Reviews (1-25 of 59)
- Adobe Analytics is very visually pleasing and user-friendly; my favorite thing is the simple drag and drop feature that makes the workspace flexible and clean.
- Reports are easy to read with the help of graphics; another reason why Adobe Analytics is visually appealing.
- Customer support; while it is sometimes slow to receive help, at least customer support exists, compared to Google Analytics.
- I mentioned customer support before as being a 'pro' because it exists, but it is also an area where Adobe Analytics could improve. Support is often slow to respond to inquiries.
- Adobe Analytics can become very expensive, though this is dependent on your usage.
- Adobe Analytics is not for beginners. It has a steep learning curve, so if you are a beginner, make sure to get the most out of your money and understand how to use the platform.
- The Workspace features are helpful to save common reports and provide a flexible reporting environ
- Adobe Analytics has become much faster than it used to be, making reporting less time intensive, allowing more time to focus on analysis.
- With the predominance of tag managers, Adobe Analytics has become easier to implement.
- The tagging complexity is still very advanced, and not fully leveraged by most businesses.
- Adobe Analytics implementation costs more than competitors like GA, meaning there is more planning and resources required for launches with Adobe Analytics.
"Great user interface and all in one analytics solution for all of your digital platforms"
What do you like best?
Can combine various digital platforms in just one view. I use this tool to generate reports and analysis on all of our domains. Very appealing visuals and switching between trended view and ranked view. Very flexible data filters. I was really surprised by the speed with which it pulls historical data. With this tool, you have almost any slice of digital data on your fingertips (hugely depends on your IT's implementation).
What do you dislike?
No proper governance on all the dashboards, users creates dozens of dashboards and leave it on the server with 100s of versions. Overall implementation is cumbersome and time-consuming. Needs proper tagging on all of your platforms as well as all hits and instances.
Recommendations to others considering the product
Make sure you have solid tagging implementation, Adobe's DTM tool is a robust solution which can manage all tags at one place.
What business problems are you solving with the product? What benefits have you realized?
We generate sales reports and use this platform for source traffic reporting search terms optimizations, campaign AB testing. We analyze overall site performance for various IT implementation on user enhancements.
- Can combine various digital platforms in just one view.
- The speed with which it pulls historical data.
- Very appealing visuals and switching between trended view and ranked view.
- No proper governance on all the dashboards, users creates dozens of dashboards and leave it on the server with 100s of versions.
- Overall implementation is cumbersome and time-consuming.
- Need proper tagging on all of your platforms as well as all hits and instances.
- Even when working with large datasets and running complex segmentations, the platform is responsive and generates results quickly
- The interface is intuitive (for the most part), and allows for users to quickly identify how to get to whatever data point they are looking to analyze
- The dashboards aren't overly complicated to create, and present the data in a visually appealing way
- Implementation is time-consuming and can be expensive
- The platform requires work to maintain, and definitely requires more resources to run vs. some of their competitors
- Training is expensive, and it's often difficult to find team members with previous experience with this tool in the job market
- Integrates extremely well with Adobe Target.
- Clean interface with excellent usability, without sacrificing features (although this mainly applies to the Discover platform in my opinion, which is being sunset pretty soon).
- Easily the most robust reporting tool I have used personally.
- In my opinion, the largest con will be stopping support and functionality for Discover (aka Ad Hoc Analysis).
- Ad Hoc is DRASTICALLY better than what we will be forced into moved towards (Workspace) in just about every aspect. It's cleaner, clearer, smoother, etc. Workspace will be the new norm shortly, but it's extremely clunky and can be much slower due to its webpage interface (as opposed to Discover's app interface).
- The technical support from Adobe is less than stellar; while the tools themselves are near the top of the list, in our experience, Adobe's help and support is easily dead last. They are rarely punctual, knowledgeable, or particularly helpful, and often try to place the blame on the customer (e.g. your implementation is out of date), without providing assistance to help remedy.
- What pages are most often viewed by users
- What paths users take when finding specific types of content
- What devices users are using to access our website
- Though the tool is very powerful, it can also be quite complex, making it hard to find what you are looking for.
- It is difficult to sync data from external sources if the data fields do not map natively.
- The data is there, but it is not always easily to visualize the data in a way that makes sense to non-marketers without taking the data out of the tool and doing that part in another tool.
