Reviews (1-25 of 246)
- Contact list creation - this is a real strength because I can either enter individuals in separately or from a database or Excel spreadsheet.
- The ability to time the release of communications is especially helpful. I am involved in a volunteer capacity and Mailchimp allows me to do the work I need to do when I want to do it - and then send it out at a predetermined time!
- The templates are embedded in a hierarchy that doesn't make them hard to find - just not intuitive.
- The formatting of the contacts is little clunky. If the information is input through Excel or a database template - no problem - but the individual entry submittal process could be streamlined a little - for example if any part of an address is input then the entire address must be input. We don't always have that.
Mailchimp is well suited to a situation where you have a stable or known set of recipients to whom you will be sending email updates on a regular basis.
Mailchimp is well suited to situations where a lot of information needs to be sent to a lot of different people and organizations at specified times in the future.
Mailchimp is not appropriate for one-to-one communication - the higher the scale of interactions from 1 to many the better the software performs.
- Great tools to create custom invitations which stand out in a crowded field.
- Easily schedule e-mail blasts for clients
- Great analytics, which help with cleaning up databases and identifying prospects that might be overlooked by sales and marketing teams! Also by keeping databases clean - ensures that your client doesn't get grey listed and future e-mails end up in the their prospects spam folder.
- Ease of use so that anyone can create a great invitation, schedule a blast, and get the results they are striving to achieve!
- Creating the initial e-mail invitation was a little tricky at first. It took some time to figure out the tools.
- An app for the phone would be great so that you can review blast results on the fly.
- Grey listing and spam folders are becoming a big issue with the amount of e-mails that are being sent - clients are very concerned about their e-mails not getting to their prospects - would like to see more information regarding bounces so that we can assist our clients with keeping their databases in tiptop shape.
Email marketing is a great way to engage with new or current customers and using MailChimp has made this very easy for me to do. MailChimp is perfect for my small operation. My customer base is smaller but what I love about the software is that my features are not limited. Usually, the basic software levels will skimp you on features but MailChimp does a good job of still offering you tool to do the most important email marketing tasks such as one-off email campaigns, email automation, building customer contact segments to send a targeted communication, and so much more. If you are a small business like me I recommend using MailChimp as an affordable solution for your email marketing needs.
- Email campaigns - the template builder is easy to use and easy to customize.
- Email Automation - This feature is also easy to set up and base off of a date, a segment, a list or much more.
- Something that is different and I really enjoy is that MailChimp sign up forms ask for birthdays, and you can set up email automation based on birthdays. for someone who is trying to do customer appreciation, having a built-in birthday date or automation option is so great.
- I wish their wordpress plugin form was better. It's really not as pretty as other forms.
- The template builder can sometimes be a little wonky, delays or spacing issues
- Easy to Import Contacts: MailChimp accepts a number of files and formats, so no matter where your contacts are currently, you'll likely be able to import them fairly quickly without much issue.
- Customization options: There are templates to choose that can allow you to fairly easily make your design look like it's yours. If you happen to also have access to a graphic designer, then you can really take advantage of the customization options to make the design match your brand.
- Analytics: Being able to review data points like open rates and click-thru has allowed us to improve our communications and reach more people.
- Backend organization: I'm used to it now but initially it was very difficult to navigate the dashboard. I still get confused from time to time and have difficulty finding what I'm looking for. The organization just isn't very intuitive.
- The payment structure and credit system are incredibly confusing. We use the free version but had at one point considered paying for the full version. We had difficulty understanding how many credits we needed and abandoned the idea.
- Mobile-friendly email templates -- You can always trust that MailChimp's templates will work well across the most common email clients and devices. Much more efficient than hand-coding!
- Easy-to-use WYSIWYG editors -- You can do almost anything you want in an email with MailChimp's easy WYSIWYG interface.
- Customizing the sign-up process -- You can brand each page and make it look good while still keeping it streamlined.
- I think the pop-ups (to encourage users to sign up to your mailing list) could have more flexibility in their design. I was designing one the other day and it had limited choices for the image sizes, so I had to play around with it quite a bit to get it to look good.
- It's great that they now integrate with Facebook Ads but the reporting is really basic and I find it hard to make changes mid-campaign. For example, I have not been able to find aggregate stats -- I have to hover over the number of each day in the chart and add up the stats for the month. And you cannot extend a campaign more than 3 days before it ends, so you better remember to mark your calendar and update it before it ends with you!
