- Mailchimp, as the name suggests, excels at email. The platform is easy to use, has templates that make getting started easy and looks incredibly professional. The terminology is made simple so that anyone can understand what is necessary at each phase of crafting emails and deciding on what features to use (or not use).
- List management with Mailchimp is very easy. There are multiple ways to create or add to lists - name sand email addresses can be added manually; a csv file can be uploaded and integrated into a list; users can sign up and add themselves via sign up forms on websites and social media; and, my personal favorite is the Subscribe app that Mailchimp offers. For companies that want to add people to their lists from on-site locations like a trade show or expo, the app allows people to add their name and email and then automatically syncs that info with a predetermined list.
- One thing that Mailchimp does that, in my opinion, is better than many other email providers is their free option. Many other providers will give you 30 or 60 days free to try out their platform. What Mailchimp does is allow you to use their service completely free up to 2000 (or maybe 2500, I don't remember) people on your lists. So for small companies that are just starting out and growing their lists, they can use Mailchimp for as long as they want until they go above that 2000 limit. There's no time limit.
- Mailchimp's Help, FAQ and knowledge-base section is INCREDIBLY deep. So much so that sometimes each article or question answer leads to another one, and then another one, so much so that the actual answer you are looking for can actually seem pretty complex. That may or may not necessarily be Mailchimp's fault as it depends on what kind of answers one is looking for. And, while much of the time, the answers are very clear, I've found that occasionally some answers or articles are not necessarily so easy to understand.
- During the entire GDPR "countdown" I found it hard to navigate what the requirements were and how I could make sure I was in compliance. I assumed that Mailchimp would have an extensive explanation of how to take care of it. While they did provide some resources, I found them not very helpful. I did reach out to their support team and all I got back was an answer directing me to the same articles that weren't clear enough to begin with. For a company that does good job of taking complicated processes and lingo and turning them into a completely doable tasks, I found the support to be lacking in this instance. Who knows wha that means for things like this in the future, but it was an example where I was not happy with the support provided.
- This is more of a pet peeve, but when editing an email certain functions are not editable the way I wish they'd be. For example, if I want to add an image group of three pictures to an email, Mailchimp allows to choose from a few different options in how those images are laid out. Those options are not always enough. I find myself sometimes wanting more options to choose from.
Mailchimp also has an Automations feature which can be used very cleverly. Its a way to interact with your subscribers via email without actually having to do anything. You set the emails up once and then the automation takes over, intelligently sending out emails to people based on their behaviors and interactions with your campaigns. Great stuff. For example, if you send out a welcome email to new subscribers, Mailchimp can automatically send out different follow up emails to those subscribers based on whether they didn't open it up, opened it o clicked on a link in the email.
- Its user interface is awesome. It doesn't require any technical skill to operate it.
- To create a newsletter or any promotional content it has Drag and Drop option. So users don't need to learn html or other coding methods to design the content.
- Its technical advancement of delivering promotional mails without going into spam. The success rate is 100%.
- Various analytical tools associated with MailChimp gives you the complete analysis of your promotional campaign. You can check which client has opened your email at what time, on what system and at which location.
- They should include some more fonts in its Drag and Drop feature. It will give the user more options to make the content beautiful and impressive.
- Its web application is very good but its mobile application is not that good. I once used it but i find it difficult to design a newsletters because of its user interface. And mobile application had crashed also multiple times.
- When we go on higher subscriber base I find its pricing on a higher side. It seems un-affordable for small businesses like us.
It's not appropriate to send individual emails.
- MailChimp's templates are very flexible and they even let you code your own template if you can't find one for your needs! I just use a Basic one and I usually use the same template for all of my emails. And the email customization is great! I can easily insert photos, links, videos, GIFs, buttons and more!
- They also allow for multiple mailing lists. Currently I only have one (my newsletter), but if you need more than one, you can create them.
- Also, they allow you to create subscriber groups/segments. Only want to send an email to a select group of subscribers? No problem. You can create and name a group or just individually select certain subscribers! This is a great feature to send an email to a new subscriber and just that new subscriber.
- Their Reports/Analytics system is also helps to show you if your emails are gaining the attention of your subscribers. It shows the Click Rate and Open Rate for all of the campaigns/emails you have sent. It's a great way to learn about what emails are working and what's not.
- No dislikes so far! It's free to use until you amass 2,000 subscribers! I'm not there yet, so I'm loving MailChimp!
- MailChimp makes designing emails easy with their drag and drop systems.
- MailChimp makes designing emails easy with all of their template options.
- MailChimp does not allow unpaid users to send out funnels as automations. This is a big fail and 90% of the reason for having an email list!
- MailChimp doesn't allow for a ton of customization on the landing pages.
