Mailchimp Reviews

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Score 8.3 out of 101

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Reviews (1-25 of 124)

Fredrick Doss, M.A. profile photo
Score 10 out of 10
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We utilize Mailchimp to reach Missouri voters who what engaged with the campaign by donating, attending an event, signing a petition, or signing up to serve on an advisory board. We also send a weekly newsletter called Transparency Tuesday that is designed to be a short informational update on the activities of the campaign. We also use it as a fundraising vehicle during call time.
  • Website integration - Mailchimp allows us to easily link to and create landing pages on our website. We use a Wix site.
  • Email list management - we have multiple contact lists that are easily managed and updated using MailChimp's platform. We can easily import contacts to a list from ActBlue or enter them manually if they are from a signup sheet.
  • Professional email templates
  • Measuring performance - ee can easily see which emails are more successful than others right on the dashboard with readily displayed open and click rates.
  • Email scheduling- easy to create and draft emails to go out to lists and set them to send at a designated time, and offers suggestions on when it is best to send emails to a particular group based on past performance.
  • Segmenting lists can be difficult if you want to send an email in batches for a particularly long contact list.
  • It gets very expensive when you move to the higher subscriber plans.
  • We've never needed to contact support, but if we did its all done via email and web-chat. There is no phone number, which could be inconvenient.
If you aren't sure about MailChimp its free service is pretty generous, so you can try it out at no cost. Also, since its totally cloud-based, its accessible anywhere you have access to an internet connection. It is extremely user-friendly, and the capabilities for data collection are extremely valuable, especially if you integrate with google analytics. It is a good service to use for first-time email marketers.
Read Fredrick Doss, M.A.'s full review
Valie Robbins profile photo
Score 10 out of 10
Vetted Review
Verified User
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We do lead/demand generation B2B companies in the IT arena. We used MailChimp to handle a webinar that we were requested to promote for a client. It was great, easy to use, and allowed us to create outstanding invitations incorporating our client's logo plus their partners', which really stood out! Using those e-mail invitations, we were able to schedule e-mail blasts to our databases leading up to the webinar. Utilizing the analytics from each blast, we were able to identify prospects for sales and marketing to really focus on after the webinar. MailChimp offers fabulous tools which expand our capabilities and allow us to better assist our clients!
  • Great tools to create custom invitations which stand out in a crowded field.
  • Schedule e-mail blasts so that you can set it and walk away.
  • Great analytics, which help with cleaning up databases and identifying prospects that might be overlooked by sales and marketing teams!
  • Ease of use so that anyone can create a great invitation, schedule a blast, and get the results they are striving to achieve!
  • Creating the initial e-mail invitation was a little tricky at first. It took some time to figure out the tools.
  • An app for the phone would be great so that you can review blast results on the fly.
  • More information regarding e-mail bouncebacks is always helpful to assist in cleaning up databases.
Great for small businesses who need that type of functionality within their organization. I know a number of small businesses across several vertical markets who successfully use MailChimp to promote their business in a number of ways. For medium to large businesses, not so much -- it needs more capabilities, particularly in the area of creating an e-mail.
Read Valie Robbins's full review
Daniel Morse profile photo
Score 8 out of 10
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Mailchimp allows us as educational facilitators to keep in touch with our customers and those with an interest in what we do, through both independent and collective communications. The software is not the easiest to set-up fully, but once it is established, it is very easy to manage and is really comprehensive with functions.
  • Excellent customer management.
  • Versatile and dynamic to respond to differing needs of departments.
  • Looks great too!
  • Takes some time to set-up properly.
  • Not the easiest to navigate without any prior experience or training.
