Overview
What is Mailchimp?
Mailchimp is the email marketing and marketing automation platform. Most email marketing platforms tell you how your campaigns perform, but Mailchimp goes a step beyond and tells you why by analyzing the data from half a billion emails sent through…
Solutions for email enigmas: Optimizing Open Rates
In my opinion, It’s changed since the Intuit acquisition
Love Mailchimp!
Not a Mailchimp Fan
Mailchimp is user-friendly
Mailchimp is an excellent platform for sending eblasts
Mailchimp is a great tool for small to medium companies - easy to learn
Jack of All Trades That Gets the Job Done
User-Friendly Email Marketing!
Excellent Resource for Marketing.
User-Friendly Email Marketing
Marketing automations made easy
The drag …
Great tool
We can deliver mail with our design to a …
Good emails, great insights
How Mailchimp Differs From Its Competitors
Strategic Partnerships
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All-in-One Marketing Platform
Lessons for Success
All-in-One Marketing Platform
Lessons for Success
All-in-One Marketing Platform
Lessons for Success
All-in-One Marketing Platform
Lessons for Success
All-in-One Marketing Platform
Lessons for Success
All-in-One Marketing Platform
Lessons for Success
All-in-One Marketing Platform
Lessons for Success
All-in-One Marketing Platform
Lessons for Success
All-in-One Marketing Platform
Lessons for Success
All-in-One Marketing Platform
Lessons for Success
All-in-One Marketing Platform
Lessons for Success
All-in-One Marketing Platform
Lessons for Success
Awards
Products that are considered exceptional by their customers based on a variety of criteria win TrustRadius awards. Learn more about the types of TrustRadius awards to make the best purchase decision. More about TrustRadius Awards
Popular Features
- Email deliverability reporting (462)8.585%
- WYSIWYG email editor (440)8.181%
- List management (462)8.181%
- Standard reports (458)8.080%
Reviewer Pros & Cons
Pricing
What is Mailchimp?
Mailchimp is the email marketing and marketing automation platform. Most email marketing platforms tell you how your campaigns perform, but Mailchimp goes a step beyond and tells you why by analyzing the data from half a billion emails sent through the platform every day to offer personalized…
Entry-level set up fee?
- No setup fee
Offerings
- Free Trial
- Free/Freemium Version
- Premium Consulting/Integration Services
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Alternatives Pricing
What is Constant Contact?
Constant Contact is a full-featured email marketing solution with capabilities such as social media integration, drag-and-drop editing, and real-time reporting. It is a bulk email tool designed for SMB customers. Since 2019, Constant Contact also offers marketing automation features, a website and…
What is Klaviyo?
Klaviyo is a marketing automation platform that helps businesses to centralize and use every piece of their customer data. With Klaviyo, businesses can combine customer data with more than 300 native integrations to automate personalized email and SMS communications that make customers feel seen.…
Product Demos
Add SMS Marketing to Your Campaigns to Boost Customer Engagement (2023)
Features
Email & Online Marketing
Using software to manage lists, send emails, automate email campaigns, and track results.
- 8.1WYSIWYG email editor(440) Ratings
Users can create html emails through a drag-and-drop interface, without html coding knowledge.
- 7.8Dynamic content(423) Ratings
Users can tailor email, website or landing page content depending on the viewer or recipient (e.g., email salutations that include the recipient’s name).
- 7.9Ability to test dynamic content(404) Ratings
Users can test dynamic content prior to launching a campaign.
- 7.5Landing pages(327) Ratings
Users can create web pages that are customized to a particular email or campaign. Landing pages often include web forms which can capture visitor information and integrate it back into the MA software.
- 8A/B testing(358) Ratings
Users can experiment with different variations of a campaign and measure results. Testable aspects might include subject lines, header images, or landing page copy.
- 8.1Mobile optimization(434) Ratings
Users can easily optimize emails and landing pages for mobile devices.
