CitrusAd

Overview
ProductRatingMost Used ByProduct SummaryStarting Price
CitrusAd
Score 6.0 out of 10
N/A
CitrusAd is presented as a Retail Media Platform for sponsored product ads, banners and email ads, from the company of the same name in Chicago.N/A
Pricing
CitrusAd
Editions & Modules
No answers on this topic
Offerings
Pricing Offerings
CitrusAd
Free Trial
No
Free/Freemium Version
No
Premium Consulting/Integration Services
No
Entry-level Setup FeeNo setup fee
Additional Details
More Pricing Information
Community Pulse
CitrusAd
Considered Both Products
CitrusAd
Chose CitrusAd
We know about Criteo and Crealytics, but we have not evaluated any other solution at this stage.
These two are alternatives that we could integrate into our platform to give our clients more flexibility.
We started with CitrusAd because they are offering the base capabilities we …
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CitrusAd
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User Ratings
CitrusAd
Likelihood to Recommend
6.0
(1 ratings)
User Testimonials
CitrusAd
Likelihood to Recommend
CitrusAd
Well suited Targeting Capabilities: it allows advertisers to reach highly relevant audiences with their ads. CitrusAd has algorithms and data analytics to target consumers based on their browsing behavior, demographics, purchase history, and other relevant factors. Purchase history is a capability we will be interested in. Customizable Campaign: CitrusAd provides advertisers with customizable campaign options to suit their specific needs and objectives. I.e., sponsored products, cross-sell sponsored products, display ads. Improve Automatic targeting: To ease the campaign creation process and let the RMN manage the campaign budget. Integration with CRM: Straighforward integration with 3Ps to enable easy usage of the suppliers' data in their CRM to optimize campaigns.
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Pros
CitrusAd
  • easy to learn
  • auctioning model
  • campaign performance
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Cons
CitrusAd
  • automatic targeting for campaigns
  • better analytics reports
  • speed
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Alternatives Considered
CitrusAd
We know about Criteo and Crealytics, but we have not evaluated any other solution at this stage. These two are alternatives that we could integrate into our platform to give our clients more flexibility. We started with CitrusAd because they are offering the base capabilities we need now and we had experience with them.
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Return on Investment
CitrusAd
  • Quick go to market
  • Increase Retail Media revenue
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ScreenShots