing activities.
Category average: 7.4
Lead nurturing automation
Users can set up targeted drip email campaigns based on time intervals or prospect behavior, to automate the lead nurturing process and move them further down the sales funnel.
Category average: 8.5
Customizability
Users can customize their instance with features like custom fields and custom objects.
Category average: 7.7

#1 most frequent

Professional, Scientific, and Technical Services

11.2%

77,770 installations of 692,957

“We use Mailchimp in order to communicate our customers' products and services. It is a valuable service that provides the tools to create, monitor and report on any number of campaigns. The latest additions on automations gives us the power to easily create a series of email campaigns in order to target clients throughout the buyer lifecycle.”
— Owner, re|direct (11-50 employees)

#2 most frequent

Other Services (except Public Administration)

5.2%

36,209 installations of 692,957

“As a non-profit, our development and fundraising team uses Mailchimp as a platform to reach donors for fundraising and awareness through email marketing. We have been able to successfully reach the millennial demographic and it has helped us to increase our overall brand and mission awareness to a new market.”
— Major Gifts Officer, Food Bank of Northeast Arkansas (11-50 employees)

#3 most frequent

Information

5.1%

34,995 installations of 692,957

“We used Mailchimp to market to existing users, newsletter readers and interested groups. Designing and executing campaigns for our site was fast and easy taking less than 10 minutes. Having in-house stats, opt-in/out and management, and performance KPIs made things smooth. The dashboard is simple and minimalistic with a lot of powerful information which makes for a great balance.”
— Founder, Relayo (1-10 employees)

Irfan Ahmad

Software Engineer in Engineering at ThriveCart (201-500 employees employees)

Use Cases and Deployment Scope

We use it to manage our Email Campaigns and use Automation to remind customers about purchases they did and to interact with customers who have added products to cart but did not buy those. We do use it for followup email where customers bought our products and are using then we contact them for further offers and upsells. Also, we manage multiple lists of our customers through this platform.

Pros

Contact List Management
Automation
Integration with other SaaS based softwares
Provide API which is easy to integrate

Cons

It seems a bit expensive as compared to competition
Customer support is good but still has room for improvement
Their AI feature needs improvement

Return on Investment

It had a great impact, especially with follow-up campaigns, which brought customers back to our business
We could analyse the customers' patterns with email campaign reports they have, which also had a great impact to improve the marketing campaigns, which ultimately resulted in improved revenue
The marketing team became so efficient with the use of the page templates for email campaigns, which again was a huge plus and quick to create any campaign

Usability

Alternatives Considered

ActiveCampaign

Other Software Used

ActiveCampaign

Juan Karam

Marketing in Marketing at UAG (1001-5000 employees employees)

Use Cases and Deployment Scope

We have used Intuit Mailchimp for email marketing, automation and A/B testing in our communications. We are in the process of integrating to our CRM creating landing pages for lead generation. Also we are debating if we implement SMS as well since we want one platform to concentrate all our efforts.

Pros

user friendly creative tools
content optimizer
drag and drop is amazing
delivery rates

Cons

Rigid email builder
sometime time loading
switch a/b testing in the middle of the campaign

Return on Investment

Improve delivery rates
ease of use for small marketing team
multichannel in one platform

Usability

Alternatives Considered

Constant Contact

Other Software Used

Canva, Zapier

Nicole Blake-Baxter View profile

managing director & founder in Marketing at The Blake Agency (1-10 employees employees)

Use Cases and Deployment Scope

A majority of our clients are retainer-based. However, we do take on short-term projects, and some of these clients may not fully understand the breadth of what we do. We use Intuit Mailchimp campaigns to upsell existing clients and re-engage former clients through educational content, company updates, and industry news.

Pros

User-friendly platform.
Scalable solutions.
I see Intuit Mailchimp as a consistent and trusted brand. It's one of the first and although the brand has obviously evolved over the years, I still think of it as a go-to platform for email marketing.

Cons

More templates.
An easier way to make edits across desktop and mobile view.

Return on Investment

Intuit Mailchimp provides valuable insight into which clients are engaging with us the most and how we can tailor our messaging.
We've seen an increase in follow-up from former clients since launching our monthly newsletter via Intuit Mailchimp.
We're making more informed decisions about sales outreach by segmenting our lists and reviewing key metrics.

Usability

Alternatives Considered

Prowly, Jotform, HubSpot CRM and Constant Contact

Other Software Used

Canva, Coveragebook, WordPress

tim doyle

Communications coordinator in Marketing at Prairie River parish (1-10 employees employees)

Use Cases and Deployment Scope

We use Mailchimp to share our church newsletter to the congregations in our parish as well as to do blast text messaging for urgent events and marketing. we further use it to send blast emails to share community events and public service announcements for six churches in rural Farm communities.

Pros

Blast texting
Blast emails
Sharing our parish newsletter via email & social media

Cons

I wish we could log in to the mobile app via Google

Return on Investment

Not really sure that we’ve had a “return on investment” as a church, but I do feel that the system is very valuable to our parish

Usability

Alternatives Considered

Constant Contact

Other Software Used

Microsoft 365 Business Premium, Adobe Creative Cloud for Enterprise, Google Workspace

Fred Nicholson

Founder at Dead Heat Music PTY LTD (1-10 employees employees)

Use Cases and Deployment Scope

Direct email & SMS marketing.

Pros

Easy to create emails.
Easy to centralize database with different tags.
Easy to monitor conversions and retarget warm clients.

Cons

The SMS creation can feel a bit clunky. Maybe some suggestions or templates?
I think an AI designer would be great. Input images or type.
AI client targeting. If an email gets a link click, the AI automatically tags that user as a warm client.

Return on Investment

I use it for a very specific thing. Email & SMS marketing with existing contacts. It does this very well.
Reporting of the above info is fantastic.
It grows organically with your business.

Intuit Mailchimp

What is Intuit Mailchimp?

Categories & Use Cases

Media

Key Features

Top Performing Features

Lead scoring and grading

Automated sales alerts and tasks

Email deliverability reporting

Areas for Improvement

Calendaring

Lead nurturing automation

Customizability

Most Frequent Users

Professional, Scientific, and Technical Services

Other Services (except Public Administration)

Information

Reviews

Use Cases and Deployment Scope

Pros

Cons

Return on Investment

Usability

Alternatives Considered

Other Software Used

Use Cases and Deployment Scope

Pros

Cons

Return on Investment

Usability

Alternatives Considered

Other Software Used

Use Cases and Deployment Scope

Pros

Cons

Return on Investment

Usability

Alternatives Considered

Other Software Used

Use Cases and Deployment Scope

Pros

Cons

Return on Investment

Usability

Alternatives Considered

Other Software Used

Use Cases and Deployment Scope

Pros

Cons

Return on Investment

Usability

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