- 8.5Email deliverability reporting(462) Ratings
The software helps ensure inbox delivery of email campaigns, through features such as deliverability tests, opt-in management, bounce handling, suppression lists, dedicated IP addresses, and delivery monitoring.
- 8.1List management(462) Ratings
This involves creating, filtering, editing, merging and de-duping lists of contacts.
- 7.7Triggered drip sequences(319) Ratings
The software allows users to set up automatic / drip email campaigns triggered by certain events.
Lead Management
The process of tracking and managing prospective customers from lead generation to conversion.
- 6.2Lead nurturing automation(2) Ratings
Users can set up targeted drip email campaigns based on time intervals or prospect behavior, to automate the lead nurturing process and move them further down the sales funnel.
- 10Lead scoring and grading(1) Ratings
Users can set up the software to automatically rate leads based on calculations such as buying signals, such as form submissions, or page views, and automatically qualify leads based on demographic factors.
- 10Data quality management(1) Ratings
The software helps store, manage, and organize data around each lead, and avoid data problems such as duplicate contacts or non-standard formats.
- 10Automated sales alerts and tasks(1) Ratings
The software helps ensure that a sales person is notified of lead activity and can act on the information in a timely fashion.
Campaign Management
Users can schedule campaigns and/or events with reminders, announcements, etc.
- 8.4Calendaring(45) Ratings
The software helps users maintain a calendar of all marketing activities.
- 7.8Event/webinar marketing(36) Ratings
Users can streamline event marketing with features such as personalized invitations, registration, reminders and post-event follow-ups.
Social Media Marketing
Using social media networks to help amplify marketing endeavors.
- 8.3Social sharing and campaigns(42) Ratings
Users can incorporate social share buttons into campaigns to allow recipients to easily share content. Users can track shares as well.
- 8.1Social profile integration(35) Ratings
The software incorporates social profile data and social share histories to enhance segmentation and scoring of contacts.
Reporting & Analytics
Users can report on and analyze usage, performance, ROI, and/or other metrics of success.
- 7.7Dashboards(123) Ratings
Users can create, customize and share dashboards, which provide an overview of the most important metrics.
- 8Standard reports(458) Ratings
The software offers pre-built reports with metrics standard to the category.
- 7.2Custom reports(50) Ratings
Users can create custom reports.
Platform & Infrastructure
Features related to platform-wide settings and structure, such as permissions, languages, integrations, customizations, etc.
- 7.8API(33) Ratings
An API (application programming interface) provides a standard programming interface for connecting third-party systems to the software for data creation, access, updating and/or deletion.
- 6.5Role-based workflow & approvals(7) Ratings
Permissions to perform actions or access or modify data are assigned to roles, which are then assigned to users, reducing complexity of administration.
- 5.6Customizability(2) Ratings
Users can customize their instance with features like custom fields and custom objects.
- 8.4Integration with Salesforce.com(21) Ratings
The software can integrate with Salesforce.com bi-directionally, allowing for data syncs, activity alerts, campaign triggers, enhanced reporting, and lead assigning.
- 7.6Integration with Microsoft Dynamics CRM(18) Ratings
The software can integrate with Microsoft Dynamics CRM bi-directionally, allowing for data syncs, activity alerts, campaign triggers, enhanced reporting, and lead assigning.
- 8.1Integration with SugarCRM(2) Ratings
The software can integrate with SugarCRM bi-directionally, allowing for data syncs, activity alerts, campaign triggers, enhanced reporting, and lead assigning.
- 7.6Third-party software integrations(39) Ratings
Integration functionality with third-party or in-house systems.
Product Details
- About
- Integrations
- Competitors
- Tech Details
- FAQs
What is Mailchimp?
Mailchimp is an Email Marketing and Automations platform for growing businesses. The solution boasts users among more than 12 Million customers around the world who launch, build, and grow their businesses with Its marketing technology, customer support, marketing content and data-driven recommendations. Mailchimp’s marketing platform allows users to get online and start selling, connect with and grow their audience, and create multichannel marketing campaigns across email, social media, landing pages, ads, and websites.
