BlueOcean Brand Navigator vs. Morning Consult

Overview
ProductRatingMost Used ByProduct SummaryStarting Price
BlueOcean Brand Navigator
Score 9.1 out of 10
N/A
Brand Navigator, from BlueOcean, is an always-on brand intelligence platform that aims to provide an unbiased, real-world view of the relationship customers have with a brand and the actions that should be taken to build an agile, durable brand. BlueOcean operates in Brand Intelligence, providing CMOs and their teams the ability to quantify brand performance and access always-on, contextual insights that tear down data silos and build a holistic view of brand health. BlueOcean…N/A
Morning Consult
Score 7.0 out of 10
N/A
Morning Consult is a global decision intelligence company headquartered in Washington, D.C., that aims to help leaders make smarter, faster, better decisions. Morning Consult states they pair high-frequency data with applied artificial intelligence to better inform decisions on what people think and how they will act.N/A
Pricing
BlueOcean Brand NavigatorMorning Consult
Editions & Modules
No answers on this topic
No answers on this topic
Offerings
Pricing Offerings
BlueOcean Brand NavigatorMorning Consult
Free Trial
NoNo
Free/Freemium Version
NoNo
Premium Consulting/Integration Services
NoNo
Entry-level Setup FeeNo setup feeNo setup fee
Additional Details
More Pricing Information
Best Alternatives
BlueOcean Brand NavigatorMorning Consult
Small Businesses
Mention
Mention
Score 9.4 out of 10
Mention
Mention
Score 9.4 out of 10
Medium-sized Companies
Mention
Mention
Score 9.4 out of 10
Mention
Mention
Score 9.4 out of 10
Enterprises
Brandwatch
Brandwatch
Score 8.3 out of 10
Brandwatch
Brandwatch
Score 8.3 out of 10
All AlternativesView all alternativesView all alternatives
User Ratings
BlueOcean Brand NavigatorMorning Consult
Likelihood to Recommend
9.1
(1 ratings)
-
(0 ratings)
User Testimonials
BlueOcean Brand NavigatorMorning Consult
Likelihood to Recommend
BlueOcean
BlueOcean's Brand Navigator is a new online platform we're using to measure our overall brand health. It has real-time data and information relative to the competitive set we assign that provide faster insights then using surveys as snapshots in time. This is a supplemental tool that we are using for performance measurement to sit alongside MSIGHTS, Adobe Analytics, Marketo, and our internal SAP systems.
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Morning Consult
No answers on this topic
Pros
BlueOcean
  • curate robust competitive intelligence
  • leverage big data and AI for approachable reporting
  • track and optimize against marketing KPIs
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Morning Consult
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Cons
BlueOcean
  • deeper analysis of creative
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Morning Consult
No answers on this topic
Return on Investment
BlueOcean
  • Filling a void for real-time Brand and Awareness measurement
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Morning Consult
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ScreenShots