I use Adobe Analytics to assess the traffic to my company's website and users' actions. This helps our business partners make marketing …
To track the page views, button/link clicks and page scrolls, component rendering, slide changes, and impressions. We also use Adobe …
Adobe Analytics is used in our business to identify consumer challenges and frustrations across the core digital journeys. Insights are …
Adobe Analytics is the finest tool since it is updated every month, there are release notes, and you get fantastic service 24 hours a day, …
We use Adobe Analytics to provide actionable visitor and customer engagement and journey data to our marketing team. This allows our …
Adobe Analytics is a data and analytics tool widely used in our organization. The best thing about this product is that it is …
Adobe Analytics is our primary analytics tool. We collect a wide spectrum of dimensions to allow us detailed information about our general …
Use Adobe Analytics to understand web traffic, sources, time spent on-page, who CV forms did well, track registrations, and many other …
We use Adobe Analytics at our organization as part of the Adobe Experience Platform to help us understand client interaction with our web …
I use Adobe Analytics for analyzing data and content performance across various touchpoints. The dashboards and charts functionality …
Adobe Analytics is the go-to tool in our organization. The best part about the tool is that using it is so easy and intuitive that …
It is used for e-commerce to know the conversions, traffics, reviews and KPIs. Many marketing professionals can know about the KPI and the …
Adobe Analytics is a powerful resource for collecting, analyzing, and sharing website data. The application helps organize and analyze …
Adobe Analytics is a perfect tool and well suited for the associations that have the time and resources to invest in the people who'll be …
We use Adobe Analytics to understand how users are using our website. This feeds into our improving our products for our customers based …
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Adobe Analytics lets users mix, match, and analyze data throughout the customer journey. It supports web analytics, marketing analytics, attribution, and predictive analytics.
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Adobe acquired Omniture in 2009 and re-branded the platform as SiteCatalyst. It is now part of Adobe Marketing Cloud along with other products such as social marketing, test and targeting, and tag management. SiteCatalyst is one of the leading vendors in the web analytics category and is particularly strong in combining web analytics with other digital marketing capabilities like audience management and data management. Adobe Analytics also includes predictive marketing capabilities that help users find trends in customer behavior patterns leading up to conversion. According to the vendor, these insights can help predict which campaigns will be most successful.
Reviewers rate Availability highest, with a score of 8.6.
The most common users of Adobe Analytics are from Enterprises (1,001+ employees) and the Marketing & Advertising industry.
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I use Adobe Analytics to assess the traffic to my company's website and users' actions. This helps our business partners make marketing decisions and assess trends across time. Because we are in the healthcare industry, the last two-plus years have been even more important in identifying what users are looking for across the site. We are able to update content accordingly, showcase data trends and follow up on marketing campaigns.
- Showcases trends across time
- Shows site user actions
- Shows how many people are on the site
- The data implementation is custom, which can make it difficult to ensure success
- Organization within the platform would be better; i.e., folders
- Quality Assurance checks
When we are looking at our website data and trends over time, Adobe Analytics is very well suited. If we are looking at a paid campaign, Adobe may help glean information, but it may not be as helpful in getting us the lead information as being on the paid platform will be.
To track the page views, button/link clicks and page scrolls, component rendering, slide changes, and impressions. We also use Adobe Analytics with Adobe Target for A/B testing. We use Adobe Launch for Analytics, and the main problem we see with launch js is, as per design, the file needs to be included on top of the page, and the size of the file is huge, which is impacting the page load time. The TTL of the file is also less, only 1 hour, which makes the file to be loaded every hour on the user browser. It seems getting support for this change is not easy from Adobe.
- Page Views
- Button/Link Clicks
- Reducing file size
It is easy to track the events, impressions, and on-the-fly impressions, and clicks can be added to Adobe Analytics, so it will be easy to push new events to Adobe Analytics.
Adobe Analytics is used in our business to identify consumer challenges and frustrations across the core digital journeys. Insights are converted into opportunities, working closely with our User Experience and IT colleagues, and iterative experiences are developed, tested & rolled out to all users. Adobe Analytics is used to track the success of changes made against core KPIs. Adobe Analytics is also used extensively to support the rollout of new feature releases and campaign activity, mainly to measure success & identify potential issues caused.
