Aurea Process vs. Tungsten Insight

The tool has potential. Its capabilities and visual aspects could be considered rather basic but this might improve, particularly if the business intelligence/analytics aspect is leveraged. Once running well, it could allow (perhaps smaller) companies to successfully improve their customers' experiences through digitalizing customer journey - and we all know that customer loyalty goes a long way. However, whether or not the tool is comprehensive enough to deliver this for larger companies with more complex, multi- and omni-channel interactions is yet to be seen...

Incentivized

Ease of use and rapid deployment Ability to understand data in the context of the business processes. Insight enables rich dashboard development in minutes with a browser-based, drag and-drop interface, including custom navigation Scenarios less appropriate: Statistical data can be provided by leveraging R functions and models

Incentivized

• Face-lifted platforms: CX Messenger (formerly Sonic), CX Monitor (formerly Actional), CX Process (formerly Savvion)
• User-friendly UI
• Relatively painless implementation

Incentivized

• Powerful UI
• No code required
• Insight’s MapAggregate
• Easy of Deployment

Incentivized

• Standard edition is significantly lighter touch than the (pricier) Enterprise version
• There are similar solutions on the market that are competitively prices and offer positive user experience
• Data migration can be tricky at times

Incentivized

• Data Goverance
• BI Needs/initiatives
• Integration other third party tools

Incentivized

• As our customers vary in size and maturity, the ROI ranges accordingly.
• For younger, smaller businesses this is a useful tool. Digitalization of he customer journey has certainly helped save time and efforts in many cases.
• For more mature market players the tool is not always comprehensive enough. Dashboard and report personalization take time and efforts, and sometimes it feels that a dedicated BI tool would be a more suitable solution.

Incentivized

• Ease of Process Discovery
• Intuitive Dashboards
• Rapid Design and Development
• Native Metrics smart

Incentivized