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We rely on Brand Navigator from BlueOcean for real-time insights on our Brand Health
January 23, 2023

We rely on Brand Navigator from BlueOcean for real-time insights on our Brand Health

Russ Novy | TrustRadius Reviewer
Score 10 out of 10
Vetted Review
Verified User

Overall Satisfaction with BlueOcean Brand Navigator

We use Brand Navigator as a tool to measure our Brand Health. We rely on this powerful platform from BlueOcean to analyze important measures for top of the funnel/early stage customer journey key metrics including familiarity, preference, and sentiment. The insights are in real time and allow us to take action on our findings quickly.
  • curate robust competitive intelligence
  • leverage big data and AI for approachable reporting
  • track and optimize against marketing KPIs
  • deeper analysis of creative
  • competitive analysis
  • contributing factor categorizations
  • actionable insights
  • Filling a void for real-time Brand and Awareness measurement

Do you think BlueOcean Brand Navigator delivers good value for the price?

Yes

Are you happy with BlueOcean Brand Navigator's feature set?

Yes

Did BlueOcean Brand Navigator live up to sales and marketing promises?

Yes

Did implementation of BlueOcean Brand Navigator go as expected?

Yes

Would you buy BlueOcean Brand Navigator again?

Yes

BlueOcean's Brand Navigator is a new online platform we're using to measure our overall brand health. It has real-time data and information relative to the competitive set we assign that provide faster insights then using surveys as snapshots in time. This is a supplemental tool that we are using for performance measurement to sit alongside MSIGHTS, Adobe Analytics, Marketo, and our internal SAP systems.