CJ Affiliate vs. Equativ

CJ would be a great place for any publisher looking to monetize their blog or social media accounts. Products that have broad targeting or rely on bargain hunters would perform really well as there are tons of coupon sites and fashion blogs. Niche products would have a harder time growing as they would probably still need to do a lot of outreach.

Incentivized

Smart AdServer is great for a marketing department, to track stats and clicks of their audience. It's a great way to engage the client without actually engaging them. We use it all the time to monitor where they're going, what they're interested in, and how engaging our posts are. I would say it's probably not a good idea for a smaller organization, as one social media manager could work it all out

Incentivized

• their portal is easily usable
• communication within the system is supper easy
• searching for new affiliates is really great

Incentivized

• It is easy to use, with functionality covering mobile, desktop and even tablet. I'm always on the go, so it's nice to be able to access my server from pretty much anywhere.
• It has a wonderful intuitive user interface, every facet of this is designed and thought over, so it's easy to navigate around the program.
• It offers a free trial so there's no real commitment if you just want to try it out, which is nice.

Incentivized

• It's a great platform but have selected countries.
• Sometimes loading speed is too slow in my experience.
• Customer service needs to be improved in my opinion.

Incentivized

• I would like a more in-depth look at my traffic stats. I can see clicks, where my audience is going, but I'd like maybe some kind of perspective into who my audience is (18-24, adult, etc).
• Constant updates. It's nice that they're always looking to update program, but the update can kinda get in the way of my work sometimes.
• I'd prefer it if were a little cheaper – the free trial is nice, but getting my superiors to sign off on the cost (they're a bit old school) is a bit tough sometimes.

Incentivized

CJ definitely has the largest pool of publishers and is well built out in terms of features. However, it does appear that they have a lot of dead weight in their pool which is something that their competitors claim they have solved. We ultimately selected CJ because we had previous experience with the platform and wanted to tap into their affiliate pool.

Incentivized

Honestly, you can use either/or. I'm all about AdServer right now because since Adobe has implemented their cloud service, they've gotten more expensive. Smart AdServer is just one cost, and it's cheaper than Adobe Cloud

Incentivized

• we have been able to make a good amount of money
• we just share the link and then the companies do the rest

Incentivized

• It's helped my organization better manage our traffic flow.
• It's reduced the amount of work on our social media manager.
• It's helped my organization get a better perspective on our clientele - where they're going, what they're interested in, it's been a great asset to our business.

Incentivized