- Workspace functionality allowing user flexibility to create reports that work for them.
- Drill-down option to easily combine dimensions / metrics in the same space.
- Able to get different report suites all showing in the same place for easy comparisons.
- Complex implementation expertise needed.
- App analytics feels behind vs web.
- Attribution / campaign tracking more complex vs Google Analytics.
- Not as simple / user friendly as GA.
- eVars vs Props vs Events - difficult for non analytics users to easily understand.
Adobe Analytics is great for detailed analysis of apps/websites, to support a digital roadmap. Weaker on app analytics vs web. It's great that it can easily and seamlessly synch up with other Adobe products, for example, Adobe Target, AEP, etc, but means more limited links to non 'Adobe' tools such as 'Data Studio' for external visualisations.
Adobe Analytics is the finest tool since it is updated every month, there are release notes, and you get fantastic service 24 hours a day, 7 days a week. The nice thing about Adobe Analytics is that it's extremely adaptable, allowing you to have as many connections as you need, including data sources, data connectors, and customer characteristics. They also have Data Warehouse and Data Feeds to deliver data to internal data warehouses and connect everything with CRM Databases, and Analysis Workspace offers incredible versatility.
- Customer Service
- User Interface
- Turnaround Time
- Third party integration
- Trial account not available
- Not very budget friendly
- Required intermediate experience
Extremely configurable in terms of how it collects data and how it may be modified to meet a company's unique needs. Deep dives are quick and straightforward with the ability to break down practically any variable by anything else, making in-tool analysis quick and easy. Some of the more sophisticated capabilities, such as in-tool AI and anomaly detection, may provide analysts and marketers with some strong tools.
We use Adobe Analytics to provide actionable visitor and customer engagement and journey data to our marketing team. This allows our marketing team to be data driven in their decisions and helps our web team optimize our web experience.
- Web Traffic and Audience insights
- Customer Web journey data
- Engagement and click data
- conversion data
- The data integration process needs to be more obvious and forgiving
- the Adobe Data warehouse feature can have a better UI
- Transitioning to Adobe Alloy for an SDK/XDM implementation from a traditional implementation needs to be easier and more intuitive.
- Ease of data-visualization is in paralleled. You have a lot of control in your report making
- Annotation within reporting is easy, allowing you to control the narrative.
- Customer journey visualization is excellent
- Audience segmentation and refinement is in a league of it's own.
- Adobe Analytics use translates to Adobe CJA with ease.
Adobe Analytics is a data and analytics tool widely used in our organization. The best thing about this product is that it is exceptionally easy to use, even for people who are not very familiar with data or analytics tools. Analytics has solutions for all kinds of business problems—solving product change issues, marketing strategy issues, merchandising assortment issues, operations strategy issues, etc. It is especially useful for solving business problems in the following areas: providing metrics for making tactical or strategic decisions, measuring product attributes, and analyzing operations. Adobe Analytics offers a unique opportunity to gather data from around the world and across digital platforms. This makes it easier for us to track our brands regardless of their digital presence.
- Easy to understand user interface
- User behavior metrics
- Support team is very helpful
- It is not as easily adopted as Google analytics.
- It would be amazing if they also provide heatmap reports
- Some features are so advanced they can only be used after a proper training.
If you are in the eCommerce business, Adobe analytics is a must for you. It is less suited for companies who do not analyze a lot of data on day to day basis. Adobe Analytics offers the gold standard in web performance measurement, providing insight into all aspects of a digital campaign's performance. Because Adobe Analytics is a complex platform to implement, a business must be willing to spend a great deal of time and effort on integration work.
Adobe Analytics is our primary analytics tool. We collect a wide spectrum of dimensions to allow us detailed information about our general usage, plus focused tracking for specific key flows to ensure that the business has the proper visibility to make decisions. This data is not only used in Adobe Reporting but it is also exported out for usage in our Data Lake. What is collected is constantly reviewed to ensure data is correct. Additionally, it is tweaked for improvements as we start to use the data in new ways and reports are created almost daily to help answer new questions coming from various teams.