Businesses including TEDTalks, Shutterstock, Boston Market, Nikon India use Mailchimp to drive revenue through emails. Founded in 2001 and based in Atlanta with offices in Brooklyn, Oakland, Vancouver, London, Seattle, and Santa Monica, Mailchimp has 1,200+ employees. In 2021, Mailchimp was acquired by Intuit.
Mailchimp Features
Email & Online Marketing Features
- Supported: WYSIWYG email editor
- Supported: Dynamic content
- Supported: Ability to test dynamic content
- Supported: Landing pages
- Supported: A/B testing
- Supported: Mobile optimization
- Supported: Email deliverability reporting
- Supported: List management
- Supported: Triggered drip sequences
Campaign Management Features
- Supported: Calendaring
- Supported: Event/webinar marketing
Social Media Marketing Features
- Supported: Social sharing and campaigns
- Supported: Social profile integration
Reporting & Analytics Features
- Supported: Dashboards
- Supported: Standard reports
- Supported: Custom reports
Platform & Infrastructure Features
- Supported: API
- Supported: Role-based workflow & approvals
- Supported: Integration with Salesforce.com
- Supported: Integration with Microsoft Dynamics CRM
- Supported: Third-party software integrations
Additional Features
- Supported: SMS Marketing
Mailchimp Screenshots
Mailchimp Video
Mailchimp Integrations
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- Ambassador Referral Marketing Platform
- Pipeliner CRM
- ClinchPad
- Provide Support Live Chat
- Planyo Online Booking System
- Deal Maker
- LiveChat
- Insightly
- Mautic (open source)
- RealtyJuggler Real Estate Software
- TrenDemon
- Teamgate CRM
- Yapsody
- SoClever
- TeamSupport
- Boingnet
- Survicate
- Miva
- Devart Excel Add-ins
- FreshBooks
- Freshdesk
- Zyprr Inc
- Skyvia
- Scoro
- Musqot Marketing Planner
- Zoho Forms
- LinkedIn Sales Navigator for Gmail
- Aurea List Manager
- 123FormBuilder
- Shopify
- WooCommerce
- JRNI
Mailchimp Competitors
Mailchimp Technical Details
Deployment Types | Software as a Service (SaaS), Cloud, or Web-Based |
---|---|
Operating Systems | Unspecified |
Mobile Application | Apple iOS, Android |
Supported Languages | English, Spanish, French, Portuguese, German, and Italian. |
Frequently Asked Questions
Comparisons
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Reviews and Ratings
(2583)Attribute Ratings
- 8.5Likelihood to Renew51 ratings
- 9.5Availability6 ratings
- 9Performance7 ratings
- 8.4Usability373 ratings
- 7.9Support Rating15 ratings
- 7.5Implementation Rating22 ratings
- 10Configurability2 ratings
- 9.5Product Scalability6 ratings
- 8Ease of integration4 ratings
- 10Vendor pre-sale2 ratings
- 10Vendor post-sale2 ratings
Reviews
(1-25 of 499)An Essential Tool for Any Growing Business!
- The tags and groups are very helpful in maintaining a database for my clientele.
- I find the landing pages optimal for running ads on Facebook, Google, etc.
- Being able to create segments easily is a great benefit.
- Duplicating journeys for different audiences- the content does not transfer over so I have to make templates for each email rather than just duplicate the journey as a whole.
Solutions for email enigmas: Optimizing Open Rates
- Mailchimp A/B testing shines when refining emails for maximum engagement.
- Test different subject lines to pique curiosity. Pit pithy preheaders against long-form teasers.
- Even switch up send times to catch readers at their most attentive. With insightful open rate data, you can iteratively optimize each element.
- Mailchimp's dated interface can feel clunky at times.
- Its pricing tiers may also make it a pricey choice for startups watching their bottom line.
- And occasional server hiccups, though rare, can temporarily disrupt workflows.