- Output - The dashboards are gorgeous and easy to understand.
- Analytic Tracking - The areas you want to target can be big picture or incredibly minute depending on what you want to track.
- Ramp Up - The end user can quickly be on-boarded to this tool because of the ease of use.
- Cost - You are paying an arm and a leg for this platform.
- Dashboard Editing - There are small ways you can edit the dashboard, but I wish the end user had more control.
- Live update sharing - I wish there was a client portal that could be set up so my team didn't have to manually pull the data for them and the customer could just log in. This may be a thing, but I haven't stumbled onto it.
- We setup very specific segments to figure out which customer segments are responding better for specific campaigns.
- Adobe Analytics can track customers across multiple sites using customer IDs, which are very useful.
- Its data visualization capacity is very strong.
- There is no built-in bot traffic filtering functionality so we had to manually build a segment for that.
- It would be nice if there is a dynamic alert for an unusual data patterns
- The user interface is very easy to use and train others.
- Widely used, easy to get support from peer analysts
- I am used to the page tagging function, it's better than competitors
- Gets to attend annual meeting hosted by Adobe
- Not as friendly as Google Analytics, incompatibility with Google products
- Beginning set up is labor intensive and costly
- Adobe Analytics is a popular tool and seamless connections to popular analytic tools such as Microsoft Power BI.
- Adobe Analytics internal reporting tool is top notch.
- Adobe Analytics has always provided us really strong customer support.
- Adobe Analytics charges for conveniences that are stationary in other tools such as bitstream data.
- Adobe Analytics UI is not very friendly.
- Exporting data for multiple setups is cumbersome and can't be rolled up without additional addons.
- Trended reporting shows growth and declines for pages, site sections, and specific marketing channels.
- Customized channels, tracking and insights for multiple aspects of digital marketing efforts.
- Report Builder allows access to larger sets of data imported directly into excel for easier and faster data manipulation.
- Segmentation to report on sections of interest and create more detailed, accurate reports.
- Page reporting is difficult, Adobe needs a more robust way to handle duplicated pages in reporting.
- Dash-boarding has improved but this could be easier to manipulate.
- Data into the platform can be skewed by site redirects and other aspects of your typical website, some form of data validation would be nice as there are some cases where data is clearly inaccurate.
- It gives very detailed information on what type of users have been visiting any page
- Audience segments can easily be implemented into AdWords, Facebook or DBM for the purposes of retargeting
- The dashboards and reports are easy to setup and give a lot of insights
- Allows you to customize different properties that you want to track
- Allows you to set up custom reports to track different data usage
- Allows you to look at different traffic sources that your users are coming from
- Not the best user experience on the website
- When you set a specific time period on the calendar, it will randomly reset itself
- Sharing campaigns via email is difficult to implement
- Next Page Flow reports provide a quick and easy way to see what path customers are taking on the website.
- The flexibility that creating segments gives the user for analysis purposes is great. A lot of insights can be generated when different segments are compared.
- The web interface allows for users to quickly pick up on how to use Adobe Analytics, which is a huge advantage over just pointing people to where the raw data can be found since middle management and executives shouldn't be spending time coding and trying to get the data into a visually useful format.
- Because it is a web interface, sometimes it's just slow. This could be on the user's side, or on Adobe's side, but it does get annoying when reports or dashboards take a long time to load.
- A lot of the things I use AA for I learned myself as it was pretty intuitive, but there are many other features that I didn't really understand what they were for or how to utilize them.
- Easy to create segments and apply them instantly to reporting
- Easy to use out of the box metrics and to create custom metrics
- Beautiful UI that allows the user easy access to reporting and dashboards
- Undo button - You wouldn't believe how many times I accidentally do something and "look" for an undo button!
- We use Ad Hoc in addition to Omniture (due to limited user seats in Ad Hoc). I enjoy working in Ad Hoc more because of the "instant" reporting from dragging and dropping Segments, Metrics and Dimensions. Other business owners who use Omniture and find it difficult to use compared to Ad Hoc.
We use Adobe Analytics for several marketing and business tasks, such as to track if any drastic changes in traffic and conversions have happened on the site, how well our campaigns are doing, what are the fallout rates for our main products and transactions and for insights on why people may be having difficulties on the site. We also use analytics data in order to target customers and prospects with relevant content using Adobe Target.
