What users are saying about
This review does not include a rating.
54 Ratings
This review does not include a rating.
54 Ratings
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Score 7.2 out of 100

Attribute Ratings

    Likelihood to Recommend

    Boingnet

    N/A
    0 Ratings
    9.0

    HCL Unica

    90%
    15 Ratings

    Likelihood to Renew

    Boingnet

    N/A
    0 Ratings
    8.7

    HCL Unica

    87%
    11 Ratings

    Usability

    Boingnet

    N/A
    0 Ratings
    8.0

    HCL Unica

    80%
    1 Rating

    Support Rating

    Boingnet

    N/A
    0 Ratings
    3.0

    HCL Unica

    30%
    2 Ratings

    Implementation Rating

    Boingnet

    N/A
    0 Ratings
    7.2

    HCL Unica

    72%
    4 Ratings

    Likelihood to Recommend

    Boingnet

    No answers on this topic

    HCL Technologies

    I think it is wel suited for a business with a lot of one on one relations in the database. For example a supermarket that sells products to a client and gives a reduction on that product. It is nice if the selection process is not to complex and does not involve to many calculations. It is also nice if it is very clear what you want to follow up. In our environment we have lots of many-to-many relations. for example one product is held by more then one client. And that client might have more of those products with other clients. These kind of situation demands for a lot of calculations with derived fields(*), and there things go far too slow. Unica is probably not such a good solution for us, because our environment is too complex, and so is to process of creating the selection, we often have to change things in the selection flows. Because of the complexity it is difficult to see what the flow is exactly doing afterwoods, it also takes to much time to modify existing campaigns. The interface is not handy to work with, if you have long lists of variables, of tables or derived fields(*) you have to scroll through trough them, you can not really search them or reorder them. You can not drag and drop fields or other objects like derived fields in the flow, what would be easy if you have to make frequent changes to the proces flow. When you copy objects something the content of the object changes because the links with other objects or lost. (*) derived field: field to calculate something
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    Pros

    Boingnet

    No answers on this topic

    HCL Technologies

    • Ability to translate Multiple SQL queries into a very easy to use visual GUI.
    • Provides the ability to pre-define segments, run them once in off hours, store them in their own system tables for quick youth and a significant reduction in CPU utilization on the database.
    • It’s use of Reusable objects. Including user variables to pre-define calculations one time, macros that you can create and pass values to parameterize the SQL code And the creation of templates to easily replicate work.
    • It’s ability to bring in external data on the fly that can very easily be mapped into any flowchart.
    • It’s flexibility and creating UNIX script via triggers to automate sending of files to multiple vendors with different FTP sites
    • It’s flexibility in the output layouts that it can create.
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    Cons

    Boingnet

    No answers on this topic

    HCL Technologies

    • Greater integration of real time (Interact) capabilities with outbound channels, in particular IBM eMessage Email & SMS delivery.
    • Additional outbound channels to be integrated into eMessage, including Facebook Fanpage & Twitter DM broadcasts. At the moment these are possible only through custom additional integration.
    • Support for additional marketing database technology, e.g. MySQL, Exasol, ParAccel, WX2.
    • Provision of database technology with software purchase, as Web technology (IBM WebSphere Express) is supplied for free, but no database is supplied - since IBM also market DB2, which is a supported technology it seems a shame.
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    Pricing Details

    Boingnet

    Starting Price

    $25 per month

    Editions & Modules

    Boingnet editions and modules pricing
    EditionModules
    Agency Edition$1991
    Marketer Pro$792
    Leads + Email$493
    Lead Generator$254
    Pay As You Go Email$205
    Pay As You Go Personalized URLs$556
    Pay As You Go Landing Pages/Microsites$207
    Pay As You Go Text Messaging$358

    Footnotes

    1. Contacts
    2. Contacts
    3. Contacts
    4. Contacts
    5. Emails purchased
    6. pURLs purchased
    7. Landing Pages/Microsites
    8. Text Messages purchased

    Offerings

    Free Trial
    Free/Freemium Version
    Premium Consulting/Integration Services

    Entry-level set up fee?

    No setup fee

    Additional Details

    Boingnet offers training, HTML, data management and custom development services to marketing teams and agencies at affordable rates

    HCL Unica

    Starting Price

    Editions & Modules

    HCL Unica editions and modules pricing
    EditionModules

    Footnotes

      Offerings

      Free Trial
      Free/Freemium Version
      Premium Consulting/Integration Services

      Entry-level set up fee?

      Optional

      Additional Details

      Likelihood to Renew

      Boingnet

      No answers on this topic

      HCL Technologies

      There are three main factors to renew a licence: 1) Cost to migrate to another platform would be rather expensive and time consuming, plus the requirement of retraining employees to use a new tool 2) It has been proven time and time again that it is a market leader in the space (10 years +) 3) It can be built upon, with the addition of additional IBM EMM modules - despite theories it does have very strong digital capabilities.
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      Usability

      Boingnet

      No answers on this topic

      HCL Technologies

      I think it is easy to use, if you don't have to do to complex selections.
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      Support Rating

      Boingnet

      No answers on this topic

      HCL Technologies

      I didn't use the Unica support since it is with IBM, only before.
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      Implementation Rating

      Boingnet

      No answers on this topic

      HCL Technologies

      - We had to rebuild a part of the datamart afterwards to tighten up and simplify the selection process. But as it was too time consuming to rebuild all the existing campaigns, we no run campaigns on different versions of the datamart. - The response tracking of the campaigns never worked out well, it was impossible to implement a direct response where there is a link between the lead and the response in our operational process
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      Alternatives Considered

      Boingnet

      No answers on this topic

      HCL Technologies

      The contact history and the response history are so powerful. You can track whatever you want to help the call center to push relevant offers to our customer. In addition, predictive models can be built, with patience, in IBM Campaign. If you have some complaints from the call center about any campaigns, you can easily validate it into the contact or response history.
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      Return on Investment

      Boingnet

      No answers on this topic

      HCL Technologies

      • It helps my clients drive their business which in turn, drives more profit for them.
      • It helps my clients determine what works, and what doesn't work, in terms of their social marketing campaigns.
      • It helps navigate proper budgeting through determining what clients' users respond to, and what they find unique.
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