The tool has potential. Its capabilities and visual aspects could be considered rather basic but this might improve, particularly if the business intelligence/analytics aspect is leveraged. Once running well, it could allow (perhaps smaller) companies to successfully improve their customers' experiences through digitalizing customer journey - and we all know that customer loyalty goes a long way. However, whether or not the tool is comprehensive enough to deliver this for larger companies with more complex, multi- and omni-channel interactions is yet to be seen...
It is simply great for replacing manual and repetitive tasks, as well as for more complex ones where you need to work a little bit harder to get the whole process well represented inside the app. It is an excellent app for learning how to build agents using AI, going from simple to more complex solutions as you evolve.
The learning curve of the app is a little too steep for new users, especially those users who are not very familiar with technology and maybe coding. Nothing that can't be reached if you choose to use YouTube to learn more. It might be hard at first, but it can save you many hours, and your current job will get a lot easier with it.
n8n gives more freedom to use and do whatever I want. Make was a bit too stiff and limited to try to make the UX more friendly. But I prefer capability over friendliness in this specific scenario.
As our customers vary in size and maturity, the ROI ranges accordingly.
For younger, smaller businesses this is a useful tool. Digitalization of he customer journey has certainly helped save time and efforts in many cases.
For more mature market players the tool is not always comprehensive enough. Dashboard and report personalization take time and efforts, and sometimes it feels that a dedicated BI tool would be a more suitable solution.
