Aurea Process vs. IBM Astra Streaming

The tool has potential. Its capabilities and visual aspects could be considered rather basic but this might improve, particularly if the business intelligence/analytics aspect is leveraged. Once running well, it could allow (perhaps smaller) companies to successfully improve their customers' experiences through digitalizing customer journey - and we all know that customer loyalty goes a long way. However, whether or not the tool is comprehensive enough to deliver this for larger companies with more complex, multi- and omni-channel interactions is yet to be seen...

Incentivized

DataStax Enterprise is a state-of-the-art data management platform that manages our own data across web, mobile, and IoT applications. It is a hybrid cloud-based solution that enables us to meet the availability and performance requirements of web, IoT and mobile platforms.

Incentivized

• Face-lifted platforms: CX Messenger (formerly Sonic), CX Monitor (formerly Actional), CX Process (formerly Savvion)
• User-friendly UI
• Relatively painless implementation

Incentivized

• Easy to operate and save man hours
• Easy installation and configuration
• Mature and scalable data warehouse, well supported

Incentivized

• Standard edition is significantly lighter touch than the (pricier) Enterprise version
• There are similar solutions on the market that are competitively prices and offer positive user experience
• Data migration can be tricky at times

Incentivized

• Their solution is expensive compared to other resolutions, however you get what you pay for.

Incentivized

• As our customers vary in size and maturity, the ROI ranges accordingly.
• For younger, smaller businesses this is a useful tool. Digitalization of he customer journey has certainly helped save time and efforts in many cases.
• For more mature market players the tool is not always comprehensive enough. Dashboard and report personalization take time and efforts, and sometimes it feels that a dedicated BI tool would be a more suitable solution.

Incentivized

• In my personal opinion, I can mention that this product has enormous positive points because it has worked really well for us in our organization in a very positive way, for which we ourselves feel quite comfortable with this product.

Incentivized