Mailchimp is perfect for any organization that needs to keep in touch with their customers or interested parties. Having a single simple system to manage mail and communications like this is a particularly useful tool for everyone. The management tools included are perfect. It is also great for larger organizations, as you can have a number of different mailing lists for specific categories of contacts.
Read Daniel Morse's full review
Faith Mutheu profile photo
Score 10 out of 10
Vetted Review
Verified User
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My organization uses Mailchimp to enable people who are interested with our products and services to subscribe to our email marketing list through a sign-up form which is placed on the organization website's sidebar. Emails are sent to users in the form of campaigns to create awareness of our organization services and products.
  • I can import my own email templates.
  • With my current online presence, I usually have multiple integration options.
  • Usually have full access to a complete comparative metrics.
  • It has proved very difficult for me to have a membership-based site.
  • Sometime Mailchimp suspends and cancels my user account without any violation.
  • Mailchimp interface is a bit awkward and clunky to use.
Great for small businesses who need that type of functionality within their organization. I know a number of small businesses across several vertical markets who successfully use Mailchimp to promote their business in a number of ways. For medium to large businesses, not so much -- it needs more capabilities, particularly in the area of creating an e-mail.
Read Faith Mutheu's full review
Frank Perez profile photo
Score 8 out of 10
Vetted Review
Verified User
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Previously we had very serious problems in the area of ​​marketing. Our advertising is based on publication in newspapers and all that kind of magazine advertising services, among others. However, we decided to look for a solution and we found Mailchimp that is characterized by sending emails with attractive advertising that makes customers know our products and thus generate great web traffic. We are happy, since it is configured in an efficient and fast way. The main problem that Mailchimp addresses is to send emails to as many people as possible so that we as a company can grow. It also offers a panel to always be attentive and track all movements made with emails. You need to have a much more effective control and have more favorable responses.
  • Good customer service, active support to help with any type of campaign and thus be able to collaborate with marketing and create a much more attractive campaign.
  • Large-scale emails bringing positive responses and huge traffic to the web.
  • An accessible panel for marketing users to track emails, security that gives users more confidence.
  • Simple and quick setup which makes it much easier and more useful.
  • I think you can improve the template tools to create campaigns by adding many more.
  • Some emails become spam or junk emails which are lost automatically and don't bring good responses to the company.
  • Some complaints about emails, due to annoying publicity.
In general, the software was designed to do digital marketing, so the systems are specifically based on advertising campaigns. It is appropriate for us to use it in the marketing area, specifically to send mass emails with advertising campaigns to attract people to our website, and in this way to make us known and grow the company economically. In our opinion it would not be appropriate to use it in other types of areas such as human resources to create surveys to see the company's reputation or see how our employees or customers feel about our products, because the emails would be massive and the surveys would be very high and the answers may or may not be positive. So it should be adapted specifically. Enter the software where it belongs and not in another type of area.
Read Frank Perez's full review
Michelle Messenger Garrett profile photo
Score 10 out of 10
Vetted Review
Verified User
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I use Mailchimp to send out my monthly newsletter. I've used it since I launched my newsletter three years ago. It's easy to use and free. I can focus on creating the content and not worry about the formatting, because in Mailchimp I can replicate my campaigns. I really like it and often recommend it.
  • It allows you to easily design the newsletter and offers different templates. Very easy to drop in text and photos.
  • It is free as long as your list is less than 2,000 - which is really important to a small business owner on a budget.
  • You can set it up to send out a "welcome" message when new people sign up for the newsletter. I also used it to add a pop-up to ask people if they want to subscribe.
  • Hmmm...I really like the ease of use. I guess it could maybe automate more things - it could "learn" your habits and anticipate adding the date automatically, etc.