- The large number (and configuration options) for the dimensions and metrics that are available
- The ability to create complex segments and calculations on the fly to look at any granularity of the data
- The ability to correlate this data in the workspace, without a lot of limitations and visualize it in a way that makes sense to your needs
- The ability to use virtual suites, which allow complex organizations to see the data at high levels as well as separated down without needing to make multiple tracking calls on the sites
- There are a few instances where I can't quite show the info I would like in Workspace, meaning that I need to bring the data out to other tools (but most of the time this isn't needed)
- I would love to be able to bring data from multiple suites into a single workspace visualization and use calculated metrics to add them together or perform other operations. Currently, this can only be done outside the tool in Excel - I can create multi-suite data visualizations across different panels, but the data from these panels have no interaction.
- I would love some additional abilities to control the graphing labels because the generated labels often look pretty bad. While I can change most of them if I change the freeform table all the work I did reverts. Therefore, it would be awesome if we could right-click on the column and set visualization names there, so with any changes to the table the labels would pick up and auto-set. This means I would not have to fix them all manually again.
- It would also be nice if processing rules received some improvements for more complex logic checks. This would make it easier to map context variables from Mobile SDK.
Adobe Analytics is most suited for large organizations. The cost of this tool makes the investment significant, but large organizations that use it to its fullest potential will also reap the most benefits. Adobe Analytics really is the industry leader in analytics capabilities, and when used right is easier to dig into the details you need. Smaller companies, particularly ones that aren't trying to do complex analysis, probably wouldn't find it to be an investment that is worthwhile.
Use Adobe Analytics to understand web traffic, sources, time spent on-page, who CV forms did well, track registrations, and many other KPIs that showcase how our website is doing, as well as any new launches or campaigns. It helps us better understand how consumers are engaging with our site and where we can make improvements or where we are excelling. It also ties into Adobe Experience Manager and Adobe Target very well.
- Website visitors
- Engagement with assets
- Tracking referral traffic
- Understanding customer journey
- Integrates into other Adobe products
- Templates for reports
- Built in tutorials for dashboards
- Quicker to pull data when doing large dashboards
- Recommendations / 6th sense options
- Predictive analytics based on historical
Adobe Analytics has been a huge asset to our company as it provides all our digital KPIs related to our brand website. Using this, we can gauge the success of marketing campaigns - such as how many people visited our website as a result of an email - or better understand how much time people are spending on our pages or where they are going after visiting our website.
We use Adobe Analytics at our organization as part of the Adobe Experience Platform to help us understand client interaction with our web properties including public web, online banking, and our application flows. We are able to take complex measurement plans that help us understand user engagement with features down to a component level and iterate in our sprints to improve our products utilizing the data we capture from our analytics implementation.
- Full-featured, ability to capture any data point that is needed for your measurement in an easily reportable way with events, eVars, props, listVars, & classifications on top f these variables.
- Heavily customizable, the ability to utilize your own logic to match your existing reporting & terms when setting up variables & events for tracking. If you wanted over 100 variables set whenever a page load, you could do it if your use case requires it!
- Industry-standard, originally named Site Catalyst, Adobe Analytics has a history in this space of being an innovator and adapting to the space as it has dramatically changed over the years. From Adobe Launch to custom code implementations, to DXM event forwarding, Adobe Analytics has a path for the next 5-10 years to still be extremely relevant to your organization.
- Cost, the price might be prohibitive if you're a small business or team, but if you're an enterprise, it's completely worth it.
- The learning curve, having a specialist on your team or working with a partner will be beneficial as due to flexibility and customization options, implementation work can be daunting if not working with Adobe implementations regularly.
Adobe Analytics has been absolutely fantastic for us to understand our customer engagement with our products, and address where fallout/funnel issues occur with funnel events. It has also been very adept at handling cross-domain analytics so that we understand where our clients' product interest is after visiting our unauthenticated website. We've been able to create dashboards for each segment of the business for them to understand how their specific segment is performing and its impact on the non-online business metrics.
I use Adobe Analytics for analyzing data and content performance across various touchpoints. The dashboards and charts functionality within Adobe Analytics is great for beginners and those who aren’t power users of analytics tools. It's a pretty intuitive tool for daily use.
- Charts showing specific metric performance
- Ease of navigation between different data sets
- Ease of downloading and sharing of data
- Filtering of data is not very straightforward
This tool is great for any high-level lyrics data monitoring and is particularly useful for sharing snapshots with colleagues who are less versed in data and analytics.