- The list segmenting is pretty basic. I can do a few of the things I want but nothing too complex at the same time.
- Sending email campaigns. It's extremely easy and efficient to create campaigns with templates or on your own, and repeat those campaigns so you don't have to recreate them every time.
- Customer service. They actually only have chat and email support, but I've utilized the chat function numerous times and rarely waited more than a few minutes. Everyone I've chatted with has been extremely competent and a few folks actually went into my campaigns and helped me create them.
- Analytics. It's very important to have the open and click rates of campaigns, and you can download the list of people who opened your campaigns and what links they clicked, and which links.
- Phone support. While the chat function is extremely effective, it can be helpful with certain questions to speak with someone over the phone.
- I'd like the ability to unsubscribe someone to all campaigns. Currently, if someone unsubscribes to a campaign, they will never receive that exact campaign again. But if their email address is on multiple lists or gets added on another list by someone who is unaware that they unsubscribed, that person will receive another email. Many recipients have been angered by this, telling me that the unsubscribed - which they did - but I have to explain that the process is not universal, and sometimes we forget to include the "exclude" list.
- The payment structure goes by the number of email addresses that are stored on Mailchimp, so to stay below a certain billing threshold, I have to periodically delete lists of stored email addresses. This gets to be cumbersome because I regularly need to delete and re-upload many of the same lists of people.
- Easy to use and updates to application have been very customer focused.
- Love the amount of services you receive from them at absolutely no cost to you. You can add up to 2,000 subscribers for free.
- Compatibility with our CRM and HubSpot which enables us to target our email marketing efforts.
- Great customer service. Any time issues arose or questions needed to be addressed, their customer service team was very responsive and helpful.
- Outstanding email analytics which allows us to measure many metrics for our email marketing campaign.
- I wish that the uploaded files were easier to manage in that I would like to delete older versions of uploaded files that I no longer need. However, they are "layered" in the Content Manager section and I am not able to un-layer them to delete versions I do not need.
- It can get expensive quickly, particularly if you have over 2,000 subscribers which we do (close to 5,000 subscribers).
- Sometimes the formatting of an email newsletter-type communication can be tricky for a novice on Mailchimp, but after doing it once or twice, you get the hang of it and it becomes much easier.
- Segmentation, including dynamic lists
- Robust drag and drop template interfaces
- Server time is sometimes a problem
- New validation email required every time you log in or security questions answered is tedious
- The templates it offers are really good and easy to customize.
- Their prices are very flexible, allowing the user to select the plan that best suits.
- Mailchimp informs if an email was delivered correctly or not and if it was opened or not.
- Its email editor is very comfortable and easy to use, allowing you to easily include images, audio, videos, etc.
- The report generator is very easy to understand.
- The interface is robust for new users.
- They should include tutorials on the proper use of their tools as it is a bit frustrating trying to guess how it works.
- Text formats are very limited.
- Hopefully they include a form of mass addition of contacts to save time and not do it one by one.
- The learning curve is a bit long when starting from scratch.
- Useful and necessary tools to improve web activity and sales.
- Detailed panel to observe the procedure of the advertising sent.
- It is possible to send mass emails.
- It is possible to improve advertising in case it is not very well received by customers.
- In some cases, advertising is lost and does not reach users or is simply lost in spam.
- The panel can be improved by adding more tools like text, color palette.
- For one, its free to use, so it's great to use it to grow and maintain your mailing.
- It very easy to use no matter your skill level is and the tooltips are very clear and explained.
- It boosts a very great list of tools to help to build and engage with an audience.
- Some of the templates within the free and paid plan are very limited in design aesthetics
- They could possibly add in some new features that support using your own email templates.
- Would like to see more advanced email automation.
- The costs mount up quickly once the emails start adding up in your lists and you might end up looking for a better deal to send your newsletters.
- Easy to create emails.
- Good on adding images.
- To send out automated onboarding emails for new subscribers.
- To send bi-weekly newsletters about the industry.
- Creating a comprehensive list - Mailchimp integrates with literally everything under the sun, so its easy to use it to collect subscribers.
- Creating and sending emails - Their template creation and email sending process is very simple.
- The way Mailchimp's Setting page is set up is a little confusing to use.
