TrustRadius: an HG Insights company

Save this comparison

Save this comparison

Add Product

Recommended Comparisons

    Overview
    ProductRatingMost Used ByProduct SummaryStarting Price

    Choozle

    Score9 out of 10
    N/AChoozle, headquartered in Denver, provides a digital advertising software platform that leverages consumer data to power programmatic advertising campaigns across display, video, mobile and other mediums.

    $99

    per month

    Digilant

    Score8 out of 10
    N/ABoston-based company Digilant offers their eponymous integrated DMP / DSP (data management platform, demand-side platform).N/A
    Pricing
    ChoozleDigilant
    Editions & Modules
    Choozle Go
    as low as $99
    per month
    Choozle Pro
    Custom
    No answers on this topic
    Offerings
    Pricing Offerings
    ChoozleDigilant
    Free Trial
    NoNo
    Free/Freemium Version
    NoNo
    Premium Consulting/Integration Services
    YesNo
    Entry-level Setup FeeOptionalNo setup fee
    Additional Details——
    More Pricing Information
    Features
    ChoozleDigilant
    Data Collection
    Comparison of Data Collection features of Choozle and Digilant
    Feature
    Choozle
    -
    Ratings
    Digilant
    7.5
    2 Ratings
    8% below category average
    Collection of first-party data00 Ratings7.02 Ratings
    Collection of third-party data00 Ratings8.02 Ratings
    Access to Third-party Data Providers00 Ratings7.52 Ratings
    Data Classification
    Comparison of Data Classification features of Choozle and Digilant
    Feature
    Choozle
    -
    Ratings
    Digilant
    7.7
    2 Ratings
    7% below category average
    Audience taxonomy00 Ratings8.02 Ratings
    Tag Management00 Ratings7.02 Ratings
    Data Analysis Dashboard00 Ratings8.02 Ratings
    Ad Network Integration
    Comparison of Ad Network Integration features of Choozle and Digilant
    Feature
    Choozle
    -
    Ratings
    Digilant
    7.5
    2 Ratings
    6% below category average
    Data Transfer00 Ratings8.02 Ratings
    DSP integration00 Ratings7.02 Ratings
    DMP Analytics
    Comparison of DMP Analytics features of Choozle and Digilant
    Feature
    Choozle
    -
    Ratings
    Digilant
    7.3
    2 Ratings
    7% below category average
    Campaign Analytics00 Ratings7.02 Ratings
    Audience Analytics00 Ratings7.52 Ratings
    Best Alternatives
    ChoozleDigilant
    Small Businesses
    Listrak
    Score10 out of 10
    No answers on this topic
    Medium-sized Companies
    Sailthru
    Score5.3 out of 10
    Adobe Audience Manager
    Score7.9 out of 10
    Enterprises
    Listrak
    Score10 out of 10
    Adobe Audience Manager
    Score7.9 out of 10
    All AlternativesView all alternativesView all alternatives
    User Ratings
    ChoozleDigilant
    Likelihood to Recommend
    8.0
    (1 ratings)
    8.0
    (2 ratings)
    User Testimonials
    ChoozleDigilant
    Likelihood to Recommend
    Choozle
    It works well if you have a small budget that you want to fully control. If you don't have to know where your ads actually ran, this will work.
    Incentivized
    Read full review
    Digilant
    It carries out transactions mechanically, without the need for human intervention, thus facilitating the simultaneous contracting of space in a large volume of media, it has the advantage that campaign planning can be carried out in real time,, you can advertise in content with a high degree of specialization, this automated system decides with precision if the consumer and the context fit the advertising
    Incentivized
    Read full review
    Pros
    Choozle
    • Easy to use
    • Plenty of targeting options
    • Self control spending
    • Great reporting
    Incentivized
    Read full review
    Digilant
    • You can take advantage of the algorithms of the platforms
    • allows simultaneous access to global inventories with thousands and thousands of advertising options
    Incentivized
    Read full review
    Cons
    Choozle
    • Customer Support
    • Need to be able to tell me what sites my ads were delivered to
    • UX
    Incentivized
    Read full review
    Digilant
    • If you have doubts about what could be the optimal campaign for yours, it is better to create a work plan and then opt for the platform.
    • It can make the price disadvantageous for the advertiser.
    Incentivized
    Read full review
    Alternatives Considered
    Choozle
    We use them for some campaigns, but no longer use them exclusively. They also charge a monthly platform fee of $99. We spent 100K a month with them.
    Incentivized
    Read full review
    Digilant
    It offers you to organize your audience statistics along with your customer data. You can organize your audience statistics along with your customer data. It allows you to create digital experiences that adapt to all channels.It will simply facilitate your decision making by offering you a great unified vision
    Incentivized
    Read full review
    Return on Investment
    Choozle
    • we switched away from Choozle after a 6-month test run
    • ROI was up the first month, but down 5 after so we went to a new DSP
    Incentivized
    Read full review
    Digilant
    • Helps prevent the user from encountering ads that are not relevant
    • dig into the data to enrich the segmentations of your campaigns
    Incentivized
    Read full review
    ScreenShots