Adobe Analytics is the go-to tool in our organization. The best part about the tool is that using it is so easy and intuitive that employees who are not so hands-on with data or analytics tools were very easily able to adopt it and use it to solve their individual or team use cases. Below is the various business problem which this product is able to address very effectively: Source of truth for taking any tactical or strategical decision, be it product change, marketing strategy, merchandising assortment, operations strategy (returns, lead time, payment success rates, etc). Various dashboards have been created for different groups of audiences to continuously monitor their primary KPIs. The audience groups are as large as entire departments and also sub-groups within the department. The analytics team owns the instrumentation and dashboarding part, but other teams have gotten themselves onboarded for creating ad-hoc reports using custom reports in Adobe Analytics which is a simple drag and drop functionality. We create conversion funnels and analyze where the drops are and then take appropriate action based on the data. Behavioral analysis and plotting of user journeys are done.
- Creating segments at hit, visit and visitor level.
- Data accuracy without sampling data unlike some competitors.
- Data can be updated retroactively.
- UX-wise free form tables become difficult to use when a lot of columns are added which are also necessary sometimes.
- Auto save feature is missing in workspaces.
- Internet disconnection sometimes blanks out the workspace which may take time on reload to reflect completely.
- Graphs are a little of modify when it comes to changing axes, editing data sets etc.
Adobe Analytics is well suited for organizations [that] are doing a decent revenue, have a good user base in terms of data to be analyzed, and can afford a paid analytics tool since the pricing is on the higher side. But with price, it provides high returns as well. If there are a good number of users available, then one can easily create conversion funnels and analyze to perfection the drops and then act upon them to improve overall conversions. Organizations or start-ups who are just starting and do not have a good user base may not find it very useful as the data may be skewed due to a lack of user base. Also, when it comes to user journey plotting this tool might not be the only tool to rely on for data source or visualization as well.
In general, the Adobe Analytics support team is very responsive and also knowledgeable. They have been able to provide resolution to our queries in a timely fashion with good accuracy. Also, their approach of keeping the priority transparency is appreciable as we know on what priority our query is being taken up and also we have to say in it.
Adobe Analytics, with this wide range of feature sets and capabilities, is one of the most intuitive and easy-to-use tools in the industry as per my experience and observations. I say this because I have seen my colleagues from non-data or non-analytic backgrounds be able to pick up this tool very easily and have seen this tool creating a massive impact in their day-to-day work.
It is used for e-commerce to know the conversions, traffics, reviews and KPIs. Many marketing professionals can know about the KPI and the conversions for the sale, whether it was generated through social media or email. It provides data insight which is [a] really enhanced report. That can provide us [with] logical and analytical data.
- Custom reporting
- Real time reports
- User Interface
- Pricing compared to existing software
- Delaying to load report
- Customer support
I recommend to the companies for small or large scale, who need [an] automated report of their website journey and KPIs. It is [a] great source of tracking the data related to our website. This software is really helpful to know the web traffic, and we can find [a] better way to increase it.
The application is really helpful for [...] enterprise businesses who need flexible reports as per their needs. It is good for the companies which have [a] very large scale transactions volume. It can be used easily. We just need to get some basic knowledge [of] the reports. The customized reports are really great.
The tools are easy to use, although, for a new user, it can be [a] little tricky. The different customized report and visualization for the data is really excellent. Still we need to see the application with more user friendly setups and designs. Color schemes are really effective to use for the reports.
Adobe Analytics is a powerful resource for collecting, analyzing, and sharing website data. The application helps organize and analyze data quickly and effectively. We use it as it can provide valuable insights on data from multiple sources. One major upside of Adobe Analytics is the fact that data and insights are first party and unlike Google Analytics, there are more options for customizations.
- Highly Customizable
- Ad Hoc Analysis
- Analysis vs reporting
- Highly Technical
- Laborious setup
- Steep Learning Curve
Adobe Analytics has helped out our ecommerce teams with real time site and product specific analytics. The ability to pull ad hoc reports really helps when it comes to teams who need insights and optimizations on the fly and on a regular basis. That being said, these reports would not have been possible to pull if it was not for our specific product experts as the interface is rather clunky and technical and requires a high degree of expertise to set up.