  • I wish it would be easier to replicate my monthly campaign.
  • I wish Mailchimp would add more ways to grow my list.
For small businesses, it's ideal for newsletters and other campaigns. Free and easy to use. I often recommend it to my clients. For bigger businesses or those with bigger lists, it might be more expensive. If you have more than 2,000 people on your list, you might want to evaluate other solutions.
Read Michelle Messenger Garrett's full review
Lokesh Meena profile photo
Score 8 out of 10
Vetted Review
Verified User
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Mailchimp is a well known e-mail sending tool and generally it's the first choice for someone who is just beginning with email marketing or custom bulk emails. We have used Mailchimp for around two years for our various types of email marketing campaigns. It was used by our marketing departments to send promotional emails to our regular and non-regular subscribers. It helps us to promote our currently running campaigns with ease.
  • It offers a freemium plan, which is free up to a limited number of subscribers, generally 2000. Which is a good start for small organisations to begin with email marketing on a low budget.
  • It has one of the best custom email designing tool with lots of templates available, allowing us to design custom emails without wasting lots of time in the designing part.
  • It can easily handle large numbers of email receivers or subscribers (in their terminology). It helps medium and large organisations to stay away from chaos due to a large number of users.
  • Though it's free initially, for a large number of users its plans are so expensive. We have to burn our pockets if we have large numbers of subscribers to send marketing emails on a regular basis.
  • It still doesn't have perfect automation. Mailchimp has very good auto responders etc., but coming to automation part, it doesn't have required advanced automation.
  • The worst thing I found in Mailchimp is that emails sent via Mailchimp generally go directly in promotion tab of Gmail or even in spam sometimes. This affects the conversion ratio, as the conversion comes less than expected.
Mailchimp is very suitable for an organisation with a low marketing budget or that doesn't have much IT expertise. Small startups that are just beginning with their email marketing should go for it. Large organisations with a high budget or nice IT expertise should not go for it, as they have so many alternatives that can help them to reduce their time, energy and money spent.
Read Lokesh Meena's full review
Jordan Comstock profile photo
Score 6 out of 10
Vetted Review
Verified User
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MailChimp is currently being used as a secondary email marketing software for my company. We initially used it as the primary email marketing software, but we have moved to a more advanced marketing automation solution. We still maintain MailChimp lists and credits so that we can occasionally send emails from MailChimp.
  • Sending out mass emails
  • List storage
  • Credits for sending
  • Automation
  • Segmentation
  • Organization
MailChimp is perfect for small businesses that want to get started with email marketing. As your company grows, you will likely need to grow out of it into something that is a better fit. It is great for the one size fits all approach to email sending for businesses. It also has a great email builder and great templates, which makes it ideal for someone that has fewer resources in a smaller company.
Read Jordan Comstock's full review
Ben Flemming profile photo
Score 8 out of 10
Vetted Review
Verified User
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Our staff is all using Mailchimp to send personalized newsletters to keep their supporters up to date. Also, our marketing team manages our core MailChimp account to send newsletters, calls to action, and fundraising campaigns to all our supporters and followers. The main thing it helps us all with is to share stories directly to our supporters in a visually compelling way.
  • Image editing! We don't always get perfectly sized shots, and adding text and captions is so simple.
  • The layout and format of the email message are really easy to work with.
  • List management and targetting.
  • Integration with other apps.
  • Occasionally the text editor doesn't clear styles, bu the WYSIWYG editor is mostly right on.
It is excellent for sending newsletters to our audience. However, it is not great for one on one communication, as my colleagues sometimes try to do. For that, it's best to use a regular email to send the personal message rather than crafting a new campaign in MailChimp.
Read Ben Flemming's full review
Ameh Johnson profile photo
Score 9 out of 10
Vetted Review
Verified User
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Mailchimp is a unique software usually designed for companies and business owners to use in mail marketing strategy.
