Adobe Analytics Reviews

Adobe Analytics is a wonderful site analytics solution for large enterprises with reliable tag management resource. If the tags are not well managed it would provide very little value. It would be good for companies with multiple websites to track and manage.

Adobe Analytics is great for customizing once you get used to the bogged down UI and the unhelpful location of items. we've used it to mimic paywall systems of costly companies. We have base reports set up to manage our paywalls set up in Adobe and they work great. But getting at the minute data is where the issue comes in and the add-ons are needed.

It's well suited when targeting more specific kind of users in order to drive the most relevant performance. Besides that, it provides an easy access to all conversions coming from different channels, as well as what channels have been part of the user journey. It's less appropriate for campaign management and cost allocation.

Adobe is well suited for graphical representations of growth and declines in specific areas of your web property. It also allows for customization to meet your specific needs. Segmentation and channels allow accurate tracking of which areas of your site perform the best. Report Builder and Data Warehouse are ideal for managing larger data sets and integrations with other platforms. However, data can be impacted by site implementation, and getting page-level data is difficult. A more robust search feature and a way to handle multiple pages or page-groupings of identical content hosting on different URLs is needed.

Adobe Analytics is great if you want to truly customize a report. It is not great in that the user experience is bad. What I mean by this is that when visiting Adobe Analytics on the web, it is not always intuitive how to work it. Employees usually must be trained in order to properly use it.

Adobe Analytics is well-suited for quick analysis of our website/mobile app especially at a summarized level. Where we start using other tools is when we have to get really granular, such as at a single customer level, though this is partly a product of how our pages are tagged.

I've found multiple scenarios where Adobe Analytics (AA) is well suited. For example, the integration of AA with Optimizely. Instead of limiting our A/B test evaluation with the pre-set Optimizely metrics, I can use a checkbox within Optimizely Options to set an eVar that will integrate almost seamlessly. Within a few hours, I can collect data such as Orders (Participation), Profit (Participation) and Time Spent on Page (examples), which provides a more in-depth analysis of how successful one variation is compared to another.

Adobe Analytics is well suited for large companies. Small businesses would definitely not benefit from it because it's expensive and most small business most likely don't need the complexity of implementation and customization effort that comes with the solution.

However, companies with many employees and different needs of user roles; companies with several sites; apps and managing different countries, companies with very complex sites and need of data will definitely find value on Adobe Analytics because it is an enterprise worthy solution.

The pathways tab on Adobe Analytics was particularly useful in determining how my website was being used. It showed me what content was getting clicked on and what navigation through the site my visitors were taking. It helped me to reorganize the layout of my website so that users got what I wanted them to get to right away. I would say it's not as good at the overall health your business as it is targeted at getting you an optimized website.

Overall it is a strong analytics tool and appears that it can do a good job for most scenarios. Cost is a factor, as it is a considerable investment.

Adobe Analytics is better suited for e-commerce vs. publishing due to the issues I mentioned. However, it is extremely robust and customizable if you have a lot of custom metrics and evars you need tracked.

I think Adobe Analytics is the best tool in the industry right now if you can afford it. It's a well-rounded analytics platform that provides so much customization. It's also very visually tasteful in comparison to other analytics platforms out there. In the case of video analytics, it may make sense to go with a dedicated service like Ooyala or Daily Motion. But in a vacuum, this is the best platform out there by far.

Adobe Analytics is only available as an on-demand service (SaaS) so many financial companies, who have strict security requirements, prefer in-house solutions. It is most useful where you have a combination of self-serving users with relatively basic knowledge plus one or two experts who can manage the setup and configuration, clarify interpretation of reports and provide more detailed, deep-dive analyses. Billing is per million server calls, so costs increase if you need to track a lot of user interactions/events e.g. tracking every few frames of a video and this may be a consideration in vendor choice. Certainly the costs make it prohibitive for most smaller companies, so it is mostly used by corporates. Beyond that, I don't believe it has any limitations compared to other analysis tools and it is generally considered to be the front runner of all the major analytics tools.

Adobe Analytics is best suited for mid to larger enterprises that have technical resources available for implementation. If you are a smaller organization, I'd suggest implementing Google Analytics and focusing resources on reporting.

Our situation is unique in that we are tracking an offline conversion and Adobe Analytics is able to help us connect the dots. It does require a significant investment.

I think Adobe Analytics is a more professional and user friendly interface. However, as mentioned before there are some limitations. This is coming from a user that is an admin on the tool for my company so I use it for more than just pulling reports and so forth. I think that as a user, I would love using this tool, but would also believe there to be some opportunities to boost the reporting capabilities, however they are consistently rolling out releases to fix bugs/glitches, enhance reporting and add additional capabilities and functionality.

Although the data and information is easy to digest, I think there is still a high learning curve to use Adobe Analytics. I think more training sessions or virtual sessions would help immensely for other colleagues to pick up and run with Adobe Analytics for their measuring programs.

For most of the small companies that I do business with, Adobe Analytics is priced out of the market for them and I wouldn't recommend it to them. For other larger companies, I think it would be more feasible. Getting the necessary ROI out of Adobe Analytics, can be a challenge to prove out, but is possible.

Adobe Analytics being only one part of a much larger marketing suite, you need to define your needs to understand how this package will integrate with other solutions. It is enterprise level and provides all of the tools you should need. You should pay attention to the usage pricing model to ensure you do not experience overage charges and plan for growth. To implement any level of decent customization, you should have extensive javascript/jquery knowledge. If you intend to use support, consider trying to build in some measurements to qualify a successful support experience.

Overall, SiteCatalyst is an amazing program. If you can get through the difficulties of implementation and learning how to effectively use the software, it can do great things for your company. Make sure to negotiate extensive in-person training and person-to-person support into your original terms.

As Adobe continues to bolster this suite, the package itself becomes more attractive. With recent additions such as their "dynamic tag manager" they are quickly building a web analytics empire. All that is left is to utilize the tools vs going the Excel route of only utilizing < 10% of the tools.

It has amazing support and they follow and establish standards in terms of measuring advanced and emerging content and behaviour.

What is the business question you are trying to solve with analytics? What are the main needs? Is there any requirement for data safety?

Adobe Analytics is highly configurable with many custom variables - there's yet to be a tracking/reporting situation that we couldn't resolve/answer. They'll be additional value if you're using other Adobe tools such as; Target, CQ5, Campaign, Media Optimizer as these products are much better integrated now, for example; it's possible to push insights from AA into CQ5 for changing content on your website. Multi-Channel Attribution isn't available in the "Standard" version, if you need this you'll need to pay more and upgrade to "Premium" - this feature is available for free with Google Analytics.