Blackpurl vs. Dealer.com

Dealer.com is good at figuring out unique filters for how inventory will show up on the website. When vehicles should/should not show up, badges on particular vehicles, etc. Easy to change website templates. The issue is that templates are all starting to look alike. Also, they do try to make things look nice but are falling behind in functionality. For example, specials pages. I know people don't think much of blogs, but that is where we can post local content and Google crawl and use that for search engines. Dealer.com is probably one of the worst with blogs. Either you have to pay for it separately just to have it (not included in the website), or you have to have Premium SEO Package.

Incentivized

• Currently have unlimited exports of inventory
• Allowing you to update your website template to a new one whenever you want
• Monthly calls with reps - who also let me know when something becomes uncompliant on the website per OEM requirements

Incentivized

• It takes over 24 hours to get inventory from vAuto to our website.
• They can't fix our meet the staff page.
• They randomly add images, delete prices on our site on their own.

Can't think of anything that they do well.

Dealer.com is the worst I have used

• How can you give concrete info on ROI? A website is a requirement, so obviously it has had a positive impact since that is the #1 place customers will shop our inventory.
• Traffic to our website has steadily increased over the years, so we know that Google is still finding it, and it's doing its job for searches.

Incentivized