It allows users to quickly and easily send out an email in bulk with just a single click. The software has a different e-mail template that can be used by the users to quickly draft an excellent email regarding a product or service as it may be rendered by the company.
  • Mailchimp is greatly recommended to be used as an email marketing tool.
  • It allows users to reach out to customers.
  • It helps users manage works and projects regarding marketing.
  • The software should be made much available with some other tools added to accommodate more contacts.
  • Navigation should be made much simpler by including a guide.
  • More tools in the customer service areas.
For the sake of fact and data, Mailchimp has greatly impacted my use of it in the field of expertise. The software has made it easier for me to reach more audiences and customers with just a single click. Its provision of templates for email design has made my emails professional.
Read Ameh Johnson's full review
Angel Nunes profile photo
Score 8 out of 10
Vetted Review
Verified User
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We use this marketing system to promote and send email campaigns of all our customers and new users and thus bring them and draw their attention to our website Mailchimp is used by the department of consumption and services directed by the group of human resources and marketing. It has been phenomenal for us to use this software since it has given us a lot of support at the moment we want to campaign it is wonderful since a few clicks can make any type of campaign and be sent automatically addresses the problems, such as Let us know, increase profits and new customers. It also allows distributing our surveys of other types of software is very good since it not only covers a single product but we can add several things in it for us it is wonderful.
It also allows us to create an analysis and receive information from open and read emails and the number of new people directed to our site is great, to generate traffic, it is perfect.
With this information, we go to make an analysis and improve the messages of the mail or if it is all positive to improve the attention to continue with the clients.
  • Campaigns and sends them.
  • It allows you to create campaigns, in just a few clicks you create on track immediately.
  • Complete analysis of the results of the emails and all sent.
  • Another option is that you can add other software to this to generate traffic.
  • New traffic.
  • I could improve the analytics a bit and send it digitally instead of an excel file.
  • Also email can be spam, you should improve that.
I think that Mailchimp is suitable in the places where you have to send campaigns to attract new customers or to simply give traffic to the web, I also think that Mailchimp is a useful system that allows both to publicize new brands allows to integrate other types of systems to So to make a more complex campaign, in my opinion it should be used appropriately only as at the marketing level it should not be used at the sales level example the Mailchimp should not be used to send files or emails directly directed a sale since it would not be appropriate and the client would show it as a spam or spam email in my opinion these 2 options should be divided and only used for marketing web traffic and thus the products for sale are disclosed so that it does not fall into inappropriate emails.
Read Angel Nunes's full review
Dmitry Kornyukhov profile photo
Score 8 out of 10
Vetted Review
Verified User
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We've been using Mailchimp in a variety of ways over the past few years, but it was mainly a marketing tool within our organization that helped us educate and engage new users as well as inform existing users about all things happening on our platform. We also use their automated sequences for user onboarding.
  • Automated sequences made it super easy to run various campaigns, from informational to onboarding and education.
  • Excellent WYSIWYG editor that makes it very easy to create great, engaging content.
  • Mandrill is a great addition for those who send out transactional emails.
  • Pricing is not very attractive to smaller companies.
  • It's difficult to manage subscribers and not always clear how to delete/unsubscribe people (too many clicks needed to get this simple task done).
  • Frequent design changes make it challenging as you have to relearn the new UI and changing names of features also make it confusing.
Mailchimp can be tailored to your needs and can fit well into pretty much any organization. We believe it's particularly useful for those companies who need a robust email marketing tool with target campaigns, segmentation, automated email sequences. It would fit well for those running community websites or selling digital products.

