PRIZM the best segmentation tool.
November 14, 2013

PRIZM the best segmentation tool.

Mark Mason Taylor | TrustRadius Reviewer
Score 10 out of 10
Vetted Review
Verified User
Review Source

Software Version

Business

Modules Used

  • Consumerpoint
  • Experian appends
  • Media Mark
  • Health Insurance Profiles

Overall Satisfaction

  • Segmentation.
  • Media targeting and buying.
  • Behavioral research.
  • Purchasing behaviors.
  • I would like better projections for micromarkets, such as non US Census metro areas.
  • Organic segmentation can be very time consuming, but it always is.
  • Definitely a return on investment. We have been able to make much better use of our media buys. We have seen conversion rates skyrocket because of the targeting we were able to do.
  • Our media buys were much more cost efffective. An example is the TV listing pages of the newspaper was cheaper than the front page for certain segments.
  • It has helped support expansion into a new market for our health insurance products.
  • We are able to design products based on the populations needs and behaviors rather than what someone heard.
  • We were also able to map risky health behaviors across our service area and target the unhealthy by zip code.
It can be expensive, but the strategic insights you get from it are unreal. It is one of those products that we now wonder what we did without it. Segmentation is a must in whatever business and PRISM makes it significantly easier.

We reviewed several synthetic and organic segmentation methods, including ESRI and k means clustering analysis, and PRIZM is by far the best.
  • Nielsens account managers are amazing. I could brag about my account rep forever.
  • Get onsight training, it helps the process start at lightspeed.
  • Importing external information into consumerpoint is tricky, but super fast once it is learned. I'm pretty tech saavy and I did it wrong initially. Formatting is finicky. That's part of why the onsight training is so great.

Product Usage

1 - 
  • Market Research for Health Insurance.
  • Finance and risk
  • Internal processes
  • Marketing
  • Strategy
1 - Good with data.

That's really it. If you have someone that pull insight from data and is slightly tech saavy, you will have no problem.
  • Segmentation
  • Media Buys and Targeting
  • Cognitive Processes of Purchases
  • Oh Reform (Obamacare). Good gravy! We would have tanked if we didn't have this tool.
  • Health risk hot spotting - Everyone loves cancer we all just love certain types. Smoking, Tanning, Soda, etc.
  • Visually powerful in a early 2000s way. We had one outlier in a map and couldn't figure out what it was. It turned out it was the prison.
  • Connecting customer satisfaction with our products into the segmentation model.