Reviews (1-25 of 259)
- Great UX for beginners or people without development knowledge, but ability to add in code snippets for more advanced developers.
- Ability to have a manage preferences unsubscribe button (rather than a catch-all unsubscribe).
- Lots of content/resources to learn from.
- Fairly responsive support team (but only on the paid plans, I believe).
- I don't think that their Analytics are that impressive.
- The UX for their automations is fairly easy for basic automations, but gets rather confusing when considering different paths of actions for longer drip campaigns.
- In some of the plans, you might be paying for features you aren't using like advertising. There is no way to just pay for the email marketing component.
I also like it for when I want to track a campaign to compare the effectiveness of different email styles and open rates.
- Automating workflow
- Real-time analysis on the effectiveness of emailing campaigns
- Sending impressive emails
- Engagement reports to help us understand customers behavior
- Pricing appears to be a little on the higher side for premium plan
terms of number of clicks and how many recipients have unsubscribed; and match
it up with industry leaders. So, you get a fair understanding of where you are
going wrong. Accordingly, you can make change and improve.
and when required. Mailchimp offers a wide variety of templates and offers excellent
automation capabilities. You can design attractive e-mailers and line-up
multiple campaigns at a given point in time. You can monitor all of your
marketing campaigns from Mailchimp. On the top of it, it gives you real-time
analysis for you to see what is generating you maximum benefits. You can easy automate the delivery of
appropriate messages based on customers’ behavior. You can easily evaluate how
customers are responding to your automated messages and make changes according
to the requirement. Mailchimp lets you create post cards, landing
pages; you can build surveys and add Instagram and Facebook contacts as well
with some restrictions. It lets you create marketing schedule. It is
compatible with all devices and operating systems. It lets you create auto-responders
for a new visitor or birthdays or any event based on your customers’ behavior.
- Mailchimp has a great template editor, which is fast and simple to use.
- Mailchimp offers a free subscription, which is great for beginners.
- Mailchimp can be easily integrated into any website or blog.
- Mailchimp is not recommended for affiliate marketing, as they will potentially ban you for inserting affiliate links.
- The paid subscription can get pricey.
- The free subscription doesn't offer any tangible support.
- MailChimp has an extensive limit regarding the number of clients to which the previously created campaign can be sent, this helps to obtain information from as many clients as possible.
- This platform has a filter that helps prevent our advertising campaigns from entering the "Spam" or "junk" folder of our recipients. This has allowed all our clients to access the campaigns without any inconvenience.
- The editor or creator of the advertising campaigns is very easy to use, thanks to the "drag and drop" system I can create a campaign in just a few minutes. In addition, the editor offers me a wide variety of templates that I can use to give a better design to my campaigns.
- MailChimp has a problem when sending advertising campaigns to our clients' business emails. We have found that customers with business emails take longer to receive our advertising campaigns, much longer than customers using public emails.
- MailChimp is very slow to login, on several occasions I have entered my login details and the window freezes for no reason. This is not something that has affected me much, because with several attempts I have managed to enter without problems, but I believe that it should be improved as soon as possible.
- I like the contact list creation feature. I am able to enter individual details totally separately or I can use an Excel sheet. This is a great plus.
- The idea of being able to schedule the timing of sending emails whenever I feel appropriate enables me to work as I please. Mailchimp has a provision that allows the user to release communications at a scheduled time, and that is especially helpful for me.
- I also like the interoperability with my marketing automation and Spotify that enables me to target my email marketing efforts.
- Landing page designs are too restrictive and have limited options.
- I had a tough time when I first subscribed. Some of the templates in the free plan are very limited in design aesthetics.
The platform is less appropriate in webinar programs.
- Templates help facilitate the layout
- blasts can be set up ahead of time
- Once you learn it - it's easy to use
- Steep learning curve to get started
- Wish there were more educational resources to help get is up to speed.
- Mailer design features - drag and drop with image and video embedding options
- Pre-built templates are very helpful and has good design aesthetics
- Mailchimp has increased the pricing lately which makes it unaffordable for startups and mid-size companies
- Most of the templates and features are premium now
- Tags: segmenting audiences by tags is amazing. This allows us to maintain our growing subscriber list.
- Subscriber Analytics: using the analytics provide by Mailchimp, we know who is opening our campaigns, how they are interacting with the material, what actions they take afterwards, and what is most and least engaging. Using historical analytical data, we can even draw solid conclusions as to why someone might have unsubscribed.
- Drop-and-Drag Capabilities: building the right campaign has never been easier. We regularly incorporate photos and other graphics, video links, social media links, and plain text.
- I would love to get the analytic data from each campaign emailed to me as a .csv or .xlsx in order to compare results from one month to the next without having to export each campaign results.
- Great design tool, easy to use, and you can also see coding as needed
- List management nuances
- Great, easy-to-view reporting
- Trouble with Google Analytics tracking--unable to choose this for tracking even though my website has Google Analytics on it
- Would like better organization that's a little less manual for organizing past emails; it's unwieldy as is
- It's sometimes hard to drill down into the list management--it's a little confusing on how to get to where you want to go
- The workflows for our communications department are very efficient and easy to follow.
- The analytics - open rates, trends, reports are very detailed and helpful.
- For our industry, some of the language and functionality used is inappropriate (very sales-oriented, we provide private education and while this language is only used internally on the platform, it rubs some people the wrong way).
- The benchmarking data for our industry is not applicable, but would be handy if it were.
