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Brandfolder vs. Lytho Digital Asset Management

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    Overview
    ProductRatingMost Used ByProduct SummaryStarting Price

    Brandfolder

    Score7.4 out of 10
    N/ABrandfolder, from Smartsheet since the 2020 acquisition, supports brands' content and creative assets with adigital asset management software that helps organize, control, create, distribute and measure creative assets across hundreds of formats including 8K video, documents, images and 3D.N/A

    Lytho Digital Asset Management

    Score7.3 out of 10
    N/ALytho is built to help users communicate on-brand with their DAM Solution. The vendor states that users can streamline marketing efforts and save time creating, searching, sharing and publishing digital content, adding that users can: Be consistent with its Brand Center. Be efficient with its Digital Asset Manager. Be creative with its Create and Publish functionality. Lytho is a single source from which to manage, create and publish all marketing content.N/A
    Pricing
    BrandfolderLytho Digital Asset Management
    Editions & Modules
    No answers on this topic
    No answers on this topic
    Offerings
    Pricing Offerings
    BrandfolderLytho Digital Asset Management
    Free Trial
    NoNo
    Free/Freemium Version
    NoNo
    Premium Consulting/Integration Services
    NoNo
    Entry-level Setup FeeNo setup feeNo setup fee
    Additional Details
    More Pricing Information
    Features
    BrandfolderLytho Digital Asset Management
    Reporting & Analytics
    Comparison of Reporting & Analytics features of Brandfolder and Lytho Digital Asset Management
    Feature
    Brandfolder
    7.3
    1 Ratings
    3% above category average
    Lytho Digital Asset Management
    -
    Ratings
    Dashboards10.01 Ratings00 Ratings
    Data exportability5.01 Ratings00 Ratings
    Content analytics7.01 Ratings00 Ratings
    DAM Features
    Comparison of DAM Features features of Brandfolder and Lytho Digital Asset Management
    Feature
    Brandfolder
    7.9
    1 Ratings
    4% below category average
    Lytho Digital Asset Management
    -
    Ratings
    Uploading assets7.01 Ratings00 Ratings
    Downloading assets9.01 Ratings00 Ratings
    Categories10.01 Ratings00 Ratings
    Asset storage10.01 Ratings00 Ratings
    Asset sharing10.01 Ratings00 Ratings
    Asset search9.01 Ratings00 Ratings
    Tagging system10.01 Ratings00 Ratings
    Content editing6.01 Ratings00 Ratings
    Embed codes8.01 Ratings00 Ratings
    Metadata7.01 Ratings00 Ratings
    Collections10.01 Ratings00 Ratings
    User access7.01 Ratings00 Ratings
    Workflow automations5.01 Ratings00 Ratings
    Related asset discovery2.01 Ratings00 Ratings
    Best Alternatives
    BrandfolderLytho Digital Asset Management
    Small Businesses
    Adobe Bridge
    Score8.5 out of 10
    Adobe Bridge
    Score8.5 out of 10
    Medium-sized Companies
    Cloudinary
    Score9.1 out of 10
    Cloudinary
    Score9.1 out of 10
    Enterprises
    Acquia DAM (Widen)
    Score7.9 out of 10
    Acquia DAM (Widen)
    Score7.9 out of 10
    All AlternativesView all alternativesView all alternatives
    User Ratings
    BrandfolderLytho Digital Asset Management
    Likelihood to Recommend
    7.0
    (6 ratings)
    10.0
    (1 ratings)
    User Testimonials
    BrandfolderLytho Digital Asset Management
    Likelihood to Recommend
    Smartsheet
    It is so well suited for a cloud based DAM. It's loads so fast, works well in every browser. With remote work now it is so easily for our team to upload, organize, share, and view analytics on our assets. The best feature is the templating system which allows your designers to take what they design in Adobe Indesign and denote which areas are editable and it keeps the formatting, style, and fonts to the end user. The only other options on the market would require the designer to rebuild the design on a separate platform like Canvas. I wish the platform did more to help with handling videos. It doesn't display the runtime on a video, the specs, or play captions inline with the video. I also wish it would do media pushing to social media platforms.
    Incentivized
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    Lytho
    Our creative and marketing department consists of several team members with various roles in the organization and process. We receive creative requests from the program managers and other marketing specialists daily. Lytho helps us keep track of all of these projects while listing due dates, proofing dates, completion dates and has the ability for multiple reviewers to be added to the proofing routes. We're able to customize each proofing route to best suit each client. We also have the ability to add outside clients to the proofing routes, which makes the process much smoother. At times I'd say it is less appropriate for very small requests or projects that did not need to go through a full-blown proofing route.
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    Pros
    Smartsheet
    • Documents such as contact lists and cooperative programs
    • Featured listings, agents, and maps are just a few examples of creative advertising concepts
    • Provides organization
    Incentivized
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    Lytho
    • project management
    • project review process
    • project tasks assigned to each project
    Incentivized
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    Cons
    Smartsheet
    • If you have a large collection of images, like we do, and you go 2 or 3 pages deep and select an image, then close the image, the collection snaps back to page 1. It's pretty frustrating.
    Incentivized
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    Lytho
    • simplify the project dashboard
    • simply the dashboard to view outstanding reviews
    • additional training for our sales reps how to use the review process
    Incentivized
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    Alternatives Considered
    Smartsheet
    Brandfolder has the best UI/UX for the end user and the administrator. The UI/UX is modern and not just a recreation of a folder system like old OS file systems. Brandfolder is so visual based and loads so quickly that makes it easy for users to find their assets quickly. The templating is totally unique when compared to other options on the market. The tagging system, duplicate detection, collections, and stacking files into an asset makes the platform efficient to manage and use
    Incentivized
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    Lytho
    We currently use Canto for our final art file storage as well as a web dam for our art files, client files, client portals, etc. Canto and Lytho work seamlessly together in my personal opinion. So, the two should not be stacked against each other but moreso working in tandem. Canto does not have the ability to assign projects and/or proofing abilities.
    Incentivized
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    Return on Investment
    Smartsheet
    • Cut down on time doubling time on assets
    • It took a long time to set up and train.
    • It is very expensive.
    Incentivized
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    Lytho
    • 100% improved accuracy in our final art files
    • 100% improved client satisfaction
    • 100% improved project management and tracking
    Incentivized
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