Better fit for smaller players
April 06, 2018
Better fit for smaller players
Score 5 out of 10
Vetted Review
Verified User
Overall Satisfaction with Aurea CX Platform
Aurea CX Platform is a customer experience solution. It consists of 3 parts - CX Processes, CX Messenger and CX Monitor. The first part, CX Processes, is focused on customer experience modelling. The second part, CX Messenger, is essentially a tool that allows plug-and-play implementation. The third one, CX Monitor, functions as a tracking tool that keeps an eye on the integrated systems and any changes that happen over time. There is also an analytical functionality called CX Monitor Enterprise.
- Face-lifted platforms: CX Messenger (formerly Sonic), CX Monitor (formerly Actional), CX Process (formerly Savvion)
- User-friendly UI
- Relatively painless implementation
- Standard edition is significantly lighter touch than the (pricier) Enterprise version
- There are similar solutions on the market that are competitively prices and offer positive user experience
- Data migration can be tricky at times
- As our customers vary in size and maturity, the ROI ranges accordingly.
- For younger, smaller businesses this is a useful tool. Digitalization of he customer journey has certainly helped save time and efforts in many cases.
- For more mature market players the tool is not always comprehensive enough. Dashboard and report personalization take time and efforts, and sometimes it feels that a dedicated BI tool would be a more suitable solution.