TrustRadius: an HG Insights company

Certent Equity Management vs. Redtail CRM

Save this comparison

Save this comparison

Add Product

Recommended Comparisons

    Overview
    ProductRatingMost Used ByProduct SummaryStarting Price

    Certent Equity Management

    Score7.2 out of 10
    N/ACertent Equity Compensation Management, now part of Insightsoftware since the January 21 acquisition, helps companies stay compliant in the administration of equity awards and grants.N/A

    Redtail CRM

    Score9.6 out of 10
    N/ARedtail CRM is a cloud-based CRM soluton specifically for financial advisors. Redtail is offered as a subscription service and, unlike most of the other CRM providers available, is priced per database, rather than per user, allowing up to 15 database users for one monthly subscription cost.

    $20

    per month

    Pricing
    Certent Equity ManagementRedtail CRM
    Editions & Modules
    No answers on this topic
    Starter
    $20
    per month
    Basic
    $30
    per month
    Pro
    $50
    per month
    Offerings
    Pricing Offerings
    Certent Equity ManagementRedtail CRM
    Free Trial
    NoNo
    Free/Freemium Version
    NoNo
    Premium Consulting/Integration Services
    NoNo
    Entry-level Setup FeeNo setup feeNo setup fee
    Additional Details——
    More Pricing Information
    User Ratings
    Certent Equity ManagementRedtail CRM
    Likelihood to Recommend
    8.5
    (3 ratings)
    8.0
    (8 ratings)
    Likelihood to Renew
    5.0
    (1 ratings)
    10.0
    (1 ratings)
    Usability
    8.0
    (1 ratings)
    9.0
    (2 ratings)
    Availability
    9.0
    (1 ratings)
    8.0
    (1 ratings)
    Performance
    -
    (0 ratings)
    8.0
    (1 ratings)
    Support Rating
    -
    (0 ratings)
    8.5
    (2 ratings)
    Online Training
    6.0
    (1 ratings)
    -
    (0 ratings)
    Product Scalability
    -
    (0 ratings)
    7.0
    (1 ratings)
    User Testimonials
    Certent Equity ManagementRedtail CRM
    Likelihood to Recommend
    Insightsoftware, Inc
    Certent Equity Management is well suited in the following ways: 1. [The] software provides seamless integration to internal software. 2. [It provides] detailed reports of market equity management. 3. [The] software prepares financial equity footnotes for 10k reporting very well. 4. It helps with award modification [as] needed. 5. I enjoy doing capitalization tables.
    Read full review
    Orion Advisor Tech
    It is extremely well suited to client management in the insurance and financial services industries. I think it would not be nearly as useful in a retail setting as many of the features would be irrelevant.
    Incentivized
    Read full review
    Pros
    Insightsoftware, Inc
    • Expense calculations – the whole accounting for equity awards is pretty technical and not real easy to follow. It does a good job of calculating GAAP expense for each award.
    Read full review
    Orion Advisor Tech
    • Redtail CRM gives the capability to have a place to store all client-related documents in a readily accessible, yet secure, location.
    • Redtail CRM has a feature to input notes and comments on particular clients in order to keep track of communications with and steps taken for those clients. Those notes can be easily accessed across the firm.
    • Redtail CRM allows all email communications to be stored in a safe and secure manner as well as making those communications accessible on demand.
    Incentivized
    Read full review
    Cons
    Insightsoftware, Inc
    • There are no features that are hard to use or that I would like to see improved.
    Incentivized
    Read full review
    Orion Advisor Tech
    • I would like to see the ability to push annuity business into Redtail like brokerage accounts.
    • I would like to be able to attach documents to specific notes instead of just contacts in general.
    • Those are the only two cons that I have.
    Incentivized
    Read full review
    Likelihood to Renew
    Insightsoftware, Inc
    I personally like the Equity Edge software better. The reporting is better and the software easier to use. The reason we didn’t continue to work with them is we didn’t want to use E-Trade as captive broker.
    Read full review
    Orion Advisor Tech
    The platform is easy to use and train on. It is a one stop shop with all the information needed to maintain a clean client relationship. We recently had our scheduled audit done and Redtail was helpful in pulling the different reports we needed to produce for the audit
    Incentivized
    Read full review
    Usability
    Insightsoftware, Inc
    Pretty easy to go through and learn on your own.
    Read full review
    Orion Advisor Tech