Adobe Analytics is a perfect tool and well suited for the associations that have the time and resources to invest in the people who'll be suitable to work on this kind of tool. It's not a simple tool to stand up, maintain, and fluently use within the first time or so of literacy.
- Unique Custom dashboard
- Custom tagging available
- Provides Real time reporting
- Data visualization not up to the mark
- Ease of use and implementation
We use Adobe Analytics to snappily dissect and make opinions on how to do with tactics on our colorful web properties. I like the vacuity of customization options in Adobe Analytics. It's planted to be salutary for non-technical druggies too. Adobe Analytics is a most authentic and important analytics tool than any other tool available in this current market. Being suitable to fantasize deep-dive criteria on stoner geste helps us pivot and make opinions on what to concentrate on to get the perfect and accurate results from our time.
We use Adobe Analytics to understand how users are using our website. This feeds into our improving our products for our customers based around making them easier to use. Often done through experimentation and testing, which can then be analysed using our behavioural analytics tool. We also use the tool to measure our marketing efforts and understand how successful they are at driving traffic to our site and whether that leads to subsequent conversions. The data also feeds into helping us protect our customers and ensure that they can enjoy our products safely.
- Customizable tracking of conversions.
- Easily sharable and customizable report creation.
- Tracking of marketing channels and traffic sources.
- Multiple level of breakdowns available across all variables.
- Steep learn curve in comparison to more widely used Google Analytics alternative.
- Limited amount of best practice documentation available around implementation.
- Outdated set of standard reports.
- Lack of suitable real time reporting compared to some other web analytics tools.
Superb for tracking traffic and the channel from which that marketing has come to the site. Very customizable for a variety of use cases and can be tailored specifically to an organisation's need. The way it is implemented means anything can be tracked in some way, and therefore most questions posed by product teams can be answered with the correct Adobe Analytics setup.
We use Adobe Analytics across all of our digital estates, across the international business. Adobe Analytics gives us the unique opportunity to have data on a global scale, persistent across multiple CMS' and a vast digital suite. This means our brands are trackable across their own digital portfolios, despite the previous challenges we faced in gathering this amount of data across a wide number of digital platforms.
- Tracking on scale
- Detailed analysis
- Persistent data
- Improved inbuilt reporting
- Data connectors outside of the Adobe Suite
- More customizable (theming) options within workspace
Being able to really get to know and understand your data has been the biggest benefit of using Adobe Analytics. Your hand isn't held across the implementation stage, which can be daunting but ultimately is one of its strongest assets - as it can easily adapt to any integration strategy and be applied in many different ways.
My organization uses Adobe Analytics to track multiple data points across multiple platforms that we provide. It is used as the official analytics tool for providing data that is considered "official" in determining whether or not company goals are being met. We also use it to create automated daily/weekly/monthly email reports to employees who need to follow data but don't need access to the suite.
- Sending reports automatically via email with a PDF attachment.
- Customizable data sets.
- Broad range of types of data collection (i.e. page views, unique visitors, actions)
- Running custom reports can be time consuming from a loading standpoint.
- Menu system is sometimes difficult to navigate.
- Website analytics lag behind about an hour, whereas other analytics tools track in or near real-time.
Adobe Analytics is a powerful tool that is able to capture multiple levels of data, provide reports on an automatic schedule, and is capable of tracking data across multiple platforms such as websites, mobile apps, and streaming services. The main drawback of the product is [that] there is a steep learning curve that comes with the sheer scale of customization and tracking options.
I have personally never run into a situation where I needed to contact Adobe Analytics support. My organization has its own digital support team who provide assistance with Adobe Analytics in relation to how I use the product. I have used our organization's team when I needed assistance updating recurring automatic reports and to find page reports that were recategorized after a corporate change in website hierarchy.
Adobe Analytics is my organization's official source of data collecting for KPI's in our digital segment. It is a powerful tool for collecting analytics and provides a wide range of metrics on the multiple websites we oversee. Having said that, I tend to use Google Analytics and Parse.ly more in my day-to-day work. They are much faster in pulling basic numbers that I use in my role and both are able to track numbers and web traffic in near real-time, while Adobe Analytics numbers tend to lag behind by 30 minutes to an hour.