- The system is very to learn therefore you can get up and running quickly.
- It provides easy setup of campaigns.
- It allows for basic metrics on how your campaigns perform.
- It would be great if you could set up campaigns for multiple locations as one campaign instead of individual campaigns.
- Compatible email templates; MailChimp email templates fit all device screen sizes perfectly. From smartphones, tablets, iPads, and PC. This makes it possible for every reader of our newsletters to get a perfect experience while reading our emails.
- Multi-template; As a user of MailChimp, I am provided with multiple newsletter templates to choose from, ensuring I am able to personalize each newsletter designs to be different from the one of past, without the need to always beckon on the graphic design team for input.
- Analytical insights; MailChimp provides us with vital reporting stats regarding the performance of our email campaigns. Thereby giving us the means to refine and optimize our email marketing campaigns, to make it more effective.
- Poor customer support: There have been few occasions when we encountered issues while using this program. It was always very difficult to contact the team behind this program; and the times when we were able to get across to them, it took days to even get a response. While users are provided with tons of support materials, it is always important for users to be able to reach out to a real human for complaints and suggestions.
- Inconsistency in UI: MailChimp is inconsistent with how they regularly alter their user interface with every update, which can be annoying and requires the team to relearn the software navigation after every new update.
MailChimp is the ideal solution for companies who need to send large email volumes. MailChimp is able to send thousands of emails at a go, in a matter of seconds.
Personally, MailChimp is the go-to solution for any form of email marketing. As it has a high deliverability ratio, very affordable, and also provides users with very important stats like how many of our email recipients opened our mail, and how many left it unopened, the number of clicks generated by the content in our marketing emails etc.
- Providing analytics. The data derived from MailChimp has been useful in crafting and adjusting our electronic communications to our audience. Particularly, the click rate of links and the open rate of the emails.
- Style of emails. The presentation of the finished product looks polished and professional. Since using MailChimp, our engagement with electronic communication has significantly increased.
- I really appreciate the ability to schedule emails in the future. I can create an email campaign to go out a week in advance. I used to have to set a calendar reminder to send our communication. This has eliminated the issue of forgetting to send the email and allowed for me to write and plan ahead.
- I wish there was a way for me to go into an old email campaign and be able to edit it after it has sent, or copy/duplicate it for future use. Different from a template in the sense that I often send repeat information, and being able to make a copy of a previous campaign would be more ideal than creating a new campaign using a template. If this exists, it's not easily found for me.
- Designing email templates takes longer than I think it should. It can be a bit clunky to design the template and get it the way you want it, navigating the set up process. Similar difficulties exist when selecting font or style of text, headlines, etc.
- Mobile-friendly email templates -- You can always trust that MailChimp's templates will work well across the most common email clients and devices. Much more efficient than hand-coding!
- Easy-to-use WYSIWYG editors -- You can do almost anything you want in an email with MailChimp's easy WYSIWYG interface.
- Customizing the sign-up process -- You can brand each page and make it look good while still keeping it streamlined.
- I think the pop-ups (to encourage users to sign up to your mailing list) could have more flexibility in their design. I was designing one the other day and it had limited choices for the image sizes, so I had to play around with it quite a bit to get it to look good.
- It's great that they now integrate with Facebook Ads but the reporting is really basic and I find it hard to make changes mid-campaign. For example, I have not been able to find aggregate stats -- I have to hover over the number of each day in the chart and add up the stats for the month. And you cannot extend a campaign more than 3 days before it ends, so you better remember to mark your calendar and update it before it ends with you!
- The list segmenting is pretty basic. I can do a few of the things I want but nothing too complex at the same time.
- Easy to Import Contacts: MailChimp accepts a number of files and formats, so no matter where your contacts are currently, you'll likely be able to import them fairly quickly without much issue.
- Customization options: There are templates to choose that can allow you to fairly easily make your design look like it's yours. If you happen to also have access to a graphic designer, then you can really take advantage of the customization options to make the design match your brand.
- Analytics: Being able to review data points like open rates and click-thru has allowed us to improve our communications and reach more people.
- Backend organization: I'm used to it now but initially it was very difficult to navigate the dashboard. I still get confused from time to time and have difficulty finding what I'm looking for. The organization just isn't very intuitive.
- The payment structure and credit system are incredibly confusing. We use the free version but had at one point considered paying for the full version. We had difficulty understanding how many credits we needed and abandoned the idea.
Email marketing is a great way to engage with new or current customers and using MailChimp has made this very easy for me to do. MailChimp is perfect for my small operation. My customer base is smaller but what I love about the software is that my features are not limited. Usually, the basic software levels will skimp you on features but MailChimp does a good job of still offering you tool to do the most important email marketing tasks such as one-off email campaigns, email automation, building customer contact segments to send a targeted communication, and so much more. If you are a small business like me I recommend using MailChimp as an affordable solution for your email marketing needs.