However, if you're just a blogger who wants to keep your users updated about new content, then there are other, less expensive tools out there for you.
Read Dmitry Kornyukhov's full review
Hanah St.Rose profile photo
October 14, 2019

Create Great Newsletters

Score 8 out of 10
Vetted Review
Verified User
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Mailchimp is being used weekly and with other writing members. Mailchimp has helped me put in the information I need to put in, so other team members can get it quickly. Mailchimp has many newsletters that have helped with the process of communication and getting updates out. This has helped with communication and keeping everyone on the same page.
  • Newsletters.
  • Posts.
  • Email marketing ideas.
  • Notes.
  • Well organized.
  • The dashboard area could be improved. The dashboard area needs more options. The more options the better.
  • The template section at the end of the template process could be explained a bit easier.
  • The dashboard area could be smoother. When I go into my dashboard it seems like it doesn't flow as smooth as it used to.
Mailchimp does its job. Honestly, the newsletter section and subscription area are the best part of this software. It does the job and it keeps my subscribers up to date on every update that is recent. It's well suited for this and the updates they constantly have for this are awesome. When I first started Mailchimp I needed something to help with newsletters and organization. My subscribers needed information and also needed to stay connected to this organization without being confused.
Read Hanah St.Rose's full review
Vivian Vassar profile photo
Score 8 out of 10
Vetted Review
Verified User
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We use Mailchimp to manage certain segments of our mailing list. Mailchimp helps us to focus on one particular segment at a time so we can send emails and newsletters geared specifically to them. Mailchimp helps us track what's been sent, opened, and clicked on. I also assist a non profit using Mailchimp to send newsletters to their members.
  • Mailchimp helps us keep separate email lists that we can add to as needed and allows us to merge them. We can keep track of multiple mailing groups.
  • It's easy to create and keep track of templates geared to groups or a theme. This makes it easier for different users to log in and design a campaign without mixing groups or templates up.
  • I like the touches of humor in Mailchimp. It's small thing but it makes me smile as I do my work and that's a good thing.
  • The path from creating a list to completing an email campaign is not crystal clear to new users. When I teach it I have to give people written instructions to follow until they get the hang of the Mailchimp system.
  • Sometimes I see warnings in Mailchimp that pertain to best practices but it can be hard to understand what the warning means to my circumstances. For example, there's a warning about using a domain email when sending and not a general email address. It took me awhile to figure out what to do in the case of the non profit I work with. The warnings are good but there could be clearer instructions.
Mailchimp collects email addresses with a sign up widget that you can put on a website - it works for the most part but we did have a problem with fake email addresses being entered. We had to work with Mailchimp to weed these out and delete them. It took a bit of sleuthing but we got it done. At least Mailchimp was helpful and answered questions with follow up.
Read Vivian Vassar's full review
Eric Chin profile photo
Score 10 out of 10
Vetted Review
Verified User
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Mailchimp is excellent at integrating all kinds of external services, especially cloud hosting services. Its integration with API platforms is very good. Mailchimp offers the client a large number of options when it comes to training in the use of its automation service. All are of good quality and have a lot of availability. Mailchimp is currently being used by the entire marketing team in our company.
  • It is a very customizable marketing automation software.
  • It is effective and time-saving thanks to its methods of mass emails, which allow us to send large amounts of emails in seconds.
  • Emails can be configured to activate at specific events.
  • It has a very good system of automation and creation of social digital marketing, also has a WYSIWYG email editor technology.
  • It does not have a system that allows visitors to follow our websites.
  • It should not be used in low-end equipment as it is impossible to send large numbers of emails in these.
  • It does not offer tools to evaluate potential clients.
Mailchimp has allowed me to create marketing campaigns easily, and our website visitors can leave their data and subscribe automatically to be part of our campaigns. This software contains an autoresponder but not for the trial version, and it is quite important for us to have this feature since our team of professionals concluded that it is very useful when reading large databases of external programs. It is easy to use and does not take much time to know its total operation. Mailchimp is a great tool that all SMEs should use. Its online deployment is very wide. Mailchimp works in an excellent way on devices with Windows and Mac systems. It is highly recommended for these.
Read Eric Chin's full review
Josh Randall profile photo
Score 9 out of 10
Vetted Review
Verified User
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We use Mailchimp to communicate with our growing subscriber list about the annual event our company promotes. We send campaigns for everything from information to promoting the sales of products. We've found Mailchimp to be easy to use and works really well for everything we need to do. The ability to schedule campaigns is especially great.
  • Managing audiences is easy and there are a lot of features such as groups, segments, and tags which is great for organization and targeting specific contacts.
  • The design capabilities of Mailchimp are great. Very simple and straight-forward.
  • I really like the ability to automate campaigns. This is especially helpful for new subscribers and lead generation.
  • I've found the process for accessing individual automation emails to be a little unintuitive.