In my opinion, It’s changed since the Intuit acquisition
- API integration within a vast ecosystem of applications
- Flexible contact customizations
- Campaign performance and subscriber open/click through reporting
- Email template design on free plan is very limited
- Commercial starter plans are very cost prohibitive
- Features that were freely available were taken away over time and made paid capabilities
Love Mailchimp!
- email blasts
- contact record keeping
- dashboard interface is easy to use
- I wish that if we want to tag a group of people, it won't exclude them if they were already contacts. We have the same customers purchase in multiple auctions
- more templates that are widely applicable for various types of businesses (for instance, there have been templates I'd like to use, but they were SPECIFICALLY geared towards men's clothing or something like that)
- easier IT troubleshooting navigation, such as, certain clients not receiving our emails blasts from Mailchimp because of their, what I call, "old-people email spam blocks." They don't even know their email blocks incoming emails from us much less how to fix it.
Not a Mailchimp Fan
- Getting signed up is easy
- Has good templates out of the box
- Designing custom templates
- Navigating the account
Mailchimp is user-friendly
- Mailchimp makes it easy to maintain a clean database.
- It's very user-friendly for designing campaigns.
- It's easy to link email campaigns to social media campaigns.
- Address field should be optional. You should be allowed to enter just a city or zip code and not have to enter a character for every possible field.
- Training and help videos would be nice.
- Less prompting to upgrade your account.
Mailchimp is an excellent platform for sending eblasts
- Use of merge tags for message personalization
- Scheduling messages ahead of time
- Creating visually appealing messages
- Modifying the fields in the message footers could be more intuitive
- Help tips when hovering over various settings would be helpful
- Easy overview of campaign results
- Drag and drop function to build EDM's
- Easy to invite others from your company to create their own profiles and collaborate
- Great overview of campaigns in the campaign calendar
- Formatting pasted text from another source when building an EDM can be glitchy. I currently have to reformat the whole block of text to something else completely and then back to the font and point size I want.
- The line/space block in EDM builder isn't reliable. I always have to send many test emails to myself to check how big the space is between modules and adjust then send again.
- The landing page builder is good but sometimes hard to get right in terms of size of images and spacing. Especially the footer.
Jack of All Trades That Gets the Job Done
As of now, we use Mailchimp for its list management, signup forms, welcome emails, and basic newsletters.
- Easy to use
- Generous free plan
- Pretty campaigns and templates
- Too many features
- Scope far beyond email marketing
- Pricey for small campaigns
User-Friendly Email Marketing!
- Communicate to Mass Audiences.
- Email Templates have multiple purposes.
- Drip Campaigns.
- Speed up their website/upgrade their server.
Excellent Resource for Marketing.
- Formatting
- Linking to our websites.
- User friendly.
- I have not found many issues.
User-Friendly Email Marketing
- Free to use
- Robust Automation
- Simple Interface
- Detailed Analytics
- Customer Segmentation
- Limitation on advanced features in free plan
- Lacking customer support
- Learning curve
Marketing automations made easy
The drag and drop modules allows our team to work on different comms at the same time, without having to rely on a specific design or having to wait for someone to code it.
- Drag and drop module
- Audience management
- Marketing automations
- Landing design module could be more complete. It's very limited.
- The Sales tool is good for very small businesses
- The reporting could be more complete
Great tool
We can deliver mail with our design to a database that we can filter into different audiences.
- easily integrates HTML design we have created
- custom templates saving
- campaign setting is user friendly
- segmentation
- Contact import from CVS or Excel files as fields don't match that easily
- Add features for free or low-price plans
- IA to import contacts smartly
If you need to have an organized database to send emails to regularly.
If you seek design flexibility.
If you want robust analytics.
INAPPROPIATE
If your budget is too low
If your database can be handled manually (as per its small size)
Good emails, great insights
- Building a beautiful email
- Reporting on email engagement
- Reliabiity
- Email builder could have more features included.
In my experience, Mailchimp discriminates against the disabled and company leadership ignores the problem
Mailchimp is a fine solution for the basics.