- Email campaigns - the template builder is easy to use and easy to customize.
- Email Automation - This feature is also easy to set up and base off of a date, a segment, a list or much more.
- Something that is different and I really enjoy is that MailChimp sign up forms ask for birthdays, and you can set up email automation based on birthdays. for someone who is trying to do customer appreciation, having a built-in birthday date or automation option is so great.
- I wish their WordPress plugin form was better. It's really not as pretty as other forms.
- Makes designing eye-catching emails easy. Their drag-and-drop system makes it very easy to design and rearrange the content blocks, and be confident that it's going to look great on almost all email clients.
- Managing email lists. I have integrated MailChimp with two customer management systems that makes it easy and automatic to add new email addresses to the MailChimp lists.
- Making sign-up forms on websites. MailChimp generates the code needed to embed an email newsletter sign-up form on your website.
- Because MailChimp is so popular they integrate with lots of systems. For example, there are numerous WordPress plug-ins that integrate MailChimp into your website.
- A/B testing with MailChimp is also really easy. I commonly A/B test subject lines. They automatically use the winning subject line to send out to the remainder of my recipients.
- When editing an email you have to edit the text in a panel in the sidebar. I would prefer if you could type and format directly in the preview pane as you can with some competitors.
- They don't offer a "live view" of people opening the emails around the world. Some competitors do this. It's more of a gimmick than a useful reporting tool, but my clients love to watch it.
- The user interface is very simple to use and makes it easy to send out a professionally designed email in minutes
- The integration to our CRM systems means we don't need to worry about who we've sent emails to and aligning our databases
- The integration to our website sign ups helps to easily manage visitors who sign up to our newsletters
- Managing of different lists can be tricky
- HTML issues in the email creator sometimes generate font style errors in the email
- The analytics section needs improvement. For example, the click-throughs can't be easily tracked over a large list of recipients
We are also able to design and manage a number of different templates depending on the type of e-mail that needs to be sent out. We have templates for general weekly e-mails to parents, e-mails to leaders, special announcement e-mails, as well as a template that we use to announce specific events. Overall, MailChimp is an easy to use and effective communication tool that allows us to quickly contact our leaders and parents with clean, easy to read e-mails.
- List management is easy to do and fairly intuitive
- Template design and creation functions solidly and allows you to tailor your e-mails to specific groups
- The tracking metrics allow you to see who's opening your e-mails and how many clicks you get from within them.
- MailChimp sometimes struggles to embed videos well
- Because of the nature of an e-mail from MailChimp, mail often ends up in the "Promotion" folder in Gmail
- Occasionally during template design it can be a struggle to get your template to look EXACTLY how you envision
- MailChimp is easy to use. I appreciate how it shows you a preview of your email, and allows you to send test emails before sending the final one out. I really enjoy that we can link our social media pages as well as create links to our website and more.
- There are many different ways to format our emails, with great options like images, images with captions, text boxes, space dividers and image blocks.
- Importing new emails is super easy
- I wish we could create different button colors for the link buttons instead of just the light aqua blue.
- Often when I upload an image into an image box, there is a black line on the right side and bottom of my image (on the border) I can never seem to make it go away, and it can disrupt the look of my email.
Due to the fact that we're communicating to customers in multiple languages, the segmentation features of MC also help us a great deal.
- Easy and fun to use UI which makes newsletter creation a matter of minutes.
- Mighty segmentation features which make it possible to have one big list of subscribers which you then simply split via segments (e.g. for language, location, interests, gender, ...)
- Good user management with different roles to make sure that e.g. a lot of people can create new campaigns but only a few can send them.
- The categorization of campaigns is a little bit confusing. This often causes small problems because users don't know which campaign is meant for which segment / customer group.
- Bounce rate is still a little bit high for some clients.
- Responsive layouts don't always work out perfectly yet (especially on smartphones).
- General newsletter tool for sending out a lot of campaigns to a lot of different customer groups.
- Managing newsletters in multiple languages.
- Have insights about the ROI of your campaigns after sending (connection to google analytics required).
Less appropriate for:
- Sending single e-mails or e-mails with a very small recipient count. It also works of course but the effort for creating campaigns would simply be too big for that.
Also, for any bigger updates about our software, like API integration we will send separate campaigns for. We use it for maintaining and managing our newsletter subscribers too. We have used MailChimp API integration to add multiple promotional features to our site, and our blog.
- Template creation with a visual builder is very easy! It is easy to navigate and you know... A chimp can do it!