- Ability to edit the look of the ready Subscribe Forms Mailchimp provides.
- Ease of creating lists.
- Zero cost when you start off.
- Simple to use for non-technical entrepreneurs.
- You don't need any coders to develop emails in HTML. Mailchimp's email builder is easy to use with drag and drop features and you can create beautiful emails with it.
Mailchimp also allowed me to create a pop-up subscription form for my newsletter. That has helped me grow my email list. Most of the latest subscriptions have come via that form.
I really like it and often recommend it.
- It allows you to easily design the newsletter and offers different templates. Very easy to drop in text and photos.
- It is free as long as your list is less than 2,000 - which is really important to a small business owner on a budget.
- You can set it up to send out a "welcome" message when new people sign up for the newsletter.
- Hmmm...I really like the ease of use. I guess it could maybe automate more things - it could "learn" your habits and anticipate adding the date automatically, etc.
- I wish it would be easier to replicate my monthly campaign.
- I wish Mailchimp would add more ways to grow my list.
For bigger businesses or those with bigger lists, it might be more expensive. If you have more than 2,000 people on your list, you might want to evaluate other solutions.
- It offers a freemium plan, which is free up to a limited number of subscribers, generally 2000. Which is a good start for small organisations to begin with email marketing on a low budget.
- It has one of the best custom email designing tool with lots of templates available, allowing us to design custom emails without wasting lots of time in the designing part.
- It can easily handle large numbers of email receivers or subscribers (in their terminology). It helps medium and large organisations to stay away from chaos due to a large number of users.
- Though it's free initially, for a large number of users its plans are so expensive. We have to burn our pockets if we have large numbers of subscribers to send marketing emails on a regular basis.
- It still doesn't have perfect automation. Mailchimp has very good auto responders etc., but coming to automation part, it doesn't have required advanced automation.
- The worst thing I found in Mailchimp is that emails sent via Mailchimp generally go directly in promotion tab of Gmail or even in spam sometimes. This affects the conversion ratio, as the conversion comes less than expected.
Mailchimp is valuable because it allows us to satisfy the problem of sending out the information once in a organized and creative way to all people at one time instead of sending one email at a time.
It is the best automation tool for sending out helpful information.
- User friendly. Extremely easy to learn!
- Pricing. It's free until your get your email list up which is very helpful for startups!
- The templates are boring. Unless you are a designer or graphics artist, your emails will look very MailChimpish which makes the brain immediately say "Seen this before." which is totally what you DON'T want.
- You can get suspended! If people keep say you are spam, even if they signed up and decided later they don't want it, you can get banned. Not fun.
Mailchimp also can help with social media scheduling. This is something that, as a company, we are going to work more with in 2020. They even now have websites in beta testing right now which is a fancy word for "We are working all the knots out and about to roll out something fantastic! Hold on!"
I have never personally experienced a situation where Mailchimp is not appropriate. It works well in small and large companies.
- Design and templates are easy to manage and tweak to fit our messaging clearly.
- Mailchimp makes it easy to schedule and see how often you send out email blasts to your lists to keep them engaged.
- I found myself slightly frustrated by some of the design elements - some felt slightly clunky and I had to sift through some less than optimal design work.
- I think the email address Add Contact form could be more streamlined.
We still use Mailchimp, but for our inactive subscribers and low quality score subscribers (like people that we've acquired through giveaways) since it's much cheaper than our new email service provider. However, since our email service provider is more robust, we have that integrated with Shopify.
- It is a very customizable marketing automation software.
- It is effective and time-saving thanks to its methods of mass emails, which allow us to send large amounts of emails in seconds.
- Emails can be configured to activate at specific events.
- It has a very good system of automation and creation of social digital marketing, also has a WYSIWYG email editor technology.
- It does not have a system that allows visitors to follow our websites.
- It should not be used in low-end equipment as it is impossible to send large numbers of emails in these.
- It does not offer tools to evaluate potential clients.
Mailchimp Scorecard Summary
Feature Scorecard Summary
- Has featureFree Trial Available?Yes
- Has featureFree or Freemium Version Available?Yes
- Does not have featurePremium Consulting/Integration Services Available?No
- Entry-level set up fee?No
Mailchimp Support Options
|Free Version||Paid Version|
Mailchimp Technical Details
|Mobile Application:||Apple iOS, Android|