  • Either I can't find it or it doesn't exist, but an easy way to resend a campaign to new subscribers would be great. I don't want to have to duplicate the campaign and send it out as a separate campaign.
I think Mailchimp is great for very small to very large companies. I've used the free account option for smaller businesses and a paid account for a larger business I own and it's great for both. Even in the free account version, you get tons of features and when you're ready to step it up you can easily switch to a paid account which has even more features and allows for larger subscriber lists.
Read Josh Randall's full review
Oral Tosun profile photo
Score 9 out of 10
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Mailchimp is a great tool for collecting customers emails. Its full-featured version comes free for up to 2000 email subscribers. This amount is substantial enough for start-up companies. Mailchimp is the only no-cost solution for small businesses seeking new customer opportunities via email subscriber lists. It allows its users many growth hacking opportunities like A/B testing, automated messages, customized emails etc. Mailchimp has a vast range of integration possibilities with other related apps on the internet. This provides more flexibility to users.
  • It easily collects emails. Thus, you could grow new business leads.
  • App integration. There are tones of other applications which function in different ways on the internet. Connecting Mailchimp to them is very easy and useful.
  • Customizable mail interface allows you to create attractive emails for your clients.
  • You can easily create different types of emails templates via Mailchimp. You could use these templates in case you need to create an urgent mail announcement to your contacts.
  • Mailchimp has a lot of features which fit well for many small businesses, but larger businesses might need more features.
  • Mailchimp has social media integration, but it does not cover all social media channels.
  • Its subscriber email scoring stars are not providing accurate results every time.
Mailchimp is a perfect fit for small businesses with a lower budget, though bigger businesses might choose Mailchimp's competitors because of the greater features they provided. If you're hoping to develop a six-figure business, then you should be thinking from the beginning whether to start with Mailchimp or not. Besides that, if you want to engage with your customers only by yourself, then Mailchimp could be the easiest tool for your business.
Read Oral Tosun's full review
Aleia Walker profile photo
Score 5 out of 10
Vetted Review
Verified User
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I'm not currently using MailChimp. I left about 2 years ago due to limitations. I decided since I would have had to pay for the features I needed, that I'd be better off going elsewhere. Frequently I have to consult new clients about what email service provider to go with and they frequently choose MailChimp (because it's what they know).
  • MailChimp makes designing emails easy with their drag and drop systems.
  • MailChimp makes designing emails easy with all of their template options.
  • MailChimp does not allow unpaid users to send out funnels as automations. This is a big fail and 90% of the reason for having an email list!
  • MailChimp doesn't allow for a ton of customization on the landing pages.
For paid plans, MailChimp is acceptable but the free version is lacking in a lot of substance and I would suggest getting started with another email service provider.
Read Aleia Walker's full review
Benard Wambua profile photo
Score 10 out of 10
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Mailchimp is used in our organization to create product campaigns and awareness to all the contacts which we collect during the activation of events and expos attended by potential customers. Also, subscription services are used to collect and receive opinions from all the prospects through our organization website. All, courtesy of MailChimp.
  • The software has a feature called email scheduling which allows us to set emails and determine the appropriate time to send them to potential clients
  • It allows us to accurately identify our potential customers through its effective analysis of responses from clients
  • With Mailchimp, marketing campaigns have turned very easy
  • The user interface appears old and obsolete
  • It does not allow social media integration which would have improved its coverage
For startups and small businesses, MailChimp will help them grow through its ability to launch campaigns. It is also, affordable and easy to use. Although it does not allow integration of other social media platforms.
Read Benard Wambua's full review
Lauren Eliana Rogers Walker profile photo
Score 9 out of 10
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Mailchimp is used in the marketing and sales department generating very good operating results. We have made great changes since the arrival of Mailchimp thanks to its very detailed and accurate good analyzes. It is a good product for many companies, but I think it is ideal for small businesses, I feel very satisfied with Mailchimp functions such as integrations with applications, emails, email templates, personalization, excellent interface and in general I like being able to create marketing campaigns through emails.
  • Template customizations are very good and allow us to be much more efficient.
  • I love the solid interface that allows you to create better marketing campaigns through emails.
  • I am very sure that the best quality of Mailchimp is the ease of use, even for people like me (non-coding people).
  • I think they should incorporate much more documentation, although it is very easy to use I wish I could have much more documentation.
  • This is what I want, I like it a lot and I don't find any more disadvantages.
I love the solid interface that allows you to create better marketing campaigns through emails. In addition, it is suitable for small businesses with few users because it is very economical and with high efficiency. Speaking of negative aspects of Mailchimp, I don't see many at the moment, I think it's very versatile and very efficient.
Read Lauren Eliana Rogers Walker's full review
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Score 7 out of 10
Vetted Review
Verified User
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We use mailchimp in a few ways.