- Custom implementation, which is not something you can easily get with Google Analytics, at least not the free version.
- Ease to build custom reports, you just pick your metrics from any report and voilà.
- Segments and metric breakdowns.
- The navigation, especially the left nav, has always been confusing, especially for new users. It has improved A LOT over the last few years, but there's still lots of room for improvement.
- The charts are never good, it's really hard to get an out-of-the-box chart on Analytics that actually makes sense.
- Account switching through marketing cloud is still a little buggy sometimes.
However, companies with many employees and different needs of user roles; companies with several sites; apps and managing different countries, companies with very complex sites and need of data will definitely find value on Adobe Analytics because it is an enterprise worthy solution.
- Real-time web analytics that allow you to see the direction campaigns are going.
- Advanced segmentation or the division of demographics viewing your website.
- Predicting certain moves that if you take will either increase or decrease views.
- For some reason there was a difficult learning curve with Adobe Analytics. I think the UI could be improved to make it easier to learn.
- The social aspect tries to be all encompassing when every social media or form of online communication requires a different approach. What works on one platform will not work well on another. The hub for "social" needs to recommend better approaches to individualized social campaigns.
- The various products that Adobe offers is confusing. There is so much overlap. It seems that they have to work together to accomplish one goal and are not stand-alone.
Adobe Analytics Review: "Overall an expandable analytics suite that is great for whatever you need to do"
- Once you learn how Adobe Analytics looks and is implemented on the page, it's fairly easy to spot issues with it that can be fixed. This is a strength in that it doesn't take a largely technical person to call out any issues during implementation.
- Adobe Analytics is good with adding tracking to the page and providing strong and accurate analytics data for analysis.
- There are numerous online tools to help with checking Adobe Analytics data for verification on a site. Firefox plugins such as Firebug, Omnibug, as well as any proxy debugger such as Fiddler and many others can be used.
- It can take some time for someone to get comfortable with knowing what to look for when validating proper Adobe Analytics tags. I'm not sure if this is something that can be improved upon, it's just something that I have noticed can take some time when somebody is first learning how to check the tags.
- Issues I find with implementation appear to be due to improperly inputting variables inside greater than and less than signs (<>). This may be more on the implementation side of things, but perhaps there is something that Adobe Analytics can do with alerting a developer that a variable is not receiving any values.
- One big limitation with Adobe Analytics for me has been not being able to sort between different iPhone devices and iOS operating system versions. This is data that I always look for to see which users are accessing a site, but unfortunately Adobe Analytics doesn't appear to be able to filter this.
- Their calculated metric builder allows you to incorporate segments, which is extremely powerful.
- The ability to set custom metrics for each report.
- Robust and automated report scheduling.
- Can include reportlets with different time periods into one dashboard (aka can set them at the reportlet level not dashboard level.)
- Tricky usability. You really have to spend time in it before you can use it effectively.
- Props vs. evars make sense to analysts and power users but are complicated to explain to everyday users.
- The fact that you can't use "Time on Site" and conversion metrics in the same report makes life difficult (for time on site you must use the prop version of the variable and for conversion metrics, you must use the evar). This is a huge problem for editorial websites where 'time on site' IS a conversion metric. This is a major advantage of GoogleAnalytics over Adobe Analytics for publishers and a constant pain point for me.
- Analysis Workspace - The ability to manipulate any out-of-the-box report to suit your needs.
- Report Builder - The ability to pull data from your report suites and send them to an Excel file.
- Custom Variables - The ability to send string/numerical data that fits your needs. Allows for more custom tracking.
- It would be nice to have video explanations for what changes are made during the software updates, and why they were made.
- The Date Range Comparison tool can look extremely cluttered if you use more than one metric.
- It would be nice to know the exact number of line items there are in a report without having the go to the last paginated page.
- Segmentation, within the reporting tool, is very flexible and easy to understand. So even if you have not set a variable correctly (e.g. set a prop instead of an eVar) you can use segments to provide the required analysis.
- Documentation is excellent, enabling self-learning. Track down the full implementation PDF and you will learn pretty much everything you'll ever need.
- Dashboards, favourited reports, ReportBuilder and bookmarks make it easy to provide reports directly to management and novice users.
- Admin area provides total control of access right down to individual reports.