It is an e-commerce analytics solution that is used across different departments in the company. It gives insights into how online users behave in different parts of the website/app. We used it to measure traffic, sales, user behaviour on different parts of the shop.
- Track events and sessions.
- Create custom events.
- Evaluate the performance of different content.
- Measure engagement and bounce rates
- Improve attribution models.
- Improve app tracking.
- Improve user friendliness of the platform.
It is good for developers to analyze the details, but not for an average user from a Marketing, Supply, or Sales team. It is not appropriate to evaluate different attribution models or analyze the app data.The interface takes too long to load and is not intuitive for using on a regular basis.
The support team always responded to questions and responded within 24-48 hours. The support documentation were scarce and not too helpful, thus we had to reach out to the support team too often.
The sections on the platform were confusing and not intuitive to use.
I use Adobe Analytics to understand the customer behaviour of our visitors to the website. Adobe Analytics helps us to develop strategies as per the requirements provided by the website traffic, fix any problems and issues faced by those visitors and deliver an effective and efficient digital experience to our website traffic
- Track user behaviour
- Web analytics
- There should be autosave within the platform
- Setting up tags or custom events need higher technical knowledge
- Vendor support is slow at responding at times
I have used many platforms for tracking customer behaviours, web, and mobile analytics. But so far, for e-commerce businesses, Adobe Analytics has been the best analytics platform which has helped us to track accurate data metrics such as conversions, sales, conversion rate, revenue, e-commerce revenue, etc. However, the platform is not suitable for small or medium-sized businesses as it gets very expensive as you would want to integrate other software or use tags for tracking.
We use Adobe Analytics to measure key website metrics. Insights from the metrics are shared across the company including marketing, finance and strategy. We are able to identify which channels and campaigns are more effective than others. Also we run multiple A/B tests on form designs and locations to optimize the website performance.
- We setup very specific segments to figure out which customer segments are responding better for specific campaigns.
- Adobe Analytics can track customers across multiple sites using customer IDs, which are very useful.
- Its data visualization capacity is very strong.
- There is no built-in bot traffic filtering functionality so we had to manually build a segment for that.
- It would be nice if there is a dynamic alert for an unusual data patterns
Adobe Analytics is a wonderful site analytics solution for large enterprises with reliable tag management resource. If the tags are not well managed it would provide very little value. It would be good for companies with multiple websites to track and manage.
They have pretty solid support for enterprise users. They provided nice on-site training and it helped me a lot. Also they have great online and Youtube resource for product knowledge.
Adobe Analytics has quite advanced usability with end users in mind. It is very easy to use and learn even for the true new users. Also it uses color schemes very effectively. I like the usability of newer drag and drop dashboard.
- Online training
- in-person training
Adobe Analytics was being used across multiple teams and we did not have any scalability issues.
Adobe Analytics is used across our entire organization but the tool is managed by a single department, digital marketing. Adobe Analytics allows us to measure web activity and track online success through our website.
- Advanced features that allow you to drill down into the details
- Intuitive to use
- Constant improvements to the tool
- Some of the legacy sections are not as intuitive (mainly located in the admin section)
- Because it is advanced, many users cannot pick up on it quickly
Well suited for large companies that have many users and need advanced features and functionality. Less suited for smaller companies that just need basic web traffic data. This is really for those who need detail and want to dig deep and understand the customer journey
While I love the tool, support is a bit slow at responding since we do not pay for the higher level of service.
I love the tool and how much detail you can gather from it through breakdowns of dimensions and creation of segments. It's not perfect, but it's close.
Adobe Analytics is our company's primary source of performance measurement for all aspects of our B2C website. We utilize Adobe Analytics as the 'version of the truth' in supporting business decisions relating to A/B test and experience optimization campaigns, reporting to senior management, and providing deep analysis on all aspects of our digital marketing. Adobe Analytics provides the quickest viewpoint to measure of campaign performance from email, SMS, and digital marketing.
- Real-time access to website performance throughout the entire digital experience.
- Flexible & comprehensive custom report building using the Analytics Workspace tool
- Integration with other Adobe solutions (Adobe Target, Adobe Launch) to provide a single viewpoint for all aspects of digital performance.
- Level of technical effort needed to implement Adobe Analytics is VERY high
- Adobe Analytics customer support could be more responsive.