(1) Customer Newsletter
(2) Email outreach with specific updates/promotions to current customers
(3) User outreach around new updates in our software

It allows us to easily compile audiences and various lists and send branded messages which is a business problem that needed to be addressed when we made the purchasing decision. Currently, Mailchimp is only used by our Customer Success Department.
  • Compiling and organizing contacts into audiences.
  • Ability to quickly generate branded messages.
  • Reporting and tracking of User Interactions.
  • Branding options to include more custom fonts.
  • The ability to get past spam blockers could be improved.
  • An easier way to send attachments through emails.
  • We liked the old list view vs. audience view.
Well suited:
  • Outreach to current customers / known email addresses
  • Branded Messages to current customers
  • Ability to frequently send similar messages
  • Mail Merge scenarios in which you want to include customer-specific information in your emails
Less Appropriate:
  • Highly branded messages from a sales perspective
  • Sending emails to prospects that have not previously engaged with your brand
  • Sending emails with attachments
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November 09, 2019

Mailchimp review

Score 7 out of 10
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Mailchimp is used in our Creative Department as a CRM that we use for our clients to send out monthly marketing emails.
  • Quickly produce monthly eNewsletter content for our clients.
  • Ability to test for desktop and mobile views right from the CRM.
  • Testing/reviewing capabilities with our internal team and clients.
  • Mailchimp has its own industry "language."
  • It seems to be limited in email automation.
  • Allow for larger amounts of testing without paying.
Mailchimp is well suited for us and our smaller clients because it allows us to create monthly marketing content to blast out in a very efficient way with very minimal training. However, it wouldn't be well suited for some of our large clients where more email automation would be necessary.
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Score 7 out of 10
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We started using Mailchimp long ago and began as most up and coming companies, using their free trial service and then expanding upon that as our email list grew. Mailchimp is excellent for collecting new customer emails and then being used to send out newsletters or campaigns to subscribers to be made aware of promotions we are running.
  • Mailchimp's main selling point without a doubt is its simplicity. Making a drag and drop interface that anyone can use is no small feat, and Mailchimp is probably the best when it comes to that.
  • A free plan that is great at helping people new to email campaigns to settle into the process.
  • Active support that can be reached via email.
  • It allows users to reach customers.
  • Pricing is not attractive when moving on past the free Mailchimp, and definitely more expensive than their competitors.
  • Support can only be reached by email. This is a huge problem that we ran into.
  • Support emails/tickets take more than 24 hours to receive a response.
  • Very limited features compared to other email marketing software.
I feel conflicted with Mailchimp. On the one hand, it is a great tool that has actual drag and drop features that I adore, since as a manager I don't have to train anyone to use Mailchimp. On the other hand, Mailchimp is too limited in its features and quite pricey compared to its competitors for what is offered. I would recommend Mailchimp on the basis of a new company starting up or a company with limited amounts of customer emails to go through. However, as a company grows I would recommend more robust software such as Constant Contact, Privy, or Klaviyo.
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Score 10 out of 10
Vetted Review
Verified User
Review Source
We use Mailchimp in several capacities. First, we sent bi-weekly blogs and informative articles to our clients and COIs. Secondly, send out a monthly office magazine-type digest recapping our biweekly blogs, along with office announcements and other client-centric topics. It really helps us stay connected with our clients. Last, we send important company updates directly to our contacts. Our firm uses Mailchimp as the resource for sending important information and as a way to connect with our clients. The problem it addresses is to serve as a central marketing tool, complete with contact info and important analytical data regarding open rates.
  • Provides open rates and data analysis.
  • Centralizes contact info for various organizational groups.
  • Easy to use!
  • I actually cannot think of anything. It's very easy to use.
Mailchimp is well-suited to sending informative information to group of receivers, especially when it's important to analyze which clients are opening the emails. It's a great tool for understanding who is interacting with these emails and announcements.
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Score 8 out of 10
Vetted Review
Verified User
Review Source
We utilize Mailchimp as our weekly marketing and industry news newsletter platform. We have an emailing list of about 15,000 and Mailchimp offers a very user-friendly interface to crank out a newsletter each week to them. Each version of Mailchimp becomes more and more user-friendly, specifically with improvements in making timely updates to our templates and increased ability to dive into analytics so that we can better understand our audience's needs and interaction level.
  • Provides a near 'drag-and-drop' user-friendly interface.
  • Improved photo-editing abilities within the platform, rather than having to rely on Photoshop to polish an image before importing into the piece.
  • Tracks analytics and provides digestible reports on activity.
  • Although the photo editing abilities are better than they were, there is still room for improvement here.
  • The 'widgets' are nice and very user-friendly, but I'd love to see some additional options so that layouts can become even more customizable.
  • Mobile design: Currently, you can preview how a design will look on mobile, but one must first design within a 'laptop' formatted layout. It would be great to have the ability to design either mobile-first or even as a side-by-side comparison so you can see how the layout is affected in both environments as you go.
Free version: Smaller startups, personal accounts with small lists and/or infrequent sends.
Paid versions: Larger companies with large mail lists and/or frequent sends.
My personal experience has been with drip campaigns and newsletters. Both are easily designed and maintained within this platform. However, if one were looking for something that could accommodate more multimedia, Mailchimp appears to be improving, but there might be better options available.
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Feature Scorecard Summary

