PRIZM Premier from Claritas is a segmentation system that yields consumer insights to help reveal your customer’s preferences. PRIZM combines demographic, consumer behavior, and geographic data to help marketers identify, understand and reach their customers and prospects.
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EDB Postgres Advanced Server
Score8 out of 10
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The EDB Postgres Advanced Server is an advanced deployment of the PostgreSQL relational database with greater features and Oracle compatibility, from EnterpriseDB headquartered in Bedford, Massachusetts.
Nielsens account managers are amazing. I could brag about my account rep forever.
Get onsight training, it helps the process start at lightspeed.
Importing external information into consumerpoint is tricky, but super fast once it is learned. I'm pretty tech saavy and I did it wrong initially. Formatting is finicky. That's part of why the onsight training is so great.
It's great if you are using or wish to use PostgreSQL and need the added performance optimization, security features and developer and DBA tools. If you need compatibility with Oracle it's a must-have. There are many developer features that greatly assist dev teams in integrating and implementing complex middleware. It's great for optimizing complex database queries as well as for scaling. I would recommend Postgres Plus Advanced Server for any software development team that is hitting the limit of what PostgreSQL is capable of and wants to improve performance, security, and gain extra developer tools.
A de minimis incentive was given to thank the reviewer for their time. The incentive was not used to bias or drive a particular response, nor was the incentive contingent on a positive endorsement. More Info
PPAS Oracle compatibility, especially the PL/SQL syntax, has made migrating database-tier code very simple. Most Oracle packages do not need to be changed at all and those that do are generally for simple reasons like a reserved word in PPAS that is allowed in Oracle.
PPAS xDB, the multi-master replication tool, is simple and - most important - does not break with network or other interruptions. We have been able to configure and forget, which our customers could never do with other multi-master tools.
Most people had no idea that PPAS and PostgreSQL have full CRUD support for JSON. They think you need a specialized product and/or that JSON is read-only. Every organization that I have worked with is evaluating adding JSON to their relational model.
A de minimis incentive was given to thank the reviewer for their time. The incentive was not used to bias or drive a particular response, nor was the incentive contingent on a positive endorsement. More Info
Documentation is excellent but spread out across many resources and can take a while to wade through—would benefit from having more intro level, getting started guides for various languages.
Ruby support is excellent but more Ruby examples and beginner-level documentation would be nice.
It is sometimes hard to find a community of users on StackOverflow so a larger community, and a dedicated forum with active members to answer questions and work through issues would be nice.
A de minimis incentive was given to thank the reviewer for their time. The incentive was not used to bias or drive a particular response, nor was the incentive contingent on a positive endorsement. More Info
It can be expensive, but the strategic insights you get from it are unreal. It is one of those products that we now wonder what we did without it. Segmentation is a must in whatever business and PRISM makes it significantly easier. We reviewed several synthetic and organic segmentation methods, including ESRI and k means clustering analysis, and PRIZM is by far the best.
PPAS proved better for our customer's data-centric apps than Oracle in all but a few edge cases (encryption at rest and multi-TB database-tier backups) because it is simpler to install/maintain, runs nearly all Oracle-syntax SQL as well as ANSI SQL. PPAS has much more JSON capabilities (full CRUD vs. read-only in Oracle), simpler geospatial, simpler / more stable replication and datatypes that match developer expectations, such as BOOLEAN and ENUMs.
A de minimis incentive was given to thank the reviewer for their time. The incentive was not used to bias or drive a particular response, nor was the incentive contingent on a positive endorsement. More Info
Definitely a return on investment. We have been able to make much better use of our media buys. We have seen conversion rates skyrocket because of the targeting we were able to do.
Our media buys were much more cost efffective. An example is the TV listing pages of the newspaper was cheaper than the front page for certain segments.
It has helped support expansion into a new market for our health insurance products.
We are able to design products based on the populations needs and behaviors rather than what someone heard.
We were also able to map risky health behaviors across our service area and target the unhealthy by zip code.
Postgres Plus Advanced Server is quite complex and may take longer to implement certain things than simply using PostgreSQL depending on developer familiarity with the platform.
Getting up to speed can be daunting so again, there is an upfront cost in time spent learning the platform, besides the potential for extra time spent on a feature-by-feature basis.
The cost of Postgres Plus Advanced Server should be weighed against simply using PostgreSQL to decide which is the best solution for your business needs.
A de minimis incentive was given to thank the reviewer for their time. The incentive was not used to bias or drive a particular response, nor was the incentive contingent on a positive endorsement. More Info