- Email Marketing.
- Auto-Responders.
- Integration
- Automation Journeys.
- Attribution Tracking.
No Frills Mailchimp Handles the Basics Well
Mailchimp is a rock-solid performer in the basic functions of getting a newsletter into subscriber email boxes, which is all we use it for, and that's why we haven't really considered alternatives in so long.
- Basic contact management
- Fulfillment
- Basic, one-click poll functions
- The interface remains a cluttered, non-intuitive mess. That's true from the haphazard way features are organized to the actual email layout.
- Analytics have never been a priority, and I don't see that changing with Intuit's new ownership. I'm very frustrated over the limited choices for reporting, even when using third-party solutions. If I needed that function, I would not use MailChimp.
- I would love to develop a workflow screen that lets me focus on the things that I use all the time. Customizing the interface where the content actually goes into the software would help.
- I never understood why we couldn't import a document into a MC template. At best, we're spending time copying-and-pasting from one app into MC.
Integrating with top companies in different space would be a no-brainer. When I briefly tried one of MC's competitors, I was stunned to see it offer a one-click import into WordPress. Automatically publishing to social media would also be a nice benefit.
- Templates make it easy to copy last email campaign and edit
- Helpful to be able to resend last campaign to people that signed up after that
- Editing the templates is easy to do
- Sometime the photos don't show up correctly
- Some metrics that would be helpful are in higher paid tiers, irritating to see suggestions then they don't show until you pay more (title suggestions)
Mailchimp for Small Groups
- Manage mail lists, opt ins and opt outs
- Provide basic deliverability reporting and allow for resends
- Is really easy to train a basic user
- There isn't a lot of flexibility in templates - so sometimes we have to be creative to make them work
MailChimp review
- Responsive Email Design
- Email marketing and analytics
- Webpages creation
- Database management and cleaning
- Form management
- Customer support is not at all active
Mailchimp is the best email marketing tool for beginners.
- Mailchimp allows you to manage your mailing list really well. You can subscribe people, unsubscribe people manage the mailing list directly into segments, and what not.
- Mailchimp has features where you can create campaigns based on your mailing lists and send out newsletters to your subscribers based on a multitude of parameters that you can setup. Such as send email daily, weekly, monthly and they also have event based mails that you can send out.
- Mailchimp also has a feature where you can design your emails. The look and aesthetics are very important when sending emails to your subscribers and all those needs are addressed here.
- I have not faced any issues with Mailchimp recently. But, when I just started out with them the main issue that I had faced was that they simply banned my account thinking that I was a spammer. I could not get in touch with them and there was no way that I could have my business email which I had purchased up and working with them. I am not sure whether this should be categorized as a negative point but nevertheless, I thought I'd mention it.
- Another area where Mailchimp could improve is that they don't have a good plugin for WordPress. We need to rely on third party shady plugins which do a better job and at the end of the day, this is not good practice considering website security.
- Lastly, they are now getting into all sorts of other features such as CRM and what not, they are not keeping things focused and simple. They could improve in this area by making the portal a little more intuitive of the added capabilities of the platform.
Not the best choice for startups
- campaign management
- access control
- content development
- automated workflows
- confusing UI
- KPI visibility
A Great Starter Platform for Those Just Getting Started.
- Easy to create attractive mailers within a relatively simple framework
- Basic automations are extremely easy to create
- Quite user-friendly for people who have limited marketing experience
- Easy search functionality and basic segmentation
- Though easy to create, it's difficult to create truly customized mailers unless you're uploading HTML which is too fiddly
- The email reporting isn't particularly robust
- There are loads of features, but other email marketing and automation platforms do them better
- The pricing can be a bit deceptive, and become steep very quickly
- Not very intuitive
- Email automation is great, we use it for creating our drip campaigns
- Drag & drop UI for drafting emails
- A/B Testing to constantly increase open rates and click rates
- Mailchimp is already great but some improvement with capturing form or user data would be beneficial
- Integrations with other tools can be improved as well