- Like most analytics solutions, it relies on cookies to uniquely identify visitors, which is less and less reliable with the increasing number of devices used by visitors and the combination of websites, mobile sites and apps. "Visitor stitching" is available but this can only join activity if the visitor signs in on each device/app, so there is always a risk of misinterpretation if users don't understand these limitations.
- Unless you are willing to pay a hefty fee, there is no ability to reprocess historic data. So if bad data is captured or imported you are stuck with it. This happens more often than you might think!
- Although documentation is very good, it can be hard to locate the specific item you need. Similarly, the support team are very good but more complex issues can sometimes take a while to find their way past the first-line support to the experts.
- New features are released fairly frequently but Adobe will never be as responsive as smaller more agile companies, so it often feels like they're playing catchup with the rest of the industry. I'd like to say that it's worth the wait, but the truth is that there are often annoying bugs introduced with new releases which cause disruption and can take several days to be fixed.
- There's no way to flag points in time, across all reports, eg to flag peak days or times when the tracking was badly broken. Therefore reports can be misinterpreted unless there is close management or some external log of dates and events for cross-reference.
Adobe Analytics Review: "Robust analytics platform is key to data driven decision making - Adobe's Analytics (Omniture) is one of the best"
- Analytics gathering - It's tremendous at it's core capability. You can measure or derive pretty much anything you want to know about your digital traffic... however you must identify what you want to measure and implement it.
- Reporting - Also tremendous flexibility in building robust reports. These include things like reporting across products, comparative reports over time, user info, reporting of disparate data sets, etc.
- Partner Integrations - There are many partner integrations available that leverage the Adobe Analytics as the baseline platform and extend it's value. These integrations speed/simplify the implementation of those platforms.
- Complexity - very very very complex to implement and use. To truly get the most value from the platform, you must have technical resources who understand how to configure and implement, AND analyst resources who know how to build the reports. People have built their entire career around Adobe Analytics as their core tool (just as people have built their entire careers around Photoshop).
- Cost - In general, Adobe Analytics is expensive... especially when Google Analytics is provided for free, however you get much greater flexibility and support with Adobe Analytics.
- Able to track multiple visitor events from first touch through conversion.
- Able to link offline events with online behavior through unique identifier.
- Visual conversion funnel highlights abandonment.
- Dashboards are not as flexible as they could be, for example a geo dashboard shows most states in the same color, and doesn't identify different levels of activity.
- Extremely difficult to implement, costly implementation. Requires experienced developer to write code. Not an off the shelf solution.
- Customer care is sometimes slow to respond, requires layers of involvement.
- The consistency of reporting has always been good meaning that we have never experienced any major discrepancies. I obviously think this is a huge factor when considering a reporting tool because the company's performance is judged based off the data housed in here.
- We have never run into any technical issues with Adobe's servers being down and Adobe Analytics becoming inaccessible. This could cause major problems if you are trying to take care of highly important reports or requests.
- The customer service is also fantastic. Any time I reach out to my rep, they always respond in a timely manner. I believe this is important in every aspect.
- I believe that there are some limitations in the reporting, mainly in specific areas. I think there is some opportunity to enhance the capabilities in graphs and the layout of the reporting in general.
- Along with the above example, I think they could do a lot more from a visualization perspective. Being limited in the way we can present the data makes it hard sometimes to accomplish the way we envision some things to turn out.
- We have run into some glitches when trying to load a report. The page would keep trying to load and would not complete the report request. I reached out to client care and even they had an issue diagnosing the issue.
- Export reporting function is a huge plus - it helps share to the whole team.
- Dashboard interface helps users digest the data more easily. Giving a brief overview is what our executives like to see.
- Need a better question / search function integrated into the system.
Adobe Analytics Scorecard Summary
About Adobe Analytics
Adobe acquired Omniture in 2009 and re-branded the platform as SiteCatalyst. It is now part of Adobe Marketing Cloud along with other products such as social marketing, test and targeting, and tag management.
SiteCatalyst is one of the leading vendors in the web analytics category and is particularly strong in combining web analytics with other digital marketing capabilities like audience management and data management.
Adobe Analytics also includes predictive marketing capabilities that help users find trends in customer behavior patterns leading up to conversion. According to the vendor, these insights can help predict which campaigns will be most successful.
Adobe Analytics Integrations
Adobe Analytics Competitors
Adobe Analytics Technical Details