WYSIWYG email editor (93)
8.8
Dynamic content (87)
8.2
Ability to test dynamic content (86)
8.2
Landing pages (62)
8.6
A/B testing (80)
8.3
Mobile optimization (93)
8.8
Email deliverability (101)
8.9
List management (101)
8.7
Triggered drip sequences (62)
8.2
Dashboards (60)
7.7
Standard reports (100)
8.6
Custom reports (39)
7.9

About Mailchimp

Mailchimp is an all-in-one Marketing Platform for small businesses. The vendor says its goal is to help small businesses market smarter so they can grow faster. Mailchimp aims to be the backbone for customer relationships, with AI-powered, user-friendly tools. Mailchimp is designed to put the audience at the center so users can send marketing emails and automated messages, create targeted ad campaigns, build landing pages, send postcards, facilitate reporting and analytics, and sell online. The vendor reports that millions of businesses and individuals - from community organizations to Fortune 100 companies - use Mailchimp to connect with their audience with the right message, at the right time, in the right place. Founded in 2001 and based in Atlanta, GA, Mailchimp has 1000+ employees and is privately held.
Categories:  Email Marketing

Mailchimp Features

Email & Online Marketing Features
Has featureWYSIWYG email editor
Has featureDynamic content
Has featureAbility to test dynamic content
Has featureLanding pages
Has featureA/B testing
Has featureMobile optimization
Has featureEmail deliverability
Has featureList management
Has featureTriggered drip sequences
Reporting & Analytics Features
Does not have featureDashboards
Has featureStandard reports
Does not have featureCustom reports

Mailchimp Screenshots

Mailchimp Integrations

Mailchimp Competitors

Pricing

Has featureFree Trial Available?Yes
Has featureFree or Freemium Version Available?Yes
Does not have featurePremium Consulting/Integration Services Available?No
Entry-level set up fee?No

Mailchimp Support Options

 Free VersionPaid Version
Email
FAQ/Knowledgebase
Live Chat

Mailchimp Technical Details

Deployment Types:SaaS
Operating Systems: Unspecified
Mobile Application:Apple iOS, Android