- Email automation, which contributes to improving marketing campaigns and promotions. It provides multiple templates that makes it much easier to manage the sending of pre-processed emails, according to each situation quickly and easily.
- Database for contacts, importing various documents from wherever you are to always keep the database updated.
- Expand our ability to communicate with clients and colleagues.
- Optimization in the configuration and customization process of each aspect of the platform as I need and want it.
- The process of removing a client from a specific campaign can be complicated, because it does not provide an effective search system to eliminate the user from all the campaigns where he is registered. It is necessary to review campaign by campaign to be able to remove it from each one of them. Mailchimp needs better tools.
- The process of updating the customer list database is not automated at all, it can be annoying to manually review and update each list.
- When it starts it can be difficult to know the functions of each tool, and it does not provide the tutorials or demos necessary to properly understand its use.
- The templates it offers are really good and easy to customize.
- Their prices are very flexible, allowing the user to select the plan that best suits.
- Mailchimp informs if an email was delivered correctly or not and if it was opened or not.
- Its email editor is very comfortable and easy to use, allowing you to easily include images, audio, videos, etc.
- The report generator is very easy to understand.
- The interface is robust for new users.
- They should include tutorials on the proper use of their tools as it is a bit frustrating trying to guess how it works.
- Text formats are very limited.
- Hopefully they include a form of mass addition of contacts to save time and not do it one by one.
- The learning curve is a bit long when starting from scratch.
- Useful and necessary tools to improve web activity and sales.
- Detailed panel to observe the procedure of the advertising sent.
- It is possible to send mass emails.
- It is possible to improve advertising in case it is not very well received by customers.
- In some cases, advertising is lost and does not reach users or is simply lost in spam.
- The panel can be improved by adding more tools like text, color palette.
- Possibility to copy and paste the signup form into website to get new contacts divided by groups really helps the marketing administrators in their campaigns.
- The customization to create the landing page helped us to create good call to action to get new leads.
- Reports of the A/B test email marketing helped us understand which email was the best conversion.
- When I was editing the layout of the signup form, I had difficulty using the colors of the branding. The tool could be easier for users to customize the signup form the way they like. There are many buttons and options and the creation is limited.
- Many times I had to change the content on the email marketing creation page, as they do not process images in high quality and many icons, causing the email not to reach the recipient's address. So I had to simplify the email and make it lighter so that it was sent to the recipients.
In addition, the user responsible for issuing e-mail marketing knew very little about HTML, so as the tool automatically converted the content to the code, we did not depend on someone qualified with the ability to code in HTML, making the work more agile and efficient.
- This software has amazing user interface. I can easily navigate through this application.
- The deliverability of this software is extremely good. It delivers 100 percent emails without spamming.
- Template editor of this software is very intuitive. It has all the tools which are required to make beautiful email templates.
- Sometimes its sign-in annoys me because of authentication via OTP even if I sign in with the correct password.
- It has a small number of pre-designed email templates.
- It does not allow users to delete subscribers for a week or so after sending a campaign.
- Very easy and effective at creating campaigns and managing lists and respective segments.
- Rich variety of professionally-done templates and powerful tools for fast customisation.
- Text editing is cumbersome (e.g. no spell check, some quirks in formatting restrictions). It almost seems like they're a bit behind the market on that.
- Some segmentation limitations (depending on how granular and how many segments you want)
- Mailchimp makes it easy to add email and name information
- There is plenty of room for contacts in the free version of Mailchimp
- Learning the lingo in Mailchimp could be easier and more intuitive
- Creating an email to send to multiple groups, or audiences, could be more user friendly.
- There is too much trial and error to set up and send a simple email.
- Email marketing
- Email automation
- Mailchimp is simple and easy to learn how to use.
- Mailchimp is one of the more expensive email marketing softwares out there.
- The free version is quite limited in terms of email automation.
- Mailchimp has not updated its product offering much in the last few years.
- Mailchimp is the best free software for email marketing for 2500 people or less.
- Great reporting.
- It is easy to learn and use.
- The paid versions are very expensive.
- Mailchimp has not been innovating very much and so it's competitors are coming out with better features and products.
- Contact list creation - this is a real strength because I can either enter individuals in separately or from a database or Excel spreadsheet.
- The ability to time the release of communications is especially helpful. I am involved in a volunteer capacity and Mailchimp allows me to do the work I need to do when I want to do it - and then send it out at a predetermined time!
- The templates are embedded in a hierarchy that doesn't make them hard to find - just not intuitive.
- The formatting of the contacts is little clunky. If the information is input through Excel or a database template - no problem - but the individual entry submittal process could be streamlined a little - for example if any part of an address is input then the entire address must be input. We don't always have that.
Mailchimp is well suited to a situation where you have a stable or known set of recipients to whom you will be sending email updates on a regular basis.
Mailchimp is well suited to situations where a lot of information needs to be sent to a lot of different people and organizations at specified times in the future.
Mailchimp is not appropriate for one-to-one communication - the higher the scale of interactions from 1 to many the better the software performs.
Mailchimp Scorecard Summary
Feature Scorecard Summary
What is Mailchimp?
Starting Price: $10
- Has featureFree Trial Available?Yes
- Has featureFree or Freemium Version Available?Yes
- Does not have featurePremium Consulting/Integration Services Available?No
- Entry-level set up fee?No
Mailchimp Support Options
|Free Version||Paid Version|
Mailchimp Technical Details
|Mobile Application:||Apple iOS, Android|