- Dependency to train team members is quite high. Each team member MUST go through several exhaustive training classes to be able to take command of the solution on the day to day basis. Training is VERY expensive.
If you're looking for the gold standard in web performance measurement, that provides a very detailed perspective of all aspects of your digital performance, then Adobe Analytics is a great solution. Before deciding on Adobe Analytics, one must be prepared to take on the integration work which is very time-consuming and difficult to get right with the initial implementation. [In my experience], Adobe's support with integration was lacking unless you're willing to [put] up the big dollars to bring on their consulting team to do the work. There are many development companies out there that can also do the work for 25-25% less than the Adobe consultants. Integration is HARD, but if you are committed and can get the work completed, then you'll be VERY happy using this amazing platform for your performance measurement.
While Adobe offers an exceptionally rich performance measurement platform with Adobe Analytics (AA), the technical barrier to implementing AA correctly to ensure that your website is being tracked correctly is VERY high. Any organization that is considering Adobe Analytics as a replacement to Google Analytics or other web performance measurement platform needs to make sure they have experienced development resources available to ensure that AA is implemented correctly. I've gone through two implementations of AA and both times we needed to apply additional resources including engaging external consulting and support to complete the implementation correctly. Adobe will support at a premium cost.
Adobe Analytics is a very robust web analytics platform. AA comes with a full collection of standard "out-of-the-box" reports that provides a comprehensive view of overall website performance. The true power and benefit of Adobe Analytics come through its custom Workspace report building tool that allows users to create very detailed & customizable reports and dashboards. Workspace enables users to create reports using a multitude of dimensions, metrics, segments, and apply varying date ranges to provide performance trending or comparisons. Workspace is generally easy to use and comprehend if you have experience using other custom report builders like Tableau.
I create dashboards to understand user insights including daily active users, click throughs, lead submissions and more.
- Ability to create comprehensive dashboards
- Ability to share with key stakeholders
- Ease of use- heavy analytics and engineering involvement needed
Great For- Creating dashboards that show entire page performance and interaction. Not great for- getting quick insights or recommendations based on data.
N/A- i do not interface with support teams. I cannot give a rating in this area.
Could use some work. Heap, Mixpanel offer better usability.
Adobe Analytics is used to gather, clean up, map, process, and report on digital analytics data for all business websites, online shops, and commerce sites, as well as all apps that are guest-facing. Different teams manage different sections of analytics depending on the business line. My team uses app data, including implementation, processing, and dashboard building.
- workspace dashboards have come a long way, improved functionality greatly, especially multiple report suite usage functionality
- variable processing is relatively easy with the newish processing rules not interfering with each other
- data is more reliable than other digital data sources
- processing times are very long and it can take hours to build a dashboard
- the interface needs some work to improve client-facing report looks
- out of box variables sometimes are not usable
If you have a website that generates income or an online shop I do not think there is a better tool to implement and use than Adobe Analytics. It brings a range of variables that are very helpful to understand your user behavior and website functionality and help make optimizations.
Support for Adobe Analytics is ok, it used to be worse years ago. Now, the technology team at Adobe is way more knowledgeable on the product itself as well as the implementation. They also study your custom implementation and have good knowledge of where your company stands. Dedicated support is something worth considering.
Sometimes the processing times are very long. I have had reports or dashboards time out multiple times during presentations. It could be improved. It is understandable since there is a huge data set that the tool is processing before showing anything, however for a company that large they should invest in optimizing processing times.
We give three main uses to Adobe Analytics:
- Clickstream analytics for digital channels (web, app)
- Clusters/ audiences creation
- Unique digital ID creation to remove anonymity in public browsing when using information from forms in the public area and browsing in the private area (app and web logged ins)
- Clickstream analytics for full conversion/journeys funnels
- Use cross navigation variables to identify insights
- Unique ID (identification by cross channel navigation)
- We can easily mix digital information collected by Adobe with traditional/ third party information
- It could add navigation records and better heat maps
Adobe is a great tool if you have a team of experts, which means they have already used Adobe Analytics. There is not much public information on how to use it properly compared to Google Analytics. It is also an asset if you also have at least Adobe Target since they work better together.
I think that Adobe could accompany its clients more closely and as part of the cost of the solution.
There is a learning curve for non-advanced users who are used to Google Analytics