    Was good and still is good. Seems like when a company acquires another they try to squeeze out more profit and forget what made them successful in the first place. Reducing staff and support seems inevitable, even though the number of users has increased significantly over the past 10 years
    Incentivized
    Read full review
    Reliability and Availability
    Insightsoftware, Inc
    I can only remember a couple of times when cannot access the system.
    Read full review
    Orion Advisor Tech
    Generally speaking, Red Tail has been available whenever needed. there was a time period however where it was down and not available, giving 500 errors when trying to log in. They explained that it was due to upgrades they were making and it has virtually disappeared. Has now been available 99% of the time.
    Incentivized
    Read full review
    Performance
    Insightsoftware, Inc
    No answers on this topic
    Orion Advisor Tech
    Overall general performance is quite satisfactory. Some of the automation factors that other products have available are slowly migrating to Red Tail. When these add ons are available and fully implemented, it greatly increases the power and usability of the CRM. Occasionally there are products that will not intergrade due to the nature of how they are set up
    Incentivized
    Read full review
    Support Rating
    Insightsoftware, Inc
    We do not access support directly. We go through Plan Mosaic.
    Read full review
    Orion Advisor Tech
    We use the HELP section of Redtail often. If it is taking you more than 5 minutes to figure out than go to the HELP desk. We have had only great experiences when reaching out for help. We also LOVED the Redtail University we attended.
    Incentivized
    Read full review
    Online Training
    Insightsoftware, Inc
    We had a 2 hour introduction to the software over a Webex meeting by Plan Mosaic, and a user guide. Plan Mosaic is a reseller.
    Read full review
    Orion Advisor Tech
    No answers on this topic
    Implementation Rating
    Insightsoftware, Inc
    A lot of decisions had been made already when I joined. I thought it was a fairly smooth process. You just need to make sure that you do a good job of auditing all the awards that are transferred from system to system. We did a reverse stock split that caused challenges with rounding of shares.
    Read full review
    Orion Advisor Tech
    No answers on this topic
    Alternatives Considered
    Insightsoftware, Inc
    As an organization, we have evaluated various Equity management and accounting software before shortlisting and testing these software and finally selecting 1 software. It has a user-friendly interface that helps and encourages employee participation. Moreover, it has simple and easy-to-understand grants and reporting, which are illustrated by easy-to-understand examples.
    Read full review
    Orion Advisor Tech
    Quite honestly, I have visibility into a number of CRM systems and Redtail stands alone as the strongest contender. It has the most thorough and customizable interface of any I have encountered. There are few other tools that offer the unmatched flexibility and the depth that any business could stand to profit from.
    Incentivized
    Read full review
    Scalability
    Insightsoftware, Inc
    No answers on this topic
    Orion Advisor Tech
    The biggest problem seems to have been with the email module. connection issues, sync issues, compliance updates, etc. The concept is great however there seems to be issues in getting it to work consistently. When it works, it works well. It seems that the frequency of downtime had been greatly reduced however.
    Incentivized
    Read full review
    Return on Investment
    Insightsoftware, Inc
    • It helps with taxation compliance, which could be a major issue.
    • [The] uploaded template helps with large amounts of data [that needs] uploading in grants and helps keep a lean team in management and operations.
    • [The] availability of different types of reports makes transactional activity easy.
    • Accounting, reporting, and disclosures become easy.
    Read full review
    Orion Advisor Tech
    • Redtail makes it easy to log customer interactions for compliance related fields.
    • With Redtail, you don't have to worry about losing information. Just pull up the customer's profile and make some notes on what is going on. You can never be too detailed in the advisor industry.
    • The integration ability at Redtail really saves us heaps of time. You can feed information over from the custodian straight over to another 3rd party. API is game changing!
    Incentivized
    Read full review
    ScreenShots