- Anyone with more knowledge of HTML can utilise their plain text feature, where you can code your own.
- MailChimp keeps good track of mailing lists.
- Reports are easy to read, and gives basic stats at a click of the button.
- If you have bigger mailing lists and would like to keep them all, it can get very expensive, fast!
- MailChimp doesn't have good drip mail features.
- Their API for integration to your site can be painful, any additional pop-ups, also will slow down your site dramatically if it's not wordpress, or especially if it lacks flexibility in terms of code.
- Some HTML coding features are not as simple as they should be, as even an avid coder will swear at the programme.
Good for monthly newsletters, where it is a cost-effective medium for building relationships and maintaining regular contact with customers and prospects.
Well suited for campaign mailshots, and it is great if you are an e-commerce business. Makes goal tracking and ROI traceability amazing.
Not the best at drip features, it can be hard to get ROI traceability (direct goal tracking) if you are service or B2B based.
- Easy to use and I can see test campaigns
- Predefined templates
- Can send to many with one click
- Scheduling is the best feature, can schedule all the campaigns to a later date and time
- Only image files can be embedded in the email, allowing pdfs will be helpful
- Many of our subscribers say they do not receive emails, when they have different email domains like cox.net etc., at times we do not understand how to help them
- Mobile app, editing an email subject or campaign name is not possible, and that is a big disappointment
- You can schedule emails to deliver at a specific time (even for each time zone).
- You can see who's reading it and who's deleting them. Also who reacts better by clicking the links and pics inside your email.
- With the free version you have all the right tools to build up great email marketing campaigns.
- You can send the campaign to a segment of your list.
- I find limits on the design side. You can use templates but sometimes you need freedom on the design, and you don't have it.
- What MailChimp does really well is what it was originally designed to do: manage email lists and segment email lists. Sounds silly, but not email providers are good at being able to segment lists, or their functions to accomplish it are clunky.
- Our development team really enjoys MailChimp because the API is easy to work with, so we can sync our system users into MailChimp for sending email blasts. This ties into the list segmenting, because not all users are the same, and don't always need the same announcements.
- We don't enjoy setting up the automated email sequences. I personally find the process that MailChimp has to be very frustrating, and I find a lot of the instructions can be very difficult to read. The instructions are written well, but I feel like the voice of the help articles is just too short and sweet. Since setting up the sequences isn't as intuitive as I think it should be, it takes time to setup the sequences the way I would like to which can be a little frustrating.
- MailChimp makes it very easy to send emails to our members and donors. We currently send a personalized email to members to conduct marketing research.
- It provides detailed response, open rates and other email statistics.
- The template is easy to use and you may include images, social media icons and video links.
- The template designs could be more updated and visually appealing. The template is limited and doesn't leave much room for versatility.
- It would be great if you could upload videos directly in the email and not just link them to YouTube.
- No email, chat support unless you are a paid user.
- Email Creation - Very easy to create emails. Drag and drop.
- Pricing - You can't beat the price. If you are a small business with less than 2,000 customers, it is free!
- Deliverability - We have never had any issues with emails getting into inboxes.
- Triggers/Automation - To compete with some of the bigger email platforms, they need more triggers and automation options.
- Better Support - There is only email and chat support. Phone support would be nice.
- Better Multistore Support - Better options for companies that are handling multiple websites in one account.
- Approved bulk mailer. Most email services and Internet service providers (ISP) limit the number of emails you can send at one time. This is to prevent spamming. With a tool like MailChimp, you can send an email to an unlimited number of recipients at one time.
- Compatible with various email readers and devices. MailChimp gives your recipients the option to read your emails in fully-styled HTML or text only. They can also click a link to read the email in a web browser instead of their email.
- Know if people are reading your emails.
- Dig up & change the specific defaults or dig up a very specific piece of data can be frustrating. It’s all buried on second screens and/or specific workflows.
- MailChimp reserves the right to suspend or cancel your account which gives you a disadvantage while you are paying for the service but yet they have the right to refuse to serve.
- You pretty much have to create your own templates. If you want your email to look good, you have to do it yourself. Their template is not attractive enough to attract sales.
- Excellent integration with other tools (Wordpress, Hubspot, etc)
- Super easy to edit and use
- Fantastic price - £0!
- Simple UI to navigate. very clean design.
- Integration with commonly used marketing and eCommerce platforms. Integrated with HubSpot, Salesforce, BigCommerce...
- Easy to manage lists.
- Can't send out one email to multiple lists. Have to choose one at a time.
- Can't remove a block in the template once the template is selected for the campaign.
- When it comes to emails on mobile screen, it's a bit harder to adjust the design elements than the desktop version.
MailChimp Scorecard Summary
Feature Scorecard Summary
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