PRIZM Premier from Claritas is a segmentation system that yields consumer insights to help reveal your customer’s preferences. PRIZM combines demographic, consumer behavior, and geographic data to help marketers identify, understand and reach their customers and prospects.
N/A
LSEG Eikon
Score9.6 out of 10
N/A
LSEG Eikon, formerly from Refinitiv, is an open-technology solution for financial markets professionals, providing access to data, insights, and news. Through an array of relevant apps that deliver content and analytics, Eikon helps users move from insight to action.
Nielsens account managers are amazing. I could brag about my account rep forever.
Get onsight training, it helps the process start at lightspeed.
Importing external information into consumerpoint is tricky, but super fast once it is learned. I'm pretty tech saavy and I did it wrong initially. Formatting is finicky. That's part of why the onsight training is so great.
Very likely to recommend to a colleague if he deals with researching companies on a day-to-day basis since it captures real-time market data, financial information such as income statements and balance sheet items, as well as news items around strategic updates and analyst reports from top investment banks.
A de minimis incentive was given to thank the reviewer for their time. The incentive was not used to bias or drive a particular response, nor was the incentive contingent on a positive endorsement. More Info
A de minimis incentive was given to thank the reviewer for their time. The incentive was not used to bias or drive a particular response, nor was the incentive contingent on a positive endorsement. More Info
A de minimis incentive was given to thank the reviewer for their time. The incentive was not used to bias or drive a particular response, nor was the incentive contingent on a positive endorsement. More Info
It can be expensive, but the strategic insights you get from it are unreal. It is one of those products that we now wonder what we did without it. Segmentation is a must in whatever business and PRISM makes it significantly easier. We reviewed several synthetic and organic segmentation methods, including ESRI and k means clustering analysis, and PRIZM is by far the best.
Refinitiv Eikon is a wholesome product that scores over the above products in terms of the coverage universe, features, and credibility of data Refinitiv Eikon is a go-to source for financial and ESG data, whose credibility is well established in the industry and scores above other competitors in this aspect.
A de minimis incentive was given to thank the reviewer for their time. The incentive was not used to bias or drive a particular response, nor was the incentive contingent on a positive endorsement. More Info
Definitely a return on investment. We have been able to make much better use of our media buys. We have seen conversion rates skyrocket because of the targeting we were able to do.
Our media buys were much more cost efffective. An example is the TV listing pages of the newspaper was cheaper than the front page for certain segments.
It has helped support expansion into a new market for our health insurance products.
We are able to design products based on the populations needs and behaviors rather than what someone heard.
We were also able to map risky health behaviors across our service area and target the unhealthy by zip code.
A de minimis incentive was given to thank the reviewer for their time. The incentive was not used to bias or drive a particular response, nor was the incentive contingent on a positive endorsement. More Info
